## # A tibble: 548 × 5
## # Groups:   symbol [4]
##    symbol date       price   change text                
##    <chr>  <date>     <dbl>    <dbl> <glue>              
##  1 GDPC1  1947-01-01 2034. NA       1947.1,
## Growth: NA   
##  2 GDPC1  1947-04-01 2029. -0.00267 1947.2,
## Growth: -0.3%
##  3 GDPC1  1947-07-01 2025. -0.00207 1947.3,
## Growth: -0.2%
##  4 GDPC1  1947-10-01 2057.  0.0156  1947.4,
## Growth: 1.6% 
##  5 GDPC1  1948-01-01 2087.  0.0150  1948.1,
## Growth: 1.5% 
##  6 GDPC1  1948-04-01 2122.  0.0165  1948.2,
## Growth: 1.7% 
##  7 GDPC1  1948-07-01 2134.  0.00573 1948.3,
## Growth: 0.6% 
##  8 GDPC1  1948-10-01 2136.  0.00112 1948.4,
## Growth: 0.1% 
##  9 GDPC1  1949-01-01 2107. -0.0138  1949.1,
## Growth: -1.4%
## 10 GDPC1  1949-04-01 2100. -0.00341 1949.2,
## Growth: -0.3%
## # … with 538 more rows

Anaylyze your client company’s data. Consider the following:

Timing Depth Duration

of down turn in sales

Timing: The sales decline began in 2008, you can see where the sales go below 0. This was the same time that the economy declined.

Depth: GDP declined 2.2% while the industry dropped about 12% in sales. You can see that the industry is extremely sensitive to the overall economy.

Duration: The recession lasted just over a year from February 2008 to March 2009. The industry dropped in January 2008 and recovered in around January 2009. You can see that the recession was slightly longer and the industry sale is slightly shorter.

Grappone