Marketing Analytics 101

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<h1 style="padding-top: 25px; padding-left: 90px; font-size: 90px; color: #ffffff; margin: 0;">Marketing Analytics</h1>

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<td style="width: 60%;"></td><td style="width: 40%; font-size: 70px; color: #fbe5d6; line-height: 70px; vertical-align: bottom; text-align: center;">Marketing<br>Analytics<br>101</td>
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<tr><td></td><td style="font-size: 70px; color: #fbe5d6; line-height: 70px;  text-align: center;">Topic 0</td>
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<td style="border-top: solid #ff7300 5px; width: 25%; vertical-align: top;" rowspan="3">Agenda</td>
<td style="border-top: solid #ff7300 5px; width: 75%; vertical-align: top; text-align: left;">Get to know each other</td>
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<td style="border-top: solid #ff7300 5px; width: 20%; background-color: #FFECDD; vertical-align: top; text-align: left;">Where does marketing analytics fit?</td>
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<td style="border-top: solid #ff7300 5px; border-bottom: solid #ff7300 5px; width: 20%; vertical-align: top; text-align: left;">Syllabus</td>
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# Get to know your professor

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<h2 style="position: absolute; top: 555px; left: 345px; font-style: italic;">Just a small town boy...</h2>
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# Get to know your professor
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<h2 style="position: absolute; top: 555px; left: 345px; font-style: italic;">Off to college...</h2>
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# Get to know your professor

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# Get to know your professor

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<h2 style="position: absolute; top: 555px; left: 425px; font-style: italic;">Marketing research???</h2>
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# Get to know your professor

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<h2 style="position: absolute; top: 555px; left: 345px; font-style: italic;">Finally know what I want to be!</h2>
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# Get to know your professor

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# Get to know each other

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.pull-right[
.large200[
.left[<br /><br /><br />The purpose of a business is to get and keep a customer.  Without customers, no amount of engineering wizardry, clever financing, or operations expertise can keep a company going.
<br>—*Theodore Levitt*]]
]

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.pull-right[
.large200[
.left[<br /><br /><br />Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. 
]]
]

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.pull-right[
.large200[
.left[<br /><br /><br />Marketing is the activity, set of institutions, and processes for <mark>creating, communicating, delivering, and exchanging offerings that have value</mark> for customers, clients, partners, and society at large. 
]]
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.pull-right[
.large200[
.left[<br><br>
- Product<br>*What we create*
- Promotion<br>*What we communicate*
- Place<br>*How we deliver*
- Price<br>*How we exchange*
]]
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.large200[
.left[<br><br>
<span style="font-family: MathJax; font-style: italic; font-weight: bold;">value = .content-box-yellow[benefits] - .content-box-red[costs]</span>
<p style="padding-right: 180px; text-align: center; ">.content-box-yellow[Everything the<br>customer receives]</p>
<p style="padding-left: 100px; text-align: center;">.content-box-red[Everything the<br>customer gives up]</p>

- Customers are looking to maximize value

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]

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