Principles of Data Visualization and Introduction to ggplot2

I have provided you with data about the 5,000 fastest growing companies in the US, as compiled by Inc. magazine. lets read this in:

library(tidyverse)
## ── Attaching packages ─────────────────────────────────────── tidyverse 1.3.1 ──
## ✓ ggplot2 3.3.5     ✓ purrr   0.3.4
## ✓ tibble  3.1.4     ✓ dplyr   1.0.7
## ✓ tidyr   1.1.3     ✓ stringr 1.4.0
## ✓ readr   2.0.1     ✓ forcats 0.5.1
## ── Conflicts ────────────────────────────────────────── tidyverse_conflicts() ──
## x dplyr::filter() masks stats::filter()
## x dplyr::lag()    masks stats::lag()
inc <- read.csv("https://raw.githubusercontent.com/charleyferrari/CUNY_DATA_608/master/module1/Data/inc5000_data.csv", header= TRUE)

And lets preview this data:

head(inc)
##   Rank                         Name Growth_Rate   Revenue
## 1    1                         Fuhu      421.48 1.179e+08
## 2    2        FederalConference.com      248.31 4.960e+07
## 3    3                The HCI Group      245.45 2.550e+07
## 4    4                      Bridger      233.08 1.900e+09
## 5    5                       DataXu      213.37 8.700e+07
## 6    6 MileStone Community Builders      179.38 4.570e+07
##                       Industry Employees         City State
## 1 Consumer Products & Services       104   El Segundo    CA
## 2          Government Services        51     Dumfries    VA
## 3                       Health       132 Jacksonville    FL
## 4                       Energy        50      Addison    TX
## 5      Advertising & Marketing       220       Boston    MA
## 6                  Real Estate        63       Austin    TX
summary(inc)
##       Rank          Name            Growth_Rate         Revenue         
##  Min.   :   1   Length:5001        Min.   :  0.340   Min.   :2.000e+06  
##  1st Qu.:1252   Class :character   1st Qu.:  0.770   1st Qu.:5.100e+06  
##  Median :2502   Mode  :character   Median :  1.420   Median :1.090e+07  
##  Mean   :2502                      Mean   :  4.612   Mean   :4.822e+07  
##  3rd Qu.:3751                      3rd Qu.:  3.290   3rd Qu.:2.860e+07  
##  Max.   :5000                      Max.   :421.480   Max.   :1.010e+10  
##                                                                         
##    Industry           Employees           City              State          
##  Length:5001        Min.   :    1.0   Length:5001        Length:5001       
##  Class :character   1st Qu.:   25.0   Class :character   Class :character  
##  Mode  :character   Median :   53.0   Mode  :character   Mode  :character  
##                     Mean   :  232.7                                        
##                     3rd Qu.:  132.0                                        
##                     Max.   :66803.0                                        
##                     NA's   :12

Think a bit on what these summaries mean. Use the space below to add some more relevant non-visual exploratory information you think helps you understand this data:

Answer: I noticed a few things. First and foremost, the big difference between mean and median # of employees was interesting. Not sure how I might non-visually explore, but definitely made me think I’ll see some variance in that metric. I was curious about how many “Industry” options there were, so I did a count summary. I’m also guessting rank is one per company, but I did a count to confirm there were no shared ranks. Looks there are are in fact two!

# Insert your code here, create more chunks as necessary
inc %>% group_by(Industry) %>% summarise(n_companies = n()) 
## # A tibble: 25 × 2
##    Industry                     n_companies
##    <chr>                              <int>
##  1 Advertising & Marketing              471
##  2 Business Products & Services         482
##  3 Computer Hardware                     44
##  4 Construction                         187
##  5 Consumer Products & Services         203
##  6 Education                             83
##  7 Energy                               109
##  8 Engineering                           74
##  9 Environmental Services                51
## 10 Financial Services                   260
## # … with 15 more rows
inc %>% group_by(Rank) %>% summarise(n_companies = n()) %>% filter(n_companies > 1)
## # A tibble: 2 × 2
##    Rank n_companies
##   <int>       <int>
## 1  3424           2
## 2  5000           2

Question 1

Create a graph that shows the distribution of companies in the dataset by State (ie how many are in each state). There are a lot of States, so consider which axis you should use. This visualization is ultimately going to be consumed on a ‘portrait’ oriented screen (ie taller than wide), which should further guide your layout choices.

