Scopus cienciometrĂa
Creating environment
source("scripts/scopus.R")Getting data
En esta parte se carga el archivo
paper <- tos_scopus(file.choose())
Converting your scopus collection into a bibliographic dataframe
Done!
Generating affiliation field tag AU_UN from C1: Done!Importance
In this part, you will suport your research topic through a scientometrics analysis. Bibliometrix package helps us with it, please cite it in your paper
Aria, M. & Cuccurullo, C. (2017). bibliometrix: An R-tool for comprehensive science mapping analysis, Journal of Informetrics, 11(4), pp 959-975, Elsevier, DOI: 10.1016/j.joi.2017.08.007
Anual scientific production
paper$pccion_anual$anual_pccion
Most productive autors
paper$pccion_anual$author_pccion %>% gt()| Author | Publications |
|---|---|
| POLONSKY MJ | 8 |
| AMALIANA L | 5 |
| ASTUTI AB | 5 |
| DARMANTO D | 5 |
| ISASKAR R | 5 |
| NURJANNAH N | 5 |
| RINALDO FERNANDES AA | 5 |
| SOLIMUN S | 5 |
| YANTI I | 5 |
| CHARTER M | 4 |
| PEATTIE K | 4 |
| WANG X | 4 |
| DO PAO A | 3 |
| JUSLIN H | 3 |
Most popular journals
This part shows the most important journals according to their production in your research
paper$pccion_anual$journals_pccion %>% gt()| SO | n |
|---|---|
| SUSTAINABILITY (SWITZERLAND) | 16 |
| IOP CONFERENCE SERIES: EARTH AND ENVIRONMENTAL SCIENCE | 11 |
| QUALITY - ACCESS TO SUCCESS | 7 |
| BUSINESS STRATEGY AND THE ENVIRONMENT | 6 |
| GREEN MARKETING AND ENVIRONMENTAL RESPONSIBILITY IN MODERN CORPORATIONS | 6 |
| JOURNAL OF CLEANER PRODUCTION | 6 |
| GREENER MARKETING: A RESPONSIBLE APPROACH TO BUSINESS | 5 |
| INDUSTRIAL MARKETING MANAGEMENT | 5 |
| JOURNAL OF BUSINESS RESEARCH | 5 |
| AMFITEATRU ECONOMIC | 4 |
| E3S WEB OF CONFERENCES | 4 |
| INDIAN JOURNAL OF MARKETING | 4 |
| INTERNATIONAL JOURNAL OF APPLIED BUSINESS AND ECONOMIC RESEARCH | 4 |
| JOURNAL OF CONSUMER MARKETING | 4 |
| JOURNAL OF STRATEGIC MARKETING | 4 |
Evolution Tree of Science
This part shows the papers through the analogy of a tree
paper$tos %>% gt()| order | tos | TITLE | YEAR | AUTHOR | JOURNAL | id |
|---|---|---|---|---|---|---|
| 1 | raiz | GREEN MARKETING: LEGEND, MYTH, FARCE OR PROPHESY? | 2005 | PEATTIE, K., CRANE, A., | QUALITATIVE MARKET RESEARCH | PEATTIE K, 2005, QUALITATIVE MARKET RESEARCH |
| 2 | raiz | ENVIROPRENEURIAL MARKETING STRATEGY: THE EMERGENCE OF CORPORATE ENVIRONMENTALISM AS MARKET STRATEGY | 1997 | MENON, A., MENON, A., | JOURNAL OF MARKETING | MENON A, 1997, JOURNAL OF MARKETING |
| 3 | raiz | AN INTRODUCTION TO GREEN MARKETING | 1994 | POLONSKY, M.J., | ELECTRONIC GREEN JOURNAL | POLONSKY MJ, 1994, ELECTRONIC GREEN JOURNAL |
| 4 | raiz | TARGETING CONSUMERS WHO ARE WILLING TO PAY MORE FOR ENVIRONMENTALLY-FRIENDLY PRODUCTS | 2001 | LAROCHE, M., BERGERON, J., BARBARO-FORLEO, G., | JOURNAL OF CONSUMER MARKETING | LAROCHE M, 2001, JOURNAL OF CONSUMER MARKETING |
| 5 | raiz | A CONTENT ANALYSIS OF ENVIRONMENTAL ADVERTISING CLAIMS: A MATRIX METHOD APPROACH | 1993 | CARLSON, L., GROVE, S.J., KANGUN, N., | JOURNAL OF ADVERTISING | CARLSON L, 1993, JOURNAL OF ADVERTISING |
| 6 | raiz | EVALUATING STRUCTURAL EQUATION MODELS WITH UNOBSERVABLE VARIABLES AND MEASUREMENT ERROR | 1981 | FORNELL, C., LARCKER, D.F., | JOURNAL OF MARKETING RESEARCH | FORNELL C, 1981, JOURNAL OF MARKETING RESEARCH |
| 7 | raiz | TOWARDS SUSTAINABILITY: THE THIRD AGE OF GREEN MARKETING | 2001 | PEATTIE, K., | THE MARKETING REVIEW | PEATTIE K, 2001, THE MARKETING REVIEW |
| 8 | raiz | ENVIRONMENTAL MARKETING: A SOURCE OF REPUTATIONAL, COMPETITIVE, AND FINANCIAL ADVANTAGE | 2000 | MILES, M.P., COVIN, J.G., | JOURNAL OF BUSINESS ETHICS | MILES MP, 2000, JOURNAL OF BUSINESS ETHICS |
| 9 | raiz | INTERNATIONAL GREEN MARKETING: A COMPARATIVE STUDY OF BRITISH AND ROMANIAN FIRMS | 2005 | GURAU, C., RANCHHOD, A., | INTERNATIONAL MARKETING REVIEW | GURAU C, 2005, INTERNATIONAL MARKETING REVIEW |
| 10 | raiz | VAN DER LINDE, C., GREEN AND COMPETITIVE: ENDING THE STALEMATE | 1995 | PORTER, M.E., | HARVARD BUSINESS REVIEW | PORTER ME, 1995, HARVARD BUSINESS REVIEW |
| 1 | tronco | FACING THE BACKLASH: GREEN MARKETING AND STRATEGIC REORIENTATION IN THE 1990S | 2000 | CRANE A | JOURNAL OF STRATEGIC MARKETING | CRANE A, 2000, JOURNAL OF STRATEGIC MARKETING |
| 2 | tronco | REEVALUATING GREEN MARKETING: A STRATEGIC APPROACH | 2001 | POLONSKY MJ;ROSENBERGER III PJ | BUSINESS HORIZONS | POLONSKY MJ, 2001, BUSINESS HORIZONS |
| 3 | tronco | USING STRATEGIC ALLIANCES TO DEVELOP CREDIBLE GREEN MARKETING | 1995 | MENDLESON N;POLONSKY MJ | JOURNAL OF CONSUMER MARKETING | MENDLESON N, 1995, JOURNAL OF CONSUMER MARKETING |
| 4 | tronco | BEYOND ECOLABELS: WHAT GREEN MARKETING CAN LEARN FROM CONVENTIONAL MARKETING | 2007 | REX E;BAUMANN H | JOURNAL OF CLEANER PRODUCTION | REX E, 2007, JOURNAL OF CLEANER PRODUCTION |
| 5 | tronco | GREEN MARKETING PHILOSOPHY: A STUDY OF SPANISH FIRMS WITH ECOLABELS | 2006 | CHAMORRO A;BAEGIL TM | CORPORATE SOCIAL RESPONSIBILITY AND ENVIRONMENTAL MANAGEMENT | CHAMORRO A, 2006, CORPORATE SOCIAL RESPONSIBILITY AND ENVIRONMENTAL MANAGEMENT |
| 6 | tronco | GREEN MARKETING FOR SUSTAINABLE DEVELOPMENT: AN INDUSTRY PERSPECTIVE | 2015 | GARG A | SUSTAINABLE DEVELOPMENT | GARG A, 2015, SUSTAINABLE DEVELOPMENT |
| 7 | tronco | INVESTIGATION OF GREEN MARKETING TOOLS' EFFECT ON CONSUMERS' PURCHASE BEHAVIOR | 2011 | RAHBAR E;WAHID NA | BUSINESS STRATEGY SERIES | RAHBAR E, 2011, BUSINESS STRATEGY SERIES |
| 8 | tronco | GREEN MARKETING ORIENTATION: CONCEPTUALIZATION, SCALE DEVELOPMENT AND VALIDATION | 2017 | PAPADAS KK;AVLONITIS GJ;CARRIGAN M | JOURNAL OF BUSINESS RESEARCH | PAPADAS KK, 2017, JOURNAL OF BUSINESS RESEARCH |
| 9 | tronco | GREEN MARKETING, PUBLIC POLICY AND MANAGERIAL STRATEGIES | 2002 | PRAKASH A | BUSINESS STRATEGY AND THE ENVIRONMENT | PRAKASH A, 2002, BUSINESS STRATEGY AND THE ENVIRONMENT |
| 10 | tronco | GREEN MARKETING STRATEGY AND THE FIRM'S PERFORMANCE: THE MODERATING ROLE OF ENVIRONMENTAL CULTURE | 2011 | FRAJ E;MARTNEZ E;MATUTE J | JOURNAL OF STRATEGIC MARKETING | FRAJ E, 2011, JOURNAL OF STRATEGIC MARKETING |
| 1 | hoja | GREEN MARKETING STRATEGY: A PEDAGOGICAL VIEW | 2014 | WAZIR AHMAD AF;ALI KHAN PANNI MF | MARKETING AND CONSUMER BEHAVIOR: CONCEPTS, METHODOLOGIES, TOOLS, AND APPLICATIONS | AHMAD AF, 2014, MARKETING AND CONSUMER BEHAVIOR: CONCEPTS, METHODOLOGIES, TOOLS, AND APPLICATIONS |
| 2 | hoja | GREEN MARKETING STRATEGY: A PEDAGOGICAL VIEW | 2014 | WAZIR AHMAD AF;PANNI MFAK | HANDBOOK OF RESEARCH ON CONSUMERISM IN BUSINESS AND MARKETING: CONCEPTS AND PRACTICES | AHMAD AF, 2014, HANDBOOK OF RESEARCH ON CONSUMERISM IN BUSINESS AND MARKETING: CONCEPTS AND PRACTICES |
| 3 | hoja | CONSUMERS PURCHASE BEHAVIOUR AND GREEN MARKETING: A SYNTHESIS, REVIEW AND AGENDA | 2021 | SHARMA AP | INTERNATIONAL JOURNAL OF CONSUMER STUDIES | SHARMA AP, 2021, INTERNATIONAL JOURNAL OF CONSUMER STUDIES |
| 4 | hoja | ANATOMY OF GREEN MARKETING | 2014 | OKAN EY;YALMAN N | MARKETING AND CONSUMER BEHAVIOR: CONCEPTS, METHODOLOGIES, TOOLS, AND APPLICATIONS | OKAN EY, 2014, MARKETING AND CONSUMER BEHAVIOR: CONCEPTS, METHODOLOGIES, TOOLS, AND APPLICATIONS |
| 5 | hoja | ANATOMY OF GREEN MARKETING | 2014 | OKAN EY;YALMAN N | HANDBOOK OF RESEARCH ON CONSUMERISM IN BUSINESS AND MARKETING: CONCEPTS AND PRACTICES | OKAN EY, 2014, HANDBOOK OF RESEARCH ON CONSUMERISM IN BUSINESS AND MARKETING: CONCEPTS AND PRACTICES |
| 6 | hoja | GREEN MARKETING: HOTEL CUSTOMERS PERSPECTIVE | 2014 | CHAN ESW | JOURNAL OF TRAVEL AND TOURISM MARKETING | CHAN ESW, 2014, JOURNAL OF TRAVEL AND TOURISM MARKETING |
| 7 | hoja | MANAGING GREEN MARKETING: HONG KONG HOTEL MANAGERS' PERSPECTIVE | 2013 | CHAN ESW | INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT | CHAN ESW, 2013, INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT |
| 8 | hoja | GREEN MARKETING IN EMERGING ASIA: ANTECEDENTS OF GREEN CONSUMER BEHAVIOR AMONG YOUNGER MILLENNIALS | 2020 | TAUFIQUE KMR;ISLAM S | JOURNAL OF ASIA BUSINESS STUDIES | TAUFIQUE KMR, 2020, JOURNAL OF ASIA BUSINESS STUDIES |
| 9 | hoja | ONLINE ENVIRONMENTAL CITIZENSHIP: BLOGS, GREEN MARKETING AND CONSUMER SENTIMENT IN THE 21ST CENTURY | 2013 | LUCK E;GINANTI A | ELECTRONIC GREEN JOURNAL | LUCK E, 2013, ELECTRONIC GREEN JOURNAL |
