Setup

Load packages

library(ggplot2)
library(dplyr)
library(statsr)
library(GGally)

Load data

Make sure your data and R Markdown files are in the same directory. When loaded your data file will be called movies. Delete this note when before you submit your work.

load("D:/Curso online - Statistics with R - Program 5 courses - Univ Duke/Course 3 - Linear Regression and Modeling/Semana 3 - Multiple Regression/_e1fe0c85abec6f73c72d73926884eaca_movies.gz")
View(movies)

Codebook

  • title: Title of movie
  • title_type: Type of movie (Documentary, Feature Film, TV Movie)
  • genre: Genre of movie (Action & Adventure, Comedy, Documentary, Drama, Horror, Mystery & Suspense, Other)
  • runtime: Runtime of movie (in minutes)
  • mpaa_rating: MPAA rating of the movie (G, PG, PG-13, R, Unrated)
  • studio: Studio that produced the movie
  • thtr_rel_year: Year the movie is released in theaters
  • thtr_rel_month: Month the movie is released in theaters
  • thtr_rel_day: Day of the month the movie is released in theaters
  • dvd_rel_year: Year the movie is released on DVD
  • dvd_rel_month: Month the movie is released on DVD
  • dvd_rel_day: Day of the month the movie is released on DVD
  • imdb_rating: Rating on IMDB
  • imdb_num_votes: Number of votes on IMDB
  • critics_rating: Categorical variable for critics rating on Rotten Tomatoes (Certified Fresh, Fresh, Rotten)
  • critics_score: Critics score on Rotten Tomatoes
  • audience_rating: Categorical variable for audience rating on Rotten Tomatoes (Spilled, Upright)
  • audience_score: Audience score on Rotten Tomatoes
  • best_pic_nom: Whether or not the movie was nominated for a best picture Oscar (no, yes)
  • best_pic_win: Whether or not the movie won a best picture Oscar (no, yes)
  • best_actor_win: Whether or not one of the main actors in the movie ever won an Oscar (no, yes) – note that this is not necessarily whether the actor won an Oscar for their role in the given movie
  • best_actress_win: Whether or not one of the main actresses in the movie ever won an Oscar (no, yes) – not that this is not necessarily whether the actresses won an Oscar for their role in the given movie
  • best_dir_win: Whether or not the director of the movie ever won an Oscar (no, yes) – not that this is not necessarily whether the director won an Oscar for the given movie
  • top200_box: Whether or not the movie is in the Top 200 Box Office list on BoxOfficeMojo (no, yes)
  • director: Director of the movie
  • actor1: First main actor/actress in the abridged cast of the movie
  • actor2: Second main actor/actress in the abridged cast of the movie
  • actor3: Third main actor/actress in the abridged cast of the movie
  • actor4: Fourth main actor/actress in the abridged cast of the movie
  • actor5: Fifth main actor/actress in the abridged cast of the movie
  • imdb_url: Link to IMDB page for the movie
  • rt_url: Link to Rotten Tomatoes page for the movie

  • Part 1: Data

    The data set is comprised of 651 randomly sample movies produced and released before 2016. Paramount-Pictures has just acquired this data about how much audiences and critics like these movies as well as numerous other variables about the movies. They are interested in learning what attributes make a movie popular. Also, they interested in learning something new about movies.

    Part 2: Research question

  • The movies database has randomly selected a sample of 651 films and has placed in it the results of the opinions and evaluations that users and critics have expressed about these films, compiled in the databases of IMDb and Rotten Tomatoes.
  • IMDb a subsidiary of Amazon was launched online in 1990. It is the world’s most popular and authoritative source for movie, TV and celebrity content, designed to help fans explore the world of movies and shows and decide what to watch. The subscribers can rate (from 1 to 10, according to the score of their preferences from the poorest to high valuable movies). So, movies with higher imdb_rating can be associated with the more popular and accepted movies.
  • Rotten Tomatoes and Tomatometer score (its critics_score and audience_scores) are the world’s most trusted recommendation resources for quality entertainment. As the leading online aggregation of movie and TV show reviews from critics, we provide fans with a comprehensive guide to what’s Fresh – and what’s Rotten – in theaters and at home.
  • As a measure of the popularity of a particular movie from the selected database, reported by the IMDb and Rotten Tomatoes databases, could the values of imdb_rating and audience_rating be taken? Could these values of both databases be related to each other? What other factors do the imbd_rating and audience_rating values depend on?

  • Part 3: Exploratory data analysis

    # imdb_rating vs imdb_num_votes
    ggplot(data = movies, aes(x = imdb_num_votes, y = imdb_rating)) + geom_jitter() +
      geom_smooth(method = "lm")
    ## `geom_smooth()` using formula 'y ~ x'

    cor(movies$imdb_rating,movies$imdb_num_votes)
    ## [1] 0.3311525

    Although it seems logical that the number of people who vote for a movie (imdb_num_votes) and the popularity of the movie (imdb_rating) should be very strongly related, a weak correlation is observed between these variables (r = 0.331125)

    # critics_score vs audience_score
    ggplot(data = movies, aes(x = critics_score, y = audience_score)) + geom_jitter() +
      geom_smooth(method = "lm")
    ## `geom_smooth()` using formula 'y ~ x'

    cor(movies$critics_score,movies$audience_score)
    ## [1] 0.7042762
    hist(movies$imdb_rating)

    quantile(movies$imdb_rating)
    ##   0%  25%  50%  75% 100% 
    ##  1.9  5.9  6.6  7.3  9.0
    hist(movies$audience_score)

    quantile(movies$audience_score)
    ##   0%  25%  50%  75% 100% 
    ##   11   46   65   80   97

    A good correlation is observed (0.7043), however, between the popularity of a movie (audience_score) and its acceptance among the critics (critics_score).

    We can consider as “popular” those films that are in the upper quarterly, that is, those whose values of imdb_rating > 7.3 or those whose value of audience_score > 80.

    # imdb_rating vs audience_score
    ggplot(data = movies, aes(x = imdb_rating, y = audience_score)) + geom_jitter() +
      geom_smooth(method = "lm")
    ## `geom_smooth()` using formula 'y ~ x'

    cor(movies$imdb_rating, movies$audience_score)
    ## [1] 0.8648652

    Whereas, when the popularity of the selected films is compared, between the compilations made by IMBd and Tomatoes Rotten, called imdb_rating and audience_score, respectively, a very good correlation between the two is observed (0.8649).

    pop_score <- movies %>%
      select(imdb_rating, imdb_num_votes, critics_score, audience_score)
    ggpairs(pop_score, columns = 1:4)

    These variables are collinear (correlated), and adding more than one of these variables to the model would not add much value to the model. In this application and with these correlated predictors, it is reasonable to use imdb_rating or audience_rating as the single representative of these variables.

