Chater Openning Questions

A manager needs to monitor:

the work activities of their team and the external forces the impact the way their team performs

Summary

Managing through the Business Cycle

Steps Description
Assess vulnerability to the recession “How vulnerable is our company to recession or a slowdown in sales?” Assess the vulnerability in terms of magnitude and timing of slowdowns in sales using national data on the company’s industry.
Sketch out a contingency plan for dealing with a recession It’s an one or two page plan, which can lead a manager to build flexibility into the business.
Build flexibility to cut expenses

A company needs the flexibility to cut costs in difficult times. A manager can build flexibility in the business by considering the following areas.

  • relationships with vendors and customers
    • take-or-pay contracts
    • the goodwill piggy bank
    • a customer profitability analysis system
  • hiring
    • labor contracts
  • leasing real estate
  • capital spending
    • smaller modular investment in stages
  • financing
    • equity, bond, bank loans
    • paying a fee for a stand-by line of credit
    • make sure that the maturities are staggered with at least two years between maturities
    • commercial paper vs. bond
Develop an early warning system. In 1940, the Battle of Britain began as 2,400 Luftwaffe aircraft attacked England. The Royal Air Force had only 900 planes., yet they successfully defended their country from the Germans. They key to their success, was radar. The early warning system is “radar for business.”

The vulnerability assessment

The contingency plan

Building flexibility into the business

Summing Up

A company that learns in its contingency planning that it has limited options for cutting expenses may spend a year adding flexibility wherever it can.

Economic terms

Explan each of the following terms in your own words. The author explains the terms in the textbook. If necessary, you may also Google the term on the Web. Good resources include:

Explain the terms in your own words briefly.

North American Industry Classification System (NAICS)

  • NAICS uses a hierarchical structure. You can find a company’s or industry’s NAICS code by going to the Census Bureau’s North American Industry Classification System page. NAICS codes are used for many purposes, but one of the most important is that the Small Business Administration uses them to set size standards for particular businesses to be considered “small” in order to qualify for various small business-related programs.

Marginal Cost

  • the cost added by producing one additional unit of a product or service. Marginal cost refers to the increase or decrease in the cost of producing one more unit or serving one more customer. It is also known as incremental cost.Marginal Cost = Change in Total Expenses / Change in Quantity of Units Produced.

Economies of Scale

  • Economies of scale are the advantages that can sometimes occur as a result of increasing the size of a business. For example, a business might enjoy an economy of scale concerning its bulk purchasing. By buying a large number of products at once, it could negotiate a lower price per unit than its competitors

Capital Goods

  • goods that are used in producing other goods, rather than being bought by consumers. Capital goods include items like buildings, machinery, and tools. Examples of consumer goods include food, appliances, clothing, and automobiles.

Equity

  • Equity represents the value that would be returned to a company’s shareholders if all of the assets were liquidated and all of the company’s debts were paid off. We can also think of equity as a degree of residual ownership in a firm or asset after subtracting all debts associated with that asset.

Bond

  • Bonds are issued by governments and corporations when they want to raise money. By buying a bond, you’re giving the issuer a loan, and they agree to pay you back the face value of the loan on a specific date, and to pay you periodic interest payments along the way, usually twice a year.

Bank Loans

  • it is an amount of money that one or more individuals or companies borrow from banks or other financial institutions so as to financially manage planned or unplanned events. In doing so, the borrower incurs a debt, which he has to pay back with interest and within a given period of time. you need a loan for ex (houses, cars, big money purchases)

Line of Credit

  • A line of credit is a flexible loan from a financial institution that consists of a defined amount of money that you can access as needed and repay either immediately or over time. Interest is charged on a line of credit as soon as money is borrowed.

    (also like a loan because it helps you get your loan)

Commercial Paper

  • Commercial paper is short-term, unsecured debt issued by institutions who want to raise capital needed for a short amount of time. It’s an alternative to having to go through the effort and cost involved in getting a business loan.

Economic events

Describe the characteristics of the following events briefly.

The Jobs Bank Program of the American Autoindustry

The author uses this as an anecdotal example to explain the danger of inflexible labor contract. Elaborate.

- When President Obama took office, the American auto industry was shedding jobs by the hundreds of thousands and GM and Chrysler faced the possibility of liquidation – which would have caused at least 1 million more jobs to be lost. The President made the tough choice to help provide the auto industry the temporary support it needed to grow and prosper. Two years later, GM, Ford, and Chrysler are all adding jobs, generating profit, and investing in their U.S. facilities. The industry is once again leading the world, and is stronger because the President demanded it retool and build more fuel efficient cars in exchange for aid. Since Chrysler and GM emerged from bankruptcy in June of 2009, the auto industry has added nearly 250,000 jobs, the best period of job growth in over a decade.  


The Electric Utility Industry in the 1980s and 1990s

The author uses this as an anecdotal example to advocate for smaller modular investment in stages. Elaborate.

  • The electric utility industry was regularly whipsawed by unexpected declines in demand growth in the 1980s and 1990s. The industry’s problems were twofold. It was hard in the short run for people, but got easier in the long run. Sales weakened due to the fact that the world was increasing electrical use. The second part of the utilities’ problem was their preference for large billion-dollar power plants.

The Penn Central Railroad in 1970

The author uses this as an anecdotal example to advocate for borrowing with staggering maturities. Elaborate.

  • Back in 1970, the Penn Central was financing a large portion of its operations with commercial paper. The recession of 1970 lowered freight traffic and thus Penn Central’s revenue and internal cash flow as well. Their creditors were worried for themselves, and refused to roll over $82 million. The railroad went bankrupt.