| 10 | hoja | GREEN MARKETING AS A TOOL FOR REDUCING ENVIRONMENTAL FOOTPRINT OF THE CONSTRUCTION INDUSTRY | 2017 | SERTYESILISIK B | GREEN MARKETING AND ENVIRONMENTAL RESPONSIBILITY IN MODERN CORPORATIONS | SERTYESILISIK B, 2017, GREEN MARKETING AND ENVIRONMENTAL RESPONSIBILITY IN MODERN CORPORATIONS |
| 11 | hoja | A SOCIAL PRACTICE THEORY PERSPECTIVE ON GREEN MARKETING INITIATIVES AND GREEN PURCHASE BEHAVIOR | 2021 | ALI M | CROSS CULTURAL AND STRATEGIC MANAGEMENT | ALI M, 2021, CROSS CULTURAL AND STRATEGIC MANAGEMENT |
| 12 | hoja | YOUNG CONSUMER'S GREEN PURCHASING BEHAVIOR: OPPORTUNITIES FOR GREEN MARKETING | 2018 | UDDIN SMF;KHAN MN | JOURNAL OF GLOBAL MARKETING | UDDIN SMF, 2018, JOURNAL OF GLOBAL MARKETING |
| 13 | hoja | A STUDY OF GREEN MARKETING PRACTICES IN INDIAN COMPANIES | 2014 | GHODESWAR B;KUMAR P | MARKETING AND CONSUMER BEHAVIOR: CONCEPTS, METHODOLOGIES, TOOLS, AND APPLICATIONS | GHODESWAR B, 2014, MARKETING AND CONSUMER BEHAVIOR: CONCEPTS, METHODOLOGIES, TOOLS, AND APPLICATIONS |
| 14 | hoja | GREEN MARKETING PRACTICE IN INDIAN BUSINESS ENVIRONMENT: A CONCEPTUAL REVIEW | 2013 | MEHTA A | INTERNATIONAL JOURNAL OF BUSINESS AND GLOBALISATION | MEHTA A, 2013, INTERNATIONAL JOURNAL OF BUSINESS AND GLOBALISATION |
| 15 | hoja | RE-EVALUATING GREEN MARKETING STRATEGY: A STAKEHOLDER PERSPECTIVE | 2007 | RIVERA-CAMINO J | EUROPEAN JOURNAL OF MARKETING | CAMINO J, 2007, EUROPEAN JOURNAL OF MARKETING |
| 16 | hoja | WHY DO COMPANIES ENGAGE IN GREEN MARKETING? ALTERNATIVE GREEN MARKETING STRATEGIES AND THE MOTIVATIONS FOR THE GREEN MARKETING APPROACH | 2017 | KIREZLI O;YIIT MK | GREEN MARKETING AND ENVIRONMENTAL RESPONSIBILITY IN MODERN CORPORATIONS | KIREZLI O, 2017, GREEN MARKETING AND ENVIRONMENTAL RESPONSIBILITY IN MODERN CORPORATIONS |
| 17 | hoja | GREEN MARKETING TO GEN Z CONSUMERS IN CHINA: EXAMINING THE MEDIATING FACTORS OF AN ECO-LABELINFORMED PURCHASE | 2020 | SONG Y;QIN Z;QIN Z | SAGE OPEN | SONG Y, 2020, SAGE OPEN |
| 18 | hoja | WHY NOT GREEN MARKETING? DETERMINATES OF CONSUMERS INTENTION TO GREEN PURCHASE DECISION IN A NEW DEVELOPING NATION | 2020 | NEKMAHMUD M;FEKETE-FARKAS M | SUSTAINABILITY (SWITZERLAND) | NEKMAHMUD M, 2020, SUSTAINABILITY (SWITZERLAND) |
| 19 | hoja | GREEN MARKETING AND GREEN CONSUMERS: EXPLORING THE MYTHS | 2007 | CONNOLLY J;MCDONAGH P;POLONSKY M;PROTHERO A | THE INTERNATIONAL HANDBOOK ON ENVIRONMENTAL TECHNOLOGY MANAGEMENT | CONNOLLY J, 2007, THE INTERNATIONAL HANDBOOK ON ENVIRONMENTAL TECHNOLOGY MANAGEMENT |
| 20 | hoja | GREEN MARKETING AS AN ENVIRONMENTAL PRACTICE: THE IMPACT ON GREEN SATISFACTION AND GREEN LOYALTY IN A BUSINESS-TO-BUSINESS CONTEXT | 2021 | GELDERMAN CJ;SCHIJNS J;LAMBRECHTS W;VIJGEN S | BUSINESS STRATEGY AND THE ENVIRONMENT | GELDERMAN CJ, 2021, BUSINESS STRATEGY AND THE ENVIRONMENT |
| 21 | hoja | GREEN MARKETING AND THE SDGS: EMERGING MARKET PERSPECTIVE | 2020 | AMOAKO GK;DZOGBENUKU RK;DOE J;ADJAISON GK | MARKETING INTELLIGENCE AND PLANNING | AMOAKO GK, 2020, MARKETING INTELLIGENCE AND PLANNING |
| 22 | hoja | GREEN MARKETING: A CONCEPTUAL FRAMEWORK AND SUGGESTIONS FOR INDUSTRIAL SERVICES MARKETING | 2014 | VURAL CA | HANDBOOK OF RESEARCH ON DEVELOPING SUSTAINABLE VALUE IN ECONOMICS, FINANCE, AND MARKETING | VURAL CA, 2014, HANDBOOK OF RESEARCH ON DEVELOPING SUSTAINABLE VALUE IN ECONOMICS, FINANCE, AND MARKETING |
| 23 | hoja | GREEN MARKETING IN SUPERMARKETS: CONVENTIONAL AND DIGITIZED MARKETING ALTERNATIVES TO REDUCE WASTE | 2021 | GUSTAVO J;TRENTO LR;DE SOUZA M;PEREIRA GM;LOPES DE SOUSA JABBOUR AB;NDUBISI NO;CHIAPPETTA JABBOUR CJ;BORCHARDT M;ZVIRTES L | JOURNAL OF CLEANER PRODUCTION | GUSTAVO J, 2021, JOURNAL OF CLEANER PRODUCTION |
| 24 | hoja | THE IMPLEMENTATION OF GREEN MARKETING TOOLS IN RURAL TOURISM: THE READINESS OF TOURISTS? | 2018 | CHIN CH;CHIN CL;WONG WPM | JOURNAL OF HOSPITALITY MARKETING AND MANAGEMENT | CHIN CH, 2018, JOURNAL OF HOSPITALITY MARKETING AND MANAGEMENT |
| 25 | hoja | GREEN MARKETING: A STRATEGIC APPROACH | 2016 | SHAIK SB | HANDBOOK OF RESEARCH ON GREEN ECONOMIC DEVELOPMENT INITIATIVES AND STRATEGIES | SHAIK SB, 2016, HANDBOOK OF RESEARCH ON GREEN ECONOMIC DEVELOPMENT INITIATIVES AND STRATEGIES |
| 26 | hoja | INTEGRATING ENVIRONMENTAL VALUES AND EMOTION IN GREEN MARKETING COMMUNICATIONS INDUCING SUSTAINABLE CONSUMER BEHAVIOUR | 2020 | TAUFIQUE KMR | JOURNAL OF MARKETING COMMUNICATIONS | TAUFIQUE KMR, 2020, JOURNAL OF MARKETING COMMUNICATIONS |
| 27 | hoja | GREEN MARKETING ORIENTATION: ACHIEVING SUSTAINABLE DEVELOPMENT IN GREEN HOTEL MANAGEMENT | 2020 | CHUNG KC | JOURNAL OF HOSPITALITY MARKETING AND MANAGEMENT | CHUNG KC, 2020, JOURNAL OF HOSPITALITY MARKETING AND MANAGEMENT |
| 28 | hoja | PERCEIVED FIRM ETHICALITY AND BRAND LOYALTY: THE MEDIATING ROLE OF CORPORATE SOCIAL RESPONSIBILITY AND PERCEIVED GREEN MARKETING | 2020 | AMOAKO GK;DOE JK;DZOGBENUKU RK | SOCIETY AND BUSINESS REVIEW | AMOAKO GK, 2020, SOCIETY AND BUSINESS REVIEW |
| 29 | hoja | THE DIAMOND MODEL OF AUTHENTIC GREEN MARKETING: EVIDENCE FROM THE SUSTAINABLE ARCHITECTURE INDUSTRY | 2018 | PARKMAN ID;KRAUSE AJ | BUSINESS AND SOCIETY REVIEW | PARKMAN ID, 2018, BUSINESS AND SOCIETY REVIEW |
| 30 | hoja | THE EFFECTS OF ENVIRONMENTAL FOCUS AND PROGRAM TIMING ON GREEN MARKETING PERFORMANCE AND THE MODERATING ROLE OF RESOURCE COMMITMENT | 2014 | RICHEY J;MUSGROVE CF;GILLISON ST;GABLER CB | INDUSTRIAL MARKETING MANAGEMENT | RICHEY J, 2014, INDUSTRIAL MARKETING MANAGEMENT |
| 31 | hoja | STUDYING GREEN MARKETING IN EMERGING ECONOMIES | 2021 | SEDKY D;ABDELRAHEEM MA | BUSINESS STRATEGY AND DEVELOPMENT | SEDKY D, 2021, BUSINESS STRATEGY AND DEVELOPMENT |
| 32 | hoja | THE ECO-FRIENDLY SIDE OF NARCISSISM: THE CASE OF GREEN MARKETING | 2021 | LIN H;CHEN L;YUAN M;YU M;MAO Y;TAO F | SUSTAINABLE DEVELOPMENT | LIN H, 2021, SUSTAINABLE DEVELOPMENT |
| 33 | hoja | THE LIMITATIONS AND POTENTIALITIES OF GREEN MARKETING | 2015 | WYMER W;POLONSKY MJ | JOURNAL OF NONPROFIT AND PUBLIC SECTOR MARKETING | WYMER W, 2015, JOURNAL OF NONPROFIT AND PUBLIC SECTOR MARKETING |
| 34 | hoja | A GREEN SHADOW: THE INFLUENCE OF HOTEL CUSTOMERS' ENVIRONMENTAL KNOWLEDGE AND CONCERN ON GREEN MARKETING SKEPTICISM AND BEHAVIORAL INTENTIONS | 2017 | YOON D;CHEN RJC | TOURISM ANALYSIS | YOON D, 2017, TOURISM ANALYSIS |
| 35 | hoja | FROM GREEN MARKETING TO MARKETING FOR ENVIRONMENTAL SUSTAINABILITY | 2012 | SCAMMON DL;MISH J | THE OXFORD HANDBOOK OF BUSINESS AND THE NATURAL ENVIRONMENT | SCAMMON DL, 2012, THE OXFORD HANDBOOK OF BUSINESS AND THE NATURAL ENVIRONMENT |
| 36 | hoja | GREEN MARKETING | 2007 | PEATTIE K | THE MARKETING BOOK: SIXTH EDITION | PEATTIE K, 2007, THE MARKETING BOOK: SIXTH EDITION |
| 37 | hoja | DESIGNING A GREEN MARKETING BEHAVIORAL PATTERN FOCUSING ON POULTRY PRODUCTS | 2018 | TALEBI P;OMIDI-NAJAFABADI M;LASHGARARA F | APPLIED ECOLOGY AND ENVIRONMENTAL RESEARCH | TALEBI P, 2018, APPLIED ECOLOGY AND ENVIRONMENTAL RESEARCH |
| 38 | hoja | GREEN MARKETING STRATEGIES: HOW DO THEY INFLUENCE CONSUMER-BASED BRAND EQUITY? | 2017 | SOHAIL MS | JOURNAL FOR GLOBAL BUSINESS ADVANCEMENT | SOHAIL MS, 2017, JOURNAL FOR GLOBAL BUSINESS ADVANCEMENT |
| 39 | hoja | GREEN MARKETING PERCEPTION AS AN ANTECEDENT FOR ORGANISATIONAL ENVIRONMENTAL IMAGE CREATION: A STUDY IN AN EMERGING ECONOMY | 2016 | BISWAS A;ROY M | INTERNATIONAL JOURNAL OF ECONOMIC RESEARCH | BISWAS A, 2016, INTERNATIONAL JOURNAL OF ECONOMIC RESEARCH |
| 40 | hoja | AN EVALUATION OF THE ROLE OF GREEN MARKETING AND A FIRMS INTERNAL PRACTICES FOR ENVIRONMENTAL SUSTAINABILITY | 2015 | D'SOUZA C;TAGHIAN M;SULLIVAN-MORT G;GILMORE A | JOURNAL OF STRATEGIC MARKETING | SOUZA C, 2015, JOURNAL OF STRATEGIC MARKETING |
| 41 | hoja | DETERMINANTS OF GREEN MARKETING MIX IN DEVELOPING ECONOMIES: CONCEPTUALISATION AND SCALE VALIDATION APPROACH | 2020 | MEHRAJ D;QURESHI IH | BUSINESS STRATEGY AND DEVELOPMENT | MEHRAJ D, 2020, BUSINESS STRATEGY AND DEVELOPMENT |
