Philippine Election 2022

The 2022 Philippines Election is Fast Approaching. This report will analyse two candidates running for the office of the President.

We will use Google Trends to get data and compare both candidates based on the “interests” of the masses on various media such as web, images, youtube and news.

Run Libraries

library(tidyverse)
library(gtrendsR)

Data Source

Google is a global search engine that is being used by 1.5 Billion active users daily. In 2021, there were at least 8.5 Billion searches daily using the Google search engine. Hence this would be the best means to retrieve an unbiased trend for any keyword such as the analysis in this report.

Google Trends. Google Trends provides access to a largely unfiltered sample of actual search requests made to Google. It’s anonymized (no one is personally identified), categorized (determining the topic for a search query) and aggregated (grouped together). This allows us to display interest in a particular topic from around the globe or down to city-level geography.

https://support.google.com/trends/answer/4365533?hl=en

The GOOGLE SCORE

Interest over Time

This means that when we look at search interest over time for a topic, we’re looking at that interest as a proportion of all searches on all topics on Google at that time and location. When we look at regional search interest for a topic, we’re looking at the search interest for that topic in a given region as a proportion of all searches on all topics on Google in that same place and time

The context of our numbers also matters. We index our data to 100, where 100 is the maximum search interest for the time and location selected.

THE VARIABLES

Keyword/s

This is the search word we are targeting. In this analysis we will use “bbm” and “leni” as keywords.

Location

For our location, we will focus geographically in the Philippines (PH)

Channel

For the channels, we will maximize analysis from web, youtube, images and news within the google database

Time

We will optimize our analysis using time range from January 2022 to April 9, 2022

A word of caution

This report does not reflect my opinion, candidate or any personal thoughts. The analysis is based on the trends through google as searched in their platform

THE WEB SCORE

THE YOUTUBE SCORE

## `geom_smooth()` using method = 'loess' and formula 'y ~ x'

THE NEWS SCORE

## `geom_smooth()` using method = 'loess' and formula 'y ~ x'

Some areas, google does not have access to their news.

THE IMAGES SCORE

## `geom_smooth()` using method = 'loess' and formula 'y ~ x'

End of Part 1