Abarrotes Market Basket
José María Durazo Durazo / A01251747
2022-09-22
a
Inicio
bd <- read.csv("C:\\Users\\chema\\Downloads\\abarrotes.csv")#Herramienta: “Generador de Valor de Datos” ##Paso 1. Definir el área de negocios que deseamos impactar o mejorar y su KPI. Área de Ventas. Incremento de ventas.
##Paso 2. Seleccionar plantilla (-s) para crear valor a partir de los datos de los clientes. Visión / Segmentación / Personalización / Contextualización
##Paso 3. Generar ideas o conceptos específicos. Generar un análisis de Market Basket para relacionar productos. Crear un nuevo acomodo de productos para generar nuevos comportamientos de compra en el consumidor.
##Paso 4. Reunir los datos requeridos. Se limpió base de datos.
##Paso 5. Plan de ejecución. Al realizar el market basket analysis podemos trazar una ruta de compra del consumidor, lo cual nos puede ayudar a crear un acomodo estrategicos de lso productos en anaquel, por lo que esto puede impulsar la compra del consumidor de distintos productos.
Entender la base de datos
summary(bd)## vcClaveTienda DescGiro Codigo.Barras PLU
## Length:200625 Length:200625 Min. :8.347e+05 Min. : 1.00
## Class :character Class :character 1st Qu.:7.501e+12 1st Qu.: 1.00
## Mode :character Mode :character Median :7.501e+12 Median : 1.00
## Mean :5.950e+12 Mean : 2.11
## 3rd Qu.:7.501e+12 3rd Qu.: 1.00
## Max. :1.750e+13 Max. :30.00
## NA's :199188
## Fecha Hora Marca Fabricante
## Length:200625 Length:200625 Length:200625 Length:200625
## Class :character Class :character Class :character Class :character
## Mode :character Mode :character Mode :character Mode :character
##
##
##
##
## Producto Precio Ult.Costo Unidades
## Length:200625 Min. :-147.00 Min. : 0.38 Min. : 0.200
## Class :character 1st Qu.: 11.00 1st Qu.: 8.46 1st Qu.: 1.000
## Mode :character Median : 16.00 Median : 12.31 Median : 1.000
## Mean : 19.42 Mean : 15.31 Mean : 1.262
## 3rd Qu.: 25.00 3rd Qu.: 19.23 3rd Qu.: 1.000
## Max. :1000.00 Max. :769.23 Max. :96.000
##
## F.Ticket NombreDepartamento NombreFamilia NombreCategoria
## Min. : 1 Length:200625 Length:200625 Length:200625
## 1st Qu.: 33964 Class :character Class :character Class :character
## Median :105993 Mode :character Mode :character Mode :character
## Mean :193990
## 3rd Qu.:383005
## Max. :450040
##
## Estado Mts.2 Tipo.ubicación Giro
## Length:200625 Min. :47.0 Length:200625 Length:200625
## Class :character 1st Qu.:53.0 Class :character Class :character
## Mode :character Median :60.0 Mode :character Mode :character
## Mean :56.6
## 3rd Qu.:60.0
## Max. :62.0
##
## Hora.inicio Hora.cierre
## Length:200625 Length:200625
## Class :character Class :character
## Mode :character Mode :character
##
##
##
## Observaciones
- Casi ningun registro cuenta con PLU
- Cambiar formato de fecha
- Cambiar formato de Hora
- Hay precios negativos
- Hay unidades menores a 1.
A la base de datos se le hicieron los siguientes cambios:
Tecnicas para limpieza de datos
Tecnica 1. Remover valores irrelevantes
Eliminar columnas
bd1 <- bd
bd1 <- subset (bd1, select = -c (PLU, Codigo.Barras))
#Eliminar Renglones
bd2 <- bd1
bd2 <- bd2[bd2$Precio > 0,]
summary(bd1)## vcClaveTienda DescGiro Fecha Hora
## Length:200625 Length:200625 Length:200625 Length:200625
## Class :character Class :character Class :character Class :character
## Mode :character Mode :character Mode :character Mode :character
##
##
##
## Marca Fabricante Producto Precio
## Length:200625 Length:200625 Length:200625 Min. :-147.00
## Class :character Class :character Class :character 1st Qu.: 11.00
## Mode :character Mode :character Mode :character Median : 16.00
## Mean : 19.42
## 3rd Qu.: 25.00
## Max. :1000.00
## Ult.Costo Unidades F.Ticket NombreDepartamento
## Min. : 0.38 Min. : 0.200 Min. : 1 Length:200625
## 1st Qu.: 8.46 1st Qu.: 1.000 1st Qu.: 33964 Class :character