| 42 | hoja | APPLYING BAYESIAN PARAMETER ESTIMATION TO A/B TESTS IN E-BUSINESS APPLICATIONS EXAMINING THE IMPACT OF GREEN MARKETING SIGNALS IN SPONSORED SEARCH ADVERTISING | 2015 | BLASK T | ICE-B 2013 - 10TH INTERNATIONAL CONFERENCE ON E-BUSINESS, PART OF THE ICETE 2013: 10TH INTERNATIONAL JOINT CONFERENCE ON E-BUSINESS AND TELECOMMUNICATIONS, PROCEEDINGS | BLASK T, 2015, ICE-B 2013 - 10TH INTERNATIONAL CONFERENCE ON E-BUSINESS, PART OF THE ICETE 2013: 10TH INTERNATIONAL JOINT CONFERENCE ON E-BUSINESS AND TELECOMMUNICATIONS, PROCEEDINGS |
| 43 | hoja | APPLYING BAYESIAN PARAMETER ESTIMATION TO A/B TESTS IN E-BUSINESS APPLICATIONS EXAMINING THE IMPACT OF GREEN MARKETING SIGNALS IN SPONSORED SEARCH ADVERTISING | 2013 | BLASK T | ICETE 2013 - 10TH INT. JOINT CONF. ON E-BUSINESS AND TELECOMMUNICATIONS; 4TH INT. CONF. DCNET 2013, - 10TH INT. CONF. ON ICE-B 2013 AND OPTICS 2013 - 4TH INT. CONF. ON OPTICAL COMMUNICATION SYSTEMS | BLASK T, 2013, ICETE 2013 - 10TH INT. JOINT CONF. ON E-BUSINESS AND TELECOMMUNICATIONS; 4TH INT. CONF. DCNET 2013, - 10TH INT. CONF. ON ICE-B 2013 AND OPTICS 2013 - 4TH INT. CONF. ON OPTICAL COMMUNICATION SYSTEMS |
| 44 | hoja | COMMON ISSUES IN THE DEVELOPMENT OF "GREEN MARKETING" PRACTICES IN TOURISM: EXPERIENCES FROM MARCHE REGION, ITALY | 2012 | TEMPERINI V;GREGORI GL;CARDINALI S;PERNA A | QUALITY - ACCESS TO SUCCESS | TEMPERINI V, 2012, QUALITY - ACCESS TO SUCCESS |
| 45 | hoja | CUSTOMER PURCHASING BEHAVIOR ANALYSIS AS ALTERNATIVES FOR SUPPORTING IN-STORE GREEN MARKETING DECISION-MAKING | 2017 | SYAEKHONI MA;ALFIAN G;KWON YS | SUSTAINABILITY (SWITZERLAND) | SYAEKHONI MA, 2017, SUSTAINABILITY (SWITZERLAND) |
| 46 | hoja | GREEN MARKETING IN SAUDI ARABIA: A STUDY IN AL-KHARJ GOVERNORATE | 2017 | GEORGE S;ALKHATEEB TTY;ELANGCHEZHIAN K | INTERNATIONAL JOURNAL OF APPLIED BUSINESS AND ECONOMIC RESEARCH | GEORGE S, 2017, INTERNATIONAL JOURNAL OF APPLIED BUSINESS AND ECONOMIC RESEARCH |
| 46 | hoja | THE LEVEL OF AWARENESS ABOUT GREEN MARKETING CONCEPTS AMONG SAUDI CITIZENS | 2017 | GEORGE S | INTERNATIONAL JOURNAL OF APPLIED BUSINESS AND ECONOMIC RESEARCH | GEORGE S, 2017, INTERNATIONAL JOURNAL OF APPLIED BUSINESS AND ECONOMIC RESEARCH |
| 47 | hoja | GREEN MARKETING AND A BROADER STAKEHOLDER ORIENTATION | 2016 | LPEZ-RODRGUEZ S | ACADEMY OF MARKETING STUDIES JOURNAL | RODRGUEZ S, 2016, ACADEMY OF MARKETING STUDIES JOURNAL |
| 48 | hoja | GREEN MARKETING | 2012 | PEATTIE K;CHARTER M | THE MARKETING BOOK | PEATTIE K, 2012, THE MARKETING BOOK |
| 49 | hoja | A MULTI-DIMENSIONAL APPROACH OF GREEN MARKETING COMPETITIVE ADVANTAGE: A PERSPECTIVE OF SMALLMEDIUM ANDMICRO ENTERPRISES FROM WESTERN CAPE, SOUTH AFRICA | 2018 | DUFFETT R;EDU T;HAYDAM N;NEGRICEA IC;ZAHARIA R | SUSTAINABILITY (SWITZERLAND) | DUFFETT R, 2018, SUSTAINABILITY (SWITZERLAND) |
| 50 | hoja | GREEN MARKETING AND STAKEHOLDER PERCEPTIONS | 2017 | ULKER-DEMIREL E;DEMIREL E | OPERATIONS AND SERVICE MANAGEMENT: CONCEPTS, METHODOLOGIES, TOOLS, AND APPLICATIONS | DEMIREL E, 2017, OPERATIONS AND SERVICE MANAGEMENT: CONCEPTS, METHODOLOGIES, TOOLS, AND APPLICATIONS |
| 51 | hoja | THE CRUX OF GREEN MARKETING: AN EMPIRICAL EFFUSIVE STUDY | 2012 | SUBHANI MI;HASAN SA;OSMAN A;RUDHANI SWA | EUROPEAN JOURNAL OF SOCIAL SCIENCES | SUBHANI MI, 2012, EUROPEAN JOURNAL OF SOCIAL SCIENCES |
| 52 | hoja | STAKEHOLDER PERCEPTIONS OF GREEN MARKETING: THE EFFECT OF DEMAND AND SUPPLY INTEGRATION | 2011 | KIRCHOFF JF;KOCH C;NICHOLS BS | INTERNATIONAL JOURNAL OF PHYSICAL DISTRIBUTION AND LOGISTICS MANAGEMENT | KIRCHOFF JF, 2011, INTERNATIONAL JOURNAL OF PHYSICAL DISTRIBUTION AND LOGISTICS MANAGEMENT |
| 53 | hoja | APPLICATION OF GREEN SCALE TO UNDERSTANDING US CONSUMER RESPONSE TO GREEN MARKETING COMMUNICATIONS | 2018 | BAILEY AA;MISHRA AS;TIAMIYU MF | PSYCHOLOGY AND MARKETING | BAILEY AA, 2018, PSYCHOLOGY AND MARKETING |
| 54 | hoja | GREEN MARKETING THE CHINESE WAY: INSIGHTS FROM A MEDIUM-SIZED HIGH-TECH DAILY CHEMICAL FIRM | 2014 | SONG-TURNER H;COURVISANOS J;ZEEGERS M | JOURNAL OF ASIA-PACIFIC BUSINESS | TURNER H, 2014, JOURNAL OF ASIA-PACIFIC BUSINESS |
| 55 | hoja | THE DEVELOPMENT OF GREEN MARKETING IN THE HOTEL INDUSTRY: THE MAIN RESULTS OF AN EXPLORATORY RESEARCH [LO SVILUPPO DEL GREEN MARKETING NELLE IMPRESE ALBERGHIERE: I PRINCIPALI RISULTATI DI UNA RICERCA ESPLORATIVA] | 2012 | GREGORI GL;TEMPERINI V;PERNA A | RIVISTA DI STUDI SULLA SOSTENIBILITA | GREGORI GL, 2012, RIVISTA DI STUDI SULLA SOSTENIBILITA |
| 56 | hoja | GREEN MARKETING CRADLE-TO-CRADLE: REMANUFACTURED PRODUCTS IN ASIAN MARKETS | 2018 | WANG P;KUAH ATH | THUNDERBIRD INTERNATIONAL BUSINESS REVIEW | WANG P, 2018, THUNDERBIRD INTERNATIONAL BUSINESS REVIEW |
| 57 | hoja | EFFECTS OF ENVIRONMENTAL ORIENTATION, GREEN MARKETING MIX AND SOCIAL CAPITAL ON THE COMPETITIVE ADVANTAGE OF REAL ESTATE DEVELOPERS IN BALI | 2021 | GIANTARI IGAK;SUKAATMADJA IPG | PROPERTY MANAGEMENT | GIANTARI IGAK, 2021, PROPERTY MANAGEMENT |
| 58 | hoja | CORRELATIONS BETWEEN AWARENESS OF GREEN MARKETING, CORPORATE SOCIAL RESPONSIBILITY, PRODUCT IMAGE, CORPORATE REPUTATION, AND CONSUMER PURCHASE INTENTION | 2018 | SUKI NM;NORBAYAH NM | CORPORATE SOCIAL RESPONSIBILITY: CONCEPTS, METHODOLOGIES, TOOLS, AND APPLICATIONS | SUKI NM, 2018, CORPORATE SOCIAL RESPONSIBILITY: CONCEPTS, METHODOLOGIES, TOOLS, AND APPLICATIONS |
| 59 | hoja | CORRELATIONS BETWEEN AWARENESS OF GREEN MARKETING, CORPORATE SOCIAL RESPONSIBILITY, PRODUCT IMAGE, CORPORATE REPUTATION, AND CONSUMER PURCHASE INTENTION | 2017 | SUKI NM;SUKI NM | GREEN MARKETING AND ENVIRONMENTAL RESPONSIBILITY IN MODERN CORPORATIONS | SUKI NM, 2017, GREEN MARKETING AND ENVIRONMENTAL RESPONSIBILITY IN MODERN CORPORATIONS |
| 60 | hoja | PERCEIVED GREENWASHING: THE EFFECTS OF GREEN MARKETING ON ENVIRONMENTAL AND PRODUCT PERCEPTIONS | 2021 | SZABO S;WEBSTER J | JOURNAL OF BUSINESS ETHICS | SZABO S, 2021, JOURNAL OF BUSINESS ETHICS |
Subareas of your topic
This figure shows the amount of papers for each cluster. It will help you to select the subareas.
paper$subareas$tipping_poing
The graph with the subareas selected
plot(paper$subareas$graph_subareas_network,
vertex.color=V(paper$subareas$graph_subareas_network)$color,
vertex.label = "",
layout = layout.fruchterman.reingold)
this is the table of subarea 1
paper$subareas$subarea_1 %>% gt()| order | tos | TITLE | YEAR | AUTHOR | JOURNAL | id | subarea |
|---|---|---|---|---|---|---|---|
| 1 | raiz | A CONTENT ANALYSIS OF ENVIRONMENTAL ADVERTISING CLAIMS: A MATRIX METHOD APPROACH | 1993 | CARLSON, L., GROVE, S.J., KANGUN, N., | JOURNAL OF ADVERTISING | CARLSON L, 1993, JOURNAL OF ADVERTISING | 1 |
| 2 | raiz | VAN DER LINDE, C., GREEN AND COMPETITIVE: ENDING THE STALEMATE | 1995 | PORTER, M.E., | HARVARD BUSINESS REVIEW | PORTER ME, 1995, HARVARD BUSINESS REVIEW | 1 |
| 3 | raiz | THE LINK BETWEEN GREEN PURCHASING DECISIONS AND MEASURES OF ENVIRONMENTAL CONSCIOUSNESS | 1996 | SCHLEGELMILCH, B.B., BOHLEN, G.M., DIAMANTOPOULOS, A., | EUROPEAN JOURNAL OF MARKETING | SCHLEGELMILCH BB, 1996, EUROPEAN JOURNAL OF MARKETING | 1 |
| 4 | raiz | CUSTOMERS DRIVE CORPORATIONS | 1990 | VANDERMERWE, S., OLIFF, M.D., | LONG RANGE PLANNING | VANDERMERWE S, 1990, LONG RANGE PLANNING | 1 |
| 5 | raiz | TRAPPINGS VS SUBSTANCE IN THE GREENING OF MARKETING PLANNING | 1999 | PEATTIE, K., | JOURNAL OF STRATEGIC MARKETING | PEATTIE K, 1999, JOURNAL OF STRATEGIC MARKETING | 1 |
| 6 | raiz | SUSTAINABLE MARKETING | 1996 | VAN DAM, Y.K., APELDOORN, P.A.C., | JOURNAL OF MACROMARKETING | VAN DAM YK, 1996, JOURNAL OF MACROMARKETING | 1 |
| 7 | raiz | REVIEW AND CRITICAL ASSESSMENT OF RESEARCH ON MARKETING AND THE ENVIRONMENT | 1998 | KILBOURNE, W.E., BECKMAN, S.C., | JOURNAL OF MARKETING MANAGEMENT | KILBOURNE WE, 1998, JOURNAL OF MARKETING MANAGEMENT | 1 |
| 8 | raiz | BUYER CHARACTERISTICS OF THE GREEN CONSUMER AND THEIR IMPLICATIONS FOR ADVERTISING STRATEGY | 1995 | SHRUM, L.J., MCCARTY, J.A., LOWREY, T.M., | JOURNAL OF ADVERTISING | SHRUM LJ, 1995, JOURNAL OF ADVERTISING | 1 |
| 9 | raiz | CAN SOCIODEMOGRAPHICS STILL PLAY A ROLE IN PROFILING GREEN CONSUMERS? A REVIEW OF THE EVIDENCE AND AN EMPIRICAL INVESTIGATION | 2003 | DIAMANTOPOULOS, A., SCHLEGELMILCH, B.B., SINKOVICS, R.R., BOHLEN, G. M., | JOURNAL OF BUSINESS RESEARCH | DIAMANTOPOULOS A, 2003, JOURNAL OF BUSINESS RESEARCH | 1 |
| 10 | raiz | TOWARDS THE SUSTAINABLE CORPORATION: WIN-WIN-WIN BUSINESS STRATEGIES FOR SUSTAINABLE DEVELOPMENT | 1994 | ELKINGTON, J., | CALIFORNIA MANAGEMENT REVIEW | ELKINGTON J, 1994, CALIFORNIA MANAGEMENT REVIEW | 1 |