    Part 4: Modeling

    popular_imdb_studio <- lm(imdb_rating ~ studio, data = movies)
    summary(popular_imdb_studio)
    ## 
    ## Call:
    ## lm(formula = imdb_rating ~ studio, data = movies)
    ## 
    ## Residuals:
    ##     Min      1Q  Median      3Q     Max 
    ## -4.3233 -0.3644  0.0000  0.4536  2.8250 
    ## 
    ## Coefficients:
    ##                                                 Estimate Std. Error t value
    ## (Intercept)                                     5.783333   0.240188  24.078
    ## studio20th Century Fox Film Corporat            2.166667   0.759542   2.853
    ## studio20th Century Fox Film Corporation         1.036667   0.515146   2.012
    ## studio7-57 Releasing                            0.716667   1.046956   0.685
    ## studio7th art                                   2.116667   1.046956   2.022
    ## studio905 Corporation                           0.416667   1.046956   0.398
    ## studioA24                                       0.116667   1.046956   0.111
    ## studioA24 Films                                 0.416667   0.759542   0.549
    ## studioAll Girl Productions                     -0.883333   1.046956  -0.844
    ## studioAlliance Atlantis Communications          1.016667   1.046956   0.971
    ## studioAmerican International Pictures          -0.883333   1.046956  -0.844
    ## studioAnalysis                                  0.716667   1.046956   0.685
    ## studioAnchor Bay Entertainment                  0.166667   0.759542   0.219
    ## studioAnchor Bay Films                          0.516667   1.046956   0.493
    ## studioArab Film Distribution                    1.516667   1.046956   1.449
    ## studioArenas Entertainment                      0.516667   1.046956   0.493
    ## studioArtisan Entertainment                     0.666667   0.759542   0.878
    ## studioAVCO Embassy Pictures                     0.616667   1.046956   0.589
    ## studioBankside Films                            1.516667   1.046956   1.449
    ## studioBlumhouse                                 0.116667   1.046956   0.111
    ## studioBMG                                       1.116667   1.046956   1.067
    ## studioBrainstorm Media                          1.816667   1.046956   1.735
    ## studioBuena Vista                              -0.083333   0.480376  -0.173
    ## studioBuena Vista Distribution Compa            2.016667   0.759542   2.655
    ## studioBuena Vista Internationa                  1.616667   1.046956   1.544
    ## studioBuena Vista Pictures                      0.816667   0.416018   1.963
    ## studioCarnaby International                     1.116667   1.046956   1.067
    ## studioChloe Productions                        -2.283333   1.046956  -2.181
    ## studioCine-Source                               0.216667   1.046956   0.207
    ## studioCinema Libre Studio                       1.216667   1.046956   1.162
    ## studioCinema Seven Productions Ltd              0.516667   1.046956   0.493
    ## studioCinetic Media                             1.816667   1.046956   1.735
    ## studioCode Red                                  1.716667   1.046956   1.640
    ## studioColumbia Pictures                         0.902381   0.453913   1.988
    ## studioColumbia Tristar Pictures                 0.916667   1.046956   0.876
    ## studioConcorde/New Horizons Home Video         -2.383333   1.046956  -2.276
    ## studioCowboy Pictures                           1.516667   0.759542   1.997
    ## studioCriterion Collection                      2.416667   1.046956   2.308
    ## studioCrown International Pictures             -2.383333   1.046956  -2.276
    ## studioD&E Entertainment                         1.716667   1.046956   1.640
    ## studioDestination Films                        -2.183333   1.046956  -2.085
    ## studioDimension Films                           0.416667   1.046956   0.398
    ## studioDisney                                    1.816667   1.046956   1.735
    ## studioDiva                                      1.516667   1.046956   1.449
    ## studioDreamworks                               -0.283333   1.046956  -0.271
    ## studioDreamWorks Studios                        2.316667   1.046956   2.213
    ## studioE1 Entertainment                         -1.683333   1.046956  -1.608
    ## studioEcho Bridge Home Entertainment            0.816667   1.046956   0.780
    ## studioEmbassy                                   1.216667   1.046956   1.162
    ## studioEmpire Pictures                           1.216667   1.046956   1.162
    ## studioeRealBiz                                  0.816667   1.046956   0.780
    ## studioFabrication Films                         1.316667   1.046956   1.258
    ## studioFathom Events                             1.616667   1.046956   1.544
    ## studioFilm Movement                             1.516667   1.046956   1.449
    ## studioFilmDistrict                              1.166667   0.759542   1.536
    ## studioFireworks Pictures                        0.516667   1.046956   0.493
    ## studioFirst Look                               -2.283333   1.046956  -2.181
    ## studioFirst Run Entertainment                   2.016667   1.046956   1.926
    ## studioFirst Run Features                        1.833333   0.480376   3.816
    ## studioFocus Features                            0.866667   0.563291   1.539
    ## studioFox                                       1.016667   0.635478   1.600
    ## studioFox Atomic                               -1.083333   0.759542  -1.426
    ## studioFox Searchlight                           1.441667   0.563291   2.559
    ## studioFox Searchlight Pictures                  0.950000   0.635478   1.495
    ## studioFreestyle Releasing                      -1.983333   1.046956  -1.894
    ## studioGener8Xion Entertainment                  0.516667   1.046956   0.493
    ## studioGenius Productions                        0.116667   1.046956   0.111
    ## studioGood Machine                              1.816667   1.046956   1.735
    ## studioGramercy Pictures                         2.016667   1.046956   1.926
    ## studioGravitas                                  0.316667   1.046956   0.302
    ## studioGravitas Ventures                         1.516667   1.046956   1.449
    ## studioGreyCat Films                             1.216667   1.046956   1.162
    ## studioGrindhouse Entertainment                  0.116667   1.046956   0.111
    ## studioGroup 1                                   0.116667   1.046956   0.111
    ## studioHatchet Films                             0.016667   1.046956   0.016
    ## studioHBO Documentary                           1.616667   1.046956   1.544
    ## studioHBO Video                                 1.041667   0.433005   2.406
    ## studioHemdale                                   1.216667   1.046956   1.162
    ## studioHK Film Corporation                      -0.883333   1.046956  -0.844
    ## studioHollywood Pictures                       -0.283333   0.635478  -0.446
    ## studioHouston Museum of Natural Scie            1.516667   1.046956   1.449
    ## studioIcarus Films                              1.816667   1.046956   1.735
    ## studioIFC                                       1.183333   0.635478   1.862
    ## studioIFC Films                                 0.832051   0.370903   2.243
    ## studioIFC First Take                            1.916667   1.046956   1.831
    ## studioIFC Midnight                              0.316667   1.046956   0.302
    ## studioImage Entertainment                       0.416667   0.635478   0.656
    ## studioIndependent Pictures                      1.750000   0.635478   2.754
    ## studioIndipix                                   1.716667   1.046956   1.640
    ## studioIndomina Films                            1.716667   1.046956   1.640
    ## studioIndomina Media Inc.                      -0.283333   1.046956  -0.271
    ## studioInnovation Film Group                     1.616667   1.046956   1.544
    ## studioIsland                                    1.316667   1.046956   1.258
    ## studioKaga Bay                                  1.616667   1.046956   1.544
    ## studioLaurel Entertainment                      0.616667   1.046956   0.589
    ## studioLevitt-Pickman Film Corporation           0.116667   1.046956   0.111
    ## studioLiberation Entertainment                  1.616667   1.046956   1.544
    ## studioLions Gate Films                          0.859524   0.453913   1.894
    ## studioLions Gate Films Inc.                     0.216667   1.046956   0.207
    ## studioLions Gate Releasing                      1.616667   0.759542   2.128
    ## studioLionsgate                                -0.408333   0.563291  -0.725
    ## studioLionsGate Entertainment                   0.366667   0.759542   0.483
    ## studioLionsgate Films                          -1.116667   0.635478  -1.757
    ## studioLionsgate Releasing                       0.916667   1.046956   0.876
    ## studioLive Home Video                           0.566667   0.759542   0.746
    ## studioLorimar Home Video                        2.016667   1.046956   1.926
    ## studioMadman Entertainment                      1.716667   1.046956   1.640
    ## studioMagic Lamp Releasing                      0.116667   1.046956   0.111
    ## studioMagnet Releasing                          0.616667   1.046956   0.589
    ## studioMagnet/Magnolia Pictures                  2.216667   1.046956   2.117
    ## studioMagnolia Pictures                         1.072222   0.416018   2.577
    ## studioMCA Universal Home Video                  0.278205   0.370903   0.750
    ## studioMedia Home Entertainment                  1.416667   1.046956   1.353
    ## studioMetro-Goldwyn-Mayer Pictures              1.716667   1.046956   1.640
    ## studioMGM                                      -0.108333   0.350131  -0.309
    ## studioMGM Home Entertainment                    0.783333   0.416018   1.883
    ## studioMGM/UA                                    0.516667   1.046956   0.493
    ## studioMGM/United Artists                       -0.283333   1.046956  -0.271
    ## studioMillenium Entertainment                   0.016667   1.046956   0.016
    ## studioMiramax                                   0.416667   0.453913   0.918
    ## studioMiramax Films                             0.838889   0.339677   2.470
    ## studioMusic Box Films                           1.666667   0.759542   2.194
    ## studioNational General Pictures                 1.316667   1.046956   1.258
    ## studioNational Geographic                       1.216667   1.046956   1.162
    ## studioNational Geographic Entertainment         2.166667   0.759542   2.853
    ## studioNelson Entertainment                      0.666667   0.759542   0.878
    ## studioNew Concorde Home Entertainment          -0.083333   1.046956  -0.080
    ## studioNew Line Cinema                          -0.143333   0.401912  -0.357
    ## studioNew Line Home Entertainment               0.002381   0.453913   0.005
    ## studioNew World Pictures                        1.016667   1.046956   0.971
    ## studioNew World Video                           0.116667   1.046956   0.111
    ## studioNew Yorker Films                          2.083333   0.635478   3.278
    ## studioNewmarket Film Group                      1.516667   1.046956   1.449
    ## studioNewmarket Films                           2.716667   1.046956   2.595
    ## studioNordisk Film Biograf Distribution         1.516667   1.046956   1.449
    ## studioNordisk Film Biografdistributi            1.516667   1.046956   1.449
    ## studioOctober Films                             1.616667   1.046956   1.544
    ## studioOpen Road Films                          -1.083333   1.046956  -1.035
    ## studioOrion                                     0.416667   1.046956   0.398
    ## studioOrion Home Video                          0.316667   0.515146   0.615
    ## studioOrion Pictures                            1.316667   1.046956   1.258
    ## studioOrion Pictures Corporation                0.816667   0.563291   1.450
    ## studioOutsider Films                            1.216667   1.046956   1.162
    ## studioOverture Films                            0.766667   0.759542   1.009
    ## studioParamount                                -0.763333   0.515146  -1.482
    ## studioParamount Classics                        0.816667   1.046956   0.780
    ## studioParamount Home Video                      0.225000   0.379771   0.592
    ## studioParamount Pictures                        0.778829   0.292841   2.660
    ## studioParamount Studios                        -0.033333   0.563291  -0.059
    ## studioParamount Vantage                         0.916667   1.046956   0.876
    ## studioPicturehouse                              0.416667   1.046956   0.398