## Median : 12.31 Median : 1.000 Median :105993 Mode :character
## Mean : 15.31 Mean : 1.262 Mean :193990
## 3rd Qu.: 19.23 3rd Qu.: 1.000 3rd Qu.:383005
## Max. :769.23 Max. :96.000 Max. :450040
## NombreFamilia NombreCategoria Estado Mts.2
## Length:200625 Length:200625 Length:200625 Min. :47.0
## Class :character Class :character Class :character 1st Qu.:53.0
## Mode :character Mode :character Mode :character Median :60.0
## Mean :56.6
## 3rd Qu.:60.0
## Max. :62.0
## Tipo.ubicación Giro Hora.inicio Hora.cierre
## Length:200625 Length:200625 Length:200625 Length:200625
## Class :character Class :character Class :character Class :character
## Mode :character Mode :character Mode :character Mode :character
##
##
## summary(bd2)## vcClaveTienda DescGiro Fecha Hora
## Length:200478 Length:200478 Length:200478 Length:200478
## Class :character Class :character Class :character Class :character
## Mode :character Mode :character Mode :character Mode :character
##
##
##
## Marca Fabricante Producto Precio
## Length:200478 Length:200478 Length:200478 Min. : 0.50
## Class :character Class :character Class :character 1st Qu.: 11.00
## Mode :character Mode :character Mode :character Median : 16.00
## Mean : 19.45
## 3rd Qu.: 25.00
## Max. :1000.00
## Ult.Costo Unidades F.Ticket NombreDepartamento
## Min. : 0.38 Min. : 0.200 Min. : 1 Length:200478
## 1st Qu.: 8.46 1st Qu.: 1.000 1st Qu.: 33977 Class :character
## Median : 12.31 Median : 1.000 Median :106034 Mode :character
## Mean : 15.31 Mean : 1.261 Mean :194096
## 3rd Qu.: 19.23 3rd Qu.: 1.000 3rd Qu.:383062
## Max. :769.23 Max. :96.000 Max. :450040
## NombreFamilia NombreCategoria Estado Mts.2
## Length:200478 Length:200478 Length:200478 Min. :47.0
## Class :character Class :character Class :character 1st Qu.:53.0
## Mode :character Mode :character Mode :character Median :60.0
## Mean :56.6
## 3rd Qu.:60.0
## Max. :62.0
## Tipo.ubicación Giro Hora.inicio Hora.cierre
## Length:200478 Length:200478 Length:200478 Length:200478
## Class :character Class :character Class :character Class :character
## Mode :character Mode :character Mode :character Mode :character
##
##
## Tecnica 2
Cuantos renglones duplicados tenemos?
bd1[duplicated(bd1),]## vcClaveTienda DescGiro Fecha Hora Marca
## 6 MX001 Abarrotes 19/06/20 08:16:21 a. m. NUTRI LECHE
## 7 MX001 Abarrotes 19/06/20 08:23:33 a. m. DAN UP
## 8 MX001 Abarrotes 19/06/20 08:24:33 a. m. BIMBO
## 9 MX001 Abarrotes 19/06/20 08:24:33 a. m. PEPSI
## 10 MX001 Abarrotes 19/06/20 08:26:28 a. m. BLANCA NIEVES (DETERGENTE)
## Fabricante Producto Precio
## 6 MEXILAC Nutri Leche 1 Litro 16.0
## 7 DANONE DE MEXICO DANUP STRAWBERRY P/BEBER 350GR NAL 14.0
## 8 GRUPO BIMBO Rebanadas Bimbo 2Pz 5.0
## 9 PEPSI-COLA MEXICANA Pepsi N.R. 400Ml 8.0
## 10 FABRICA DE JABON LA CORONA Detergente Blanca Nieves 500G 19.5
## Ult.Costo Unidades F.Ticket NombreDepartamento NombreFamilia
## 6 12.31 1 1 Abarrotes Lacteos y Refrigerados
## 7 14.00 1 2 Abarrotes Lacteos y Refrigerados
## 8 5.00 1 3 Abarrotes Pan y Tortilla
## 9 8.00 1 3 Abarrotes Bebidas
## 10 15.00 1 4 Abarrotes Limpieza del Hogar
## NombreCategoria Estado Mts.2 Tipo.ubicación Giro
## 6 Leche Nuevo León 60 Esquina Abarrotes
## 7 Yogurt Nuevo León 60 Esquina Abarrotes
## 8 Pan Dulce Empaquetado Nuevo León 60 Esquina Abarrotes
## 9 Refrescos Plástico (N.R.) Nuevo León 60 Esquina Abarrotes
## 10 Lavandería Nuevo León 60 Esquina Abarrotes
## Hora.inicio Hora.cierre
## 6 8:00 22:00
## 7 8:00 22:00
## 8 8:00 22:00
## 9 8:00 22:00
## 10 8:00 22:00 sum(duplicated(bd1))## [1] 5 #Eliminar renglones duplicados
bd3 <- bd1
library(dplyr)##
## Attaching package: 'dplyr'## The following objects are masked from 'package:stats':
##
## filter, lag## The following objects are masked from 'package:base':
##
## intersect, setdiff, setequal, union bd3 <- distinct(bd3)Tecnica 3. Errores tipograficos y errores similares
Precios en absoluto
