| Question | Answer | response | percent |
|---|---|---|---|
| How did you hear about this promotional offer? (Please check all that apply). | Our Website | 2176 | 0.383 |
| How did you hear about this promotional offer? (Please check all that apply). | Sales associate/Sales agent | 1377 | 0.242 |
| How did you hear about this promotional offer? (Please check all that apply). | Online ad | 440 | 0.077 |
| How did you hear about this promotional offer? (Please check all that apply). | Other | 412 | 0.073 |
| How did you hear about this promotional offer? (Please check all that apply). | 377 | 0.066 | |
| How did you hear about this promotional offer? (Please check all that apply). | In-store display | 366 | 0.064 |
| How did you hear about this promotional offer? (Please check all that apply). | Online search ad | 206 | 0.036 |
| How did you hear about this promotional offer? (Please check all that apply). | Recommendation from friends, family, or colleague | 199 | 0.035 |
| How did you hear about this promotional offer? (Please check all that apply). | Social media | 42 | 0.007 |
| How did you hear about this promotional offer? (Please check all that apply). | TV ad | 38 | 0.007 |
| How did you hear about this promotional offer? (Please check all that apply). | Radio ad | 19 | 0.003 |
| How did you hear about this promotional offer? (Please check all that apply). | Billboard ad | 16 | 0.003 |
| How did you hear about this promotional offer? (Please check all that apply). | Mailer/newspaper insert | 13 | 0.002 |
| Question | Answer | response | percent |
|---|---|---|---|
| How did your tire shopping experience impact your overall opinion of Discount Tire/America’s Tire/Discount Tire Direct? | It made me think more positively of your company | 3985 | 0.769 |
| How did your tire shopping experience impact your overall opinion of Discount Tire/America’s Tire/Discount Tire Direct? | It did not affect my opinion | 1135 | 0.219 |
| How did your tire shopping experience impact your overall opinion of Discount Tire/America’s Tire/Discount Tire Direct? | It made me think more negatively of your company | 60 | 0.012 |
| Question | Answer | response | percent |
|---|---|---|---|
| How important was the promotional offer in your decision to purchase new tires/wheels from us? | Very important | 2424 | 0.474 |
| How important was the promotional offer in your decision to purchase new tires/wheels from us? | Somewhat important | 1788 | 0.350 |
| How important was the promotional offer in your decision to purchase new tires/wheels from us? | Neutral | 629 | 0.123 |
| How important was the promotional offer in your decision to purchase new tires/wheels from us? | Not important at all | 187 | 0.037 |
| How important was the promotional offer in your decision to purchase new tires/wheels from us? | Somewhat unimportant | 84 | 0.016 |
| Question | Answer | response | percent |
|---|---|---|---|
| Was this your first visit to our store or website? | No | 4292 | 0.838 |
| Was this your first visit to our store or website? | Yes | 828 | 0.162 |
| Question | Answer | response | percent |
|---|---|---|---|
| Were you expecting a promotional offer when you came into our store or began shopping on our website? | Yes, I expected to find a promotional offer | 2778 | 0.537 |
| Were you expecting a promotional offer when you came into our store or began shopping on our website? | I am aware that promotional offers are sometimes offered but I did not expect to find one | 1272 | 0.246 |
| Were you expecting a promotional offer when you came into our store or began shopping on our website? | No, I was unaware of any promotional offers | 1122 | 0.217 |
| Question | Answer | response | percent |
|---|---|---|---|
| Which of the following actions did the promotional offer cause you to take? (Please check all that apply). | None of the above. I purchased the tires/wheels that I was already planning to buy | 2411 | 0.442 |
| Which of the following actions did the promotional offer cause you to take? (Please check all that apply). | Upgrade your purchase to better tires/wheels | 1220 | 0.224 |
| Which of the following actions did the promotional offer cause you to take? (Please check all that apply). | Buy a set of tires/wheels sooner than I was planning to buy them | 1122 | 0.206 |
