## 
## ===============================================
##                         Dependent variable:    
##                     ---------------------------
##                            Loyalty * 100       
## -----------------------------------------------
## Tweets                      -0.00000**         
##                              (0.00000)         
##                                                
## Reactions                   0.00003***         
##                              (0.00001)         
##                                                
## Episodes                      0.088*           
##                               (0.047)          
##                                                
## Constant                     8.041***          
##                               (0.857)          
##                                                
## -----------------------------------------------
## Observations                    187            
## R2                             0.304           
## Adjusted R2                    0.293           
## Residual Std. Error      4.335 (df = 183)      
## F Statistic           26.696*** (df = 3; 183)  
## ===============================================
## Note:               *p<0.1; **p<0.05; ***p<0.01
## 
## Call:
## lm(formula = Loyalty * 100 ~ Tweets + Reactions + Episodes, data = Twitter.Project)
## 
## Residuals:
##     Min      1Q  Median      3Q     Max 
## -9.1436 -3.1642 -0.1065  3.2228 10.5970 
## 
## Coefficients:
##               Estimate Std. Error t value Pr(>|t|)    
## (Intercept)  8.041e+00  8.566e-01   9.387  < 2e-16 ***
## Tweets      -4.633e-06  1.875e-06  -2.470 0.014409 *  
## Reactions    2.667e-05  7.314e-06   3.646 0.000347 ***
## Episodes     8.789e-02  4.671e-02   1.881 0.061512 .  
## ---
## Signif. codes:  0 '***' 0.001 '**' 0.01 '*' 0.05 '.' 0.1 ' ' 1
## 
## Residual standard error: 4.335 on 183 degrees of freedom
##   (24 observations deleted due to missingness)
## Multiple R-squared:  0.3044, Adjusted R-squared:  0.293 
## F-statistic:  26.7 on 3 and 183 DF,  p-value: 2.275e-14