Answer: To better accommodate a ‘portrait’ mode, I flipped the coordinates and ordered by the number of companies.

# Answer Question 1 here
st_cts <- inc %>% group_by(State) %>% summarize(n_companies = n()) 

ggplot(st_cts, aes(x = reorder(State,n_companies), y = n_companies)) +
  geom_col(width = 0.75) + coord_flip()

Question 2

Lets dig in on the state with the 3rd most companies in the data set. Imagine you work for the state and are interested in how many people are employed by companies in different industries. Create a plot that shows the average and/or median employment by industry for companies in this state (only use cases with full data, use R’s complete.cases() function.) In addition to this, your graph should show how variable the ranges are, and you should deal with outliers.

Answer: Based on the plot above, the state with the 3rd most is NY. Initially, I wanted to do a boxplot as I think those show variance well. It was definitely impacted by outliers, though. I followed the guidance in R Cookbook to make outlier dots smaller and less visually loud, but that didn’t change the data itself or how tricky it was to decipher because of the scale of some outliers. So I recreated the chart excluding those entirely. I also plotted just the averages, to see things a bit more cleanly.

# Answer Question 2 here

ny_data <- inc %>% filter(State == 'NY') %>% filter(complete.cases(.))

ggplot(ny_data,aes(Industry,Employees)) + geom_boxplot(outlier.size = 1.5, outlier.shape = 21) + coord_flip()

# Version without outliers
ny_data_ex_outliers <- ny_data %>% filter(Employees < 2000)
ggplot(ny_data_ex_outliers,aes(Industry,Employees)) + geom_boxplot(outlier.size = 1.5, outlier.shape = 21) + coord_flip()

industry_means <- ny_data %>% group_by(Industry) %>% summarise(avg_emp = mean(Employees))

ggplot(industry_means, aes(x = reorder(Industry,avg_emp), y = avg_emp)) +
  geom_col(width = 0.75) + coord_flip() 

Question 3

Now imagine you work for an investor and want to see which industries generate the most revenue per employee. Create a chart that makes this information clear. Once again, the distribution per industry should be shown.

Answer: To do this, I did a similar set of charts as above - boxplots as well as summarized industry means. This data had a ton of outliers. I cleaned out a few, but it’s still tricky to read the chart as is.

# Answer Question 3 here

inc_rev <- inc %>% mutate(rev_per_emp = Revenue/Employees) %>% filter(complete.cases(.))

ggplot(inc_rev,aes(Industry,rev_per_emp)) + geom_boxplot(outlier.size = 1.5, outlier.shape = 21) + coord_flip()

# filter outliers
inc_rev <- inc %>% mutate(rev_per_emp = Revenue/Employees) %>% filter(complete.cases(.)) %>% filter(rev_per_emp <10000000)
ggplot(inc_rev,aes(Industry,rev_per_emp)) + geom_boxplot(outlier.size = 1.5, outlier.shape = 21) + coord_flip()

industry_rev_per_emp <- inc %>% filter(complete.cases(.)) %>% group_by(Industry) %>% summarise(tot_rev = sum(Revenue),tot_emp = sum(Employees)) %>% mutate(rev_per_emp = tot_rev/tot_emp)

ggplot(industry_rev_per_emp, aes(x = reorder(Industry,rev_per_emp), y = rev_per_emp)) +
  geom_col(width = 0.75) + coord_flip()