| Topic | Description | Availability of Data | Statistical Method | Beneficiary |
|---|---|---|---|---|
| Social Media Analytics | Now that we are in a digital age, social media has been a major part of our lives. Social media is now always being intersected with data science . This data can be used to support marketing strategies, know the effectivity of campaigns, and to personalize advertisements and content. If I were to propose a particular study, I would want to dwell on the analysis of K-pop fans using Twitter Analytics. I have not yet thought of the specifics that I want to dwell on, but I wanted to relate my study to K-pop since I personally use Twitter as a medium to interact with other K-pop fans like me. | The availability of data for this is vast. The data comes from what social media users publicly share. Some examples of these data are the user’s location, shared links, and searches. | The statistical method I can use is getting the regression analysis of the existing popularity of a specific K-pop group and their Twitter analytics based on the amount of follower and interactions they get on the social media site. | The beneficiaries of the study would be those who support specific K-pop groups and want to keep track and be up to date to their idol’s social media analytics. Those who manage or handle social media sites can also benefit from this study to see which actions on Twitter help boost or increase their audience and popularity. |
Citation:
https://www.simplilearn.com/intersection-of-data-science-and-social-media-article#>:~:text=Social%20media%20analytics%20and%20big,content%20based%20on%20customer%20sentiment.
https://www.investopedia.com/terms/s/social-data.asp
Data science should be taught and appreciated by everyone, for data is crucial in most if not everything people do. As mentioned in class, with the rise of the internet, the numbers of data produced have skyrocketed. Everyone needs to be well-versed in data science because having clean and understandable data for people to consume can lead everyone to make informed decisions. The ability to analyze data would make people less vulnerable to scams and less gullible to false information. This, in turn, would make the internet a safer and less vulnerable place for those that are familiar and well-versed in the field of data science.
As the pandemic gave me lots of time for manifesting new hobbies and harboring new interests, I have started to be inclined with stocks and cryptocurrency trading. With this, I have started to observe that in trading and interacting with both markets, there is an undeniably large amount of data to process. Data science is evident through this as large amounts of data are cleaned and summarized for beginner-friendly and professional consumption. With data science, the prediction of market trends, the flooring, and ceiling prices for various stocks or cryptocurrency coins are made possible and accurate. About another one of my hobbies, I have also been more active in different video games. I observed that there are also traces of data science in this field of entertainment. There are a lot of data that are cleaned and analyzed by numerous analyst to provide a tier list which determines the “Most Effective Tactics Available” or META that gives an edge to the players. Overall, some various guides and researches solely rely on the data provided by large player bases to determine the standards set in particular games.
In proposing any topic for any research, I often believe that it is crucial to have a personal interest in the research to be pursued. With this, I would like to propose the topic of data science’s importance in different video games, particularly those for competitive play such as League of Legends and Valorant. Both games have a large player base and constantly receive updates that tend to change the standards in their gameplay. The data is being manifested in both games through the players of each game. The data also varies for each patch or update received by the games because it comes with “nerfs” (debuffs), buffs, adjustments, and other changes to different elements within the game. I believe that the large player bases of the mentioned games would greatly benefit from this study. Clean data that could be easily interpreted would help them understand the various METAs more, thus, giving them a greater chance to improve their gameplay and individual performance with statistics. I believe that interpreting and analyzing these data would require descriptive and inferential statistics, depending on the specific data to be discussed as the topic is broad. Whether their goal is to climb through the rankings, or individually be better at the game, or even to simply enjoy the game, the study would benefit them.
Ho, L. (n.d.). Explainer: What Is A Meta? Arc UNSW Student Life. https://www.arc.unsw.edu.au/blitz/read/explainer-what-is-a-metaquestion.
Chappelow, J. (2021, May 19). Statistics Definition. Investopedia. https://www.investopedia.com/terms/s/statistics.asp.
Another reason to analyze data, specifically messy data, is for analysts and specialists to interpret and deliver data in a simpler manner for the common man. Messy data is often dismissed by people when presented to them because they may lack the necessary skills to extract the valuable information behind it. This is where data scientists come in and interpret the data and present them in a more understandable medium that will allow people to fully acknowledge the data and their value.
