Alumni fundraising is an integral component of universities providing thorough support for their students. While it may seem that rising tuition costs should cover the bulk of university expenses, state and federal funding has simltaenous decreased in recent years. Thus, alumni fundraising has become a necessary component of university revenue streams.
The objective is this report is to determine which features/characteristics of alumni are associated with high rates of giving (either raw amount or frequency).
The types of methods we employ are ……
The summary of the results are….
Universities at the undergraduate and graduate levels are in a bidding war for the world’s top talent. To attact the best talent, universities must invest in themselves and the packages they are able to advertise to students. In addition to world-leading researchers that teach rigorous and interesting coursework, universities also aim to provide top-quality equipment, facilities, and professional connections to their students.
Alumni fundraising is one source of for these services, and while in an ideal world all alumni would feel inclined to give back to the educational institutions, the reality is that only a small percentage of all alumni donate to their alma maters. Thus, identifying key features of this population of donors will allow university personnel to more efficiently identify those who are more likely to donate. In turn, best practices can be revised and more targeted fundraising campaigns can be implemented.
| CAE.Constituency | Age | Gender | Marital.Status | Volunteer | Volunteer.Jobs..This.FY. | Volunteer.Jobs..Lifetime. | Total.Events.Attended | Last.Event.Date | Major.Giving.Capacity.Value | Engagement.Score | Recognized.Giving..Lifetime. | Recognized.Giving..5.Year. | Recognition.Giving..12.Months. | Years.Giving.Last.5 | Recognized.Giving.First.Gift.Date | Recognized.Giving.First.Gift.Amt | Recognized.Giving.Last.Gift.Date | Recognized.Giving.Last.Gift.Amt | Recognized.Giving.Largest.Gift.Date | Recognized.Giving.Largest.Gift.Amt | Faculty | Staff | Current.Employer | Job.Title | Degree.Type | College | Year.Graduated | Date.Graduated | Division | Department | Subdepartment | Alumni.Club.Region | Development.Region | Primary.City | Primary.County | Primary.State | Primary.Postcode | Primary.Country | Primary.Address.Type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Alumni Undergraduate Degree | 41 | Male | Unknown | NA | NA | NA | NA | 0 | 0.00 | NA | NA | NA | 0 | NA | NA | NA | NA | NA | NA | Bachelor of Science | Roosevelt College | 2002 | 37421 | Social Sciences | Institute for Cognitive Science | CG29-Cognitive Science w/ Neuroscience | Los Angeles | LA County | San Dimas | Los Angeles | CA | 91773-3732 | UNITED STATES | Home | |||||
| Alumni Undergraduate Degree | 59 | Male | Unknown | True | 0 | 1 | 1 | 41382 | 0 | 4.77 | 1500 | 300 | 100 | 3 | 34333 | 100 | 44191 | 100 | 34333 | 100 | Panasas | Director of Industry Solutions | Bachelor of Science | Revelle College | 1984 | 30849 | Jacobs School of Engineering | Mechanical and Aerospace Engineering | AM32-Engineering (Chemical Engin) | Bay Area | Bay Area - East | Fremont | Alameda | CA | 94539-4779 | UNITED STATES | Home | ||
| Alumni Undergraduate Degree | 65 | Female | Married | NA | NA | NA | NA | 259908 | 0.00 | 730 | NA | NA | 0 | 34334 | 30 | 37844 | 360 | 37844 | 360 | Deloitte LLP | Certified Public Accountant | Bachelor of Arts | Muir College | 1978 | 28658 | Social Sciences | Psychology | PC26-Psychology | Los Angeles | LA County | Los Angeles | Los Angeles | CA | 90045-1214 | UNITED STATES | Home | |||
| Alumni Undergraduate Degree | 57 | Male | Single | NA | NA | NA | NA | 0 | 0.73 | NA | NA | NA | 0 | NA | NA | NA | NA | NA | NA | Bachelor of Arts | Warren College | 1988 | 32389 | Arts & Humanities | Literature | LT33-Spanish Literature | Unknown | Unknown |