Principles of Data Visualization and Introduction to ggplot2

I have provided you with data about the 5,000 fastest growing companies in the US, as compiled by Inc. magazine. lets read this in:

inc <- read.csv("https://raw.githubusercontent.com/charleyferrari/CUNY_DATA_608/master/module1/Data/inc5000_data.csv", header= TRUE)

And lets preview this data:

head(inc)
##   Rank                         Name Growth_Rate   Revenue
## 1    1                         Fuhu      421.48 1.179e+08
## 2    2        FederalConference.com      248.31 4.960e+07
## 3    3                The HCI Group      245.45 2.550e+07
## 4    4                      Bridger      233.08 1.900e+09
## 5    5                       DataXu      213.37 8.700e+07
## 6    6 MileStone Community Builders      179.38 4.570e+07
##                       Industry Employees         City State
## 1 Consumer Products & Services       104   El Segundo    CA
## 2          Government Services        51     Dumfries    VA
## 3                       Health       132 Jacksonville    FL
## 4                       Energy        50      Addison    TX
## 5      Advertising & Marketing       220       Boston    MA
## 6                  Real Estate        63       Austin    TX
summary(inc)
##       Rank                          Name       Growth_Rate     
##  Min.   :   1   (Add)ventures         :   1   Min.   :  0.340  
##  1st Qu.:1252   @Properties           :   1   1st Qu.:  0.770  
##  Median :2502   1-Stop Translation USA:   1   Median :  1.420  
##  Mean   :2502   110 Consulting        :   1   Mean   :  4.612  
##  3rd Qu.:3751   11thStreetCoffee.com  :   1   3rd Qu.:  3.290  
##  Max.   :5000   123 Exteriors         :   1   Max.   :421.480  
##                 (Other)               :4995                    
##     Revenue                                  Industry      Employees      
##  Min.   :2.000e+06   IT Services                 : 733   Min.   :    1.0  
##  1st Qu.:5.100e+06   Business Products & Services: 482   1st Qu.:   25.0  
##  Median :1.090e+07   Advertising & Marketing     : 471   Median :   53.0  
##  Mean   :4.822e+07   Health                      : 355   Mean   :  232.7  
##  3rd Qu.:2.860e+07   Software                    : 342   3rd Qu.:  132.0  
##  Max.   :1.010e+10   Financial Services          : 260   Max.   :66803.0  
##                      (Other)                     :2358   NA's   :12       
##             City          State     
##  New York     : 160   CA     : 701  
##  Chicago      :  90   TX     : 387  
##  Austin       :  88   NY     : 311  
##  Houston      :  76   VA     : 283  
##  San Francisco:  75   FL     : 282  
##  Atlanta      :  74   IL     : 273  
##  (Other)      :4438   (Other):2764

Think a bit on what these summaries mean. Use the space below to add some more relevant non-visual exploratory information you think helps you understand this data:

Load Libraries

library(psych)
library(dplyr)
library(ggplot2)
library(dplyr)
describe(inc)
##             vars    n        mean           sd    median     trimmed
## Rank           1 5001     2501.64      1443.51 2.502e+03     2501.73
## Name*          2 5001     2501.00      1443.81 2.501e+03     2501.00
## Growth_Rate    3 5001        4.61        14.12 1.420e+00        2.14
## Revenue        4 5001 48222535.49 240542281.14 1.090e+07 17334966.26
## Industry*      5 5001       12.10         7.33 1.300e+01       12.05
## Employees      6 4989      232.72      1353.13 5.300e+01       81.78
## City*          7 5001      732.00       441.12 7.610e+02      731.74
## State*         8 5001       24.80        15.64 2.300e+01       24.44
##                     mad     min        max      range  skew kurtosis         se
## Rank            1853.25 1.0e+00 5.0000e+03 4.9990e+03  0.00    -1.20      20.41
## Name*           1853.25 1.0e+00 5.0010e+03 5.0000e+03  0.00    -1.20      20.42
## Growth_Rate        1.22 3.4e-01 4.2148e+02 4.2114e+02 12.55   242.34       0.20
## Revenue     10674720.00 2.0e+06 1.0100e+10 1.0098e+10 22.17   722.66 3401441.44
## Industry*          8.90 1.0e+00 2.5000e+01 2.4000e+01 -0.10    -1.18       0.10
## Employees         53.37 1.0e+00 6.6803e+04 6.6802e+04 29.81  1268.67      19.16
## City*            604.90 1.0e+00 1.5190e+03 1.5180e+03 -0.04    -1.26       6.24
## State*            19.27 1.0e+00 5.2000e+01 5.1000e+01  0.12    -1.46       0.22

Based on the summary and describe results, it appears that Growth Rate, Revenue, and Employees are highly skewed. Thus, this dataset includes a variety of different companies from startups to large corporations.

