Subscribers Had by Streaming Services From 2015-2020.


The bar chart to the left shows the overall number of subscribers to streaming services over the years. The data begins prior to the COVID-19 pandemic, 2015, and ends amid present day. The data was sourced by various websites listed as followed:

https://www.businessofapps.com/data/spotify-statistics/, https://www.businessofapps.com/data/pandora-statistics/, https://www.businessofapps.com/data/apple-music-statistics/.


Year Apple Pandora Spotify
2015 11 3.8 22
2016 20 3.9 36
2017 27 4.8 59
2018 40 5.6 83
2019 50 6.2 108
2020 72 6.3 138

Spotify Stock Data

[1] "SPOT"

The plot to the left shows Spotify’s stock price at various time periods, showing both the highs, lows, and adjusted price. The high is indicted within the blue line, the low is indicated within the red line, and the adjusted price is showed within the green line. The data is sourced from https://finance.yahoo.com/quote/SPOT/. As you can see, around the beginning of the COVID-19 pandemic, Spotify’s stock price shot up. Unlike other stock prices that were hurt amid the pandemic, Spotify stayed strong showing the promise of music streaming services.


Revenue Had by Streaming Services from 2015-2020.


The plot as followed shows the total revenues generated through various streaming services beginning in 2016 and ending in 2020. As you can see, once the COVID-19 pandemic began, streaming revenues skyrocketed unlike many business within the nation. This proves to be interesting because it shows that industries that do not have to interact directly with the consumer thrived. Data was sourced from the links as followed:

https://www.businessofapps.com/data/spotify-statistics/, https://www.businessofapps.com/data/pandora-statistics/, https://www.businessofapps.com/data/apple-music-statistics/


Year Apple Pandora Spotify
2016 0.6 1.38 3.31
2017 1.1 1.46 4.60
2018 1.8 1.56 5.92
2019 2.8 1.72 7.63
2020 4.1 1.69 8.87

Mid-Year 2021 Streaming Data


The pie chart on the left portrays the different genres that have been recently streamed. As you can see, Hip-Hop/R&B has been immensely popular during the COVID-19 pandemic followed by Rock and Pop. This can prove to be interesting to some because it shows that in recent years the popularity of Country music has been on the decline, which was once the most popular genre in the nation. The data was sourced from billboard from the link that follows:

https://www.billboard.com/wp-content/uploads/2021/07/MRCData_MIDYEAR_2021_US_FINAL-1626122960.pdf


Genre % of Total On Demand Streams
Children 1.1
Christian/Gospel 1.8
Classical 0.8
Country 7.6
Dance/Electronic 3.5
Jazz 0.7
Latin 6.7
Other 15.5
Pop 13.3
R&B/Hip-Hop 30.7
Rock 16.5
World Music 1.8

Total on Demand Steaming by Genre From 2016-2020


Much like the pie chart before, this bar chart separates music streams by genre. Unlike the pie chart, this chart portrays the genres being streamed from 2016 until 2020. The bar chart indicated that the top three genres streamed throughout the years include R&B/Hip Hop, Rock, and Pop. The data was sourced from the link as followed:

https://www.nielsen.com/wp-content/uploads/sites/3/2019/04/us-mid-year-report-july-2016.pdf https://www.nielsen.com/wp-content/uploads/sites/3/2019/04/2017-year-end-music-report-us.pdf https://www.nielsen.com/wp-content/uploads/sites/3/2019/04/us-midyear-music-report-2018.pdf https://static.billboard.com/files/pdfs/NIELSEN_2019_YEARENDreportUS.pdf https://www.musicbusinessworldwide.com/files/2021/01/MRC_Billboard_YEAR_END_2020_US-Final.pdf


Genre Year % of Total On Demand Streams
Children 2016 0.7
Children 2017 0.8
Children 2018 1.0
Children 2019 1.1
Children 2020 1.2
Christian/Gospel 2016 2.0
Christian/Gospel 2017 1.8
Christian/Gospel 2018 2.3
Christian/Gospel 2019 1.9
Christian/Gospel 2020 1.8
Classical 2016 0.4
Classical 2017 0.6
Classical 2018 0.8
Classical 2019 0.9
Classical 2020 0.8
Country 2016 5.0
Country 2017 5.5
Country 2018 7.1
Country 2019 7.2
Country 2020 7.1
Dance/Electronic 2016 5.6
Dance/Electronic 2017 4.2
Dance/Electronic 2018 4.2
Dance/Electronic 2019 3.8
Dance/Electronic 2020 3.3
Holiday/Seasonal 2017 1.0
Holiday/Seasonal 2019 1.1
Jazz 2016 0.7
Jazz 2017 0.6
Jazz 2018 0.7
Jazz 2019 1.0
Jazz 2020 0.7
Latin 2016 3.8
Latin 2017 8.0
Latin 2018 10.0
Latin 2019 4.8
Latin 2020 6.0
Other 2016 24.1
Other 2017 20.4
Other 2018 4.1
Other 2019 15.4
Other 2020 17.7
Pop 2016 14.9
Pop 2017 12.9
Pop 2018 15.7
Pop 2019 13.7
Pop 2020 13.1
R&B/Hip-Hop 2016 24.9
R&B/Hip-Hop 2017 29.1
R&B/Hip-Hop 2018 36.4
R&B/Hip-Hop 2019 30.7
R&B/Hip-Hop 2020 31.1
Rock 2016 17.9
Rock 2017 15.1
Rock 2018 17.7
Rock 2019 17.1
Rock 2020 15.6
World Music 2019 1.3
World Music 2020 1.6

Live Nation Quarterly Revenue


The clustered bar chart to the left shows revenues generated by Live Nation separated into quarterly earnings. The data begins in 2018 and ends in the present day. Live Nation is a promotion company that schedules things such as concerts, listening parties, and live events. Prior to COVID-19, the concert industry was a booming market generating revenues upwards of 4 billion dollars in quarter three. As the pandemic began, the industry was affected greatly lowering revenues to just 74 million. Although the industry was affected, it has recently been back on the rise generating revenues around 2.7 billion in quarter three of 2021. The data was sourced from the link as followed:

https://www.macrotrends.net/stocks/charts/LYV/live-nation-entertainment/revenue


Year Quarter Revenue
2018 Q3 3835
2018 Q4 2602
2019 Q1 1728
2019 Q2 3157
2019 Q3 3774
2019 Q4 2889
2020 Q1 1366
2020 Q2 74
2020 Q3 184
2020 Q4 237
2021 Q1 291
2021 Q2 576
2021 Q3 2699