    ## studioPolyGram Video                            0.516667   1.046956   0.493
    ## studioRelativity Media                          0.616667   1.046956   0.589
    ## studioRepublic Pictures Home Video              1.766667   0.759542   2.326
    ## studioRoadside Attraction                      -0.183333   1.046956  -0.175
    ## studioRoadside Attractions                      1.066667   0.759542   1.404
    ## studioSag Harbor-Basement Pictures              2.316667   1.046956   2.213
    ## studioSaguenay Films                            2.016667   1.046956   1.926
    ## studioSamuel Goldwyn Company                    1.816667   1.046956   1.735
    ## studioSamuel Goldwyn Films                      0.416667   0.759542   0.549
    ## studioScreen Gems                               0.250000   0.635478   0.393
    ## studioSeventh Art Productions                   1.716667   1.046956   1.640
    ## studioShcalo Media Group                        2.016667   1.046956   1.926
    ## studioSnagFilms                                 2.016667   1.046956   1.926
    ## studioSony Entertainment                        1.516667   1.046956   1.449
    ## studioSony Pictures                             0.336667   0.401912   0.838
    ## studioSony Pictures Classics                    1.356667   0.401912   3.376
    ## studioSony Pictures Entertainment               0.766667   0.563291   1.361
    ## studioSony Pictures Home Entertainment          0.405556   0.310082   1.308
    ## studioSony Pictures/Columbia                    0.016667   1.046956   0.016
    ## studioSony Pictures/Screen Gems                 0.866667   0.759542   1.141
    ## studioStrand Releasing                          2.166667   0.759542   2.853
    ## studioSummit Entertainment                      1.116667   0.635478   1.757
    ## studioTango Entertainment                       1.016667   1.046956   0.971
    ## studioThe Film Arcade                           0.616667   1.046956   0.589
    ## studioThe Jerry Gross Organization              1.116667   1.046956   1.067
    ## studioThe Shooting Gallery                      1.416667   1.046956   1.353
    ## studioThe Weinstein Co.                         1.250000   0.635478   1.967
    ## studioThe Weinstein Company                     0.959524   0.453913   2.114
    ## studioThinkFilm                                 0.816667   0.635478   1.285
    ## studioTouchstone Home Entertainment             1.216667   1.046956   1.162
    ## studioTouchstone Pictures                       1.066667   0.563291   1.894
    ## studioTribeca Films                             0.516667   1.046956   0.493
    ## studioTrimark                                   0.516667   0.759542   0.680
    ## studioTrimark Pictures                          1.316667   1.046956   1.258
    ## studioTriStar                                   2.116667   1.046956   2.022
    ## studioTriStar Pictures                          1.066667   0.759542   1.404
    ## studioTwentieth Century Fox Home Entertainment  0.666667   0.363130   1.836
    ## studioUnited Artists                            1.750000   0.480376   3.643
    ## studioUniversal                                 1.116667   1.046956   1.067
    ## studioUniversal Pictures                        1.094928   0.320686   3.414
    ## studioUniversal Studios                         0.666667   0.759542   0.878
    ## studioUrban Vision Entertainment                2.016667   1.046956   1.926
    ## studioUSA Films                                 0.516667   0.759542   0.680
    ## studioVestron Video                             1.316667   1.046956   1.258
    ## studioVirgin Vision                             0.616667   1.046956   0.589
    ## studioWalt Disney Home Entertainment            1.916667   1.046956   1.831
    ## studioWalt Disney Pictures                      1.283333   0.635478   2.019
    ## studioWalt Disney Productions                  -0.083333   0.759542  -0.110
    ## studioWarner Bros Pictures                      0.716667   1.046956   0.685
    ## studioWarner Bros.                              0.573810   0.453913   1.264
    ## studioWarner Bros. Pictures                     0.940000   0.303817   3.094
    ## studioWARNER BROTHERS PICTURES                  0.438889   0.416018   1.055
    ## studioWarner Home Video                         0.579825   0.335178   1.730
    ## studioWarner Independent                        1.116667   1.046956   1.067
    ## studioWarner Independent Pictures               1.116667   0.635478   1.757
    ## studioWarners Bros. Pictures                    0.116667   1.046956   0.111
    ## studioWeinstein Company                        -0.683333   0.759542  -0.900
    ## studioWinstar                                   1.616667   1.046956   1.544
    ## studioYari Film Group Releasing                 1.016667   1.046956   0.971
    ## studioZeitgeist Films                           1.816667   1.046956   1.735
    ##                                                Pr(>|t|)    
    ## (Intercept)                                     < 2e-16 ***
    ## studio20th Century Fox Film Corporat           0.004545 ** 
    ## studio20th Century Fox Film Corporation        0.044801 *  
    ## studio7-57 Releasing                           0.494011    
    ## studio7th art                                  0.043820 *  
    ## studio905 Corporation                          0.690842    
    ## studioA24                                      0.911324    
    ## studioA24 Films                                0.583579    
    ## studioAll Girl Productions                     0.399295    
    ## studioAlliance Atlantis Communications         0.332057    
    ## studioAmerican International Pictures          0.399295    
    ## studioAnalysis                                 0.494011    
    ## studioAnchor Bay Entertainment                 0.826418    
    ## studioAnchor Bay Films                         0.621914    
    ## studioArab Film Distribution                   0.148162    
    ## studioArenas Entertainment                     0.621914    
    ## studioArtisan Entertainment                    0.380582    
    ## studioAVCO Embassy Pictures                    0.556163    
    ## studioBankside Films                           0.148162    
    ## studioBlumhouse                                0.911324    
    ## studioBMG                                      0.286755    
    ## studioBrainstorm Media                         0.083420 .  
    ## studioBuena Vista                              0.862359    
    ## studioBuena Vista Distribution Compa           0.008221 ** 
    ## studioBuena Vista Internationa                 0.123282    
    ## studioBuena Vista Pictures                     0.050281 .  
    ## studioCarnaby International                    0.286755    
    ## studioChloe Productions                        0.029728 *  
    ## studioCine-Source                              0.836147    
    ## studioCinema Libre Studio                      0.245837    
    ## studioCinema Seven Productions Ltd             0.621914    
    ## studioCinetic Media                            0.083420 .  
    ## studioCode Red                                 0.101801    
    ## studioColumbia Pictures                        0.047442 *  
    ## studioColumbia Tristar Pictures                0.381759    
    ## studioConcorde/New Horizons Home Video         0.023308 *  
    ## studioCowboy Pictures                          0.046472 *  
    ## studioCriterion Collection                     0.021455 *  
    ## studioCrown International Pictures             0.023308 *  
    ## studioD&E Entertainment                        0.101801    
    ## studioDestination Films                        0.037618 *  
    ## studioDimension Films                          0.690842    
    ## studioDisney                                   0.083420 .  
    ## studioDiva                                     0.148162    
    ## studioDreamworks                               0.786808    
    ## studioDreamWorks Studios                       0.027436 *  
    ## studioE1 Entertainment                         0.108602    
    ## studioEcho Bridge Home Entertainment           0.435795    
    ## studioEmbassy                                  0.245837    
    ## studioEmpire Pictures                          0.245837    
    ## studioeRealBiz                                 0.435795    
    ## studioFabrication Films                        0.209211    
    ## studioFathom Events                            0.123282    
    ## studioFilm Movement                            0.148162    
    ## studioFilmDistrict                             0.125267    
    ## studioFireworks Pictures                       0.621914    
    ## studioFirst Look                               0.029728 *  
    ## studioFirst Run Entertainment                  0.054733 .  
    ## studioFirst Run Features                       0.000155 ***
    ## studioFocus Features                           0.124640    
    ## studioFox                                      0.110364    
    ## studioFox Atomic                               0.154504    
    ## studioFox Searchlight                          0.010826 *  
    ## studioFox Searchlight Pictures                 0.135661    
    ## studioFreestyle Releasing                      0.058842 .  
    ## studioGener8Xion Entertainment                 0.621914    
    ## studioGenius Productions                       0.911324    
    ## studioGood Machine                             0.083420 .  
    ## studioGramercy Pictures                        0.054733 .  
    ## studioGravitas                                 0.762444    
    ## studioGravitas Ventures                        0.148162    
    ## studioGreyCat Films                            0.245837    
    ## studioGrindhouse Entertainment                 0.911324    
    ## studioGroup 1                                  0.911324    
    ## studioHatchet Films                            0.987306    
    ## studioHBO Documentary                          0.123282    
    ## studioHBO Video                                0.016562 *  
    ## studioHemdale                                  0.245837    
    ## studioHK Film Corporation                      0.399295    
    ## studioHollywood Pictures                       0.655923    
    ## studioHouston Museum of Natural Scie           0.148162    
    ## studioIcarus Films                             0.083420 .  
    ## studioIFC                                      0.063266 .  
    ## studioIFC Films                                0.025383 *  
    ## studioIFC First Take                           0.067833 .  
    ## studioIFC Midnight                             0.762444    
    ## studioImage Entertainment                      0.512383    
    ## studioIndependent Pictures                     0.006139 ** 
    ## studioIndipix                                  0.101801    
    ## studioIndomina Films                           0.101801    
    ## studioIndomina Media Inc.                      0.786808    
    ## studioInnovation Film Group                    0.123282    
    ## studioIsland                                   0.209211    
    ## studioKaga Bay                                 0.123282    
    ## studioLaurel Entertainment                     0.556163    
    ## studioLevitt-Pickman Film Corporation          0.911324    
    ## studioLiberation Entertainment                 0.123282    
    ## studioLions Gate Films                         0.058948 .  
    ## studioLions Gate Films Inc.                    0.836147    
    ## studioLions Gate Releasing                     0.033863 *  
    ## studioLionsgate                                0.468902    
    ## studioLionsGate Entertainment                  0.629520    
    ## studioLionsgate Films                          0.079591 .  
    ## studioLionsgate Releasing                      0.381759    
    ## studioLive Home Video                          0.456034    
    ## studioLorimar Home Video                       0.054733 .  
    ## studioMadman Entertainment                     0.101801    
    ## studioMagic Lamp Releasing                     0.911324    
    ## studioMagnet Releasing                         0.556163    
    ## studioMagnet/Magnolia Pictures                 0.034810 *  
    ## studioMagnolia Pictures                        0.010287 *  
    ## studioMCA Universal Home Video                 0.453618    
    ## studioMedia Home Entertainment                 0.176722    
    ## studioMetro-Goldwyn-Mayer Pictures             0.101801    
    ## studioMGM                                      0.757161    
    ## studioMGM Home Entertainment                   0.060381 .  
    ## studioMGM/UA                                   0.621914    
    ## studioMGM/United Artists                       0.786808    