| Which of the following actions did the promotional offer cause you to take? (Please check all that apply). | Buy a set of four tires/wheels rather instead of the one or two I was planning to buy | 700 | 0.128 |
| Question | Answer | response | percent | overallDiff |
|---|---|---|---|---|
| How did you hear about this promotional offer? (Please check all that apply). | Our Website | 514 | 0.326 | -0.057 |
| How did you hear about this promotional offer? (Please check all that apply). | Sales associate/Sales agent | 459 | 0.291 | 0.049 |
| How did you hear about this promotional offer? (Please check all that apply). | In-store display | 134 | 0.085 | 0.008 |
| How did you hear about this promotional offer? (Please check all that apply). | Online ad | 110 | 0.070 | -0.003 |
| How did you hear about this promotional offer? (Please check all that apply). | Other | 110 | 0.070 | 0.004 |
| How did you hear about this promotional offer? (Please check all that apply). | 105 | 0.067 | 0.003 | |
| How did you hear about this promotional offer? (Please check all that apply). | Recommendation from friends, family, or colleague | 61 | 0.039 | 0.003 |
| How did you hear about this promotional offer? (Please check all that apply). | Online search ad | 49 | 0.031 | -0.004 |
| How did you hear about this promotional offer? (Please check all that apply). | TV ad | 11 | 0.007 | 0.000 |
| How did you hear about this promotional offer? (Please check all that apply). | Social media | 10 | 0.006 | -0.001 |
| How did you hear about this promotional offer? (Please check all that apply). | Radio ad | 6 | 0.004 | 0.001 |
| How did you hear about this promotional offer? (Please check all that apply). | Billboard ad | 4 | 0.003 | 0.000 |
| How did you hear about this promotional offer? (Please check all that apply). | Mailer/newspaper insert | 4 | 0.003 | 0.001 |
| Question | Answer | response | percent | overallDiff |
|---|---|---|---|---|
| How did your tire shopping experience impact your overall opinion of Discount Tire/America’s Tire/Discount Tire Direct? | It made me think more positively of your company | 1121 | 0.788 | 0.019 |
| How did your tire shopping experience impact your overall opinion of Discount Tire/America’s Tire/Discount Tire Direct? | It did not affect my opinion | 284 | 0.200 | -0.019 |
| How did your tire shopping experience impact your overall opinion of Discount Tire/America’s Tire/Discount Tire Direct? | It made me think more negatively of your company | 18 | 0.013 | 0.001 |
| Question | Answer | response | percent | overallDiff |
|---|---|---|---|---|
| How important was the promotional offer in your decision to purchase new tires/wheels from us? | Very important | 715 | 0.513 | 0.039 |
| How important was the promotional offer in your decision to purchase new tires/wheels from us? | Somewhat important | 459 | 0.330 | -0.020 |
| How important was the promotional offer in your decision to purchase new tires/wheels from us? | Neutral | 158 | 0.113 | -0.010 |
| How important was the promotional offer in your decision to purchase new tires/wheels from us? | Not important at all | 42 | 0.030 | -0.007 |
| How important was the promotional offer in your decision to purchase new tires/wheels from us? | Somewhat unimportant | 19 | 0.014 | -0.002 |
| Question | Answer | response | percent | overalDiff |
|---|---|---|---|---|
| Was this your first visit to our store or website? | No | 1098 | 0.787 | -0.051 |
| Was this your first visit to our store or website? | Yes | 297 | 0.213 | 0.051 |
| Question | Answer | response | percent | overallDiff |
|---|---|---|---|---|
| Were you expecting a promotional offer when you came into our store or began shopping on our website? | Yes, I expected to find a promotional offer | 727 | 0.511 | -0.026 |
| Were you expecting a promotional offer when you came into our store or began shopping on our website? | No, I was unaware of any promotional offers | 367 | 0.258 | 0.012 |
| Were you expecting a promotional offer when you came into our store or began shopping on our website? | I am aware that promotional offers are sometimes offered but I did not expect to find one | 329 | 0.231 | 0.014 |
| Question | Answer | response | percent | overallDiff |
|---|---|---|---|---|
| Which of the following actions did the promotional offer cause you to take? (Please check all that apply). | None of the above. I purchased the tires/wheels that I was already planning to buy | 571 | 0.375 | -0.067 |
