Leah’s Bio

Introduction

Hello! My name is Leah Searcy and I am currently pursuing a Master of Science in Business Analytics here at UC. I am originally from just outside of Louisville, KY but I have lived in Cincinnati the past 3 years while studying for my undergrad.

My motto as a math equation:

\(f(x) = |x|\)

“Stay Positive”

Academic Background

• BS in Business Analytics (University of Cincinnati, Cincinnati, OH)

• MS in Business Analytics(University of Cincinnati, Cincinnati, OH), expected May 2023

Professional Background

• KPM Consulting Intern, 84.51°

  Most recently, I interned for 84.51° - a Retail Data Science company owned by Kroger. I spent 3 months this summer building relationships with CPG Partners, learning how to leverage 1st party data, and recommending a media investment plan for a major Kroger client.

• Category Insights Analyst Intern, Empire Marketing Strategies

• Data & Insights Intern, EMI Research Solutions

• Finance Manager, UCommunicate

After graduation this spring, I have accepted a full-time offer as a Data Scientist at 84.51°. In this role, I hope to develop my technical skills while providing impactful customer insights and recommendations.

Experience with R

My undergrad in Business Analytics gave me extensive experience in R. I completed multiple courses that used the RStudio platform consistently, including but not limited to:

• Data Mining, BANA 4080

• Forecast & Risk, BANA 4090

• Decision Models, BANA 4095

• Descriptive Analytics & Data Visualizations, BANA 4137

• Data Management for Analytics, BANA 4143

Throughout these courses I performed a variety of analytic functions like multivariate regression, hierarchical regression, discriminant analysis, predictive modeling, and more.