    ## studioMillenium Entertainment                  0.987306    
    ## studioMiramax                                  0.359160    
    ## studioMiramax Films                            0.013910 *  
    ## studioMusic Box Films                          0.028745 *  
    ## studioNational General Pictures                0.209211    
    ## studioNational Geographic                      0.245837    
    ## studioNational Geographic Entertainment        0.004545 ** 
    ## studioNelson Entertainment                     0.380582    
    ## studioNew Concorde Home Entertainment          0.936596    
    ## studioNew Line Cinema                          0.721544    
    ## studioNew Line Home Entertainment              0.995817    
    ## studioNew World Pictures                       0.332057    
    ## studioNew World Video                          0.911324    
    ## studioNew Yorker Films                         0.001128 ** 
    ## studioNewmarket Film Group                     0.148162    
    ## studioNewmarket Films                          0.009786 ** 
    ## studioNordisk Film Biograf Distribution        0.148162    
    ## studioNordisk Film Biografdistributi           0.148162    
    ## studioOctober Films                            0.123282    
    ## studioOpen Road Films                          0.301366    
    ## studioOrion                                    0.690842    
    ## studioOrion Home Video                         0.539068    
    ## studioOrion Pictures                           0.209211    
    ## studioOrion Pictures Corporation               0.147836    
    ## studioOutsider Films                           0.245837    
    ## studioOverture Films                           0.313357    
    ## studioParamount                                0.139128    
    ## studioParamount Classics                       0.435795    
    ## studioParamount Home Video                     0.553851    
    ## studioParamount Pictures                       0.008115 ** 
    ## studioParamount Studios                        0.952839    
    ## studioParamount Vantage                        0.381759    
    ## studioPicturehouse                             0.690842    
    ## studioPolyGram Video                           0.621914    
    ## studioRelativity Media                         0.556163    
    ## studioRepublic Pictures Home Video             0.020482 *  
    ## studioRoadside Attraction                      0.861075    
    ## studioRoadside Attractions                     0.160931    
    ## studioSag Harbor-Basement Pictures             0.027436 *  
    ## studioSaguenay Films                           0.054733 .  
    ## studioSamuel Goldwyn Company                   0.083420 .  
    ## studioSamuel Goldwyn Films                     0.583579    
    ## studioScreen Gems                              0.694215    
    ## studioSeventh Art Productions                  0.101801    
    ## studioShcalo Media Group                       0.054733 .  
    ## studioSnagFilms                                0.054733 .  
    ## studioSony Entertainment                       0.148162    
    ## studioSony Pictures                            0.402683    
    ## studioSony Pictures Classics                   0.000803 ***
    ## studioSony Pictures Entertainment              0.174208    
    ## studioSony Pictures Home Entertainment         0.191603    
    ## studioSony Pictures/Columbia                   0.987306    
    ## studioSony Pictures/Screen Gems                0.254486    
    ## studioStrand Releasing                         0.004545 ** 
    ## studioSummit Entertainment                     0.079591 .  
    ## studioTango Entertainment                      0.332057    
    ## studioThe Film Arcade                          0.556163    
    ## studioThe Jerry Gross Organization             0.286755    
    ## studioThe Shooting Gallery                     0.176722    
    ## studioThe Weinstein Co.                        0.049820 *  
    ## studioThe Weinstein Company                    0.035097 *  
    ## studioThinkFilm                                0.199438    
    ## studioTouchstone Home Entertainment            0.245837    
    ## studioTouchstone Pictures                      0.058942 .  
    ## studioTribeca Films                            0.621914    
    ## studioTrimark                                  0.496720    
    ## studioTrimark Pictures                         0.209211    
    ## studioTriStar                                  0.043820 *  
    ## studioTriStar Pictures                         0.160931    
    ## studioTwentieth Century Fox Home Entertainment 0.067061 .  
    ## studioUnited Artists                           0.000302 ***
    ## studioUniversal                                0.286755    
    ## studioUniversal Pictures                       0.000700 ***
    ## studioUniversal Studios                        0.380582    
    ## studioUrban Vision Entertainment               0.054733 .  
    ## studioUSA Films                                0.496720    
    ## studioVestron Video                            0.209211    
    ## studioVirgin Vision                            0.556163    
    ## studioWalt Disney Home Entertainment           0.067833 .  
    ## studioWalt Disney Pictures                     0.044055 *  
    ## studioWalt Disney Productions                  0.912686    
    ## studioWarner Bros Pictures                     0.494011    
    ## studioWarner Bros.                             0.206861    
    ## studioWarner Bros. Pictures                    0.002103 ** 
    ## studioWARNER BROTHERS PICTURES                 0.292026    
    ## studioWarner Home Video                        0.084362 .  
    ## studioWarner Independent                       0.286755    
    ## studioWarner Independent Pictures              0.079591 .  
    ## studioWarners Bros. Pictures                   0.911324    
    ## studioWeinstein Company                        0.368799    
    ## studioWinstar                                  0.123282    
    ## studioYari Film Group Releasing                0.332057    
    ## studioZeitgeist Films                          0.083420 .  
    ## ---
    ## Signif. codes:  0 '***' 0.001 '**' 0.01 '*' 0.05 '.' 0.1 ' ' 1
    ## 
    ## Residual standard error: 1.019 on 432 degrees of freedom
    ##   (8 observations deleted due to missingness)
    ## Multiple R-squared:  0.4059, Adjusted R-squared:  0.1171 
    ## F-statistic: 1.406 on 210 and 432 DF,  p-value: 0.00173
    popular_tomatoes_studio <- lm(audience_score ~ studio, data = movies)
    summary(popular_tomatoes_studio)
    ## 
    ## Call:
    ## lm(formula = audience_score ~ studio, data = movies)
    ## 
    ## Residuals:
    ##     Min      1Q  Median      3Q     Max 
    ## -52.333  -9.056   0.000  10.714  37.437 
    ## 
    ## Coefficients:
    ##                                                Estimate Std. Error t value
    ## (Intercept)                                     54.8889     4.6041  11.922
    ## studio20th Century Fox Film Corporat            36.6111    14.5596   2.515
    ## studio20th Century Fox Film Corporation         12.5111     9.8748   1.267
    ## studio7-57 Releasing                            -6.8889    20.0690  -0.343
    ## studio7th art                                   33.1111    20.0690   1.650
    ## studio905 Corporation                           11.1111    20.0690   0.554
    ## studioA24                                      -20.8889    20.0690  -1.041
    ## studioA24 Films                                 -0.3889    14.5596  -0.027
    ## studioAll Girl Productions                     -21.8889    20.0690  -1.091
    ## studioAlliance Atlantis Communications          18.1111    20.0690   0.902
    ## studioAmerican International Pictures          -41.8889    20.0690  -2.087
    ## studioAnalysis                                   3.1111    20.0690   0.155
    ## studioAnchor Bay Entertainment                  -7.8889    14.5596  -0.542
    ## studioAnchor Bay Films                          -6.8889    20.0690  -0.343
    ## studioArab Film Distribution                    34.1111    20.0690   1.700
    ## studioArenas Entertainment                      17.1111    20.0690   0.853
    ## studioArtisan Entertainment                      7.1111    14.5596   0.488
    ## studioAVCO Embassy Pictures                     -3.8889    20.0690  -0.194
    ## studioBankside Films                            20.1111    20.0690   1.002
    ## studioBlumhouse                                 -9.8889    20.0690  -0.493
    ## studioBMG                                        3.1111    20.0690   0.155
    ## studioBrainstorm Media                          31.1111    20.0690   1.550
    ## studioBuena Vista                                0.6111     9.2083   0.066
    ## studioBuena Vista Distribution Compa            35.6111    14.5596   2.446
    ## studioBuena Vista Internationa                  32.1111    20.0690   1.600
    ## studioBuena Vista Pictures                       5.5556     7.9746   0.697
    ## studioCarnaby International                     29.1111    20.0690   1.451
    ## studioChloe Productions                         -8.8889    20.0690  -0.443
    ## studioCine-Source                               -4.8889    20.0690  -0.244
    ## studioCinema Libre Studio                       23.1111    20.0690   1.152
    ## studioCinema Seven Productions Ltd             -11.8889    20.0690  -0.592
    ## studioCinetic Media                             22.1111    20.0690   1.102
    ## studioCode Red                                  30.1111    20.0690   1.500
    ## studioColumbia Pictures                          7.6825     8.7010   0.883
    ## studioColumbia Tristar Pictures                 13.1111    20.0690   0.653
    ## studioConcorde/New Horizons Home Video         -30.8889    20.0690  -1.539
    ## studioCowboy Pictures                           15.1111    14.5596   1.038
    ## studioCriterion Collection                      33.1111    20.0690   1.650
    ## studioCrown International Pictures             -28.8889    20.0690  -1.439
    ## studioD&E Entertainment                         23.1111    20.0690   1.152
    ## studioDestination Films                        -40.8889    20.0690  -2.037
    ## studioDimension Films                           -9.8889    20.0690  -0.493
    ## studioDisney                                    30.1111    20.0690   1.500
    ## studioDiva                                      33.1111    20.0690   1.650
    ## studioDreamworks                               -15.8889    20.0690  -0.792
    ## studioDreamWorks Studios                        34.1111    20.0690   1.700
    ## studioE1 Entertainment                         -35.8889    20.0690  -1.788
    ## studioEcho Bridge Home Entertainment            13.1111    20.0690   0.653
    ## studioEmbassy                                   24.1111    20.0690   1.201
    ## studioEmpire Pictures                            9.1111    20.0690   0.454
    ## studioeRealBiz                                   8.1111    20.0690   0.404
    ## studioFabrication Films                         21.1111    20.0690   1.052
    ## studioFathom Events                             26.1111    20.0690   1.301
    ## studioFilm Movement                             19.1111    20.0690   0.952
    ## studioFilmDistrict                               7.6111    14.5596   0.523
    ## studioFireworks Pictures                        10.1111    20.0690   0.504
    ## studioFirst Look                                12.1111    20.0690   0.603
    ## studioFirst Run Entertainment                   33.1111    20.0690   1.650
    ## studioFirst Run Features                        26.7778     9.2083   2.908
    ## studioFocus Features                            10.1111    10.7977   0.936
    ## studioFox                                       14.4444    12.1814   1.186
    ## studioFox Atomic                               -24.3889    14.5596  -1.675
    ## studioFox Searchlight                           19.1111    10.7977   1.770
    ## studioFox Searchlight Pictures                  10.4444    12.1814   0.857
    ## studioFreestyle Releasing                      -32.8889    20.0690  -1.639
    ## studioGener8Xion Entertainment                  23.1111    20.0690   1.152
    ## studioGenius Productions                       -28.8889    20.0690  -1.439
    ## studioGood Machine                              32.1111    20.0690   1.600
    ## studioGramercy Pictures                         32.1111    20.0690   1.600
    ## studioGravitas                                  -0.8889    20.0690  -0.044
    ## studioGravitas Ventures                         23.1111    20.0690   1.152
    ## studioGreyCat Films                             16.1111    20.0690   0.803