| Which of the following actions did the promotional offer cause you to take? (Please check all that apply). | Upgrade your purchase to better tires/wheels | 395 | 0.260 | 0.036 |
| Which of the following actions did the promotional offer cause you to take? (Please check all that apply). | Buy a set of tires/wheels sooner than I was planning to buy them | 330 | 0.217 | 0.011 |
| Which of the following actions did the promotional offer cause you to take? (Please check all that apply). | Buy a set of four tires/wheels rather instead of the one or two I was planning to buy | 225 | 0.148 | 0.020 |
| Question | Answer | response | percent | overallDiff |
|---|---|---|---|---|
| How did you hear about this promotional offer? (Please check all that apply). | Our Website | 1662 | 0.405 | 0.022 |
| How did you hear about this promotional offer? (Please check all that apply). | Sales associate/Sales agent | 918 | 0.224 | -0.018 |
| How did you hear about this promotional offer? (Please check all that apply). | Online ad | 330 | 0.080 | 0.003 |
| How did you hear about this promotional offer? (Please check all that apply). | Other | 302 | 0.074 | 0.001 |
| How did you hear about this promotional offer? (Please check all that apply). | 272 | 0.066 | 0.000 | |
| How did you hear about this promotional offer? (Please check all that apply). | In-store display | 232 | 0.057 | -0.007 |
| How did you hear about this promotional offer? (Please check all that apply). | Online search ad | 157 | 0.038 | 0.002 |
| How did you hear about this promotional offer? (Please check all that apply). | Recommendation from friends, family, or colleague | 138 | 0.034 | -0.001 |
| How did you hear about this promotional offer? (Please check all that apply). | Social media | 32 | 0.008 | 0.001 |
| How did you hear about this promotional offer? (Please check all that apply). | TV ad | 27 | 0.007 | 0.000 |
| How did you hear about this promotional offer? (Please check all that apply). | Radio ad | 13 | 0.003 | 0.000 |
| How did you hear about this promotional offer? (Please check all that apply). | Billboard ad | 12 | 0.003 | 0.000 |
| How did you hear about this promotional offer? (Please check all that apply). | Mailer/newspaper insert | 9 | 0.002 | 0.000 |
| Question | Answer | response | percent | overallDiff |
|---|---|---|---|---|
| How did your tire shopping experience impact your overall opinion of Discount Tire/America’s Tire/Discount Tire Direct? | It made me think more positively of your company | 2864 | 0.762 | -0.007 |
| How did your tire shopping experience impact your overall opinion of Discount Tire/America’s Tire/Discount Tire Direct? | It did not affect my opinion | 851 | 0.227 | 0.008 |
| How did your tire shopping experience impact your overall opinion of Discount Tire/America’s Tire/Discount Tire Direct? | It made me think more negatively of your company | 42 | 0.011 | -0.001 |
| Question | Answer | response | percent | overallDiff |
|---|---|---|---|---|
| How important was the promotional offer in your decision to purchase new tires/wheels from us? | Very important | 1709 | 0.460 | -0.014 |
| How important was the promotional offer in your decision to purchase new tires/wheels from us? | Somewhat important | 1329 | 0.357 | 0.007 |
| How important was the promotional offer in your decision to purchase new tires/wheels from us? | Neutral | 471 | 0.127 | 0.004 |
| How important was the promotional offer in your decision to purchase new tires/wheels from us? | Not important at all | 145 | 0.039 | 0.002 |
| How important was the promotional offer in your decision to purchase new tires/wheels from us? | Somewhat unimportant | 65 | 0.017 | 0.001 |
| Question | Answer | response | percent | overallDiff |
|---|---|---|---|---|
| Was this your first visit to our store or website? | No | 3194 | 0.857 | 0.019 |
| Was this your first visit to our store or website? | Yes | 531 | 0.143 | -0.019 |
| Question | Answer | response | percent | overallDiff |
|---|---|---|---|---|
| Were you expecting a promotional offer when you came into our store or began shopping on our website? | Yes, I expected to find a promotional offer | 2051 | 0.547 | 0.010 |
| Were you expecting a promotional offer when you came into our store or began shopping on our website? | I am aware that promotional offers are sometimes offered but I did not expect to find one | 943 | 0.252 | 0.006 |
