class: center, middle, inverse, title-slide # Intro to the Marketing Concentration at BPA ### Zhenning ‘Jimmy’ Xu, California State University Bakersfield, followe me on Twitter: <a href="https://twitter.com/MKTJimmyxu" class="uri">https://twitter.com/MKTJimmyxu</a> ### 2022/03/20 --- background-image: url(https://upload.wikimedia.org/wikipedia/commons/b/be/Sharingan_triple.svg) ??? Image credit: [Wikimedia Commons](https://commons.wikimedia.org/wiki/File:Sharingan_triple.svg) --- class: center, middle # xaringan ### /ʃaː.'riŋ.ɡan/ --- class: inverse, center, middle # Get Started --- #Agenda for today - Why is Marketing important? - What are the requirements to graduate in this concentration? - What are the most common jobs held by people who graduate in this concentration? - What knowledge, skills and habits are most important for success in these jobs? - What is the job outlook for these jobs in Kern County and California? - What are the challenges faced by people who work in these jobs? --- background-image: url(https://github.com/yihui/xaringan/releases/download/v0.0.2/karl-moustache.jpg) background-position: 50% 50% class: center, bottom, inverse # You only live once! --- # Why is Marketing important? .center[<img src="https://raw.githubusercontent.com/utjimmyx/resources/master/cartoon.jpg" width='50%' align="middle"/>] --- # What are the requirements to graduate in this concentration? The marketing concentration at CSUB prepares students for careers in a variety of occupations, including sales, retailing, advertising and promotion, service marketing and hospitality, as well as digital marketing and social media marketing. Requirements for the Marketing Concentration within the Business Administration Major (15 units): - MGMT 3100 as part of the upper division core - Four courses selected from: MKTG 3010 (Consumer Behavior), 3020 (Advertising and Public Relations), 3040 (Professional Selling), 4050 (Sales Management), 4060 (Marketing Channels), 4100 (e-Business: Marketing Strategy), 4200 (Global Marketing), or 4300 (Services Marketing) - Plus one* required course: MKTG 4000 (Marketing Research and Analytics) or 4900 (Marketing Planning and Problem Solving) Note: Students may take MKTG 4000 and 4900 plus three more courses from the selection list above Reference: CSUB Catalog. https://www.csub.edu/catalog-2021-2022/2021-2022-business-administration-management-and-marketing --- #What are the most common jobs held by people who graduate in this concentration? Many marketing graduates at CSUB have gone on to work in promotion, sales, retailing & hospitality management, general marketing, project management and operations, search engine and digital marketing specialist, social media marketing, as well as pursuing their own entrepreneurial ventures. Companies our recent graduates have joined: Amazon, Blizzard Entertainment, Yelp, Marriott, Guess, etc. --- #Soft skills that are most important for success - Creative thinking - Communication - Interpersonal skills Reference: Key Marketing Skills To List on a Resume (With Examples). https://www.indeed.com/career-advice/resumes-cover-letters/key-marketing-skills --- #Top hard skills employers are looking for ##*Social media marketing* - abilities to integrate design thinking and strategic marketing (e.g., communication, design, call to action) into a social media marketing ## *Content management systems (CMS)* - abilities to manage the creation and modification of digital content (content management) using web management platforms (WordPress, Wix, Squarespace, etc.) ##*Analytics* - using data and analytics to inform future actions --- #Top hard skills employers are looking for (continued) - *Search engine marketing (SEM/SEO)* - SEM is probably one of the most critical marketing strategies and tools used for branding, promotion, digital marketing, and sales. - Many SEM specialists work on executing high-level digital solutions and strategies (keyword strategies, website optimization, link building, etc.). - As a marketing generalist, you are expected to know the basic ins and outs of SEM. Reference: https://twitter.com/MKTJimmyxu/status/1505768307093254144 --- # What is the job outlook for these jobs in Kern County and California? - According to LinkedIn, there are around 200,000 marketing jobs in California. 50,000 of these jobs are made available in Bakersfield, CA. - Indeed.com job search/LinkedIn job search --- # What are the challenges faced by people who work in these jobs? - Skill development - Oral communications, written communications, and web communications - Networking (Meetups, webinars, etc.) --- ## Thank you all for your participation! ### Questions ### How to make these slides for your creative work - https://www.rstudio.com/about/customer-stories/ xaringan Presentations and R - - Markdownhttps://bookdown.org/yihui/rmarkdown/xaringan.html - Slides for today can be accessed at my Rpubs.com website [**rpubs.com**](https://rpubs.com/utjimmyx). ### Fun staff - [**my Tableau site**]https://public.tableau.com/app/profile/zhenning.xu - [**my Github website**]https://github.com/utjimmyx. - [**Co-organizer - Central Valley Data Analytics and R Users Meetup Group**]https://www.meetup.com/Bakersfield-Data-Analytics-Using-R-Meetup-Group/.