    ## studioGrindhouse Entertainment                  -2.8889    20.0690  -0.144
    ## studioGroup 1                                   -7.8889    20.0690  -0.393
    ## studioHatchet Films                             -5.8889    20.0690  -0.293
    ## studioHBO Documentary                           39.1111    20.0690   1.949
    ## studioHBO Video                                 13.7361     8.3002   1.655
    ## studioHemdale                                   25.1111    20.0690   1.251
    ## studioHK Film Corporation                      -19.8889    20.0690  -0.991
    ## studioHollywood Pictures                       -19.5556    12.1814  -1.605
    ## studioHouston Museum of Natural Scie            19.1111    20.0690   0.952
    ## studioIcarus Films                              29.1111    20.0690   1.451
    ## studioIFC                                       11.7778    12.1814   0.967
    ## studioIFC Films                                  5.9573     7.1098   0.838
    ## studioIFC First Take                            30.1111    20.0690   1.500
    ## studioIFC Midnight                             -10.8889    20.0690  -0.543
    ## studioImage Entertainment                       -1.8889    12.1814  -0.155
    ## studioIndependent Pictures                      32.1111    12.1814   2.636
    ## studioIndipix                                   17.1111    20.0690   0.853
    ## studioIndomina Films                            23.1111    20.0690   1.152
    ## studioIndomina Media Inc.                       18.1111    20.0690   0.902
    ## studioInnovation Film Group                     23.1111    20.0690   1.152
    ## studioIsland                                    21.1111    20.0690   1.052
    ## studioKaga Bay                                  17.1111    20.0690   0.853
    ## studioLaurel Entertainment                       6.1111    20.0690   0.305
    ## studioLevitt-Pickman Film Corporation            5.1111    20.0690   0.255
    ## studioLiberation Entertainment                  16.1111    20.0690   0.803
    ## studioLions Gate Films                           9.1111     8.7010   1.047
    ## studioLions Gate Films Inc.                     10.1111    20.0690   0.504
    ## studioLions Gate Releasing                      26.6111    14.5596   1.828
    ## studioLionsgate                                 10.6111    10.7977   0.983
    ## studioLionsGate Entertainment                   18.1111    14.5596   1.244
    ## studioLionsgate Films                          -14.5556    12.1814  -1.195
    ## studioLionsgate Releasing                       20.1111    20.0690   1.002
    ## studioLive Home Video                           -7.3889    14.5596  -0.507
    ## studioLorimar Home Video                        32.1111    20.0690   1.600
    ## studioMadman Entertainment                      17.1111    20.0690   0.853
    ## studioMagic Lamp Releasing                      -7.8889    20.0690  -0.393
    ## studioMagnet Releasing                          -5.8889    20.0690  -0.293
    ## studioMagnet/Magnolia Pictures                  35.1111    20.0690   1.750
    ## studioMagnolia Pictures                         12.6667     7.9746   1.588
    ## studioMCA Universal Home Video                   2.0342     7.1098   0.286
    ## studioMedia Home Entertainment                  31.1111    20.0690   1.550
    ## studioMetro-Goldwyn-Mayer Pictures              27.1111    20.0690   1.351
    ## studioMGM                                       -8.3264     6.7116  -1.241
    ## studioMGM Home Entertainment                    11.2222     7.9746   1.407
    ## studioMGM/UA                                    10.1111    20.0690   0.504
    ## studioMGM/United Artists                        -7.8889    20.0690  -0.393
    ## studioMillenium Entertainment                  -19.8889    20.0690  -0.991
    ## studioMiramax                                    1.1111     8.7010   0.128
    ## studioMiramax Films                              8.0556     6.5112   1.237
    ## studioMusic Box Films                           24.1111    14.5596   1.656
    ## studioNational General Pictures                 19.1111    20.0690   0.952
    ## studioNational Geographic                       13.1111    20.0690   0.653
    ## studioNational Geographic Entertainment         30.6111    14.5596   2.102
    ## studioNelson Entertainment                      -1.3889    14.5596  -0.095
    ## studioNew Concorde Home Entertainment           -9.8889    20.0690  -0.493
    ## studioNew Line Cinema                           -3.5889     7.7042  -0.466
    ## studioNew Line Home Entertainment                5.1111     8.7010   0.587
    ## studioNew World Pictures                        20.1111    20.0690   1.002
    ## studioNew World Video                          -20.8889    20.0690  -1.041
    ## studioNew Yorker Films                          31.1111    12.1814   2.554
    ## studioNewmarket Film Group                      26.1111    20.0690   1.301
    ## studioNewmarket Films                           39.1111    20.0690   1.949
    ## studioNordisk Film Biograf Distribution         28.1111    20.0690   1.401
    ## studioNordisk Film Biografdistributi            26.1111    20.0690   1.301
    ## studioOctober Films                             24.1111    20.0690   1.201
    ## studioOpen Road Films                          -10.8889    20.0690  -0.543
    ## studioOrion                                      9.1111    20.0690   0.454
    ## studioOrion Home Video                          -6.0889     9.8748  -0.617
    ## studioOrion Pictures                            28.1111    20.0690   1.401
    ## studioOrion Pictures Corporation                10.6111    10.7977   0.983
    ## studioOutsider Films                            20.1111    20.0690   1.002
    ## studioOverture Films                            -2.3889    14.5596  -0.164
    ## studioParamount                                -23.4889     9.8748  -2.379
    ## studioParamount Classics                         2.1111    20.0690   0.105
    ## studioParamount Home Video                      -3.1389     7.2798  -0.431
    ## studioParamount Pictures                         9.0841     5.6134   1.618
    ## studioParamount Studios                         -5.8889    10.7977  -0.545
    ## studioParamount Vantage                         15.1111    20.0690   0.753
    ## studioPicturehouse                               3.1111    20.0690   0.155
    ## studioPolyGram Video                            -2.8889    20.0690  -0.144
    ## studioRelativity Media                          -8.8889    20.0690  -0.443
    ## studioRepublic Pictures Home Video              29.6111    14.5596   2.034
    ## studioRoadside Attraction                      -11.8889    20.0690  -0.592
    ## studioRoadside Attractions                       6.1111    14.5596   0.420
    ## studioSag Harbor-Basement Pictures              37.1111    20.0690   1.849
    ## studioSaguenay Films                            34.1111    20.0690   1.700
    ## studioSamuel Goldwyn Company                    27.1111    20.0690   1.351
    ## studioSamuel Goldwyn Films                     -12.8889    14.5596  -0.885
    ## studioScreen Gems                               -6.2222    12.1814  -0.511
    ## studioSeventh Art Productions                   22.1111    20.0690   1.102
    ## studioShcalo Media Group                        31.1111    20.0690   1.550
    ## studioSnagFilms                                 18.1111    20.0690   0.902
    ## studioSony Entertainment                        17.1111    20.0690   0.853
    ## studioSony Pictures                              2.8111     7.7042   0.365
    ## studioSony Pictures Classics                    14.8111     7.7042   1.922
    ## studioSony Pictures Entertainment                8.1111    10.7977   0.751
    ## studioSony Pictures Home Entertainment           0.1111     5.9439   0.019
    ## studioSony Pictures/Columbia                     0.1111    20.0690   0.006
    ## studioSony Pictures/Screen Gems                  9.1111    14.5596   0.626
    ## studioStrand Releasing                          34.6111    14.5596   2.377
    ## studioSummit Entertainment                      11.4444    12.1814   0.940
    ## studioTango Entertainment                       21.1111    20.0690   1.052
    ## studioThe Film Arcade                           -4.8889    20.0690  -0.244
    ## studioThe Jerry Gross Organization              15.1111    20.0690   0.753
    ## studioThe Shooting Gallery                      25.1111    20.0690   1.251
    ## studioThe Weinstein Co.                          9.4444    12.1814   0.775
    ## studioThe Weinstein Company                     10.3968     8.7010   1.195
    ## studioThinkFilm                                  3.4444    12.1814   0.283
    ## studioTouchstone Home Entertainment             24.1111    20.0690   1.201
    ## studioTouchstone Pictures                       13.6111    10.7977   1.261
    ## studioTribeca Films                              7.1111    20.0690   0.354
    ## studioTrimark                                   11.1111    14.5596   0.763
    ## studioTrimark Pictures                           9.1111    20.0690   0.454
    ## studioTriStar                                   38.1111    20.0690   1.899
    ## studioTriStar Pictures                          18.6111    14.5596   1.278
    ## studioTwentieth Century Fox Home Entertainment   4.8968     6.9608   0.703
    ## studioUnited Artists                            28.6111     9.2083   3.107
    ## studioUniversal                                 21.1111    20.0690   1.052
    ## studioUniversal Pictures                        13.5894     6.1472   2.211
    ## studioUniversal Studios                          7.1111    14.5596   0.488
    ## studioUrban Vision Entertainment                31.1111    20.0690   1.550
    ## studioUSA Films                                 -3.3889    14.5596  -0.233
    ## studioVestron Video                             13.1111    20.0690   0.653
    ## studioVirgin Vision                              0.1111    20.0690   0.006
    ## studioWalt Disney Home Entertainment            30.1111    20.0690   1.500
    ## studioWalt Disney Pictures                      17.1111    12.1814   1.405
    ## studioWalt Disney Productions                   -0.3889    14.5596  -0.027
    ## studioWarner Bros Pictures                      11.1111    20.0690   0.554
    ## studioWarner Bros.                              13.3968     8.7010   1.540
    ## studioWarner Bros. Pictures                      8.4444     5.8238   1.450
    ## studioWARNER BROTHERS PICTURES                   7.7778     7.9746   0.975
    ## studioWarner Home Video                          4.7427     6.4250   0.738
    ## studioWarner Independent                        12.1111    20.0690   0.603
    ## studioWarner Independent Pictures               13.1111    12.1814   1.076
    ## studioWarners Bros. Pictures                   -14.8889    20.0690  -0.742
    ## studioWeinstein Company                         -7.3889    14.5596  -0.507
    ## studioWinstar                                   28.1111    20.0690   1.401
    ## studioYari Film Group Releasing                  5.1111    20.0690   0.255
    ## studioZeitgeist Films                           31.1111    20.0690   1.550
    ##                                                Pr(>|t|)    
    ## (Intercept)                                     < 2e-16 ***
    ## studio20th Century Fox Film Corporat            0.01228 *  
    ## studio20th Century Fox Film Corporation         0.20585    
    ## studio7-57 Releasing                            0.73157    
    ## studio7th art                                   0.09970 .  
    ## studio905 Corporation                           0.58011    
    ## studioA24                                       0.29853    
    ## studioA24 Films                                 0.97870    
    ## studioAll Girl Productions                      0.27602    
    ## studioAlliance Atlantis Communications          0.36732    
    ## studioAmerican International Pictures           0.03745 *  
    ## studioAnalysis                                  0.87688    
    ## studioAnchor Bay Entertainment                  0.58821    
    ## studioAnchor Bay Films                          0.73157    
    ## studioArab Film Distribution                    0.08991 .  
    ## studioArenas Entertainment                      0.39435    
    ## studioArtisan Entertainment                     0.62550    
    ## studioAVCO Embassy Pictures                     0.84644    
    ## studioBankside Films                            0.31686    
    ## studioBlumhouse                                 0.62244    
    ## studioBMG                                       0.87688    
    ## studioBrainstorm Media                          0.12182    
    ## studioBuena Vista                               0.94712    
