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Bellabeat products vs others

A case study by Praveen Haran

July 01, 2021

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Case study 2 : How can a Wellness Technology Company Play It Smart?

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Table of Content

  1. About the project
  2. Approch and steps

I. About the project

Bellabeat founded in 2013, is trying to find out how the market competition is with their products. In this project we are tying to find answers to below points:

  1. What are the trends in smart device usage?
  2. How could these trends apply to Bellabeat customers?
  3. How these trends help influence Bellabeat marketing strategy?

II. Deliverables and report to include:

  1. Summary of business task
  2. Description of all data sources used
  3. Documentation of any cleaning or data manipulation
  4. Summary of analysis
  5. Visualization and key findings
  6. High level content recommendations based on analysis

III. Steps and approach

To find answers to stakeholder’s questions, we can breakdown this project into 6 phases:

  1. Ask
  2. Prepare : In this stage I’ll get required data and prepare it for exploration
  3. Process : Process the data from dirty to clean using Spreadsheets/Excel, SQL or R
  4. Analyze : Analyze, aggregate, sort data to answer stakeholder’s questions
  5. Share : Opting best way to share my finding through Visualization - Tableau / R
  6. Act : Finally, explain and submit deliverables including high level recommendations

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1. Ask

In this phase we are trying to find key tasks. Keeping stakeholders in mind, asking right questions for data driven decision making.

  • What is the problem trying to solve for Bellabeat in this project? –Trying to find market trends in smart device usage by finding patterns and making predictions.

  • How the project’s insights drive Bellabeat business decisions?

  1. Identify the business task
  2. Consider key stakeholders
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