Aside

Conrad MESSINA MESSINA AYISSI Conrad Clotaire

Contact

Skills

Tools

R, Python, SAS, SQL, Latex, Spark, Shiny, Power-Bi, Microsoft Office Suite (Excel, Power Point)

Languages

English Intermediate

French Advanced

References

Linda KOUAM KAMTCHE (Chief Commercial Officer at Axian Group)

Roland NZANG NGWESSE (Senior Manager Consumer Segment at MTN Cameroon)

Main

Conrad MESSINA

(Statistician-Economist Engineer)

Senior Data Scientist

During 12 years experience in performance measurement, Market research, Monitoring/Evaluation and analytics to ease decisions making, including consultancies and teaching,

I have built strong skills in understanding business drivers calculate them and provide leaders with actionable recommendations. In a prospective way, I’m able to forecast business trends and make good predictions to build plans and then design a system to monitor & evaluate execution.

Proven ability to bring others delivering their duties, develop their skills and stay engagement around a common goal.

Education

MTN Cameroon Ltd Institute of Statistics and Applied Economics

Statistician-Economist Engineer

Yaounde, Cameroon

2010

MTN Cameroon Ltd University of Yaounde II (SOA)

Bachelor’s degree in Economics (Mathematics & Econometrics)

Yaounde, Cameroon

2005

Professional Experience

MTN-Cameroon / Marketing-Department / Business-Intelligence-Unit / Market-Insights-Coordinator(B2B, Digital, MFS and S&D)

MTN Cameroon Ltd

Douala, Cameroon

Present - Jan 2020

-SURVEY DESIGN AND EXECUTION: Global Telecommunication Survey (GTS: 2020, 2021, 2022) for consumer and Mobile Financial Services segments (57 offers identify from main competitor among which 76% where more competitive in September 2022)

-BUSINESS MONITORING & EVALUATION: Ad Hoc tactical survey to explain customers base drop, revenue drop, awareness of offers/services etc. (Identify roots causes of 3% revenue drop in July and guide mitigation plan through DTC SMS push during havy rain helping at reducing rain negative impact on cash-out by 50%)

-MARKET SHARE ESTIMATION: Methodology, Computation and Reporting including drivers monitoring (Gross-Adds and Churn) (Build Insightful KPI for market share estimation and measure accurately MTN’s market position in an increasingly on-net oriented market and help keep MTN’s leadership position)

-GEOMARKETING DASHBOARD: Geographical monitoring of business KPI’s to identify positioning versus competitors, treats and growth potential (BTL representing 40% of identified offers from competition)

MTN-Cameroon / Marketing-Department / Business-Intelligence-Unit / Acting Business Planning and Performance Manager

MTN Cameroon Ltd

Douala, Cameroon

Dec 2019 - Jun 2019

  • STRATEGIC PLANNING: Leading Business Planning process and deliver the Business Plan for 2020
  • FORECASTING TIME SERIES: Forecasting business KPIs future trends
  • REPORTING: Measure Business performances Metrics and present in Power-BI and R-Shiny dashboards

MTN-Cameroon / Marketing-Department / Business-Intelligence-Unit / Competitive Intelligence Specialist

MTN Cameroon Ltd

Douala, Cameroon

Nov 2019 - Jan 2016

  • MONITORING & EVALUATION: Monitor business environment (Macroeconomic, PESTEL, SWOT Analysis)
  • PRODUCTS & SERVICES CATALOG: Collect all operators offers and services
  • COMPETITIVE INTELLIGENCE: Comparison of offers to guide MTN’s Value proposition improvement
  • MARKET SIZING: Measure the potential of the market and estimate Market and Value Share

MINISTRY OF HEALTH / Malaria Control Program / Monitoring & Evaluation Expert

MTN Cameroon Ltd

Yaounde, Cameroon

Dec 2015 - Feb 2013

  • SURVEY DESIGN & EXECUTION: Monthly data collection to compute malaria status KPIs in the Centre region
  • IMPACT ANALYSIS Survey to measure the Impact of Mosquitoes nets usage
  • PERFORMANCE MEASUREMENT Compute 60 KPIs to provide the status of the disease on a montly basis

MINISTRY OF ECONOMY PLANNING AND REGIONAL DEVELOPMENT / Competitiveness Committee / Monitoring & Evaluation Expert

MINEPAT

Yaounde, Cameroon

Jan 2013 - Jul 2010

  • SURVEY EXECUTION: World Economic Forum (WEF) survey to calculate Cameroon Competitiveness Index
  • REPORTING: Design the Competitiveness Dashboard of Cameroonian economy

Teaching Experience

Data Visualization.

Data Visualazation with R and Power-BI at Institut Saint-Jean.

Yaounde/Douala, Cameroon

Since 2020

Sales Forcasting.

Sales Prevision at SABC-Group for College de Paris.

Douala, Cameroon

2019

Publications and Consulting

Evaluation and Monitoring of CIMAR project and measure of its impacts on farmers incomes in Njome-Penja.

Article for 2011 Young African Statistician Development Conference (YSIBALO-2011)

Pretoria, South Africa

2011