- Ingresos Totales: $ 133,550
- Gastos Totales: $ 37,766
- Ganancias: $ 95,784 (71.7%)
- Facebook Ads: $ 7,891
- ROI Histórico: 253.6%
- Pedidos Totales: 1180
- Pedidos Entregados: 1166
- Pedidos por Entregar: 12
- Ticket Promedio: $114.5
02 March, 2023
Resumen Global
Resumen Ejecutivo (6 meses)
| Mes | Pedidos | Ingresos | Ticket | Cobrado |
|---|---|---|---|---|
| 2022-12 | 28 | $ 3,433 | $ 122.61 | 100% |
| 2023-01 | 16 | $ 2,019 | $ 126.19 | 100% |
| 2023-02 | 30 | $ 4,710 | $ 157 | 99% |
| 2023-03 | 11 | $ 1,640 | $ 149.09 | 55% |
| 2023-04 | 1 | $ 135 | $ 135 | 50% |
| 2023-06 | 1 | $ 125 | $ 125 | 50% |
| Por definir | 2 | $ 385 | $ 192.5 | 45% |
Resumen Ejecutivo (6 meses)
| Mes | Gastos | Ingresos | Ganancia | Ganancia(%) | ROI |
|---|---|---|---|---|---|
| 2022-12 | $ 910 | $ 3,433 | $ 2,523 | 73% | 277% |
| 2023-01 | $ 737 | $ 2,019 | $ 1,282 | 63% | 174% |
| 2023-02 | $ 1,339 | $ 4,710 | $ 3,371 | 72% | 252% |
| 2023-03 | $ 375 | $ 1,640 | $ 1,265 | 77% | 337% |
| 2023-04 | $ 0 | $ 135 | $ 135 | 100% | Inf% |
| 2023-06 | $ 0 | $ 125 | $ 125 | 100% | Inf% |
| Por definir | $ 0 | $ 385 | $ 385 | 100% | Inf% |
Gastos e Ingresos por Mes
Resumen Mes a Mes
| Ingresos | Tortas | |||||||
|---|---|---|---|---|---|---|---|---|
| 2020 | 2021 | 2022 | 2023 | 2020 | 2021 | 2022 | 2023 | |
| Jan | $50 | $3,273 | $2,258 | $2,019 | 1 | 33 | 18 | 16 |
| Feb | $77 | $2,690 | $3,815 | $4,710 | 2 | 29 | 33 | 30 |
| Mar | $162 | $4,134 | $3,815 | $1,640 | 3 | 35 | 34 | 11 |
| Apr | $1,931 | $3,672 | $3,767 | $135 | 33 | 38 | 26 | 1 |
| May | $4,444 | $4,391 | $4,015 | $0 | 67 | 41 | 31 | 0 |
| Jun | $4,009 | $4,864 | $2,260 | $125 | 50 | 37 | 20 | 1 |
| Jul | $3,933 | $5,134 | $3,392 | $0 | 35 | 40 | 24 | 0 |
| Aug | $3,572 | $4,284 | $4,095 | $0 | 30 | 34 | 26 | 0 |
| Sep | $4,260 | $3,808 | $2,445 | $0 | 40 | 28 | 20 | 0 |
| Oct | $4,102 | $4,375 | $5,097 | $0 | 39 | 35 | 38 | 0 |
| Nov | $4,408 | $4,124 | $5,090 | $0 | 41 | 37 | 35 | 0 |
| Dec | $3,494 | $3,044 | $3,433 | $0 | 32 | 26 | 28 | 0 |
| Promedio | 2,870.17 | 3,982.71 | 3,623.50 | 719.08 | 31.08 | 34.42 | 27.75 | 4.92 |
| Mediana | 3,752.50 | 4,129.00 | 3,791.00 | 0.00 | 34.00 | 35.00 | 27.00 | 0.00 |
| Total | 34,442.00 | 47,792.50 | 43,482.00 | 8,629.00 | 373.00 | 413.00 | 333.00 | 59.00 |
| Fuente: Google Sheet de MCE Cakes con 'Fecha de entrega' como fechas | ||||||||
Compradores frecuentes
- Clientes frecuentes: 33% (61% de las tortas)
- Los clientes recurrentes, piden 3.3 tortas
| Nombre | Tortas | Pagó |
|---|---|---|
| Bergie | 10 | 1815 |
| Alexandra/Michelle Alers | 10 | 981 |
| Renée Smith | 10 | 965 |
| Daphne | 9 | 1410 |
| Erika Mack | 9 | 1160 |
Tasa de nuevos compradores
Compradores más valiosos
| Nombre | Tortas | Pagó |
|---|---|---|
| Bergie | 10 | 1815 |
| Daphne | 9 | 1410 |
| Helena Bandeira/Vania | 7 | 1180 |
| Erika Mack | 9 | 1160 |
| Adyonela A. | 8 | 1065 |
| Janee Nembhard | 6 | 1040 |
| Samantha Paul | 8 | 995 |
Ventas atribuidas por canales
| Fuente | # | Ventas | Inversión | Inv [%] | ROAS |
|---|---|---|---|---|---|
| 708 | $82.2K | $4.36K | 55.3% | 18.85 | |
| 156 | $17.7K | $3.52K | 44.7% | 5.02 | |
| Text | 124 | $13.9K | 0.00 | ||
| 100 | $12.6K | 0.00 | |||
| Na | 62 | $6.06K | 0.00 | ||
| Direct | 30 | $2.28K | 0.00 |
Frecuencia de entregas por día
Tiempo orden-entrega promedio
| Rango de días | Promedio de tiempo | Tortas (#) | Tortas (%) |
|---|---|---|---|
| [0,4] | 2.6 days | 345 | 29% |
| (4,8] | 6.3 days | 263 | 22% |
| (8,15] | 12.0 days | 277 | 24% |
| (15,4.1e+02] | 35.0 days | 293 | 25% |
Conclusiones
¡MCE es todo un éxito!
¡Maru es la mejor vendedora del mundo!