Principles of Data Visualization and Introduction to ggplot2

I have provided you with data about the 5,000 fastest growing companies in the US, as compiled by Inc. magazine. lets read this in:

inc <- read.csv("https://raw.githubusercontent.com/charleyferrari/CUNY_DATA_608/master/module1/Data/inc5000_data.csv", header= TRUE)

And lets preview this data:

head(inc)
##   Rank                         Name Growth_Rate   Revenue
## 1    1                         Fuhu      421.48 1.179e+08
## 2    2        FederalConference.com      248.31 4.960e+07
## 3    3                The HCI Group      245.45 2.550e+07
## 4    4                      Bridger      233.08 1.900e+09
## 5    5                       DataXu      213.37 8.700e+07
## 6    6 MileStone Community Builders      179.38 4.570e+07
##                       Industry Employees         City State
## 1 Consumer Products & Services       104   El Segundo    CA
## 2          Government Services        51     Dumfries    VA
## 3                       Health       132 Jacksonville    FL
## 4                       Energy        50      Addison    TX
## 5      Advertising & Marketing       220       Boston    MA
## 6                  Real Estate        63       Austin    TX
summary(inc)
##       Rank          Name            Growth_Rate         Revenue         
##  Min.   :   1   Length:5001        Min.   :  0.340   Min.   :2.000e+06  
##  1st Qu.:1252   Class :character   1st Qu.:  0.770   1st Qu.:5.100e+06  
##  Median :2502   Mode  :character   Median :  1.420   Median :1.090e+07  
##  Mean   :2502                      Mean   :  4.612   Mean   :4.822e+07  
##  3rd Qu.:3751                      3rd Qu.:  3.290   3rd Qu.:2.860e+07  
##  Max.   :5000                      Max.   :421.480   Max.   :1.010e+10  
##                                                                         
##    Industry           Employees           City              State          
##  Length:5001        Min.   :    1.0   Length:5001        Length:5001       
##  Class :character   1st Qu.:   25.0   Class :character   Class :character  
##  Mode  :character   Median :   53.0   Mode  :character   Mode  :character  
##                     Mean   :  232.7                                        
##                     3rd Qu.:  132.0                                        
##                     Max.   :66803.0                                        
##                     NA's   :12

Think a bit on what these summaries mean. Use the space below to add some more relevant non-visual exploratory information you think helps you understand this data:

Top 10 industries with the highest growth rates

library(tidyverse)
## -- Attaching packages --------------------------------------- tidyverse 1.3.0 --
## v ggplot2 3.3.3     v purrr   0.3.4
## v tibble  3.0.6     v dplyr   1.0.4
## v tidyr   1.1.2     v stringr 1.4.0
## v readr   1.4.0     v forcats 0.5.1
## -- Conflicts ------------------------------------------ tidyverse_conflicts() --
## x dplyr::filter() masks stats::filter()
## x dplyr::lag()    masks stats::lag()
library(scales)
## 
## Attaching package: 'scales'
## The following object is masked from 'package:purrr':
## 
##     discard
## The following object is masked from 'package:readr':
## 
##     col_factor
top_10_by_growth<-inc%>%
  group_by(Industry)%>%
  summarize(Avg_Growth=mean(Growth_Rate))%>%
  top_n(10,Avg_Growth)%>%
  arrange(desc(Avg_Growth))
top_10_by_growth
## # A tibble: 10 x 2
##    Industry                     Avg_Growth
##    <chr>                             <dbl>
##  1 Energy                             9.60
##  2 Consumer Products & Services       8.78
##  3 Real Estate                        7.75
##  4 Government Services                7.24
##  5 Advertising & Marketing            6.23
##  6 Retail                             6.18
##  7 Financial Services                 5.44
##  8 Software                           5.02
##  9 Health                             4.86
## 10 Media                              4.37