| Were you expecting a promotional offer when you came into our store or began shopping on our website? | No, I was unaware of any promotional offers | 755 | 0.201 | -0.016 |
| Question | Answer | response | percent | overallDiff |
|---|---|---|---|---|
| Which of the following actions did the promotional offer cause you to take? (Please check all that apply). | None of the above. I purchased the tires/wheels that I was already planning to buy | 1840 | 0.468 | 0.026 |
| Which of the following actions did the promotional offer cause you to take? (Please check all that apply). | Upgrade your purchase to better tires/wheels | 825 | 0.210 | -0.014 |
| Which of the following actions did the promotional offer cause you to take? (Please check all that apply). | Buy a set of tires/wheels sooner than I was planning to buy them | 792 | 0.201 | -0.005 |
| Which of the following actions did the promotional offer cause you to take? (Please check all that apply). | Buy a set of four tires/wheels rather instead of the one or two I was planning to buy | 475 | 0.121 | -0.007 |
| Question | Answer | response | percent | overallDiff |
|---|---|---|---|---|
| How did your tire shopping experience impact your overall opinion of Discount Tire/America’s Tire/Discount Tire Direct? | It made me think more positively of your company | 1670 | 0.769 | 0.000 |
| How did your tire shopping experience impact your overall opinion of Discount Tire/America’s Tire/Discount Tire Direct? | It did not affect my opinion | 474 | 0.218 | -0.001 |
| How did your tire shopping experience impact your overall opinion of Discount Tire/America’s Tire/Discount Tire Direct? | It made me think more negatively of your company | 27 | 0.012 | 0.000 |
| Question | Answer | response | percent | overallDiff |
|---|---|---|---|---|
| How important was the promotional offer in your decision to purchase new tires/wheels from us? | Very important | 1059 | 0.494 | 0.020 |
| How important was the promotional offer in your decision to purchase new tires/wheels from us? | Somewhat important | 806 | 0.376 | 0.026 |
| How important was the promotional offer in your decision to purchase new tires/wheels from us? | Neutral | 210 | 0.098 | -0.025 |
| How important was the promotional offer in your decision to purchase new tires/wheels from us? | Not important at all | 43 | 0.020 | -0.017 |
| How important was the promotional offer in your decision to purchase new tires/wheels from us? | Somewhat unimportant | 24 | 0.011 | -0.005 |
| Question | Answer | response | percent | overallDiff |
|---|---|---|---|---|
| Was this your first visit to our store or website? | No | 1853 | 0.865 | 0.027 |
| Was this your first visit to our store or website? | Yes | 290 | 0.135 | -0.027 |
| Question | Answer | response | percent | overallDiff |
|---|---|---|---|---|
| Were you expecting a promotional offer when you came into our store or began shopping on our website? | Yes, I expected to find a promotional offer | 1294 | 0.597 | 0.060 |
| Were you expecting a promotional offer when you came into our store or began shopping on our website? | I am aware that promotional offers are sometimes offered but I did not expect to find one | 561 | 0.259 | 0.013 |
| Were you expecting a promotional offer when you came into our store or began shopping on our website? | No, I was unaware of any promotional offers | 312 | 0.144 | -0.073 |
| Question | Answer | response | percent | overallDiff |
|---|---|---|---|---|
| Which of the following actions did the promotional offer cause you to take? (Please check all that apply). | None of the above. I purchased the tires/wheels that I was already planning to buy | 1007 | 0.440 | -0.002 |
| Which of the following actions did the promotional offer cause you to take? (Please check all that apply). | Upgrade your purchase to better tires/wheels | 514 | 0.224 | 0.000 |
| Which of the following actions did the promotional offer cause you to take? (Please check all that apply). | Buy a set of tires/wheels sooner than I was planning to buy them | 507 | 0.221 | 0.015 |
| Which of the following actions did the promotional offer cause you to take? (Please check all that apply). | Buy a set of four tires/wheels rather instead of the one or two I was planning to buy | 263 | 0.115 | -0.013 |