| 1 | tronco | USING STRATEGIC ALLIANCES TO DEVELOP CREDIBLE GREEN MARKETING | 1995 | MENDLESON N;POLONSKY MJ | JOURNAL OF CONSUMER MARKETING | MENDLESON N, 1995, JOURNAL OF CONSUMER MARKETING | 1 |
| 2 | tronco | FACING THE BACKLASH: GREEN MARKETING AND STRATEGIC REORIENTATION IN THE 1990S | 2000 | CRANE A | JOURNAL OF STRATEGIC MARKETING | CRANE A, 2000, JOURNAL OF STRATEGIC MARKETING | 1 |
| 3 | tronco | REEVALUATING GREEN MARKETING: A STRATEGIC APPROACH | 2001 | POLONSKY MJ;ROSENBERGER III PJ | BUSINESS HORIZONS | POLONSKY MJ, 2001, BUSINESS HORIZONS | 1 |
| 4 | tronco | GREEN MARKETING OF COSMETICS AND TOILETRIES IN THAILAND | 1998 | JOHRI LM;SAHASAKMONTRI K | JOURNAL OF CONSUMER MARKETING | JOHRI LM, 1998, JOURNAL OF CONSUMER MARKETING | 1 |
| 5 | tronco | OPPORTUNITIES FOR GREEN MARKETING: YOUNG CONSUMERS | 2008 | LEE K | MARKETING INTELLIGENCE AND PLANNING | LEE K, 2008, MARKETING INTELLIGENCE AND PLANNING | 1 |
| 6 | tronco | GREEN MARKETING: AN ATTITUDINAL AND BEHAVIOURAL ANALYSIS OF INDIAN CONSUMERS | 2004 | JAIN SK;KAUR G | GLOBAL BUSINESS REVIEW | JAIN SK, 2004, GLOBAL BUSINESS REVIEW | 1 |
| 7 | tronco | SOCIAL COSTS OF ENVIRONMENTAL JUSTICE ASSOCIATED WITH THE PRACTICE OF GREEN MARKETING | 2001 | OYEWOLE P | JOURNAL OF BUSINESS ETHICS | OYEWOLE P, 2001, JOURNAL OF BUSINESS ETHICS | 1 |
| 8 | tronco | GREEN MARKETING PHILOSOPHY: A STUDY OF SPANISH FIRMS WITH ECOLABELS | 2006 | CHAMORRO A;BAEGIL TM | CORPORATE SOCIAL RESPONSIBILITY AND ENVIRONMENTAL MANAGEMENT | CHAMORRO A, 2006, CORPORATE SOCIAL RESPONSIBILITY AND ENVIRONMENTAL MANAGEMENT | 1 |
| 9 | tronco | GREEN MARKETING FOR SUSTAINABLE DEVELOPMENT: AN INDUSTRY PERSPECTIVE | 2015 | GARG A | SUSTAINABLE DEVELOPMENT | GARG A, 2015, SUSTAINABLE DEVELOPMENT | 1 |
| 10 | tronco | GREEN MARKETING, PUBLIC POLICY AND MANAGERIAL STRATEGIES | 2002 | PRAKASH A | BUSINESS STRATEGY AND THE ENVIRONMENT | PRAKASH A, 2002, BUSINESS STRATEGY AND THE ENVIRONMENT | 1 |
| 1 | hoja | INDIAN CORPORATES LEVERAGING GREEN MARKETING TO PROMOTE CSR AND SUSTAINABLE DEVELOPMENT: IMPLICATIONS AND CHALLENGES | 2021 | SACHDEVA G | CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABLE DEVELOPMENT: STRATEGIES, PRACTICES AND BUSINESS MODELS | SACHDEVA G, 2021, CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABLE DEVELOPMENT: STRATEGIES, PRACTICES AND BUSINESS MODELS | 1 |
| 2 | hoja | A STUDY ON GREEN MARKETING PRACTICE IN FAST MOVING CONSUMER GOODS WITH SPECIAL REFERENCE TO KANCHIPURAM DISTRICT | 2021 | LAKSHMI SV;THIRUCHELVAM C | TURKISH JOURNAL OF PHYSIOTHERAPY AND REHABILITATION | LAKSHMI SV, 2021, TURKISH JOURNAL OF PHYSIOTHERAPY AND REHABILITATION | 1 |
| 2 | hoja | IMPACT ON GREEN MARKETING PRACTICE IN FAST MOVING CONSUMER GOODS WITH SPECIAL REFERENCE TO KANCHIPURAM DISTRICT | 2021 | LAKSHMI SV;THIRUCHELVAM C | TURKISH JOURNAL OF PHYSIOTHERAPY AND REHABILITATION | LAKSHMI SV, 2021, TURKISH JOURNAL OF PHYSIOTHERAPY AND REHABILITATION | 1 |
| 3 | hoja | EFFECT OF INTERNAL GREEN MARKETING MIX ELEMENTS ON CUSTOMERS SATISFACTION IN JORDAN: MUTAH UNIVERSITY STUDENTS | 2020 | AL-MAJALI MM;TARABIEH SMZA | JORDAN JOURNAL OF BUSINESS ADMINISTRATION | MAJALI MM, 2020, JORDAN JOURNAL OF BUSINESS ADMINISTRATION | 1 |
| 4 | hoja | A STUDY ON WOMEN CONSUMERS' ATTITUDES TOWARDS GREEN MARKETING | 2020 | SANTHOSH V;BABU R | JOURNAL OF INTERNATIONAL WOMEN'S STUDIES | SANTHOSH V, 2020, JOURNAL OF INTERNATIONAL WOMEN'S STUDIES | 1 |
| 5 | hoja | GREEN MARKETING AND THE SDGS: EMERGING MARKET PERSPECTIVE | 2020 | AMOAKO GK;DZOGBENUKU RK;DOE J;ADJAISON GK | MARKETING INTELLIGENCE AND PLANNING | AMOAKO GK, 2020, MARKETING INTELLIGENCE AND PLANNING | 1 |
| 6 | hoja | TWO STEP CLUSTER ANALYSIS FOR TOURIST SEGMENTATION COASTAL OBJECT FOR GREEN MARKETING STRATEGY | 2019 | NURJANNAH N;DARMANTO D;SOLIMUN S;ASTUTI AB;RINALDO FERNANDES AA;AMALIANA L;YANTI I;ISASKAR R | IOP CONFERENCE SERIES: EARTH AND ENVIRONMENTAL SCIENCE | NURJANNAH N, 2019, IOP CONFERENCE SERIES: EARTH AND ENVIRONMENTAL SCIENCE | 1 |
| 7 | hoja | GREEN MARKETING STRATEGIES AND MARKET BARRIERS TO SUSTAINABILITY PRODUCTS DESIGN | 2018 | IVASCU L | PROCEEDINGS OF 2018 THE 8TH INTERNATIONAL WORKSHOP ON COMPUTER SCIENCE AND ENGINEERING, WCSE 2018 | IVASCU L, 2018, PROCEEDINGS OF 2018 THE 8TH INTERNATIONAL WORKSHOP ON COMPUTER SCIENCE AND ENGINEERING, WCSE 2018 | 1 |
| 8 | hoja | WHY DO COMPANIES ENGAGE IN GREEN MARKETING? ALTERNATIVE GREEN MARKETING STRATEGIES AND THE MOTIVATIONS FOR THE GREEN MARKETING APPROACH | 2017 | KIREZLI O;YIIT MK | GREEN MARKETING AND ENVIRONMENTAL RESPONSIBILITY IN MODERN CORPORATIONS | KIREZLI O, 2017, GREEN MARKETING AND ENVIRONMENTAL RESPONSIBILITY IN MODERN CORPORATIONS | 1 |
| 9 | hoja | EMERGING STRATEGIES IN GREEN MARKETING WITHIN THE NEW SUSTAINABILITY PARADIGM: STRATEGIES IN GREEN MARKETING | 2017 | KUMAR M | GREEN MARKETING AND ENVIRONMENTAL RESPONSIBILITY IN MODERN CORPORATIONS | KUMAR M, 2017, GREEN MARKETING AND ENVIRONMENTAL RESPONSIBILITY IN MODERN CORPORATIONS | 1 |
| 10 | hoja | GREEN MARKETING: A NEW PROSPECT IN THE COSMETICS INDUSTRY | 2016 | RAMLI NS | SUSTAINABLE ENTREPRENEURSHIP AND INVESTMENTS IN THE GREEN ECONOMY | RAMLI NS, 2016, SUSTAINABLE ENTREPRENEURSHIP AND INVESTMENTS IN THE GREEN ECONOMY | 1 |
| 11 | hoja | GREEN MARKETING | 2016 | PEATTIE K | THE MARKETING BOOK: SEVENTH EDITION | PEATTIE K, 2016, THE MARKETING BOOK: SEVENTH EDITION | 1 |
| 12 | hoja | GREEN MARKETING AND GREEN CONSCIOUSNESS IN INDIA | 2016 | GHOSH D;JAIN A | GREEN ASIA: ECOCULTURES, SUSTAINABLE LIFESTYLES, AND ETHICAL CONSUMPTION | GHOSH D, 2016, GREEN ASIA: ECOCULTURES, SUSTAINABLE LIFESTYLES, AND ETHICAL CONSUMPTION | 1 |
| 13 | hoja | UTILITY OF GREEN MARKETING IN INDIA | 2016 | KESAVAN S;KHAN S | INTERNATIONAL JOURNAL OF APPLIED BUSINESS AND ECONOMIC RESEARCH | KESAVAN S, 2016, INTERNATIONAL JOURNAL OF APPLIED BUSINESS AND ECONOMIC RESEARCH | 1 |
| 14 | hoja | GREEN MARKETING AS A STRATEGIC TOOL FOR THE SUSTAINABLE DEVELOPMENT OF LESS FAVOURED AREAS OF GREECE: WOMEN'S AGRO-TOURISM COOPERATIVES | 2016 | TSIARAS S;TRIANTAFILLIDOU E;KATSANIKA E | INTERNATIONAL JOURNAL OF ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT | TSIARAS S, 2016, INTERNATIONAL JOURNAL OF ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT | 1 |
| 15 | hoja | GREEN MARKETING: THE NEW STRATEGIC IMPERATIVE BY FIRMS IN INDIA | 2015 | TARA K;KUMAR R;SINGH S | INDIAN JOURNAL OF MARKETING | TARA K, 2015, INDIAN JOURNAL OF MARKETING | 1 |
| 16 | hoja | CUSTOMIZED OFFER AN ESSENTIAL ELEMENT IN DELIVERING GREEN MARKETING | 2015 | MOGO RI | QUALITY - ACCESS TO SUCCESS | MOGO RI, 2015, QUALITY - ACCESS TO SUCCESS | 1 |
| 17 | hoja | MATRIX MODEL FOR CHOOSING GREEN MARKETING SUSTAINABLE STRATEGIC ALTERNATIVES | 2015 | SITNIKOV C;VASILESCU L;OGARC R;TUDOR S | AMFITEATRU ECONOMIC | SITNIKOV C, 2015, AMFITEATRU ECONOMIC | 1 |
| 18 | hoja | THE ANTECEDENTS ON GREEN MARKETING STRATEGIES FOR AYURVEDA PRODUCTS IN TAMILNADU | 2015 | VINOTH M;KUMAR NS | INTERNATIONAL JOURNAL OF PHARMACEUTICAL SCIENCES REVIEW AND RESEARCH | VINOTH M, 2015, INTERNATIONAL JOURNAL OF PHARMACEUTICAL SCIENCES REVIEW AND RESEARCH | 1 |
| 19 | hoja | GREEN MARKETING: A CONCEPTUAL FRAMEWORK AND SUGGESTIONS FOR INDUSTRIAL SERVICES MARKETING | 2014 | VURAL CA | HANDBOOK OF RESEARCH ON DEVELOPING SUSTAINABLE VALUE IN ECONOMICS, FINANCE, AND MARKETING | VURAL CA, 2014, HANDBOOK OF RESEARCH ON DEVELOPING SUSTAINABLE VALUE IN ECONOMICS, FINANCE, AND MARKETING | 1 |
| 20 | hoja | EXPLORING GREEN MARKETING FACTORS INFLUENCING CONSUMERS' PURCHASE INTENTIONS TOWARD GREEN BUILDINGS | 2014 | WANG CC;CHEN MC;SHIH CL | ACTUAL PROBLEMS OF ECONOMICS | WANG CC, 2014, ACTUAL PROBLEMS OF ECONOMICS | 1 |
| 21 | hoja | GREEN MARKETING: A STUDY OF CONSUMER PERCEPTION AND PREFERENCES IN INDIA | 2013 | MAYANK B;AMIT J | ELECTRONIC GREEN JOURNAL | MAYANK B, 2013, ELECTRONIC GREEN JOURNAL | 1 |
| 22 | hoja | GREEN MARKETING IN HOUSING: REALITY OR RHETORIC? | 2013 | BEVAN W;LU SL | PROCEEDINGS 29TH ANNUAL ASSOCIATION OF RESEARCHERS IN CONSTRUCTION MANAGEMENT CONFERENCE, ARCOM 2013 | BEVAN W, 2013, PROCEEDINGS 29TH ANNUAL ASSOCIATION OF RESEARCHERS IN CONSTRUCTION MANAGEMENT CONFERENCE, ARCOM 2013 | 1 |