    ## studioBuena Vista Distribution Compa            0.01485 *  
    ## studioBuena Vista Internationa                  0.11032    
    ## studioBuena Vista Pictures                      0.48639    
    ## studioCarnaby International                     0.14763    
    ## studioChloe Productions                         0.65805    
    ## studioCine-Source                               0.80765    
    ## studioCinema Libre Studio                       0.25013    
    ## studioCinema Seven Productions Ltd              0.55389    
    ## studioCinetic Media                             0.27118    
    ## studioCode Red                                  0.13425    
    ## studioColumbia Pictures                         0.37775    
    ## studioColumbia Tristar Pictures                 0.51391    
    ## studioConcorde/New Horizons Home Video          0.12450    
    ## studioCowboy Pictures                           0.29991    
    ## studioCriterion Collection                      0.09970 .  
    ## studioCrown International Pictures              0.15074    
    ## studioD&E Entertainment                         0.25013    
    ## studioDestination Films                         0.04222 *  
    ## studioDimension Films                           0.62244    
    ## studioDisney                                    0.13425    
    ## studioDiva                                      0.09970 .  
    ## studioDreamworks                                0.42896    
    ## studioDreamWorks Studios                        0.08991 .  
    ## studioE1 Entertainment                          0.07443 .  
    ## studioEcho Bridge Home Entertainment            0.51391    
    ## studioEmbassy                                   0.23025    
    ## studioEmpire Pictures                           0.65006    
    ## studioeRealBiz                                  0.68629    
    ## studioFabrication Films                         0.29342    
    ## studioFathom Events                             0.19393    
    ## studioFilm Movement                             0.34149    
    ## studioFilmDistrict                              0.60141    
    ## studioFireworks Pictures                        0.61465    
    ## studioFirst Look                                0.54651    
    ## studioFirst Run Entertainment                   0.09970 .  
    ## studioFirst Run Features                        0.00382 ** 
    ## studioFocus Features                            0.34958    
    ## studioFox                                       0.23636    
    ## studioFox Atomic                                0.09464 .  
    ## studioFox Searchlight                           0.07744 .  
    ## studioFox Searchlight Pictures                  0.39169    
    ## studioFreestyle Releasing                       0.10198    
    ## studioGener8Xion Entertainment                  0.25013    
    ## studioGenius Productions                        0.15074    
    ## studioGood Machine                              0.11032    
    ## studioGramercy Pictures                         0.11032    
    ## studioGravitas                                  0.96469    
    ## studioGravitas Ventures                         0.25013    
    ## studioGreyCat Films                             0.42254    
    ## studioGrindhouse Entertainment                  0.88561    
    ## studioGroup 1                                   0.69445    
    ## studioHatchet Films                             0.76933    
    ## studioHBO Documentary                           0.05196 .  
    ## studioHBO Video                                 0.09867 .  
    ## studioHemdale                                   0.21152    
    ## studioHK Film Corporation                       0.32223    
    ## studioHollywood Pictures                        0.10914    
    ## studioHouston Museum of Natural Scie            0.34149    
    ## studioIcarus Films                              0.14763    
    ## studioIFC                                       0.33415    
    ## studioIFC Films                                 0.40255    
    ## studioIFC First Take                            0.13425    
    ## studioIFC Midnight                              0.58770    
    ## studioImage Entertainment                       0.87684    
    ## studioIndependent Pictures                      0.00869 ** 
    ## studioIndipix                                   0.39435    
    ## studioIndomina Films                            0.25013    
    ## studioIndomina Media Inc.                       0.36732    
    ## studioInnovation Film Group                     0.25013    
    ## studioIsland                                    0.29342    
    ## studioKaga Bay                                  0.39435    
    ## studioLaurel Entertainment                      0.76089    
    ## studioLevitt-Pickman Film Corporation           0.79909    
    ## studioLiberation Entertainment                  0.42254    
    ## studioLions Gate Films                          0.29562    
    ## studioLions Gate Films Inc.                     0.61465    
    ## studioLions Gate Releasing                      0.06828 .  
    ## studioLionsgate                                 0.32629    
    ## studioLionsGate Entertainment                   0.21420    
    ## studioLionsgate Films                           0.23278    
    ## studioLionsgate Releasing                       0.31686    
    ## studioLive Home Video                           0.61207    
    ## studioLorimar Home Video                        0.11032    
    ## studioMadman Entertainment                      0.39435    
    ## studioMagic Lamp Releasing                      0.69445    
    ## studioMagnet Releasing                          0.76933    
    ## studioMagnet/Magnolia Pictures                  0.08091 .  
    ## studioMagnolia Pictures                         0.11293    
    ## studioMCA Universal Home Video                  0.77493    
    ## studioMedia Home Entertainment                  0.12182    
    ## studioMetro-Goldwyn-Mayer Pictures              0.17744    
    ## studioMGM                                       0.21543    
    ## studioMGM Home Entertainment                    0.16007    
    ## studioMGM/UA                                    0.61465    
    ## studioMGM/United Artists                        0.69445    
    ## studioMillenium Entertainment                   0.32223    
    ## studioMiramax                                   0.89845    
    ## studioMiramax Films                             0.21669    
    ## studioMusic Box Films                           0.09844 .  
    ## studioNational General Pictures                 0.34149    
    ## studioNational Geographic                       0.51391    
    ## studioNational Geographic Entertainment         0.03609 *  
    ## studioNelson Entertainment                      0.92405    
    ## studioNew Concorde Home Entertainment           0.62244    
    ## studioNew Line Cinema                           0.64157    
    ## studioNew Line Home Entertainment               0.55723    
    ## studioNew World Pictures                        0.31686    
    ## studioNew World Video                           0.29853    
    ## studioNew Yorker Films                          0.01099 *  
    ## studioNewmarket Film Group                      0.19393    
    ## studioNewmarket Films                           0.05196 .  
    ## studioNordisk Film Biograf Distribution         0.16201    
    ## studioNordisk Film Biografdistributi            0.19393    
    ## studioOctober Films                             0.23025    
    ## studioOpen Road Films                           0.58770    
    ## studioOrion                                     0.65006    
    ## studioOrion Home Video                          0.53782    
    ## studioOrion Pictures                            0.16201    
    ## studioOrion Pictures Corporation                0.32629    
    ## studioOutsider Films                            0.31686    
    ## studioOverture Films                            0.86975    
    ## studioParamount                                 0.01781 *  
    ## studioParamount Classics                        0.91627    
    ## studioParamount Home Video                      0.66655    
    ## studioParamount Pictures                        0.10633    
    ## studioParamount Studios                         0.58577    
    ## studioParamount Vantage                         0.45188    
    ## studioPicturehouse                              0.87688    
    ## studioPolyGram Video                            0.88561    
    ## studioRelativity Media                          0.65805    
    ## studioRepublic Pictures Home Video              0.04258 *  
    ## studioRoadside Attraction                       0.55389    
    ## studioRoadside Attractions                      0.67489    
    ## studioSag Harbor-Basement Pictures              0.06511 .  
    ## studioSaguenay Films                            0.08991 .  
    ## studioSamuel Goldwyn Company                    0.17744    
    ## studioSamuel Goldwyn Films                      0.37651    
    ## studioScreen Gems                               0.60975    
    ## studioSeventh Art Productions                   0.27118    
    ## studioShcalo Media Group                        0.12182    
    ## studioSnagFilms                                 0.36732    
    ## studioSony Entertainment                        0.39435    
    ## studioSony Pictures                             0.71538    
    ## studioSony Pictures Classics                    0.05520 .  
    ## studioSony Pictures Entertainment               0.45295    
    ## studioSony Pictures Home Entertainment          0.98509    
    ## studioSony Pictures/Columbia                    0.99559    
    ## studioSony Pictures/Screen Gems                 0.53179    
    ## studioStrand Releasing                          0.01788 *  
    ## studioSummit Entertainment                      0.34800    
    ## studioTango Entertainment                       0.29342    
    ## studioThe Film Arcade                           0.80765    
    ## studioThe Jerry Gross Organization              0.45188    
    ## studioThe Shooting Gallery                      0.21152    
    ## studioThe Weinstein Co.                         0.43858    
    ## studioThe Weinstein Company                     0.23278    
    ## studioThinkFilm                                 0.77749    
    ## studioTouchstone Home Entertainment             0.23025    
    ## studioTouchstone Pictures                       0.20815    
    ## studioTribeca Films                             0.72326    
    ## studioTrimark                                   0.44579    
    ## studioTrimark Pictures                          0.65006    
    ## studioTriStar                                   0.05823 .  
    ## studioTriStar Pictures                          0.20184    
    ## studioTwentieth Century Fox Home Entertainment  0.48213    
    ## studioUnited Artists                            0.00201 ** 
    ## studioUniversal                                 0.29342    
    ## studioUniversal Pictures                        0.02758 *  
    ## studioUniversal Studios                         0.62550    
    ## studioUrban Vision Entertainment                0.12182    
    ## studioUSA Films                                 0.81606    
    ## studioVestron Video                             0.51391    
    ## studioVirgin Vision                             0.99559    
    ## studioWalt Disney Home Entertainment            0.13425    
    ## studioWalt Disney Pictures                      0.16083    
    ## studioWalt Disney Productions                   0.97870    
    ## studioWarner Bros Pictures                      0.58011    
    ## studioWarner Bros.                              0.12437    
    ## studioWarner Bros. Pictures                     0.14779    
    ## studioWARNER BROTHERS PICTURES                  0.32995    
    ## studioWarner Home Video                         0.46082    
    ## studioWarner Independent                        0.54651    
    ## studioWarner Independent Pictures               0.28238    
    ## studioWarners Bros. Pictures                    0.45856    
    ## studioWeinstein Company                         0.61207    
    ## studioWinstar                                   0.16201    
    ## studioYari Film Group Releasing                 0.79909    
    ## studioZeitgeist Films                           0.12182    
    ## ---
    ## Signif. codes:  0 '***' 0.001 '**' 0.01 '*' 0.05 '.' 0.1 ' ' 1
    ## 
    ## Residual standard error: 19.53 on 432 degrees of freedom
    ##   (8 observations deleted due to missingness)
    ## Multiple R-squared:  0.3718, Adjusted R-squared:  0.06637 
    ## F-statistic: 1.217 on 210 and 432 DF,  p-value: 0.04618