Top 10 industries in terms of the number of employees

top_10_by_employees<-inc%>%
  group_by(Industry)%>%
  summarize(Total_Employees=sum(Employees))%>%
  top_n(10,Total_Employees)%>%
  arrange(desc(Total_Employees))
top_10_by_employees
## # A tibble: 10 x 2
##    Industry                     Total_Employees
##    <chr>                                  <int>
##  1 Human Resources                       226980
##  2 Financial Services                     47693
##  3 Consumer Products & Services           45464
##  4 Security                               41059
##  5 Advertising & Marketing                39731
##  6 Retail                                 37068
##  7 Construction                           29099
##  8 Energy                                 26437
##  9 Government Services                    26185
## 10 Travel & Hospitality                   23035

Question 1

Create a graph that shows the distribution of companies in the dataset by State (ie how many are in each state). There are a lot of States, so consider which axis you should use. This visualization is ultimately going to be consumed on a ‘portrait’ oriented screen (ie taller than wide), which should further guide your layout choices.

# Dataframe to hold frequencies of companies in each state (grouping by States)
state <- inc %>% 
  group_by(State) %>%
  summarise(companies_freq = n())


# Create visualization using ggplot 
ggplot(state, aes(x=reorder(State, companies_freq), y=companies_freq)) +
  geom_bar(stat= "identity", fill="#76448a")+labs(title="Distribution of Companies by State", x="States", y="Number of companies")+coord_flip()+geom_text(aes(label=companies_freq), vjust=0.6, hjust=1.2, size=3, color="black")

Quesiton 2

Lets dig in on the state with the 3rd most companies in the data set. Imagine you work for the state and are interested in how many people are employed by companies in different industries. Create a plot that shows the average and/or median employment by industry for companies in this state (only use cases with full data, use R’s complete.cases() function.) In addition to this, your graph should show how variable the ranges are, and you should deal with outliers.

# The state with the 3rd most companies in the data set is NY
plot_with_outliers<-inc%>%
  filter(State=='NY')
plot_with_outliers<-plot_with_outliers[complete.cases(plot_with_outliers),]
plot_with_outliers<-plot_with_outliers%>%
  group_by(Industry)

#A plot with outliers
ggplot(plot_with_outliers, aes(x=Industry, y=Employees)) + 
  geom_boxplot()+ 
  scale_y_continuous("Average Employees", trans='log2')+
  coord_flip()+
  ggtitle("Employment by Industry in NY State")+
  theme_classic()+
  theme(panel.background = element_rect(fill = "#abebc6"))

#Removing the outliers
plot_without_outliers <- plot_with_outliers %>%
  group_by(Industry) %>%
  filter((Employees <= quantile(Employees,0.75)+1.5*IQR(Employees))
          &Employees >= quantile(Employees,0.25)-1.5*IQR(Employees))%>%
  mutate(avgemp=mean(Employees))

ggplot(plot_without_outliers, aes(x=reorder(Industry,avgemp), y=Employees)) + 
  geom_boxplot()+ 
  scale_y_continuous("Average, Median and Distribution of Employees", trans='log2')+
  stat_summary(fun.x=mean, geom="point", shape=20, size=2, color="purple", fill="purple")+
  coord_flip()+
  ggtitle("Employment by Industry in NY State")+
  theme_classic()+
  theme(panel.background = element_rect(fill = "#abebc6"))
## Warning: Ignoring unknown parameters: fun.x
## No summary function supplied, defaulting to `mean_se()`

# The purple circles represent the mean

Question 3

Now imagine you work for an investor and want to see which industries generate the most revenue per employee. Create a chart that makes this information clear. Once again, the distribution per industry should be shown.

rev_per_emp <- inc%>%
  filter(complete.cases(.))%>%
  group_by(Industry)%>%
  summarise(Revenue_total = sum(Revenue), Employees_Total= sum(Employees))%>%
  mutate(Revenue_per_employee = Revenue_total/Employees_Total)

ggplot(rev_per_emp, aes(x=reorder(Industry, Revenue_per_employee), y=Revenue_per_employee))+
  geom_bar(stat = "identity",fill="#f8c471")+
    geom_hline(yintercept=seq(1,700000,100000), col="white", lwd=1)+
  theme_classic() +
  coord_flip() +
  xlab("Industry") +
  ggtitle("Industry Revenue per Employee")

# Computer hardware has the highest revenue per employee