The applications of data science in banking have helped banks to keep up with other banking companies. One such example is customer segregation, where banks identify and group customers based on their usage of banking services and/or profitability, which allows banks to provide appropriate services to specific groups and strengthen their relationship with the customers. Data science also contributes to banks’ fraud detection systems, where they monitor a customer’s transactional patterns to detect malicious or fraudulent activity.
Recently, the Comelec announced that there are 60 million registered voters for the 2022 National Elections as of June 17. A census regarding the voters’ profile (age, province, municipality) is summarized and readily available on the Comelec’s official website (https://comelec.gov.ph). Statistical methods such as the measures of central tendency can define the major age range of registered voters. Combined with the voters’ united political sentiment, this analysis can certainly be used by politicians, party lists, and organizations in favor of their campaign and platforms.
Institutions may use data science to quickly evaluate massive amounts of data from numerous sources and gain important insights to make better data-driven decisions. Marketing, healthcare, finance, banking, policy work, and other industries all employ data science to some extent.For example, in the corporate world, enterprises can use data science to monitor, track, and record performance measures in order to improve decision-making across the board. Companies can use trend analysis to make crucial decisions about how to better engage customers, improve corporate performance, and increase profitability.
Data Science models can replicate a variety of operations using existing data. As a result, institutions can create a strategy for achieving the greatest possible results. By merging existing data with other data points and producing meaningful insights, Data Science assists firms in identifying and refining the best possible results.
There are numerous ways data science is applied in day-to-day life. One instance is the use of data science in insurance policy making. The insurance underwriters and data scientists analyze the data that is relevant to the insurer and insured like demographics, customer profile, previous data, and other information to calculate the risks of every insurance policy before it is sold as premiums with a definite price, options, and deals that is agreeable for insurance companies on the policy’s profitability and sustainability and for the customers convenience and feeling of security.
Markets such as the stock market, forex, and cryptocurrencies became popular topics of the finance world. In day trading, professinal tradersor retail traders base their trading decisions based on the news, events, but most importantly, the data from the previous timeframe. There are many tools, such as charts and statistical indicators based from the previous price of the stock, coin, or currency.
The availability of day trading for retail traders are now easily accessible because of the different platforms for trading. Personally, I would love to use data analysis in the stock market or cryptocurrency to earn some extra money to support my family’s expenses. The statistical method that I will use is I will gather data from the chart, searching for price action looking for where the price of stock is the lowest or highest and then conclude on a particular pattern that will maximize my chances of gaining money. Examples of data that are key to trading decisions are the price, volatility, volume, trends, market activity, and previous historical data.
ETH Chart 7/12/2021
As data is extremely important in our world today, we have to learn how to use these data properly. This would help people understand trends and improve productivity in any aspect of life. With this, data gives so much information to the user, making it important to clean and organize the data we encounter.
One application wherein data science is used is within the telecom industry. Telecommunication heavily focus on communication through different mediums like text messages, voice calls, emails, and many more. Through data science and analytics, companies and providers would be able to give users better experiences through the data collected. This would also provide sound decision-making by companies given that their data is used properly. Aside from these, as customers would call customer service to ask about their difficulties, real-time analytics would help them solve these problems as quickly as possible based on the data these companies have.
Sports analytics provide teams and fans with a better understanding on the game being played through research on the statistics of players and tendencies to make a move in any kind of situation. This would majorly apply in the sport of basketball which I really enjoy watching, playing, and reading on. As the NBA, the top basketball league, have efficiency ratings and data on the players they have, this would provide with a good amount of available data on their website and many other different websites. Through regression analysis and inferential analysis, we may be able to gather information on the teams and players and understand how different statistics affect each other and how these would help in their development. This would be of benefit to NBA fans in helping them understand how statistics help teams gain an advantage in the games they play.
https://medium.com/@ashaicy/opportunities-for-data-science-in-telecommunications-6e3c89eefa1d
https://onlinedsa.merrimack.edu/nba-analytics-changing-basketball/#:~:text=Like%20other%20professional%20sports%20NBA,on%20the%20professional%20basketball%20court.&text=Almost%20every%20team%20now%20has,players%2025%20times%20per%20second.