    Given the large number of filming studios, from the great and famous, worldwide known, among which are: “Universal Pictures”, “United Artists”, “Sonic Pictures Classics” and “First Run Features” seem to be the most favored by the popularity of movie consumers, as evidenced by the imdb_rating and audience_score, from the IMDb and Tomatoes_Rotten databases, respectively.

    popular_imdb_genre <- lm(imdb_rating ~ genre, data = movies)
    summary(popular_imdb_genre)
    ## 
    ## Call:
    ## lm(formula = imdb_rating ~ genre, data = movies)
    ## 
    ## Residuals:
    ##     Min      1Q  Median      3Q     Max 
    ## -3.9734 -0.4734  0.0552  0.6234  2.5203 
    ## 
    ## Coefficients:
    ##                                Estimate Std. Error t value Pr(>|t|)    
    ## (Intercept)                     5.97077    0.11913  50.120  < 2e-16 ***
    ## genreAnimation                 -0.07077    0.34160  -0.207  0.83594    
    ## genreArt House & International  0.64352    0.28299   2.274  0.02330 *  
    ## genreComedy                    -0.22594    0.15746  -1.435  0.15181    
    ## genreDocumentary                1.67731    0.17869   9.386  < 2e-16 ***
    ## genreDrama                      0.70267    0.13121   5.355 1.19e-07 ***
    ## genreHorror                    -0.20990    0.23302  -0.901  0.36805    
    ## genreMusical & Performing Arts  1.32923    0.30177   4.405 1.24e-05 ***
    ## genreMystery & Suspense         0.50889    0.17270   2.947  0.00333 ** 
    ## genreOther                      0.66048    0.26804   2.464  0.01400 *  
    ## genreScience Fiction & Fantasy -0.21521    0.34160  -0.630  0.52890    
    ## ---
    ## Signif. codes:  0 '***' 0.001 '**' 0.01 '*' 0.05 '.' 0.1 ' ' 1
    ## 
    ## Residual standard error: 0.9605 on 640 degrees of freedom
    ## Multiple R-squared:  0.2281, Adjusted R-squared:  0.216 
    ## F-statistic: 18.91 on 10 and 640 DF,  p-value: < 2.2e-16
    popular_tomatoes_genre <- lm(audience_score ~ genre, data = movies)
    summary(popular_tomatoes_genre)
    ## 
    ## Call:
    ## lm(formula = audience_score ~ genre, data = movies)
    ## 
    ## Residuals:
    ##    Min     1Q Median     3Q    Max 
    ## -52.35 -13.35   1.25  13.65  41.05 
    ## 
    ## Coefficients:
    ##                                Estimate Std. Error t value Pr(>|t|)    
    ## (Intercept)                      53.785      2.269  23.702  < 2e-16 ***
    ## genreAnimation                    8.660      6.507   1.331   0.1837    
    ## genreArt House & International   10.215      5.390   1.895   0.0585 .  
    ## genreComedy                      -1.279      2.999  -0.426   0.6700    
    ## genreDocumentary                 28.965      3.404   8.510  < 2e-16 ***
    ## genreDrama                       11.563      2.499   4.626 4.51e-06 ***
    ## genreHorror                      -7.959      4.439  -1.793   0.0734 .  
    ## genreMusical & Performing Arts   26.382      5.748   4.590 5.35e-06 ***
    ## genreMystery & Suspense           2.165      3.290   0.658   0.5108    
    ## genreOther                       12.903      5.106   2.527   0.0117 *  
    ## genreScience Fiction & Fantasy   -2.896      6.507  -0.445   0.6564    
    ## ---
    ## Signif. codes:  0 '***' 0.001 '**' 0.01 '*' 0.05 '.' 0.1 ' ' 1
    ## 
    ## Residual standard error: 18.29 on 640 degrees of freedom
    ## Multiple R-squared:  0.1941, Adjusted R-squared:  0.1816 
    ## F-statistic: 15.42 on 10 and 640 DF,  p-value: < 2.2e-16

