Dr. Eitan Tzelgov
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We could use insights from the spatial theory of voting to make a prediction
Boris is at \[ x=7, y=5 \] (this is what Boris will do if elected)
Nana is at \[ x=2, y=4 \] (these are the policies she wants implemented)
If she votes for him and he's elected, she loses \[ |(7-2)+(5-4)|=6 \]
What if Corbyn is elected? He's at \[ x=-7, y=-5 \]
So if he wins, Nana loses she loses \[ |(-7-2)+(-5-4)|=18 \]
Check my maths, please.
Nana loses \[ |(7-2)+(5-4)|=6 \] with Boris
Nana loses \[ |(1-2)+(-2-4)|=7 \] With Keir
We could use insights from the saliency theory of voting to make a prediction.
He could emphasize one bundle of policies instead of the other…
Well, what would happen instead of Nana thinking that Culture & Economy are equally important, she starts to think that Culture is twice as important?
Nana loses \[ |.33\times (7-2)+.66\times(5-4)|=2.31 \] with Boris
Nana loses \[ |.33\times (1-2)+.66\times (-2-4)|=4.29 \] With Keir
So simply by talking about something (or proposing new policies etc.) parties hope to change the way we think about politics
Which party can better manage the economy?
| Date | Tories | Labour | Margin |
|---|---|---|---|
| December 2019 | 41 | 20 | -21 |
| October 2020 | 41 | 23 | -18 |
| April 2022 | 32 | 26 | -6 |
Which party can better manage immigration?
| Date | Tories | Labour | Margin |
|---|---|---|---|
| December 2019 | 34 | 23 | -11 |
| October 2020 | 24 | 28 | 4 |
| April 2022 | 22 | 28 | 6 |
So, the Tories are losing their advantage on both issues
Heresthetics
'force [the opponent] to put himself in an undesirable position for winning some future election' (Riker, 1986: 8).'
Where partied and voters live
Voters may be thinking spatially
But parties know that
So it's a bit of a cat and mouse game
And party politics is a bit of a science, and a bit of an Art
Institutions
Activism and parties
Polarisation and Populism
And more!