bd4 <- bd3
bd4$Precio <- abs(bd4$Precio)
summary(bd4)## vcClaveTienda DescGiro Fecha Hora
## Length:200620 Length:200620 Length:200620 Length:200620
## Class :character Class :character Class :character Class :character
## Mode :character Mode :character Mode :character Mode :character
##
##
##
## Marca Fabricante Producto Precio
## Length:200620 Length:200620 Length:200620 Min. : 0.50
## Class :character Class :character Class :character 1st Qu.: 11.00
## Mode :character Mode :character Mode :character Median : 16.00
## Mean : 19.45
## 3rd Qu.: 25.00
## Max. :1000.00
## Ult.Costo Unidades F.Ticket NombreDepartamento
## Min. : 0.38 Min. : 0.200 Min. : 1 Length:200620
## 1st Qu.: 8.46 1st Qu.: 1.000 1st Qu.: 33967 Class :character
## Median : 12.31 Median : 1.000 Median :105996 Mode :character
## Mean : 15.31 Mean : 1.262 Mean :193994
## 3rd Qu.: 19.23 3rd Qu.: 1.000 3rd Qu.:383009
## Max. :769.23 Max. :96.000 Max. :450040
## NombreFamilia NombreCategoria Estado Mts.2
## Length:200620 Length:200620 Length:200620 Min. :47.0
## Class :character Class :character Class :character 1st Qu.:53.0
## Mode :character Mode :character Mode :character Median :60.0
## Mean :56.6
## 3rd Qu.:60.0
## Max. :62.0
## Tipo.ubicación Giro Hora.inicio Hora.cierre
## Length:200620 Length:200620 Length:200620 Length:200620
## Class :character Class :character Class :character Class :character
## Mode :character Mode :character Mode :character Mode :character
##
##
## # Cantidades en enteros
bd5 <- bd4
bd5$Unidades <- ceiling(bd5$Unidades)
summary(bd5) ## vcClaveTienda DescGiro Fecha Hora
## Length:200620 Length:200620 Length:200620 Length:200620
## Class :character Class :character Class :character Class :character
## Mode :character Mode :character Mode :character Mode :character
##
##
##
## Marca Fabricante Producto Precio
## Length:200620 Length:200620 Length:200620 Min. : 0.50
## Class :character Class :character Class :character 1st Qu.: 11.00
## Mode :character Mode :character Mode :character Median : 16.00
## Mean : 19.45
## 3rd Qu.: 25.00
## Max. :1000.00
## Ult.Costo Unidades F.Ticket NombreDepartamento
## Min. : 0.38 Min. : 1.000 Min. : 1 Length:200620
## 1st Qu.: 8.46 1st Qu.: 1.000 1st Qu.: 33967 Class :character
## Median : 12.31 Median : 1.000 Median :105996 Mode :character
## Mean : 15.31 Mean : 1.262 Mean :193994
## 3rd Qu.: 19.23 3rd Qu.: 1.000 3rd Qu.:383009
## Max. :769.23 Max. :96.000 Max. :450040
## NombreFamilia NombreCategoria Estado Mts.2
## Length:200620 Length:200620 Length:200620 Min. :47.0
## Class :character Class :character Class :character 1st Qu.:53.0
## Mode :character Mode :character Mode :character Median :60.0
## Mean :56.6
## 3rd Qu.:60.0
## Max. :62.0
## Tipo.ubicación Giro Hora.inicio Hora.cierre
## Length:200620 Length:200620 Length:200620 Length:200620
## Class :character Class :character Class :character Class :character
## Mode :character Mode :character Mode :character Mode :character
##
##
## TECNICA 4. Convertir tipos de datos
Convertir en caracter a fecha
bd6 <- bd5
bd6$Fecha <- as.Date(bd6$Fecha, format = "%d/%m/%Y")
summary(bd6)## vcClaveTienda DescGiro Fecha Hora
## Length:200620 Length:200620 Min. :0020-05-01 Length:200620
## Class :character Class :character 1st Qu.:0020-06-06 Class :character
## Mode :character Mode :character Median :0020-07-11 Mode :character
## Mean :0020-07-18
## 3rd Qu.:0020-08-29
## Max. :0020-11-11
## Marca Fabricante Producto Precio
## Length:200620 Length:200620 Length:200620 Min. : 0.50
## Class :character Class :character Class :character 1st Qu.: 11.00
## Mode :character Mode :character Mode :character Median : 16.00
## Mean : 19.45
## 3rd Qu.: 25.00
## Max. :1000.00
## Ult.Costo Unidades F.Ticket NombreDepartamento
## Min. : 0.38 Min. : 1.000 Min. : 1 Length:200620
