Compartative Analysis

This is a comparative analysis between 2 Razor Brands: Gillette and Dollar Shave Club. One is an established brand, Gillette. The other is more of disrupter, Dollar Shave Club. This analysis will dive into the tweets mentioning both companies from September 19 - 28 of 2021.

Tweet volume of both companies

Below is a visual for both Gillette and Dollar Shave Club’s mentions on twitter. We see that Gillette has much more tweet volume between September 19 - 28 compared to Dollar Shave Club. One interesting note is that Gillette had it’s highest tweet mentions on Sunday, September 26th. This can be attributed to the fact the New England Patriots hosted a football game against the New Orleans Saints on that day. The New England Patriots stadium is sponserd by Gillette and is called Gillette Stadium.

One interesting note is that Gillette had it’s highest tweet mentions on Sunday, September 26th. This can be attributed to the fact the New England Patriots hosted a football game against the New Orleans Saints on that day. The New England Patriots stadium is sponsored by Gillette and is called Gillette Stadium.

Tweet Popularity

What source were most tweets tweeted from?

From the above charts we see the 3 top sources for tweets mentioning either Gillette or Dollar Shave club came from the same 3 sources: Android, iPhone, and the Twitter Web App. It is interesting to see that tweets mentioning Dollar Shave Club came more from the Android source, where Gillette saw the majority of their tweet mentions from the iPhone. Dollar Shave Club also had more of there tweets spread out along the 3 popular sources, compared to Gillette.

What Accounts are tweeting about these 2 Companies?

From the above we see that Gillette was tweeted from verified accounts, including accounts such as the New England Patriots, TMZ, NFL on ESPN, TSN etc. Dollar Shave’s tweets for their most popular accounts came from unverified twitter accounts with much less followers.