I looked at the fast food chains McDonald’s(MCD), Wendy’s(WEN), Taco Bell(YUM), Domino’s Pizza(DPZ), and Starbucks(SBUX).
## # A tibble: 100 × 3
## asset date returns
## <chr> <date> <dbl>
## 1 MCD 2015-03-31 0.0525
## 2 MCD 2015-06-30 -0.0160
## 3 MCD 2015-09-30 0.0445
## 4 MCD 2015-12-31 0.189
## 5 MCD 2016-03-31 0.0694
## 6 MCD 2016-06-30 -0.0361
## 7 MCD 2016-09-30 -0.0345
## 8 MCD 2016-12-30 0.0614
## 9 MCD 2017-03-31 0.0701
## 10 MCD 2017-06-30 0.173
## # … with 90 more rows
Looking at the quarterly returns of these various fast food chains from 2015-2020, it appears that McDonald’s, Starbucks and Taco bell offer the highest return opportunities. The plots of Wendy’s and Domino’s represent more stable returns over the years, while the other three chains show various periods of high returns (McDonald’s being most notable). This suggests these chains are slightly more volatile, with higher return prospects.
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