| 23 | hoja | GREEN MARKETING PRACTICE IN INDIAN BUSINESS ENVIRONMENT: A CONCEPTUAL REVIEW | 2013 | MEHTA A | INTERNATIONAL JOURNAL OF BUSINESS AND GLOBALISATION | MEHTA A, 2013, INTERNATIONAL JOURNAL OF BUSINESS AND GLOBALISATION | 1 |
| 24 | hoja | GREEN MARKETING | 2012 | PEATTIE K;CHARTER M | THE MARKETING BOOK | PEATTIE K, 2012, THE MARKETING BOOK | 1 |
| 25 | hoja | RESOURCE-CONSTRAINED PRODUCT DEVELOPMENT: IMPLICATIONS FOR GREEN MARKETING AND GREEN SUPPLY CHAINS | 2012 | SHARMA A;IYER GR | INDUSTRIAL MARKETING MANAGEMENT | SHARMA A, 2012, INDUSTRIAL MARKETING MANAGEMENT | 1 |
| 26 | hoja | FROM GREEN MARKETING TO MARKETING FOR ENVIRONMENTAL SUSTAINABILITY | 2012 | SCAMMON DL;MISH J | THE OXFORD HANDBOOK OF BUSINESS AND THE NATURAL ENVIRONMENT | SCAMMON DL, 2012, THE OXFORD HANDBOOK OF BUSINESS AND THE NATURAL ENVIRONMENT | 1 |
| 27 | hoja | THE CRUX OF GREEN MARKETING: AN EMPIRICAL EFFUSIVE STUDY | 2012 | SUBHANI MI;HASAN SA;OSMAN A;RUDHANI SWA | EUROPEAN JOURNAL OF SOCIAL SCIENCES | SUBHANI MI, 2012, EUROPEAN JOURNAL OF SOCIAL SCIENCES | 1 |
| 28 | hoja | GREEN MARKETING: CAN IT EFFECTIVELY CONTRIBUTE TO GREEN ECONOMICS? | 2011 | JAHDI KS | INTERNATIONAL JOURNAL OF GREEN ECONOMICS | JAHDI KS, 2011, INTERNATIONAL JOURNAL OF GREEN ECONOMICS | 1 |
| 29 | hoja | SOCIAL MARKETING, GREEN MARKETING: THE EXTENSION OF MARKETING CONCEPT | 2011 | VAZIFEHDUST H;TAGHIPOURIAN MJ;GHARIB Z | EUROPEAN JOURNAL OF ECONOMICS, FINANCE AND ADMINISTRATIVE SCIENCES | VAZIFEHDUST H, 2011, EUROPEAN JOURNAL OF ECONOMICS, FINANCE AND ADMINISTRATIVE SCIENCES | 1 |
| 30 | hoja | US RESTAURANT COMPANIES' GREEN MARKETING VIA COMPANY WEBSITES: IMPACT ON FINANCIAL PERFORMANCE | 2011 | HAM S;LEE S | TOURISM ECONOMICS | HAM S, 2011, TOURISM ECONOMICS | 1 |
| 31 | hoja | GREEN MARKETING: A FUTURE REVOLUTION | 2011 | BALASUBRAMANIAN SK;JAIN G | PRACTICAL SUSTAINABILITY: FROM GROUNDED THEORY TO EMERGING STRATEGIES | BALASUBRAMANIAN SK, 2011, PRACTICAL SUSTAINABILITY: FROM GROUNDED THEORY TO EMERGING STRATEGIES | 1 |
| 32 | hoja | THE IMPLEMENTATION OF GREEN MARKETING IN THE CLOSED-LOOP SUPPLY CHAIN | 2010 | ZHANG Y;ZHANG J;JING Z | PROCEEDINGS OF THE 3RD INTERNATIONAL CONFERENCE ON ENVIRONMENTAL TECHNOLOGY AND KNOWLEDGE TRANSFER | ZHANG Y, 2010, PROCEEDINGS OF THE 3RD INTERNATIONAL CONFERENCE ON ENVIRONMENTAL TECHNOLOGY AND KNOWLEDGE TRANSFER | 1 |
| 33 | hoja | GREEN MARKETING ANALYSIS FOR REAL ESTATE: A GAME THEORY APPROACH | 2008 | JIAO Y;KIN KL;LIANG L | PROCEEDINGS OF INTERNATIONAL CONFERENCE ON RISK MANAGEMENT AND ENGINEERING MANAGEMENT | JIAO Y, 2008, PROCEEDINGS OF INTERNATIONAL CONFERENCE ON RISK MANAGEMENT AND ENGINEERING MANAGEMENT | 1 |
| 34 | hoja | GREEN MARKETING AND GREEN CONSUMERS: EXPLORING THE MYTHS | 2007 | CONNOLLY J;MCDONAGH P;POLONSKY M;PROTHERO A | THE INTERNATIONAL HANDBOOK ON ENVIRONMENTAL TECHNOLOGY MANAGEMENT | CONNOLLY J, 2007, THE INTERNATIONAL HANDBOOK ON ENVIRONMENTAL TECHNOLOGY MANAGEMENT | 1 |
| 35 | hoja | GREEN MARKETING | 2007 | PEATTIE K | THE MARKETING BOOK: SIXTH EDITION | PEATTIE K, 2007, THE MARKETING BOOK: SIXTH EDITION | 1 |
| 36 | hoja | GREEN MARKETING: LEGEND, MYTH, FARCE OR PROPHESY? | 2005 | PEATTIE K;CRANE A | QUALITATIVE MARKET RESEARCH: AN INTERNATIONAL JOURNAL | PEATTIE K, 2005, QUALITATIVE MARKET RESEARCH: AN INTERNATIONAL JOURNAL | 1 |
| 37 | hoja | GREEN MARKETING OF SOFTWOOD LUMBER IN WESTERN NORTH AMERICA AND NORDIC EUROPE | 2002 | KRN J;HANSEN E;JUSLIN H;SEPPL J | FOREST PRODUCTS JOURNAL | KRN J, 2002, FOREST PRODUCTS JOURNAL | 1 |
| 38 | hoja | CLEANING UP GREEN MARKETING CLAIMS: A COMPARISON OF REGULATION IN AUSTRALIA AND THE U.S.A. | 1994 | POLONSKY MJ | JOURNAL OF CONSUMER STUDIES & HOME ECONOMICS | POLONSKY MJ, 1994, JOURNAL OF CONSUMER STUDIES & HOME ECONOMICS | 1 |
This is the table of subarea 2
paper$subareas$subarea_2 %>% gt()| order | tos | TITLE | YEAR | AUTHOR | JOURNAL | id | subarea |
|---|---|---|---|---|---|---|---|
| 1 | raiz | GREEN MARKETING: LEGEND, MYTH, FARCE OR PROPHESY? | 2005 | PEATTIE, K., CRANE, A., | QUAL | PEATTIE K, 2005, QUAL | 2 |
| 2 | raiz | GREEN MARKETING: AN ANALYSIS OF DEFINITIONS, STRATEGY STEPS, AND TOOLS THROUGH A SYSTEMATIC REVIEW OF THE LITERATURE | 2017 | DANGELICO, R.M., VOCALELLI, D., | J | DANGELICO RM, 2017, J | 2 |
| 3 | raiz | TARGETING CONSUMERS WHO ARE WILLING TO PAY MORE FOR ENVIRONMENTALLY FRIENDLY PRODUCTS | 2001 | LAROCHE, M., BERGERON, J., BARBARO-FORLEO, G., | J | LAROCHE M, 2001, J | 2 |
| 4 | raiz | CHOOSING THE RIGHT GREEN MARKETING STRATEGY | 2004 | GINSBERG, J.M., BLOOM, P.N., | MIT SLOAN MANAG | GINSBERG JM, 2004, MIT SLOAN MANAG | 2 |
| 5 | raiz | GREEN MARKETING AS THE SOURCE OF THE COMPETITIVE ADVANTAGE OF THE BUSINESS | 2017 | MORAVCIKOVA, D., KRIZANOVA, A., KLIESTIKOVA, J., RYPAKOVA, M., | SUSTAINABILITY | MORAVCIKOVA D, 2017, SUSTAINABILITY | 2 |
| 6 | raiz | TRANSFORMATIVE GREEN MARKETING: IMPEDIMENTS AND OPPORTUNITIES | 2011 | POLONSKY, M.J., | J | POLONSKY MJ, 2011, J | 2 |
| 7 | raiz | REEVALUATING GREEN MARKETING: A STRATEGIC APPROACH | 2001 | POLONSKY, M.J., ROSENBERGER, P.J., | BUS | POLONSKY MJ, 2001, BUS | 2 |
| 8 | raiz | INVESTIGATION OF GREEN MARKETING TOOLS EFFECT ON CONSUMERS PURCHASE BEHAVIOR | 2011 | RAHBAR, E., WAHID, N.A., | BUS | RAHBAR E, 2011, BUS | 2 |
| 9 | raiz | GREENING THE MARKETING MIX: DO FIRMS DO IT AND DOES IT PAY OFF? | 2013 | LEONIDOU, C.N., KATSIKEAS, C.S., MORGAN, N.A., | J | LEONIDOU CN, 2013, J | 2 |
| 10 | raiz | GREEN ECO-SEALS AND ADVERTISING PERSUASION | 2012 | BICKART, B.A., RUTH, J.A., | J | BICKART BA, 2012, J | 2 |
| 1 | tronco | GREEN MARKETING: AN ANALYSIS OF DEFINITIONS, STRATEGY STEPS, AND TOOLS THROUGH A SYSTEMATIC REVIEW OF THE LITERATURE | 2017 | DANGELICO RM;VOCALELLI D | JOURNAL OF CLEANER PRODUCTION | DANGELICO RM, 2017, JOURNAL OF CLEANER PRODUCTION | 2 |
| 2 | tronco | GREEN MARKETING CONSUMER-LEVEL THEORY REVIEW: A COMPENDIUM OF APPLIED THEORIES AND FURTHER RESEARCH DIRECTIONS | 2018 | GROENING C;SARKIS J;ZHU Q | JOURNAL OF CLEANER PRODUCTION | GROENING C, 2018, JOURNAL OF CLEANER PRODUCTION | 2 |
| 3 | tronco | ATTENTIONAL AND EMOTIONAL BRAIN RESPONSE TO MESSAGE FRAMING IN CONTEXT OF GREEN MARKETING | 2020 | ZUBAIR M;WANG X;IQBAL S;AWAIS M;WANG R | HELIYON | ZUBAIR M, 2020, HELIYON | 2 |
| 4 | tronco | EFFECTS OF GOVERNMENT SUBSIDIES ON GREEN TECHNOLOGY INVESTMENT AND GREEN MARKETING COORDINATION OF SUPPLY CHAIN UNDER THE CAP-AND-TRADE MECHANISM | 2021 | LI Z;PAN Y;YANG W;MA J;ZHOU M | ENERGY ECONOMICS | LI Z, 2021, ENERGY ECONOMICS | 2 |
| 5 | tronco | GREEN MARKETING IN SUPERMARKETS: CONVENTIONAL AND DIGITIZED MARKETING ALTERNATIVES TO REDUCE WASTE | 2021 | GUSTAVO J;TRENTO LR;DE SOUZA M;PEREIRA GM;LOPES DE SOUSA JABBOUR AB;NDUBISI NO;CHIAPPETTA JABBOUR CJ;BORCHARDT M;ZVIRTES L | JOURNAL OF CLEANER PRODUCTION | GUSTAVO J, 2021, JOURNAL OF CLEANER PRODUCTION | 2 |
| 6 | tronco | JOINT GREEN MARKETING DECISION-MAKING OF GREEN SUPPLY CHAIN CONSIDERING POWER STRUCTURE AND CORPORATE SOCIAL RESPONSIBILITY | 2021 | HUANG J;WANG X;LUO Y;YU L;ZHANG Z | ENTROPY | HUANG J, 2021, ENTROPY | 2 |
| 7 | tronco | DEVELOPING GREEN MARKETING TOURISM IN PERAK, MALAYSIA | 2021 | HALIM HS;NAN ZQ;BHUIYAN MA | E3S WEB OF CONFERENCES | HALIM HS, 2021, E3S WEB OF CONFERENCES | 2 |
| 8 | tronco | GREEN MARKETING STRATEGIES ON ONLINE PLATFORMS: A MIXED APPROACH OF EXPERIMENT DESIGN AND TOPIC MODELING | 2021 | PARK E;KWON J;KIM SB | SUSTAINABILITY (SWITZERLAND) | PARK E, 2021, SUSTAINABILITY (SWITZERLAND) | 2 |
| 9 | tronco | EXPLORING GREEN MARKETING ORIENTATIONS TOWARD SUSTAINABILITY THE HOSPITALITY INDUSTRY IN THE COVID-19 PANDEMIC | 2021 | HO CY;TSAI BH;CHEN CS;LU MT | SUSTAINABILITY (SWITZERLAND) | HO CY, 2021, SUSTAINABILITY (SWITZERLAND) | 2 |
| 10 | tronco | OPTIMAL FINANCING STRATEGY IN A CAPITAL-CONSTRAINED SUPPLY CHAIN WITH RETAILER GREEN MARKETING EFFORTS | 2021 | ZHANG X;XIU G;SHAHZAD F;DUAN Y | SUSTAINABILITY (SWITZERLAND) | ZHANG X, 2021, SUSTAINABILITY (SWITZERLAND) | 2 |