#Get value counts of each column
inc %>% summarise_all(n_distinct)
##   Rank Name Growth_Rate Revenue Industry Employees City State
## 1 4999 5001        1147    1069       25       692 1519    52

Looking at the number of distinct values in each column, we see that there are 4999 Rank values but 5001 Names. This tells us that there are 2 cases where there are 2 Companies with the same rank. In addition, there are 52 unique State values, which means there are other areas included in the data besides the 50 U.S. states.

#Get value counts of Rank
count(inc, Rank, sort = TRUE)
## # A tibble: 4,999 x 2
##     Rank     n
##    <int> <int>
##  1  3424     2
##  2  5000     2
##  3     1     1
##  4     2     1
##  5     3     1
##  6     4     1
##  7     5     1
##  8     6     1
##  9     7     1
## 10     8     1
## # … with 4,989 more rows
#subset data based on Rank value
inc[inc$Rank == '3424',]
##      Rank                    Name Growth_Rate  Revenue        Industry
## 3423 3424     Stemp Systems Group       19.37  6800000     IT Services
## 3424 3424 Total Beverage Solution        0.90 41500000 Food & Beverage
##      Employees             City State
## 3423        39 Long Island City    NY
## 3424        35     Mt. Pleasant    SC
inc[inc$Rank == '5000',]
##      Rank Name Growth_Rate Revenue               Industry Employees      City
## 5000 5000  INE        0.34 6800000            IT Services        35  Bellevue
## 5001 5000 ALL4        0.34 4700000 Environmental Services        34 Kimberton
##      State
## 5000    WA
## 5001    PA
#Get unique State values
levels(inc$State)
##  [1] "AK" "AL" "AR" "AZ" "CA" "CO" "CT" "DC" "DE" "FL" "GA" "HI" "IA" "ID" "IL"
## [16] "IN" "KS" "KY" "LA" "MA" "MD" "ME" "MI" "MN" "MO" "MS" "MT" "NC" "ND" "NE"
## [31] "NH" "NJ" "NM" "NV" "NY" "OH" "OK" "OR" "PA" "PR" "RI" "SC" "SD" "TN" "TX"
## [46] "UT" "VA" "VT" "WA" "WI" "WV" "WY"

Upon investigation, 2 companies were ranked 3424 and 2 companies were ranked 5000. The additional 2 “states” are DC (District of Columbia) and PR (Puerto Rico).

Question 1

Create a graph that shows the distribution of companies in the dataset by State (ie how many are in each state). There are a lot of States, so consider which axis you should use. This visualization is ultimately going to be consumed on a ‘portrait’ oriented screen (ie taller than wide), which should further guide your layout choices.

#Get number of Names in each State
company_by_state <- inc %>% 
  group_by(State) %>%
  summarize(N_Companies=n_distinct(Name))

#Create barplot
ggplot(company_by_state, aes(x = reorder(State, N_Companies), y = N_Companies), fill=as.factor(N_Companies))+
  geom_bar(stat = "identity") +
  coord_flip() +
  labs(title = "Companies by State", x = "State", y = "Number of Companies")

The 3 states with the largest number of companies are California, Texas, and New York.

Question 2

Lets dig in on the state with the 3rd most companies in the data set. Imagine you work for the state and are interested in how many people are employed by companies in different industries. Create a plot that shows the average and/or median employment by industry for companies in this state (only use cases with full data, use R’s complete.cases() function.) In addition to this, your graph should show how variable the ranges are, and you should deal with outliers.

#get complete cases
inc_complete <- inc[complete.cases(inc), ]

#filter for state with 3rd most companies (NY)
ny <- filter(inc_complete, State == "NY")

# Identify outliers        
outliers <- boxplot(ny$Employees, plot = FALSE)$out

# Remove outliers
ny_no_ex <- ny[!(ny$Employees %in% outliers), ]

#Create boxplots
ggplot(ny_no_ex, aes(x=Industry, y=Employees)) +      
  geom_boxplot() +
  labs(title = "Employees by Industry in New York", x = "Number of Employees", y = "Industry") +
  coord_flip()

Solely looking at median, the Energy industry has the highest number of employees. Financial Services has the largest IQR while Government Services, Environmental Services, and Computer Hardware have the smallest IQR. Many of the box plots are positively skewed indicating that the data is right skewed.

Question 3

Now imagine you work for an investor and want to see which industries generate the most revenue per employee. Create a chart that makes this information clear. Once again, the distribution per industry should be shown.

#Get revenue per employee by industry using complete NY data created from Question 2
revenue <- ny %>%
  group_by(Industry) %>%
  summarize(total_rev = sum(Revenue), total_emp = sum(Employees), rev_per_emp = total_rev/total_emp)

#Create barplot
ggplot(data = revenue, aes(x = reorder(Industry, rev_per_emp), y = rev_per_emp)) +
  geom_bar(stat = "identity") +
  labs(title = "Revenue per Employee by Industry In New York", x = "Industy", y = "Revenue per Employee") +
  coord_flip()

The Energy industry generates the largest revenue per employee of $650,000 while the Security industry generates the smallest of about $57,000.