## 1st Qu.: 8.46 1st Qu.: 1.000 1st Qu.: 33967 Class :character
## Median : 12.31 Median : 1.000 Median :105996 Mode :character
## Mean : 15.31 Mean : 1.262 Mean :193994
## 3rd Qu.: 19.23 3rd Qu.: 1.000 3rd Qu.:383009
## Max. :769.23 Max. :96.000 Max. :450040
## NombreFamilia NombreCategoria Estado Mts.2
## Length:200620 Length:200620 Length:200620 Min. :47.0
## Class :character Class :character Class :character 1st Qu.:53.0
## Mode :character Mode :character Mode :character Median :60.0
## Mean :56.6
## 3rd Qu.:60.0
## Max. :62.0
## Tipo.ubicación Giro Hora.inicio Hora.cierre
## Length:200620 Length:200620 Length:200620 Length:200620
## Class :character Class :character Class :character Class :character
## Mode :character Mode :character Mode :character Mode :character
##
##
## tibble(bd6)## # A tibble: 200,620 × 20
## vcCla…¹ DescG…² Fecha Hora Marca Fabri…³ Produ…⁴ Precio Ult.C…⁵ Unida…⁶
## <chr> <chr> <date> <chr> <chr> <chr> <chr> <dbl> <dbl> <dbl>
## 1 MX001 Abarro… 0020-06-19 08:1… NUTR… MEXILAC Nutri … 16 12.3 1
## 2 MX001 Abarro… 0020-06-19 08:2… DAN … DANONE… DANUP … 14 14 1
## 3 MX001 Abarro… 0020-06-19 08:2… BIMBO GRUPO … Rebana… 5 5 1
## 4 MX001 Abarro… 0020-06-19 08:2… PEPSI PEPSI-… Pepsi … 8 8 1
## 5 MX001 Abarro… 0020-06-19 08:2… BLAN… FABRIC… Deterg… 19.5 15 1
## 6 MX001 Abarro… 0020-06-19 08:2… FLASH ALEN Flash … 9.5 7.31 1
## 7 MX001 Abarro… 0020-06-19 08:2… VARI… DANONE… Danone… 11 11 1
## 8 MX001 Abarro… 0020-06-19 08:2… ZOTE FABRIC… Jabon … 9.5 7.31 1
## 9 MX001 Abarro… 0020-06-19 08:2… ALWA… PROCTE… T Feme… 23.5 18.1 1
## 10 MX001 Abarro… 0020-06-19 03:2… JUMEX JUMEX Jugo D… 12 12 1
## # … with 200,610 more rows, 10 more variables: F.Ticket <int>,
## # NombreDepartamento <chr>, NombreFamilia <chr>, NombreCategoria <chr>,
## # Estado <chr>, Mts.2 <int>, Tipo.ubicación <chr>, Giro <chr>,
## # Hora.inicio <chr>, Hora.cierre <chr>, and abbreviated variable names
## # ¹vcClaveTienda, ²DescGiro, ³Fabricante, ⁴Producto, ⁵Ult.Costo, ⁶UnidadesConvertir de caracter a entero
bd7 <- bd6
bd7$Hora <- substr(bd7$Hora, start =1, stop = 2)
tibble(bd7)## # A tibble: 200,620 × 20
## vcCla…¹ DescG…² Fecha Hora Marca Fabri…³ Produ…⁴ Precio Ult.C…⁵ Unida…⁶
## <chr> <chr> <date> <chr> <chr> <chr> <chr> <dbl> <dbl> <dbl>
## 1 MX001 Abarro… 0020-06-19 08 NUTR… MEXILAC Nutri … 16 12.3 1
## 2 MX001 Abarro… 0020-06-19 08 DAN … DANONE… DANUP … 14 14 1
## 3 MX001 Abarro… 0020-06-19 08 BIMBO GRUPO … Rebana… 5 5 1
## 4 MX001 Abarro… 0020-06-19 08 PEPSI PEPSI-… Pepsi … 8 8 1
## 5 MX001 Abarro… 0020-06-19 08 BLAN… FABRIC… Deterg… 19.5 15 1
## 6 MX001 Abarro… 0020-06-19 08 FLASH ALEN Flash … 9.5 7.31 1
## 7 MX001 Abarro… 0020-06-19 08 VARI… DANONE… Danone… 11 11 1
## 8 MX001 Abarro… 0020-06-19 08 ZOTE FABRIC… Jabon … 9.5 7.31 1
## 9 MX001 Abarro… 0020-06-19 08 ALWA… PROCTE… T Feme… 23.5 18.1 1
## 10 MX001 Abarro… 0020-06-19 03 JUMEX JUMEX Jugo D… 12 12 1
## # … with 200,610 more rows, 10 more variables: F.Ticket <int>,
## # NombreDepartamento <chr>, NombreFamilia <chr>, NombreCategoria <chr>,
## # Estado <chr>, Mts.2 <int>, Tipo.ubicación <chr>, Giro <chr>,
## # Hora.inicio <chr>, Hora.cierre <chr>, and abbreviated variable names
## # ¹vcClaveTienda, ²DescGiro, ³Fabricante, ⁴Producto, ⁵Ult.Costo, ⁶Unidades bd7$Hora <- as.integer(bd7$Hora)
str(bd7)## 'data.frame': 200620 obs. of 20 variables:
## $ vcClaveTienda : chr "MX001" "MX001" "MX001" "MX001" ...
## $ DescGiro : chr "Abarrotes" "Abarrotes" "Abarrotes" "Abarrotes" ...
## $ Fecha : Date, format: "0020-06-19" "0020-06-19" ...
## $ Hora : int 8 8 8 8 8 8 8 8 8 3 ...
## $ Marca : chr "NUTRI LECHE" "DAN UP" "BIMBO" "PEPSI" ...
## $ Fabricante : chr "MEXILAC" "DANONE DE MEXICO" "GRUPO BIMBO" "PEPSI-COLA MEXICANA" ...
## $ Producto : chr "Nutri Leche 1 Litro" "DANUP STRAWBERRY P/BEBER 350GR NAL" "Rebanadas Bimbo 2Pz" "Pepsi N.R. 400Ml" ...
