Media Article Popularity vs Day of the week

This is data of mashable.com. This data shows how many times their news articles belonging to various categories such as Business Lifestyle,Technology, etc. were ‘shared’ on social media on various days of the week. The number of ‘shares’ was used as a proxy to determine the popularity of each news article.

• We can see that on Saturday and Sunday there is a spike in number of shares across categories which implies popularity is higher in the weekends
• Business Articles are more popular in the weekend whereas articles related to Social Media are the most popular during weekdays
• Entertainment and World related Articles have the least popularity irrespective of the day of the week
• From these insights, we can see the categories that are performing well and strategically invest and divest
• Also, this visual can be used to maximize the number of shares by publishing articles strategically on weekdays/weekends