PH Auto Brands Facebook Engagement in 2021

This document displays the engagement performance of nine automotive brands in the Philippines, which includes:

Toyota
Mitsubishi
Ford
Nissan
Suzuki
Honda
Hyundai
Geely
MG

The data is gathered from SEMRush. Click here to visit the website.

One-year engagement data

The plot shows Ford and Nissan having the most engaged posts in 2021.

Total posts per brand

##      company  V1
## 1       Ford 199
## 2      Geely 484
## 3      Honda 201
## 4    Hyundai 369
## 5         MG 223
## 6 Mitsubishi 220
## 7     Nissan 420
## 8     Suzuki 330
## 9     Toyota 530

Among the brands in this report, Toyota has published the most number of content on Facebook. Hyundai comes in at fourth supported by 365 campaign implemented at the beginning of 2021.

Total engagement per brand

##      company   freq
## 1       Ford 174752
## 2      Geely 142792
## 3      Honda 139272
## 4    Hyundai 118128
## 5         MG  46456
## 6 Mitsubishi 196839
## 7     Nissan 298698
## 8     Suzuki  99077
## 9     Toyota 314041

Not surprisingly, Toyota garnered the most engagement. Hyundai, meanwhile, drops to 7th among the brands. Notable is Mitsubishi jumping to third place.

Post types per brand

This plot shows the post types used per brand with Hyundai utilizing mostly photos (single image posts) Nissan leads the group in using video (animated) assets to engage their audience.

Number of posts per post types

##     type freq
## 1   link  536
## 2  photo 1320
## 3 status    4
## 4  video 1116

Photos are the most used post types but video trails closely.

Total engagement per post type

##     type   freq
## 1   link 112033
## 2  photo 627421
## 3 status   1348
## 4  video 789253

But videos garner the most number of engagements.

Brand activity

The plot indicates that, generally, brands (some more than others) have “bursts” of high engagement posts.

PH Auto Brands Facebook Engagement in 2021

Jay-R Patron

1/20/2022