## $ Precio : num 16 14 5 8 19.5 9.5 11 9.5 23.5 12 ...
## $ Ult.Costo : num 12.3 14 5 8 15 ...
## $ Unidades : num 1 1 1 1 1 1 1 1 1 1 ...
## $ F.Ticket : int 1 2 3 3 4 4 4 4 4 5 ...
## $ NombreDepartamento: chr "Abarrotes" "Abarrotes" "Abarrotes" "Abarrotes" ...
## $ NombreFamilia : chr "Lacteos y Refrigerados" "Lacteos y Refrigerados" "Pan y Tortilla" "Bebidas" ...
## $ NombreCategoria : chr "Leche" "Yogurt" "Pan Dulce Empaquetado" "Refrescos Plástico (N.R.)" ...
## $ Estado : chr "Nuevo León" "Nuevo León" "Nuevo León" "Nuevo León" ...
## $ Mts.2 : int 60 60 60 60 60 60 60 60 60 60 ...
## $ Tipo.ubicación : chr "Esquina" "Esquina" "Esquina" "Esquina" ...
## $ Giro : chr "Abarrotes" "Abarrotes" "Abarrotes" "Abarrotes" ...
## $ Hora.inicio : chr "8:00" "8:00" "8:00" "8:00" ...
## $ Hora.cierre : chr "22:00" "22:00" "22:00" "22:00" ...###Tecnica 5. Valores Faltantes Cuantos NA tengo en mi base de datos
sum(is.na(bd7))## [1] 0 sum(is.na(bd))## [1] 199188Borrar todos los registros NA de una tabla
bd8 <- bd
bd8 <- na.omit(bd8)
summary(bd8)## vcClaveTienda DescGiro Codigo.Barras PLU
## Length:1437 Length:1437 Min. :6.750e+08 Min. : 1.000
## Class :character Class :character 1st Qu.:6.750e+08 1st Qu.: 1.000
## Mode :character Mode :character Median :6.750e+08 Median : 1.000
## Mean :2.616e+11 Mean : 2.112
## 3rd Qu.:6.750e+08 3rd Qu.: 1.000
## Max. :7.501e+12 Max. :30.000
## Fecha Hora Marca Fabricante
## Length:1437 Length:1437 Length:1437 Length:1437
## Class :character Class :character Class :character Class :character
## Mode :character Mode :character Mode :character Mode :character
##
##
##
## Producto Precio Ult.Costo Unidades
## Length:1437 Min. :30.00 Min. : 1.00 Min. :1.000
## Class :character 1st Qu.:90.00 1st Qu.:64.62 1st Qu.:1.000
## Mode :character Median :90.00 Median :64.62 Median :1.000
## Mean :87.94 Mean :56.65 Mean :1.124
## 3rd Qu.:90.00 3rd Qu.:64.62 3rd Qu.:1.000
## Max. :90.00 Max. :64.62 Max. :7.000
## F.Ticket NombreDepartamento NombreFamilia NombreCategoria
## Min. : 772 Length:1437 Length:1437 Length:1437
## 1st Qu.: 99955 Class :character Class :character Class :character
## Median :102493 Mode :character Mode :character Mode :character
## Mean :100595
## 3rd Qu.:106546
## Max. :118356
## Estado Mts.2 Tipo.ubicación Giro
## Length:1437 Min. :58.00 Length:1437 Length:1437
## Class :character 1st Qu.:58.00 Class :character Class :character
## Mode :character Median :58.00 Mode :character Mode :character
## Mean :58.07
## 3rd Qu.:58.00
## Max. :60.00
## Hora.inicio Hora.cierre
## Length:1437 Length:1437
## Class :character Class :character
## Mode :character Mode :character
##
##
## ###Reemplazar NA con ceros
bd9 <- bd
bd9[is.na(bd9)]<-0
summary(bd9)## vcClaveTienda DescGiro Codigo.Barras PLU
## Length:200625 Length:200625 Min. :8.347e+05 Min. : 0.00000
## Class :character Class :character 1st Qu.:7.501e+12 1st Qu.: 0.00000
## Mode :character Mode :character Median :7.501e+12 Median : 0.00000
## Mean :5.950e+12 Mean : 0.01513
## 3rd Qu.:7.501e+12 3rd Qu.: 0.00000
## Max. :1.750e+13 Max. :30.00000
## Fecha Hora Marca Fabricante
## Length:200625 Length:200625 Length:200625 Length:200625
## Class :character Class :character Class :character Class :character
## Mode :character Mode :character Mode :character Mode :character
##
##
##
## Producto Precio Ult.Costo Unidades
## Length:200625 Min. :-147.00 Min. : 0.38 Min. : 0.200
## Class :character 1st Qu.: 11.00 1st Qu.: 8.46 1st Qu.: 1.000
## Mode :character Median : 16.00 Median : 12.31 Median : 1.000
## Mean : 19.42 Mean : 15.31 Mean : 1.262
## 3rd Qu.: 25.00 3rd Qu.: 19.23 3rd Qu.: 1.000
## Max. :1000.00 Max. :769.23 Max. :96.000
## F.Ticket NombreDepartamento NombreFamilia NombreCategoria
## Min. : 1 Length:200625 Length:200625 Length:200625
## 1st Qu.: 33964 Class :character Class :character Class :character
## Median :105993 Mode :character Mode :character Mode :character
## Mean :193990
## 3rd Qu.:383005
## Max. :450040
## Estado Mts.2 Tipo.ubicación Giro
## Length:200625 Min. :47.0 Length:200625 Length:200625
## Class :character 1st Qu.:53.0 Class :character Class :character
## Mode :character Median :60.0 Mode :character Mode :character
## Mean :56.6
## 3rd Qu.:60.0
## Max. :62.0
## Hora.inicio Hora.cierre
## Length:200625 Length:200625
## Class :character Class :character
## Mode :character Mode :character
##
##
## Reemplazar Na con el promedio
bd10 <- bd