| 1 | hoja | EFFECTS OF GOVERNMENT SUBSIDIES ON GREEN TECHNOLOGY INVESTMENT AND GREEN MARKETING COORDINATION OF SUPPLY CHAIN UNDER THE CAP-AND-TRADE MECHANISM | 2021 | LI Z;PAN Y;YANG W;MA J;ZHOU M | ENERGY ECONOMICS | LI Z, 2021, ENERGY ECONOMICS | 2 |
| 2 | hoja | GREEN MARKETING IN SUPERMARKETS: CONVENTIONAL AND DIGITIZED MARKETING ALTERNATIVES TO REDUCE WASTE | 2021 | GUSTAVO J;TRENTO LR;DE SOUZA M;PEREIRA GM;LOPES DE SOUSA JABBOUR AB;NDUBISI NO;CHIAPPETTA JABBOUR CJ;BORCHARDT M;ZVIRTES L | JOURNAL OF CLEANER PRODUCTION | GUSTAVO J, 2021, JOURNAL OF CLEANER PRODUCTION | 2 |
| 3 | hoja | JOINT GREEN MARKETING DECISION-MAKING OF GREEN SUPPLY CHAIN CONSIDERING POWER STRUCTURE AND CORPORATE SOCIAL RESPONSIBILITY | 2021 | HUANG J;WANG X;LUO Y;YU L;ZHANG Z | ENTROPY | HUANG J, 2021, ENTROPY | 2 |
| 4 | hoja | DEVELOPING GREEN MARKETING TOURISM IN PERAK, MALAYSIA | 2021 | HALIM HS;NAN ZQ;BHUIYAN MA | E3S WEB OF CONFERENCES | HALIM HS, 2021, E3S WEB OF CONFERENCES | 2 |
| 5 | hoja | GREEN MARKETING STRATEGIES ON ONLINE PLATFORMS: A MIXED APPROACH OF EXPERIMENT DESIGN AND TOPIC MODELING | 2021 | PARK E;KWON J;KIM SB | SUSTAINABILITY (SWITZERLAND) | PARK E, 2021, SUSTAINABILITY (SWITZERLAND) | 2 |
| 6 | hoja | EXPLORING GREEN MARKETING ORIENTATIONS TOWARD SUSTAINABILITY THE HOSPITALITY INDUSTRY IN THE COVID-19 PANDEMIC | 2021 | HO CY;TSAI BH;CHEN CS;LU MT | SUSTAINABILITY (SWITZERLAND) | HO CY, 2021, SUSTAINABILITY (SWITZERLAND) | 2 |
| 7 | hoja | OPTIMAL FINANCING STRATEGY IN A CAPITAL-CONSTRAINED SUPPLY CHAIN WITH RETAILER GREEN MARKETING EFFORTS | 2021 | ZHANG X;XIU G;SHAHZAD F;DUAN Y | SUSTAINABILITY (SWITZERLAND) | ZHANG X, 2021, SUSTAINABILITY (SWITZERLAND) | 2 |
| 8 | hoja | IS GREEN MARKETING AN OXYMORON? A HOLISTIC VIEWPOINT | 2021 | IZAGIRRE-OLAIZOLA J | ESTONIAN JOURNAL OF EARTH SCIENCES | OLAIZOLA J, 2021, ESTONIAN JOURNAL OF EARTH SCIENCES | 2 |
| 9 | hoja | BIBLIOMETRIC ANALYSIS OF GREEN MARKETING RESEARCH FROM 1977 TO 2020 | 2021 | SALEEM F;KHATTAK A;UR REHMAN S;ASHIQ M | PUBLICATIONS | SALEEM F, 2021, PUBLICATIONS | 2 |
| 10 | hoja | GREEN MARKETING APPROACHES AND THEIR IMPACT ON CONSUMER BEHAVIOR TOWARDS THE ENVIRONMENTA STUDY FROM THE UAE | 2020 | SHABBIR MS;SULAIMAN MABA;AL-KUMAIM NH;MAHMOOD A;ABBAS M | SUSTAINABILITY (SWITZERLAND) | SHABBIR MS, 2020, SUSTAINABILITY (SWITZERLAND) | 2 |
| 11 | hoja | WHY NOT GREEN MARKETING? DETERMINATES OF CONSUMERS INTENTION TO GREEN PURCHASE DECISION IN A NEW DEVELOPING NATION | 2020 | NEKMAHMUD M;FEKETE-FARKAS M | SUSTAINABILITY (SWITZERLAND) | NEKMAHMUD M, 2020, SUSTAINABILITY (SWITZERLAND) | 2 |
| 12 | hoja | THE CHALLENGES OF GREEN MARKETING COMMUNICATION: EFFECTIVE COMMUNICATION TO ENVIRONMENTALLY CONSCIOUS BUT SKEPTICAL CONSUMERS | 2020 | GREBMER C;DIEFENBACH S | DESIGNS | GREBMER C, 2020, DESIGNS | 2 |
| 13 | hoja | EXAMINING THE MODERATING EFFECTS OF GREEN MARKETING AND GREEN PSYCHOLOGICAL BENEFITS ON CUSTOMERS' GREEN ATTITUDE, VALUE AND PURCHASE INTENTION | 2020 | LIAO YK;WU WY;PHAM TT | SUSTAINABILITY (SWITZERLAND) | LIAO YK, 2020, SUSTAINABILITY (SWITZERLAND) | 2 |
| 14 | hoja | GREEN MARKETING AS A PART OF THE SOCIALLY RESPONSIBLE BRAND'S COMMUNICATION FROM THE ASPECT OF GENERATIONAL STRATIFICATION | 2020 | NADANYIOVA M;GAJANOVA L;MAJEROVA J | SUSTAINABILITY (SWITZERLAND) | NADANYIOVA M, 2020, SUSTAINABILITY (SWITZERLAND) | 2 |
| 15 | hoja | EXPLORING THE EFFECT OF STARBUCKS' GREEN MARKETING ON CONSUMERS' PURCHASE DECISIONS FROM CONSUMERS PERSPECTIVE | 2020 | TSAI PH;LIN GY;ZHENG YL;CHEN YC;CHEN PZ;SU ZC | JOURNAL OF RETAILING AND CONSUMER SERVICES | TSAI PH, 2020, JOURNAL OF RETAILING AND CONSUMER SERVICES | 2 |
| 16 | hoja | IS GREEN MARKETING A LABEL FOR ECOTOURISM? THE ROMANIAN EXPERIENCE | 2020 | NISTOREANU P;ALUCULESEI AC;AVRAM D | INFORMATION (SWITZERLAND) | NISTOREANU P, 2020, INFORMATION (SWITZERLAND) | 2 |
| 17 | hoja | COORDINATING A GREEN AGRI-FOOD SUPPLY CHAIN WITH REVENUE-SHARING CONTRACTS CONSIDERING RETAILERS' GREEN MARKETING EFFORTS | 2020 | CUI L;GUO S;ZHANG H | SUSTAINABILITY (SWITZERLAND) | CUI L, 2020, SUSTAINABILITY (SWITZERLAND) | 2 |
| 18 | hoja | GREEN MARKETING TO CUSTOMER NEED AND CUSTOMER SATISFACTION IN HERBAL CITY COMMUNITY: CASE OF THE NORTH OF THAILAND | 2020 | SIRAPHATTHADA Y;THITIVESA D | RESEARCH IN WORLD ECONOMY | SIRAPHATTHADA Y, 2020, RESEARCH IN WORLD ECONOMY | 2 |
| 19 | hoja | THE IMPACT OF ENVIROPRENEURIAL ORIENTATION ON SMALL FIRMS' BUSINESS PERFORMANCE: THE MEDIATION OF GREEN MARKETING MIX AND ECO-LABELING STRATEGIES | 2020 | KHAN EA;ROYHAN P;RAHMAN MA;RAHMAN MM;MOSTAFA A | SUSTAINABILITY (SWITZERLAND) | KHAN EA, 2020, SUSTAINABILITY (SWITZERLAND) | 2 |
| 20 | hoja | SELECTION OF A GREEN MARKETING STRATEGY USING MCDM UNDER FUZZY ENVIRONMENT | 2020 | JAIN A;DARBARI JD;KAUL A;JHA PC | ADVANCES IN INTELLIGENT SYSTEMS AND COMPUTING | JAIN A, 2020, ADVANCES IN INTELLIGENT SYSTEMS AND COMPUTING | 2 |
| 21 | hoja | ATTITUDE ANALYSIS IN THE THEORY OF PLANNED BEHAVIOR: GREEN MARKETING AGAINST THE INTENTION TO BUY ENVIRONMENTALLY FRIENDLY PRODUCTS | 2019 | PARDANA D;ABDULLAH R;MAHMUDA D;MALIK E;PRATIWI ET;DJA'WA A;ABDULLAH LOD;HARDIN H;HAMID RS | IOP CONFERENCE SERIES: EARTH AND ENVIRONMENTAL SCIENCE | PARDANA D, 2019, IOP CONFERENCE SERIES: EARTH AND ENVIRONMENTAL SCIENCE | 2 |
| 22 | hoja | FAIR SHARING AND ECO-EFFICIENCY IN GREEN RESPONSIBILITY AND GREEN MARKETING POLICY | 2019 | CHEN YJ;CHEN TH | INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS | CHEN YJ, 2019, INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS | 2 |
| 23 | hoja | GREEN MARKETING MIX STRATEGY USING MODIFIED MEASUREMENT SCALES A PERFORMANCE ON GEN Y GREEN PURCHASING DECISION IN MALAYSIA | 2019 | BATHMATHAN V;RAJADURAI J | INTERNATIONAL JOURNAL OF ENGINEERING AND ADVANCED TECHNOLOGY | BATHMATHAN V, 2019, INTERNATIONAL JOURNAL OF ENGINEERING AND ADVANCED TECHNOLOGY | 2 |
| 24 | hoja | SUPPLY CHAIN COORDINATION IN THE CONTEXT OF GREEN MARKETING EFFORTS AND CAPACITY EXPANSION | 2019 | CHANG S;HU B;HE X | SUSTAINABILITY (SWITZERLAND) | CHANG S, 2019, SUSTAINABILITY (SWITZERLAND) | 2 |
| 25 | hoja | TO GREEN OR NOT TO GREEN: THE INFLUENCE OF GREEN MARKETING ON CONSUMER BEHAVIOUR IN THE HOTEL INDUSTRY | 2019 | MELE PM;GOMEZ JM;GARAY L | SUSTAINABILITY (SWITZERLAND) | MELE PM, 2019, SUSTAINABILITY (SWITZERLAND) | 2 |
| 26 | hoja | HOW GREEN MARKETING, PERCEIVED MOTIVES AND INCENTIVES INFLUENCE BEHAVIORAL INTENTIONS | 2019 | CHANG KC;HSU CL;HSU YT;CHEN MC | JOURNAL OF RETAILING AND CONSUMER SERVICES | CHANG KC, 2019, JOURNAL OF RETAILING AND CONSUMER SERVICES | 2 |
| 27 | hoja | DUAL PATHWAYS OF VALUE ENDORSEMENT IN GREEN MARKETING | 2019 | CHEN TY;HUANG CJ | SUSTAINABILITY (SWITZERLAND) | CHEN TY, 2019, SUSTAINABILITY (SWITZERLAND) | 2 |
| 28 | hoja | ORGANIC FOOD PURCHASES IN AN EMERGING MARKET: THE INFLUENCE OF CONSUMERS PERSONAL FACTORS AND GREEN MARKETING PRACTICES OF FOOD STORES | 2019 | NGUYEN HV;NGUYEN N;NGUYEN BK;LOBO A;VU PA | INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH | NGUYEN HV, 2019, INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH | 2 |
| 29 | hoja | GREEN MARKETING STRATEGY FOR LOCAL SPECIALTY AGRO-INDUSTRY DEVELOPMENT TO SUPPORT CREATIVE AGRO-INDUSTRY | 2019 | DZULKARNAIN D;SANTOSO I;ARIQOH T;MAULIDA N | IOP CONFERENCE SERIES: EARTH AND ENVIRONMENTAL SCIENCE | DZULKARNAIN D, 2019, IOP CONFERENCE SERIES: EARTH AND ENVIRONMENTAL SCIENCE | 2 |
| 30 | hoja | APPLYING A MULTIPLE CRITERIA DECISION-MAKING APPROACH TO ESTABLISHING GREEN MARKETING AUDIT CRITERIA | 2019 | CHEN HC;YANG CH | JOURNAL OF CLEANER PRODUCTION | CHEN HC, 2019, JOURNAL OF CLEANER PRODUCTION | 2 |
| 31 | hoja | GREEN MARKETING'S ROLES IN SUSTAINABILITY AND ECOPRENEURSHIP. CASE STUDY: GREEN PACKAGING'S IMPACT ON ROMANIAN YOUNG CONSUMERS' ENVIRONMENTAL RESPONSIBILITY | 2019 | KARDOS M;GABOR MR;CRISTACHE N | SUSTAINABILITY (SWITZERLAND) | KARDOS M, 2019, SUSTAINABILITY (SWITZERLAND) | 2 |
| 32 | hoja | EFFECTS OF GREEN MARKETING ON SUPPLY CHAIN MANAGEMENT | 2019 | SAMAL SK | INTERNATIONAL JOURNAL OF PSYCHOSOCIAL REHABILITATION | SAMAL SK, 2019, INTERNATIONAL JOURNAL OF PSYCHOSOCIAL REHABILITATION | 2 |
