Trend of Visitors in Stores of Various Price Points in King County During the Month of July in 2020

Rue21, Nordstrom Rack, Eddie Bauer, Nordstrom, and Louis Vuitton were chosen as representative samples of various store pricepoint demographics in ascending order of their price point. The following graphs show the number of daily visitors to each store, tracked by SafeGraph data-location services, during the month of July.

After reviewing all five graphs, there seems to be a fairly consistent flow of visitors across each day throughout the month of July, with the exception of a couple small outliers. I decided to take this information, and try to compare each stores average visitors per day.

After analyzing the previous two graphs, I found that there seems to be a “bell-curve” relationship across shopping price points. As the price rises from the lower price point to the middle price point, the number of visitors by day goes up on average. However, once we move onto the middle to higher price points, the visitors by day begins to drop in an almost identical fashion to what is occurring on the left side of the graph. This tells us that a medium price point store is going to on average bring in the most visitors per day in King County.