Ever wondered which advertising channel can help achieve more sales…. the following app could help!

The Project

• The developing data products application uses Shiny to create an application which helps to solve this question
• There is an interavtive application hosted on ShinyApps.io and the Github page which contains all the underlying code

The App

• The applcation focusses on analysing company sales revenue given the spend on difference marketing channels; specifically on newspaper advertising, youtube or facebook
• The app allows the user to select the advertising type in order to display a plot of sales versus advertising spend including a regression line
• A slider allows the user to enter an advertising spend for a given channel and returns the predicted sales revenue it would generate

library(datarium) 
library(ggplot2)
data("marketing", package = "datarium")
plot(marketing, main = "Summary Scatterplots of Sales Revenue and Advertising Spend by Channel")