bd10$PLU[is.na(bd10$PLU)]<-mean(bd10$PLU, na.rm = TRUE)
summary(bd10)## vcClaveTienda DescGiro Codigo.Barras PLU
## Length:200625 Length:200625 Min. :8.347e+05 Min. : 1.000
## Class :character Class :character 1st Qu.:7.501e+12 1st Qu.: 2.112
## Mode :character Mode :character Median :7.501e+12 Median : 2.112
## Mean :5.950e+12 Mean : 2.112
## 3rd Qu.:7.501e+12 3rd Qu.: 2.112
## Max. :1.750e+13 Max. :30.000
## Fecha Hora Marca Fabricante
## Length:200625 Length:200625 Length:200625 Length:200625
## Class :character Class :character Class :character Class :character
## Mode :character Mode :character Mode :character Mode :character
##
##
##
## Producto Precio Ult.Costo Unidades
## Length:200625 Min. :-147.00 Min. : 0.38 Min. : 0.200
## Class :character 1st Qu.: 11.00 1st Qu.: 8.46 1st Qu.: 1.000
## Mode :character Median : 16.00 Median : 12.31 Median : 1.000
## Mean : 19.42 Mean : 15.31 Mean : 1.262
## 3rd Qu.: 25.00 3rd Qu.: 19.23 3rd Qu.: 1.000
## Max. :1000.00 Max. :769.23 Max. :96.000
## F.Ticket NombreDepartamento NombreFamilia NombreCategoria
## Min. : 1 Length:200625 Length:200625 Length:200625
## 1st Qu.: 33964 Class :character Class :character Class :character
## Median :105993 Mode :character Mode :character Mode :character
## Mean :193990
## 3rd Qu.:383005
## Max. :450040
## Estado Mts.2 Tipo.ubicación Giro
## Length:200625 Min. :47.0 Length:200625 Length:200625
## Class :character 1st Qu.:53.0 Class :character Class :character
## Mode :character Median :60.0 Mode :character Mode :character
## Mean :56.6
## 3rd Qu.:60.0
## Max. :62.0
## Hora.inicio Hora.cierre
## Length:200625 Length:200625
## Class :character Class :character
## Mode :character Mode :character
##
##
## Reemplazar negativos con cero
bd11 <- bd
bd11[bd11 < 0] <- 0
summary(bd11)## vcClaveTienda DescGiro Codigo.Barras PLU
## Length:200625 Length:200625 Min. :8.347e+05 Min. : 1.00
## Class :character Class :character 1st Qu.:7.501e+12 1st Qu.: 1.00
## Mode :character Mode :character Median :7.501e+12 Median : 1.00
## Mean :5.950e+12 Mean : 2.11
## 3rd Qu.:7.501e+12 3rd Qu.: 1.00
## Max. :1.750e+13 Max. :30.00
## NA's :199188
## Fecha Hora Marca Fabricante
## Length:200625 Length:200625 Length:200625 Length:200625
## Class :character Class :character Class :character Class :character
## Mode :character Mode :character Mode :character Mode :character
##
##
##
##
## Producto Precio Ult.Costo Unidades
## Length:200625 Min. : 0.00 Min. : 0.38 Min. : 0.200
## Class :character 1st Qu.: 11.00 1st Qu.: 8.46 1st Qu.: 1.000
## Mode :character Median : 16.00 Median : 12.31 Median : 1.000
## Mean : 19.44 Mean : 15.31 Mean : 1.262
## 3rd Qu.: 25.00 3rd Qu.: 19.23 3rd Qu.: 1.000
## Max. :1000.00 Max. :769.23 Max. :96.000
##
## F.Ticket NombreDepartamento NombreFamilia NombreCategoria
## Min. : 1 Length:200625 Length:200625 Length:200625
## 1st Qu.: 33964 Class :character Class :character Class :character
## Median :105993 Mode :character Mode :character Mode :character
## Mean :193990
## 3rd Qu.:383005
## Max. :450040
##
## Estado Mts.2 Tipo.ubicación Giro
## Length:200625 Min. :47.0 Length:200625 Length:200625
## Class :character 1st Qu.:53.0 Class :character Class :character
## Mode :character Median :60.0 Mode :character Mode :character
## Mean :56.6
## 3rd Qu.:60.0
## Max. :62.0
##
## Hora.inicio Hora.cierre
## Length:200625 Length:200625
## Class :character Class :character
## Mode :character Mode :character
##
##
##
## Tecnica 6. metodo estadistico
bd12 <- bd7
boxplot(bd12$Precio, horizontal = TRUE)
boxplot(bd12$Unidades, horizontal = TRUE)
Agregar columnas
library(lubridate)##