| 33 | hoja | A MULTI-DIMENSIONAL APPROACH OF GREEN MARKETING COMPETITIVE ADVANTAGE: A PERSPECTIVE OF SMALLMEDIUM ANDMICRO ENTERPRISES FROM WESTERN CAPE, SOUTH AFRICA | 2018 | DUFFETT R;EDU T;HAYDAM N;NEGRICEA IC;ZAHARIA R | SUSTAINABILITY (SWITZERLAND) | DUFFETT R, 2018, SUSTAINABILITY (SWITZERLAND) | 2 |
| 34 | hoja | GREEN MARKETING AS THE SOURCE OF THE COMPETITIVE ADVANTAGE OF THE BUSINESS | 2017 | MORAVCIKOVA D;KRIZANOVA A;KLIESTIKOVA J;RYPAKOVA M | SUSTAINABILITY (SWITZERLAND) | MORAVCIKOVA D, 2017, SUSTAINABILITY (SWITZERLAND) | 2 |
| 35 | hoja | CUSTOMER PURCHASING BEHAVIOR ANALYSIS AS ALTERNATIVES FOR SUPPORTING IN-STORE GREEN MARKETING DECISION-MAKING | 2017 | SYAEKHONI MA;ALFIAN G;KWON YS | SUSTAINABILITY (SWITZERLAND) | SYAEKHONI MA, 2017, SUSTAINABILITY (SWITZERLAND) | 2 |
| 36 | hoja | GREEN MARKETING AND CONSUMERISM AS SOCIAL CHANGE IN CHINA: ANALYZING THE LITERATURE | 2016 | ZHU Q;SARKIS J | INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS | ZHU Q, 2016, INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS | 2 |
| 37 | hoja | SELLING THE ENVIRONMENT: GREEN MARKETING DISCOURSE IN CHINAS AUTOMOBILE ADVERTISING | 2016 | CHEN S | DISCOURSE, CONTEXT AND MEDIA | CHEN S, 2016, DISCOURSE, CONTEXT AND MEDIA | 2 |
| 38 | hoja | GREEN MARKETING TOOLS FOR FRUIT GROWERS ASSOCIATED GROUPS: APPLICATION OF THE LIFE CYCLE ASSESSMENT (LCA) FOR STRAWBERRIES AND BERRY FRUITS ECOBRANDING IN NORTHERN ITALY | 2015 | PEANO C;BAUDINO C;TECCO N;GIRGENTI V | JOURNAL OF CLEANER PRODUCTION | PEANO C, 2015, JOURNAL OF CLEANER PRODUCTION | 2 |
| 39 | hoja | GREEN MARKETING, GREEN SUPPLY CHAIN MANAGEMENT, AND BUSINESS PERFORMANCE: EMPIRICAL EVIDENCE FROM CHINA | 2013 | CHOI Y;ZHANG N;ZHANG X | ACTUAL PROBLEMS OF ECONOMICS | CHOI Y, 2013, ACTUAL PROBLEMS OF ECONOMICS | 2 |
| 40 | hoja | GREEN MARKETING: INTEGRATED SOCIAL AND ENVIRONMENTAL RESPONSIBILITY IN THE MARKETING ENVIRONMENT [MARKETING VERDE: RESPONSABILIDADE SOCIAL E AMBIENTAL INTEGRADAS NA ENVOLVENTE DE MARKETING] | 2009 | DALMORO M;VENTURINI JC;PEREIRA BAD | REVISTA BRASILEIRA DE GESTAO DE NEGOCIOS | DALMORO M, 2009, REVISTA BRASILEIRA DE GESTAO DE NEGOCIOS | 2 |
This is the table of subarea 3
paper$subareas$subarea_3 %>% gt()| order | tos | TITLE | YEAR | AUTHOR | JOURNAL | id | subarea |
|---|---|---|---|---|---|---|---|
| 1 | raiz | ENVIROPRENEURIAL MARKETING STRATEGY: THE EMERGENCE OF CORPORATE ENVIRONMENTALISM AS MARKET STRATEGY | 1997 | MENON, A., MENON, A., | JOURNAL OF MARKETING | MENON A, 1997, JOURNAL OF MARKETING | 3 |
| 2 | raiz | ENVIRONMENTAL MARKETING: A SOURCE OF REPUTATIONAL, COMPETITIVE, AND FINANCIAL ADVANTAGE | 2000 | MILES, M.P., COVIN, J.G., | JOURNAL OF BUSINESS ETHICS | MILES MP, 2000, JOURNAL OF BUSINESS ETHICS | 3 |
| 3 | raiz | CORPORATE ENVIRONMENTALISM: ANTECEDENTS AND INFLUENCE OF INDUSTRY TYPE | 2003 | BANERJEE, S.B., IYER, E.S., KASHYAP, R.K., | JOURNAL OF MARKETING | BANERJEE SB, 2003, JOURNAL OF MARKETING | 3 |
| 4 | raiz | GREEN AND COMPETITIVE | 2003 | PUJARI, D., WRIGHT, G., PEATTIE, K., | JOURNAL OF BUSINESS RESEARCH | PUJARI D, 2003, JOURNAL OF BUSINESS RESEARCH | 3 |
| 5 | raiz | CORPORATE ENVIRONMENTALISM: THE CONSTRUCT AND ITS MEASUREMENT | 2002 | BANERJEE, S.B., | JOURNAL OF BUSINESS RESEARCH | BANERJEE SB, 2002, JOURNAL OF BUSINESS RESEARCH | 3 |
| 6 | raiz | PROACTIVE ENVIRONMENTAL STRATEGIES: A STAKEHOLDER MANAGEMENT PERSPECTIVE | 2003 | BUYSSE, K., VERBEKE, A., | STRATEGIC MANAGEMENT JOURNAL | BUYSSE K, 2003, STRATEGIC MANAGEMENT JOURNAL | 3 |
| 7 | raiz | A NATURAL-RESOURCE-BASED VIEW OF THE FIRM | 1995 | HART, S.L., | ACADEMY OF MANAGEMENT REVIEW | HART SL, 1995, ACADEMY OF MANAGEMENT REVIEW | 3 |
| 8 | raiz | GREENING THE MARKETING MIX: DO FIRMS DO IT AND DOES IT PAY OFF? | 2013 | LEONIDOU, C.N., KATSIKEAS, C.S., MORGAN, N.A., | JOURNAL OF THE ACADEMY OF MARKETING SCIENCE | LEONIDOU CN, 2013, JOURNAL OF THE ACADEMY OF MARKETING SCIENCE | 3 |
| 9 | raiz | EVALUATING STRUCTURAL EQUATION MODELS WITH UNOBSERVABLE VARIABLES AND MEASUREMENT ERROR | 1981 | FORNELL, C., LARCKER, D.F., | JOURNAL OF MARKETING RESEARCH | FORNELL C, 1981, JOURNAL OF MARKETING RESEARCH | 3 |
| 10 | raiz | ENVIRONMENTAL MARKETING STRATEGY AND FIRM PERFORMANCE: EFFECTS ON NEW PRODUCT PERFORMANCE AND MARKET SHARE | 2005 | BAKER, W.E., SINKULA, J.M., | JOURNAL OF THE ACADEMY OF MARKETING SCIENCE | BAKER WE, 2005, JOURNAL OF THE ACADEMY OF MARKETING SCIENCE | 3 |
| 1 | tronco | GREEN MARKETING STRATEGY AND THE FIRM'S PERFORMANCE: THE MODERATING ROLE OF ENVIRONMENTAL CULTURE | 2011 | FRAJ E;MARTNEZ E;MATUTE J | JOURNAL OF STRATEGIC MARKETING | FRAJ E, 2011, JOURNAL OF STRATEGIC MARKETING | 3 |
| 2 | tronco | GREEN MARKETING ORIENTATION: CONCEPTUALIZATION, SCALE DEVELOPMENT AND VALIDATION | 2017 | PAPADAS KK;AVLONITIS GJ;CARRIGAN M | JOURNAL OF BUSINESS RESEARCH | PAPADAS KK, 2017, JOURNAL OF BUSINESS RESEARCH | 3 |
| 3 | tronco | THE INTERPLAY OF STRATEGIC AND INTERNAL GREEN MARKETING ORIENTATION ON COMPETITIVE ADVANTAGE | 2019 | PAPADAS KK;AVLONITIS GJ;CARRIGAN M;PIHA L | JOURNAL OF BUSINESS RESEARCH | PAPADAS KK, 2019, JOURNAL OF BUSINESS RESEARCH | 3 |
| 4 | tronco | THE DETERMINANTS OF HOTELS' MARKETING MANAGERS' GREEN MARKETING BEHAVIOUR | 2010 | EL DIEF M;FONT X | JOURNAL OF SUSTAINABLE TOURISM | DIEF M, 2010, JOURNAL OF SUSTAINABLE TOURISM | 3 |
| 5 | tronco | GREEN MARKETING STRATEGIES | 2016 | TAGHIAN M;POLONSKY MJ;D'SOUZA C | AN INTEGRATED APPROACH TO ENVIRONMENTAL MANAGEMENT | TAGHIAN M, 2016, AN INTEGRATED APPROACH TO ENVIRONMENTAL MANAGEMENT | 3 |
| 6 | tronco | GREEN MARKETING AND ITS IMPACT ON SUPPLY CHAIN MANAGEMENT IN INDUSTRIAL MARKETS | 2012 | CHAN HK;HE H;WANG WYC | INDUSTRIAL MARKETING MANAGEMENT | CHAN HK, 2012, INDUSTRIAL MARKETING MANAGEMENT | 3 |
| 7 | tronco | TURNING CORPORATE ENVIRONMENTAL ETHICS INTO FIRM PERFORMANCE: THE ROLE OF GREEN MARKETING PROGRAMS | 2019 | HAN M;LIN H;WANG J;WANG Y;JIANG W | BUSINESS STRATEGY AND THE ENVIRONMENT | HAN M, 2019, BUSINESS STRATEGY AND THE ENVIRONMENT | 3 |
| 8 | tronco | GREEN MARKETING: ARE ENVIRONMENTAL AND SOCIAL OBJECTIVES COMPATIBLE WITH PROFIT MAXIMIZATION? | 2010 | WOOLVERTON A;DIMITRI C | RENEWABLE AGRICULTURE AND FOOD SYSTEMS | WOOLVERTON A, 2010, RENEWABLE AGRICULTURE AND FOOD SYSTEMS | 3 |
| 9 | tronco | EFFECTS OF ENVIRONMENTAL ORIENTATION, GREEN MARKETING MIX AND SOCIAL CAPITAL ON THE COMPETITIVE ADVANTAGE OF REAL ESTATE DEVELOPERS IN BALI | 2021 | GIANTARI IGAK;SUKAATMADJA IPG | PROPERTY MANAGEMENT | GIANTARI IGAK, 2021, PROPERTY MANAGEMENT | 3 |
| 10 | tronco | THE ECO-FRIENDLY SIDE OF NARCISSISM: THE CASE OF GREEN MARKETING | 2021 | LIN H;CHEN L;YUAN M;YU M;MAO Y;TAO F | SUSTAINABLE DEVELOPMENT | LIN H, 2021, SUSTAINABLE DEVELOPMENT | 3 |
| 1 | hoja | EFFECTS OF ENVIRONMENTAL ORIENTATION, GREEN MARKETING MIX AND SOCIAL CAPITAL ON THE COMPETITIVE ADVANTAGE OF REAL ESTATE DEVELOPERS IN BALI | 2021 | GIANTARI IGAK;SUKAATMADJA IPG | PROPERTY MANAGEMENT | GIANTARI IGAK, 2021, PROPERTY MANAGEMENT | 3 |
| 2 | hoja | THE ECO-FRIENDLY SIDE OF NARCISSISM: THE CASE OF GREEN MARKETING | 2021 | LIN H;CHEN L;YUAN M;YU M;MAO Y;TAO F | SUSTAINABLE DEVELOPMENT | LIN H, 2021, SUSTAINABLE DEVELOPMENT | 3 |
| 3 | hoja | INVESTIGATING GREEN MARKETING ORIENTATION PRACTICES AMONG GREEN SMALL AND MEDIUM ENTERPRISES | 2021 | RAJADURAI J;ZAHARI AR;ESA E;BATHMANATHAN V;ISHAK NAM | JOURNAL OF ASIAN FINANCE, ECONOMICS AND BUSINESS | RAJADURAI J, 2021, JOURNAL OF ASIAN FINANCE, ECONOMICS AND BUSINESS | 3 |
| 4 | hoja | RESOURCES AND CAPABILITIES IN THE ADOPTION OF A GREEN MARKETING STRATEGY: EVIDENCE FROM SUN AND BEACH TOURISM HOTELS IN OAXACA, MEXICO [LOS RECURSOS Y CAPACIDADES EN LA ADOPCIN DE UNA ESTRATEGIA DE MERCADOTECNIA VERDE: EVIDENCIA EN HOTELES DE TURISMO DE SOL Y PLAYA DE OAXACA, MXICO] | 2021 | HERNNDEZ-GARCA E;DE YTA-CASTILLO D;SNCHEZ-MEDINA PS | DIRECCION Y ORGANIZACION | GARCA E, 2021, DIRECCION Y ORGANIZACION | 3 |
| 5 | hoja | DETERMINANTS OF GREEN MARKETING MIX IN DEVELOPING ECONOMIES: CONCEPTUALISATION AND SCALE VALIDATION APPROACH | 2020 | MEHRAJ D;QURESHI IH | BUSINESS STRATEGY AND DEVELOPMENT | MEHRAJ D, 2020, BUSINESS STRATEGY AND DEVELOPMENT | 3 |
| 6 | hoja | GREEN MARKETING ORIENTATION: ACHIEVING SUSTAINABLE DEVELOPMENT IN GREEN HOTEL MANAGEMENT | 2020 | CHUNG KC | JOURNAL OF HOSPITALITY MARKETING AND MANAGEMENT | CHUNG KC, 2020, JOURNAL OF HOSPITALITY MARKETING AND MANAGEMENT | 3 |
