- Ingresos Totales: $ 126,326
- Gastos Totales: $ 35,644
- Ganancias: $ 90,682 (71.8%)
- Facebook Ads: $ 7,772
- ROI Histórico: 254.4%
- Pedidos Totales: 1130
- Pedidos Entregados: 1125
- Pedidos por Entregar: 3
- Ticket Promedio: $112.3
08 January, 2023
Resumen Global
Resumen Ejecutivo (6 meses)
| Mes | Pedidos | Ingresos | Ticket | Cobrado |
|---|---|---|---|---|
| 2022-08 | 26 | $ 4,095 | $ 157.5 | 99% |
| 2022-09 | 20 | $ 2,445 | $ 122.25 | 100% |
| 2022-10 | 38 | $ 5,097 | $ 134.13 | 100% |
| 2022-11 | 35 | $ 5,090 | $ 145.43 | 92% |
| 2022-12 | 28 | $ 3,433 | $ 122.61 | 100% |
| 2023-01 | 9 | $ 1,209 | $ 134.33 | 83% |
| Por definir | 2 | $ 385 | $ 192.5 | 45% |
Resumen Ejecutivo (6 meses)
| Mes | Gastos | Ingresos | Ganancia | Ganancia(%) | ROI |
|---|---|---|---|---|---|
| 2022-08 | $ 915 | $ 4,095 | $ 3,180 | 78% | 347% |
| 2022-09 | $ 737 | $ 2,445 | $ 1,708 | 70% | 232% |
| 2022-10 | $ 1,275 | $ 5,097 | $ 3,822 | 75% | 300% |
| 2022-11 | $ 1,457 | $ 5,090 | $ 3,633 | 71% | 249% |
| 2022-12 | $ 910 | $ 3,433 | $ 2,523 | 73% | 277% |
| 2023-01 | $ 329 | $ 1,209 | $ 880 | 73% | 268% |
| Por definir | $ 0 | $ 385 | $ 385 | 100% | Inf% |
Gastos e Ingresos por Mes
Resumen Mes a Mes
| Ingresos | Tortas | |||||||
|---|---|---|---|---|---|---|---|---|
| 2020 | 2021 | 2022 | 2023 | 2020 | 2021 | 2022 | 2023 | |
| Jan | $50 | $3,273 | $2,258 | $1,209 | 1 | 33 | 18 | 9 |
| Feb | $77 | $2,690 | $3,815 | $0 | 2 | 29 | 33 | 0 |
| Mar | $162 | $4,134 | $3,815 | $0 | 3 | 35 | 34 | 0 |
| Apr | $1,931 | $3,672 | $3,767 | $0 | 33 | 38 | 26 | 0 |
| May | $4,444 | $4,391 | $4,015 | $0 | 67 | 41 | 31 | 0 |
| Jun | $4,009 | $4,864 | $2,300 | $0 | 50 | 37 | 20 | 0 |
| Jul | $3,933 | $5,134 | $3,392 | $0 | 35 | 40 | 24 | 0 |
| Aug | $3,572 | $4,284 | $4,095 | $0 | 30 | 34 | 26 | 0 |
| Sep | $4,260 | $3,808 | $2,445 | $0 | 40 | 28 | 20 | 0 |
| Oct | $4,102 | $4,375 | $5,097 | $0 | 39 | 35 | 38 | 0 |
| Nov | $4,408 | $4,124 | $5,090 | $0 | 41 | 37 | 35 | 0 |
| Dec | $3,494 | $3,044 | $3,433 | $0 | 32 | 26 | 28 | 0 |
| Promedio | 2,870.17 | 3,982.71 | 3,626.83 | 100.75 | 31.08 | 34.42 | 27.75 | 0.75 |
| Mediana | 3,752.50 | 4,129.00 | 3,791.00 | 0.00 | 34.00 | 35.00 | 27.00 | 0.00 |
| Total | 34,442.00 | 47,792.50 | 43,522.00 | 1,209.00 | 373.00 | 413.00 | 333.00 | 9.00 |
| Fuente: Google Sheet de MCE Cakes con 'Fecha de entrega' como fechas | ||||||||
Compradores frecuentes
- Clientes frecuentes: 31% (60% de las tortas)
- Los clientes recurrentes, piden 3.3 tortas
| Nombre | Tortas | Pagó |
|---|---|---|
| Bergie | 10 | 1815 |
| Alexandra/Michelle Alers | 10 | 981 |
| Renée Smith | 10 | 965 |
| Daphne | 9 | 1410 |
| Erika Mack | 9 | 1160 |
Tasa de nuevos compradores
Compradores más valiosos
| Nombre | Tortas | Pagó |
|---|---|---|
| Bergie | 10 | 1815 |
| Daphne | 9 | 1410 |
| Helena Bandeira/Vania | 7 | 1180 |
| Erika Mack | 9 | 1160 |
| Adyonela A. | 8 | 1065 |
| Janee Nembhard | 6 | 1040 |
| Alexandra/Michelle Alers | 10 | 981 |
Ventas atribuidas por canales
| Fuente | # | Ventas | Inversión | Inv [%] | ROAS |
|---|---|---|---|---|---|
| 671 | $76.5K | $4.24K | 54.6% | 18.04 | |
| 154 | $17.4K | $3.52K | 45.3% | 4.93 | |
| Text | 116 | $12.9K | 0.00 | ||
| 99 | $12.5K | 0.00 | |||
| Na | 60 | $5.82K | 0.00 | ||
| Direct | 30 | $2.28K | 0.00 |
Frecuencia de entregas por día
Tiempo orden-entrega promedio
| Rango de días | Promedio de tiempo | Tortas (#) | Tortas (%) |
|---|---|---|---|
| [0,4] | 2.6 days | 337 | 30% |
| (4,8] | 6.3 days | 251 | 22% |
| (8,15] | 12.0 days | 262 | 23% |
| (15,4.1e+02] | 33.0 days | 278 | 25% |
Conclusiones
¡MCE es todo un éxito!
¡Maru es la mejor vendedora del mundo!