## Attaching package: 'lubridate'## The following objects are masked from 'package:base':
##
## date, intersect, setdiff, union bd12$dia_de_la_semana <- wday(bd12$Fecha)
bd12$subtotal <- bd12$Precio * bd12$Unidades
bd12$Utilidad <- bd12$Precio - bd12$Ult.Costo
summary(bd12)## vcClaveTienda DescGiro Fecha Hora
## Length:200620 Length:200620 Min. :0020-05-01 Min. : 1.000
## Class :character Class :character 1st Qu.:0020-06-06 1st Qu.: 5.000
## Mode :character Mode :character Median :0020-07-11 Median : 8.000
## Mean :0020-07-18 Mean : 7.299
## 3rd Qu.:0020-08-29 3rd Qu.:10.000
## Max. :0020-11-11 Max. :12.000
## Marca Fabricante Producto Precio
## Length:200620 Length:200620 Length:200620 Min. : 0.50
## Class :character Class :character Class :character 1st Qu.: 11.00
## Mode :character Mode :character Mode :character Median : 16.00
## Mean : 19.45
## 3rd Qu.: 25.00
## Max. :1000.00
## Ult.Costo Unidades F.Ticket NombreDepartamento
## Min. : 0.38 Min. : 1.000 Min. : 1 Length:200620
## 1st Qu.: 8.46 1st Qu.: 1.000 1st Qu.: 33967 Class :character
## Median : 12.31 Median : 1.000 Median :105996 Mode :character
## Mean : 15.31 Mean : 1.262 Mean :193994
## 3rd Qu.: 19.23 3rd Qu.: 1.000 3rd Qu.:383009
## Max. :769.23 Max. :96.000 Max. :450040
## NombreFamilia NombreCategoria Estado Mts.2
## Length:200620 Length:200620 Length:200620 Min. :47.0
## Class :character Class :character Class :character 1st Qu.:53.0
## Mode :character Mode :character Mode :character Median :60.0
## Mean :56.6
## 3rd Qu.:60.0
## Max. :62.0
## Tipo.ubicación Giro Hora.inicio Hora.cierre
## Length:200620 Length:200620 Length:200620 Length:200620
## Class :character Class :character Class :character Class :character
## Mode :character Mode :character Mode :character Mode :character
##
##
##
## dia_de_la_semana subtotal Utilidad
## Min. :1.000 Min. : 1.00 Min. : 0.000
## 1st Qu.:2.000 1st Qu.: 12.00 1st Qu.: 2.310
## Median :4.000 Median : 18.00 Median : 3.230
## Mean :3.912 Mean : 24.33 Mean : 4.142
## 3rd Qu.:6.000 3rd Qu.: 27.00 3rd Qu.: 5.420
## Max. :7.000 Max. :2496.00 Max. :230.770Exportar base de datos limpia
bd_limpia <- bd12
write.csv(bd_limpia,file = "abarrotes_bd_limpia2.csv", row.names = FALSE)#Market Basket Analysis
library(Matrix)
library(datasets)Ordenar de menor a mayor los Tickets
bd_limpia <- bd_limpia[order(bd_limpia$F.Ticket),]
head(bd_limpia)## vcClaveTienda DescGiro Fecha Hora Marca
## 1 MX001 Abarrotes 0020-06-19 8 NUTRI LECHE
## 2 MX001 Abarrotes 0020-06-19 8 DAN UP
## 3 MX001 Abarrotes 0020-06-19 8 BIMBO
## 4 MX001 Abarrotes 0020-06-19 8 PEPSI
## 5 MX001 Abarrotes 0020-06-19 8 BLANCA NIEVES (DETERGENTE)
## 6 MX001 Abarrotes 0020-06-19 8 FLASH
## Fabricante Producto Precio
## 1 MEXILAC Nutri Leche 1 Litro 16.0
## 2 DANONE DE MEXICO DANUP STRAWBERRY P/BEBER 350GR NAL 14.0
## 3 GRUPO BIMBO Rebanadas Bimbo 2Pz 5.0
## 4 PEPSI-COLA MEXICANA Pepsi N.R. 400Ml 8.0
## 5 FABRICA DE JABON LA CORONA Detergente Blanca Nieves 500G 19.5
## 6 ALEN Flash Xtra Brisa Marina 500Ml 9.5
## Ult.Costo Unidades F.Ticket NombreDepartamento NombreFamilia
## 1 12.31 1 1 Abarrotes Lacteos y Refrigerados
## 2 14.00 1 2 Abarrotes Lacteos y Refrigerados
## 3 5.00 1 3 Abarrotes Pan y Tortilla
## 4 8.00 1 3 Abarrotes Bebidas
## 5 15.00 1 4 Abarrotes Limpieza del Hogar
## 6 7.31 1 4 Abarrotes Limpieza del Hogar
## NombreCategoria Estado Mts.2 Tipo.ubicación Giro
## 1 Leche Nuevo León 60 Esquina Abarrotes
## 2 Yogurt Nuevo León 60 Esquina Abarrotes
## 3 Pan Dulce Empaquetado Nuevo León 60 Esquina Abarrotes
## 4 Refrescos Plástico (N.R.) Nuevo León 60 Esquina Abarrotes
## 5 Lavandería Nuevo León 60 Esquina Abarrotes
## 6 Limpiadores Líquidos Nuevo León 60 Esquina Abarrotes
## Hora.inicio Hora.cierre dia_de_la_semana subtotal Utilidad
## 1 8:00 22:00 6 16.0 3.69
## 2 8:00 22:00 6 14.0 0.00
## 3 8:00 22:00 6 5.0 0.00
## 4 8:00 22:00 6 8.0 0.00
## 5 8:00 22:00 6 19.5 4.50
## 6 8:00 22:00 6 9.5 2.19 tail(bd_limpia)## vcClaveTienda DescGiro Fecha Hora Marca
## 107394 MX004 Carnicería 0020-10-15 11 YEMINA
## 167771 MX004 Carnicería 0020-10-15 11 DEL FUERTE
## 149429 