| 7 | hoja | GREEN SUPPLY CHAIN MANAGEMENT AND GREEN MARKETING STRATEGY ON GREEN PURCHASE INTENTION: SMES CASES | 2020 | SUGANDINI D;MUAFI M;SUSILOWATI C;SISWANTI Y;SYAFRI W | JOURNAL OF INDUSTRIAL ENGINEERING AND MANAGEMENT | SUGANDINI D, 2020, JOURNAL OF INDUSTRIAL ENGINEERING AND MANAGEMENT | 3 |
| 8 | hoja | RECONSTRUCTION OF STRUCTURAL FLEXIBILITY AND ACCEPTANCE MODEL (SFAM) IN GREEN MARKETING MIX STRATEGY | 2019 | SOLIMUN S;AMALIANA L;ASTUTI AB;RINALDO FERNANDES AA;NURJANNAH N;DARMANTO D;YANTI I;ISASKAR R | IOP CONFERENCE SERIES: EARTH AND ENVIRONMENTAL SCIENCE | SOLIMUN S, 2019, IOP CONFERENCE SERIES: EARTH AND ENVIRONMENTAL SCIENCE | 3 |
| 9 | hoja | GREEN MARKETING ORIENTATION AND ENVIRONMENTAL AND SOCIAL PERFORMANCE OF HOSPITALITY FIRMS IN SOUTH AFRICA | 2019 | FATOKI O | FOUNDATIONS OF MANAGEMENT | FATOKI O, 2019, FOUNDATIONS OF MANAGEMENT | 3 |
| 10 | hoja | INTELLECTUAL CAPITAL, INTEGRATED STRATEGY AND PERFORMANCE: FOCUSING ON COMPANIES' UNIQUE VALUE CREATION MECHANISM AND PROMOTING BETTER ORGANIZATIONAL REPORTING IN ROMANIA: A FRAMEWORK DOMINATED BY THE IMPACT OF GREEN MARKETING AND GREEN MARKETING STRATEGIES | 2019 | POPESCU CRGH | PROCEEDINGS OF THE 33RD INTERNATIONAL BUSINESS INFORMATION MANAGEMENT ASSOCIATION CONFERENCE, IBIMA 2019: EDUCATION EXCELLENCE AND INNOVATION MANAGEMENT THROUGH VISION 2020 | POPESCU CRGH, 2019, PROCEEDINGS OF THE 33RD INTERNATIONAL BUSINESS INFORMATION MANAGEMENT ASSOCIATION CONFERENCE, IBIMA 2019: EDUCATION EXCELLENCE AND INNOVATION MANAGEMENT THROUGH VISION 2020 | 3 |
| 11 | hoja | SUPPLY CHAIN MANAGEMENT AND ORGANIZATIONAL PERFORMANCE: EXPLORING GREEN MARKETING AS MEDIATOR | 2019 | SUTDUEAN J;JOEMSITTIPRASERT W;JERMSITTIPARSERT K | INTERNATIONAL JOURNAL OF INNOVATION, CREATIVITY AND CHANGE | SUTDUEAN J, 2019, INTERNATIONAL JOURNAL OF INNOVATION, CREATIVITY AND CHANGE | 3 |
| 12 | hoja | GREEN MARKETING MIX ROLE TOWARD SUSTAINABILITY PERFORMANCE OF PETROCHEMICAL INDUSTRY IN INDONESIA | 2019 | FARRADIA Y;BIN BON AT;RULLY T | PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING AND OPERATIONS MANAGEMENT | FARRADIA Y, 2019, PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING AND OPERATIONS MANAGEMENT | 3 |
| 13 | hoja | GREEN MARKETING AND STAKEHOLDER PERCEPTIONS | 2017 | ULKER-DEMIREL E;DEMIREL E | OPERATIONS AND SERVICE MANAGEMENT: CONCEPTS, METHODOLOGIES, TOOLS, AND APPLICATIONS | DEMIREL E, 2017, OPERATIONS AND SERVICE MANAGEMENT: CONCEPTS, METHODOLOGIES, TOOLS, AND APPLICATIONS | 3 |
| 14 | hoja | STUDYING THE EFFECTS OF ENVIRONMENTAL COMMITMENTS ON GREEN MARKETING STRATEGIES | 2017 | AHMADZADEH M;EIDI F;KAGOPOUR M | INTERNATIONAL JOURNAL OF ECONOMIC PERSPECTIVES | AHMADZADEH M, 2017, INTERNATIONAL JOURNAL OF ECONOMIC PERSPECTIVES | 3 |
| 15 | hoja | GREEN MARKETING STRATEGY-A NEW TREND FOR BUSINESSES IN VIETNAM | 2016 | NGUYEN TTV;NGUYEN TD | PROCEEDINGS - 3RD INTERNATIONAL CONFERENCE ON GREEN TECHNOLOGY AND SUSTAINABLE DEVELOPMENT, GTSD 2016 | NGUYEN TTV, 2016, PROCEEDINGS - 3RD INTERNATIONAL CONFERENCE ON GREEN TECHNOLOGY AND SUSTAINABLE DEVELOPMENT, GTSD 2016 | 3 |
| 16 | hoja | GREEN MARKETING: A STRATEGIC APPROACH | 2016 | SHAIK SB | HANDBOOK OF RESEARCH ON GREEN ECONOMIC DEVELOPMENT INITIATIVES AND STRATEGIES | SHAIK SB, 2016, HANDBOOK OF RESEARCH ON GREEN ECONOMIC DEVELOPMENT INITIATIVES AND STRATEGIES | 3 |
| 17 | hoja | THE EFFECT OF GREEN MARKETING STRATEGY ON BUSINESS PERFORMANCE: A STUDY OF ORGANIC FARMS IN TAIWAN | 2016 | WU SI;LIN SR | TOTAL QUALITY MANAGEMENT AND BUSINESS EXCELLENCE | WU SI, 2016, TOTAL QUALITY MANAGEMENT AND BUSINESS EXCELLENCE | 3 |
| 18 | hoja | GREEN MARKETING AND A BROADER STAKEHOLDER ORIENTATION | 2016 | LPEZ-RODRGUEZ S | ACADEMY OF MARKETING STUDIES JOURNAL | RODRGUEZ S, 2016, ACADEMY OF MARKETING STUDIES JOURNAL | 3 |
| 19 | hoja | AN EVALUATION OF THE ROLE OF GREEN MARKETING AND A FIRMS INTERNAL PRACTICES FOR ENVIRONMENTAL SUSTAINABILITY | 2015 | D'SOUZA C;TAGHIAN M;SULLIVAN-MORT G;GILMORE A | JOURNAL OF STRATEGIC MARKETING | SOUZA C, 2015, JOURNAL OF STRATEGIC MARKETING | 3 |
| 20 | hoja | THE LIMITATIONS AND POTENTIALITIES OF GREEN MARKETING | 2015 | WYMER W;POLONSKY MJ | JOURNAL OF NONPROFIT AND PUBLIC SECTOR MARKETING | WYMER W, 2015, JOURNAL OF NONPROFIT AND PUBLIC SECTOR MARKETING | 3 |
| 21 | hoja | THE IMPACT OF CORPORATE SUSTAINABILITY STRATEGIES ON THE FINANCIAL PERFORMANCE OF ROMANIAN COMPANIES IN THE CONTEXT OF GREEN MARKETING | 2015 | SIMINIC M;CRCIUN L;DINU A | AMFITEATRU ECONOMIC | SIMINIC M, 2015, AMFITEATRU ECONOMIC | 3 |
| 22 | hoja | THE EFFECTS OF ENVIRONMENTAL FOCUS AND PROGRAM TIMING ON GREEN MARKETING PERFORMANCE AND THE MODERATING ROLE OF RESOURCE COMMITMENT | 2014 | RICHEY J;MUSGROVE CF;GILLISON ST;GABLER CB | INDUSTRIAL MARKETING MANAGEMENT | RICHEY J, 2014, INDUSTRIAL MARKETING MANAGEMENT | 3 |
| 23 | hoja | GREEN MARKETING THE CHINESE WAY: INSIGHTS FROM A MEDIUM-SIZED HIGH-TECH DAILY CHEMICAL FIRM | 2014 | SONG-TURNER H;COURVISANOS J;ZEEGERS M | JOURNAL OF ASIA-PACIFIC BUSINESS | TURNER H, 2014, JOURNAL OF ASIA-PACIFIC BUSINESS | 3 |
| 24 | hoja | GREEN MARKETING IN B2B ORGANISATIONS: AN EMPIRICAL ANALYSIS FROM THE NATURAL-RESOURCE-BASED VIEW OF THE FIRM | 2013 | FRAJ E;MARTNEZ E;MATUTE J | JOURNAL OF BUSINESS AND INDUSTRIAL MARKETING | FRAJ E, 2013, JOURNAL OF BUSINESS AND INDUSTRIAL MARKETING | 3 |
| 25 | hoja | SYSTEM VIEW ON ANALYSIS OF FIRM PERFORMANCE EFFECTS OF GREEN MARKETING PRACTICES | 2012 | URAL T | ACTUAL PROBLEMS OF ECONOMICS | URAL T, 2012, ACTUAL PROBLEMS OF ECONOMICS | 3 |
| 26 | hoja | REPETITIVE MESSAGE EFFECT IN GREEN MARKETING COMMUNICATION | 2011 | MA TKE;YANG DJ;TRUONG HN | 2011 INTERNATIONAL CONFERENCE ON ELECTRONICS, COMMUNICATIONS AND CONTROL, ICECC 2011 - PROCEEDINGS | MA TKE, 2011, 2011 INTERNATIONAL CONFERENCE ON ELECTRONICS, COMMUNICATIONS AND CONTROL, ICECC 2011 - PROCEEDINGS | 3 |
| 27 | hoja | STAKEHOLDER PERCEPTIONS OF GREEN MARKETING: THE EFFECT OF DEMAND AND SUPPLY INTEGRATION | 2011 | KIRCHOFF JF;KOCH C;NICHOLS BS | INTERNATIONAL JOURNAL OF PHYSICAL DISTRIBUTION AND LOGISTICS MANAGEMENT | KIRCHOFF JF, 2011, INTERNATIONAL JOURNAL OF PHYSICAL DISTRIBUTION AND LOGISTICS MANAGEMENT | 3 |
| 28 | hoja | B2B GREEN MARKETING AND INNOVATION THEORY FOR COMPETITIVE ADVANTAGE | 2009 | KARJALUOTO H;VACCARO VL | JOURNAL OF SYSTEMS AND INFORMATION TECHNOLOGY | KARJALUOTO H, 2009, JOURNAL OF SYSTEMS AND INFORMATION TECHNOLOGY | 3 |
| 29 | hoja | RE-EVALUATING GREEN MARKETING STRATEGY: A STAKEHOLDER PERSPECTIVE | 2007 | RIVERA-CAMINO J | EUROPEAN JOURNAL OF MARKETING | CAMINO J, 2007, EUROPEAN JOURNAL OF MARKETING | 3 |
| 30 | hoja | EXPLORATORY RESULTS ON THE ANTECEDENTS AND CONSEQUENCES OF GREEN MARKETING | 1998 | LANGERAK F;PEELEN E;VAN VEEN MD | INTERNATIONAL JOURNAL OF MARKET RESEARCH | LANGERAK F, 1998, INTERNATIONAL JOURNAL OF MARKET RESEARCH | 3 |
Do you want to know what is the topic of each subarea? Below you will find wordclouds to help you whit it.
This is your wordcloud 1
paperCorp_1 <- tm_map(paper$wordclouds$wordcloud_1,
removeWords,
c("green"))
wordcloud(paperCorp_1,
min.freq = 1,
max.words=50,
random.order=FALSE,
rot.per=0.35,
colors=brewer.pal(8,
"Dark2"))
This is your wordcloud 2
paperCorp_2 <- tm_map(paper$wordclouds$wordcloud_2,
removeWords,
c("green"))
wordcloud(paperCorp_2,
min.freq = 1,
max.words=50,
random.order=FALSE,
rot.per=0.35,
colors=brewer.pal(8,
"Dark2"))
This is your wordcloud 3
paperCorp_3 <- tm_map(paper$wordclouds$wordcloud_3,
removeWords,
c("green"))
wordcloud(paperCorp_3,
min.freq = 1,
max.words=50,
random.order=FALSE,
rot.per=0.35,
colors=brewer.pal(8,
"Dark2"))
Export all data
write_csv(paper$pccion_anual$annual_pccion_data, "annual_pccion_data.csv")
write_csv(paper$pccion_anual$author_pccion, "author_pccion.csv")
write_csv(paper$pccion_anual$journals_pccion, "journals_pccion.csv")
write_csv(paper$tos, "tos.csv")
write.graph(paper$network, "graph.graphml", "graphml")
write.graph(paper$subareas$graph_subareas_network, "graph_subareas.graphml", "graphml")
write_csv(paper$subareas$subareas_all, "subareas.csv")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