    Regarding the genre of the films, both pollsters agree that the most favored by popular preference are the films of the genres “Documentary”, “Drama” and “Musical & Performing Arts”; and to a lesser extent “Art House & International”

    popular_tomatoes <- lm(audience_score ~ title_type + runtime + dvd_rel_year + dvd_rel_month + best_pic_win + best_dir_win, data = movies)
    summary(popular_tomatoes)
    ## 
    ## Call:
    ## lm(formula = audience_score ~ title_type + runtime + dvd_rel_year + 
    ##     dvd_rel_month + best_pic_win + best_dir_win, data = movies)
    ## 
    ## Residuals:
    ##     Min      1Q  Median      3Q     Max 
    ## -50.992 -13.888   1.544  14.472  34.366 
    ## 
    ## Coefficients:
    ##                          Estimate Std. Error t value Pr(>|t|)    
    ## (Intercept)            1023.09776  322.78618   3.170 0.001600 ** 
    ## title_typeFeature Film  -26.30104    2.74378  -9.586  < 2e-16 ***
    ## title_typeTV Movie      -29.24937    8.67367  -3.372 0.000791 ***
    ## runtime                   0.19834    0.03933   5.043 5.99e-07 ***
    ## dvd_rel_year             -0.47905    0.16068  -2.981 0.002980 ** 
    ## dvd_rel_month             0.36923    0.21716   1.700 0.089577 .  
    ## best_pic_winyes          14.98526    7.51838   1.993 0.046673 *  
    ## best_dir_winyes           3.51712    3.16981   1.110 0.267606    
    ## ---
    ## Signif. codes:  0 '***' 0.001 '**' 0.01 '*' 0.05 '.' 0.1 ' ' 1
    ## 
    ## Residual standard error: 18.48 on 634 degrees of freedom
    ##   (9 observations deleted due to missingness)
    ## Multiple R-squared:  0.1679, Adjusted R-squared:  0.1587 
    ## F-statistic: 18.28 on 7 and 634 DF,  p-value: < 2.2e-16
    popular_imdb <- lm(imdb_rating ~ runtime + dvd_rel_month + best_pic_win + best_dir_win, data = movies)
    summary(popular_imdb)
    ## 
    ## Call:
    ## lm(formula = imdb_rating ~ runtime + dvd_rel_month + best_pic_win + 
    ##     best_dir_win, data = movies)
    ## 
    ## Residuals:
    ##     Min      1Q  Median      3Q     Max 
    ## -4.1808 -0.5742  0.0695  0.7053  2.3059 
    ## 
    ## Coefficients:
    ##                 Estimate Std. Error t value Pr(>|t|)    
    ## (Intercept)     4.899651   0.244669  20.026  < 2e-16 ***
    ## runtime         0.013269   0.002174   6.103 1.81e-09 ***
    ## dvd_rel_month   0.026789   0.012093   2.215   0.0271 *  
    ## best_pic_winyes 0.775909   0.418650   1.853   0.0643 .  
    ## best_dir_winyes 0.243149   0.175936   1.382   0.1674    
    ## ---
    ## Signif. codes:  0 '***' 0.001 '**' 0.01 '*' 0.05 '.' 0.1 ' ' 1
    ## 
    ## Residual standard error: 1.029 on 637 degrees of freedom
    ##   (9 observations deleted due to missingness)
    ## Multiple R-squared:  0.08778,    Adjusted R-squared:  0.08205 
    ## F-statistic: 15.32 on 4 and 637 DF,  p-value: 5.675e-12

    With respect to the rest of the variables analyzed, both pollsters agree that the most popular films among the surveyed public are aspects such as the duration of the film (“runtime”), and that the film has been selected as the winner of the Oscar awards (“best_pic_winyes”) seem to influence high popularity scores.


    Part 5: Prediction

    The film Deadpool (2016, R, 1h 48 min) from IMDb and from the Tomatoes Rotten, the documentary Obit (2016, 1h 35 min) were chosen. Deedpool tuvo un imdb_rating = 8.0, mientras que el documental Obit, tuvo un audience_score = 77.

    new_movie1 <- data.frame(runtime = 108, dvd_rel_month = 2, best_pic_win = "no", best_dir_win = "no")
    predict(popular_imdb, new_movie1, interval = "prediction", level = 0.95)
    ##       fit     lwr     upr
    ## 1 6.38625 4.36034 8.41216
    new_movie2 <- data.frame(title_type = "Documentary", runtime = 95, dvd_rel_year = 2017, dvd_rel_month = 7, best_pic_win = "no", best_dir_win = "no")
    predict(popular_tomatoes, new_movie2, interval = "prediction", level = 0.95)
    ##        fit      lwr     upr
    ## 1 78.28139 41.52379 115.039

    It is observed that the values obtained by the linear models in both cases are within the values predicted by the multiple linear regression with 95% confidence. * * *

    Part 6: Conclusion

    In this project, the usefulness of carrying out an exploratory data analysis to know the values of the variables that would allow a film production to be classified as “popular” was verified. Collinearity was also established, for the cases of the variables chosen to qualify popularity. And finally, with the selected model, with those significant factors, the popularity of two cinematographic productions was predicted, which were not in the original sample, and it was verified, in both cases, that the regression models accurately predict the real values, and that these were within the 95% confidence range.