MX004 Carnicería 0020-10-15 11 COCA COLA ZERO
## 168750 MX004 Carnicería 0020-10-15 11 DIAMANTE
## 161193 MX004 Carnicería 0020-10-15 12 PEPSI
## 112970 MX004 Carnicería 0020-10-15 12 COCA COLA
## Fabricante Producto Precio Ult.Costo
## 107394 HERDEZ PASTA SPAGHETTI YEMINA 200G 7 5.38
## 167771 ALIMENTOS DEL FUERTE PURE DE TOMATE DEL FUERTE 345G 12 9.23
## 149429 COCA COLA COCA COLA ZERO 600ML 15 11.54
## 168750 EMPACADOS ARROZ DIAMANTE225G 11 8.46
## 161193 PEPSI-COLA MEXICANA PEPSI N. R. 500ML 10 7.69
## 112970 COCA COLA COCA COLA RETORNABLE 500ML 10 7.69
## Unidades F.Ticket NombreDepartamento NombreFamilia
## 107394 2 450032 Abarrotes Sopas y Pastas
## 167771 1 450032 Abarrotes Salsas y Sazonadores
## 149429 2 450034 Abarrotes Bebidas
## 168750 1 450037 Abarrotes Granos y Semillas
## 161193 1 450039 Abarrotes Bebidas
## 112970 8 450040 Abarrotes Bebidas
## NombreCategoria Estado Mts.2 Tipo.ubicación Giro
## 107394 Fideos, Spaguetti, Tallarines Sinaloa 53 Esquina Abarrotes
## 167771 Salsa para Spaguetti Sinaloa 53 Esquina Abarrotes
## 149429 Refrescos Retornables Sinaloa 53 Esquina Abarrotes
## 168750 Arroz Sinaloa 53 Esquina Abarrotes
## 161193 Refrescos Plástico (N.R.) Sinaloa 53 Esquina Abarrotes
## 112970 Refrescos Retornables Sinaloa 53 Esquina Abarrotes
## Hora.inicio Hora.cierre dia_de_la_semana subtotal Utilidad
## 107394 7:00 23:00 5 14 1.62
## 167771 7:00 23:00 5 12 2.77
## 149429 7:00 23:00 5 30 3.46
## 168750 7:00 23:00 5 11 2.54
## 161193 7:00 23:00 5 10 2.31
## 112970 7:00 23:00 5 80 2.31Generar Basket
library(plyr)## ------------------------------------------------------------------------------## You have loaded plyr after dplyr - this is likely to cause problems.
## If you need functions from both plyr and dplyr, please load plyr first, then dplyr:
## library(plyr); library(dplyr)## ------------------------------------------------------------------------------##
## Attaching package: 'plyr'## The following objects are masked from 'package:dplyr':
##
## arrange, count, desc, failwith, id, mutate, rename, summarise,
## summarize basket <- ddply(bd_limpia,c("F.Ticket"), function(bd_limpia)paste(bd_limpia$Marca, collapse = ","))Eliminar Número de Ticket
basket$F.Ticket <- NULL #con esto eliminas columnasRenombramos el nombre de columna
colnames(basket) <- c("marca")Exportamos basket
write.csv(basket,"basket.csv", quote = FALSE, row.names = FALSE)
library(arulesViz)## Loading required package: arules##
## Attaching package: 'arules'## The following object is masked from 'package:dplyr':
##
## recode## The following objects are masked from 'package:base':
##
## abbreviate, write tr <- read.transactions("C:\\Users\\chema\\Downloads\\basket.csv")## Warning in asMethod(object): removing duplicated items in transactions reglas.asociacion <- apriori(tr, parameter = list(supp=0.001, conf=0.2, maxlen=10))## Apriori
##
## Parameter specification:
## confidence minval smax arem aval originalSupport maxtime support minlen
## 0.2 0.1 1 none FALSE TRUE 5 0.001 1
## maxlen target ext
## 10 rules TRUE
##
## Algorithmic control:
## filter tree heap memopt load sort verbose
## 0.1 TRUE TRUE FALSE TRUE 2 TRUE
##
## Absolute minimum support count: 115
##
## set item appearances ...[0 item(s)] done [0.00s].
## set transactions ...[27312 item(s), 115111 transaction(s)] done [0.18s].
## sorting and recoding items ... [191 item(s)] done [0.01s].
## creating transaction tree ... done [0.04s].
## checking subsets of size 1 2 3 4 done [0.00s].
## writing ... [139 rule(s)] done [0.00s].
## creating S4 object ... done [0.01s]. #summary(reglas.asociacion)
#inspect(reglas.asociacion)
reglas.asociacion <- sort(reglas.asociacion, by="confidence", decreasing = TRUE)
#summary(reglas.asociacion)
#inspect(reglas.asociacion)
top10reglas <- head(reglas.asociacion, n = 10, by= "confidence")
plot(top10reglas, method = "graph", engine = "htmlwidget")#Conclusión
En este análisis de Market Basket, obtuvimos una gráfica que nos sirvió para relacionar las ventas de los distintos productos.