Data Source
Landing page visits (or called web users) coming from Google Analytics for https://aland.com.au/edpark/
Radio campaign data coming from post time report
Campaign period: from 2020-09-17 to 2020-10-25, but campaign still ongoing
Model Accuracy
25.19% variation of landing page traffic can be explained and attributed by radio campaigns. Based on historical data, radio already made positive impact to uplift landing page traffic.
Adstock & Carry-on Effect
Radio adstock is the gradual and progressive decay effect on web traffic. The model suggests 20.00% decay rate, which means the impact of an aired radio program on landing page traffic decreasing by 20.00% over time. Carry-on measures the duration of a radio program imapcting on web traffic since the program is broadcasted at its first time. The model suggests 1-day(s) lasting impact on audience after the program’s first time broadcasting.
| Date | Station | Air Time | Contributed Users | Weekday | Week Start | Order | Spots/Week | Length | Program (Aired) | Display Times | Advertiser | Ad-ID |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2020-09-17 | 2GB | 6:49:01 PM | 0.54 | Thursday | 2020-09-14 | 2GB-66465 | 3 | :30 | Wide World Sports | 6:00 PM-7:00 PM | ALAND {A} | ALA170920A |
| 2020-09-18 | 2GB | 10:04:29 PM | 0.57 | Friday | 2020-09-14 | 2GB-66465 | 3 | :30 | NRL. | 6:00 PM-7:00 PM | ALAND {A} | ALA170920A |
| 2020-09-18 | 2GB | 6:43:56 PM | 0.57 | Friday | 2020-09-14 | 2GB-66465 | 1 | :29 | Sport Zone | 6:00 PM-7:00 PM | ALAND {A} | ALA170920L1 |
| 2020-09-18 | 2GB | 10:35:00 PM | 0.57 | Friday | 2020-09-14 | 2GB-66465 | 2 | :29 | Sport Zone | 7:00 PM-10:00 PM | ALAND {A} | ALA170920L1 |
| 2020-09-18 | 2GB | 6:52:00 PM | 0.57 | Friday | 2020-09-14 | 2GB-66465 | 2 | :29 | Sport Zone | 7:00 PM-10:00 PM | ALAND {A} | ALA170920L1 |
| 2020-09-18 | 2GB | 6:57:31 PM | 0.57 | Friday | 2020-09-14 | 2GB-66465 | 3 | :30 | Sport Zone | 6:00 PM-7:00 PM | ALAND {A} | ALA170920A |
| 2020-09-19 | 2GB | 3:57:37 PM | 0.55 | Saturday | 2020-09-14 | 2GB-66465 | 1 | :30 | NRL. | 1:00 PM-10:00 PM | ALAND {A} | ALA170920AR |
| 2020-09-20 | 2GB | 4:50:16 PM | 0.53 | Sunday | 2020-09-14 | 2GB-66465 | 2 | :30 | NRL. | 1:00 PM-6:00 PM | ALAND {A} | ALA170920AR |
| 2020-09-20 | 2GB | 5:37:55 PM | 0.53 | Sunday | 2020-09-14 | 2GB-66465 | 2 | :30 | NRL. | 1:00 PM-6:00 PM | ALAND {A} | ALA170920AR |
| 2020-09-21 | 2GB | 6:59:19 PM | 0.53 | Monday | 2020-09-21 | 2GB-66465 | 4 | :30 | Wide World Sports | 6:00 PM-7:00 PM | ALAND {A} | ALA170920AR |
| 2020-09-21 | 2GB | 6:55:23 PM | 0.53 | Monday | 2020-09-21 | 2GB-66465 | 4 | :30 | Wide World Sports | 6:00 PM-7:00 PM | ALAND {A} | ALA170920AR |
| 2020-09-21 | 2GB | 6:51:56 PM | 0.53 | Monday | 2020-09-21 | 2GB-66465 | 4 | :30 | Wide World Sports | 6:00 PM-7:00 PM | ALAND {A} | ALA170920AR |
| 2020-09-21 | 2GB | 6:29:57 PM | 0.53 | Monday | 2020-09-21 | 2GB-66465 | 4 | :30 | Wide World Sports | 6:00 PM-7:00 PM | ALAND {A} | ALA170920AR |
| 2020-09-22 | 2GB | 6:30:39 PM | 0.53 | Tuesday | 2020-09-21 | 2GB-66501 | 3 | :30 | Wide World Sports | 6:00 PM-7:00 PM | ALAND {A} | ALA170920AR |
| 2020-09-22 | 2GB | 6:57:14 PM | 0.53 | Tuesday | 2020-09-21 | 2GB-66501 | 3 | :30 | Wide World Sports | 6:00 PM-7:00 PM | ALAND {A} | ALA170920AR |
| 2020-09-23 | 2GB | 6:56:04 PM | 0.53 | Wednesday | 2020-09-21 | 2GB-66501 | 1 | :30 | Wide World Sports | 6:00 PM-7:00 PM | ALAND {A} | ALA170920AR |
| 2020-09-23 | 2GB | 6:49:00 PM | 0.53 | Wednesday | 2020-09-21 | 2GB-66501 | 2 | :29 | Wide World Sports | 6:00 PM-7:00 PM | ALAND {A} | ALA170920L1 |
| 2020-09-24 | 2GB | 6:56:13 PM | 0.51 | Thursday | 2020-09-21 | 2GB-66501 | 1 | :30 | Wide World Sports | 6:00 PM-7:00 PM | ALAND {A} | ALA170920AR |
| 2020-09-24 | 2GB | 6:28:00 PM | 0.51 | Thursday | 2020-09-21 | 2GB-66501 | 2 | :29 | Wide World Sports | 6:00 PM-7:00 PM | ALAND {A} | ALA170920L1 |
| 2020-09-24 | 2GB | 6:47:00 PM | 0.51 | Thursday | 2020-09-21 | 2GB-66501 | 1 | :29 | Wide World Sports | 6:00 PM-7:00 PM | ALAND {A} | ALA170920L1 |
| 2020-09-25 | 2GB | 6:21:00 PM | 0.54 | Friday | 2020-09-21 | 2GB-66501 | 2 | :29 | Sport Zone | 6:00 PM-7:00 PM | ALAND {A} | ALA170920L1 |
| 2020-09-25 | 2GB | 6:54:00 PM | 0.54 | Friday | 2020-09-21 | 2GB-66501 | 2 | :29 | Sport Zone | 6:00 PM-7:00 PM | ALAND {A} | ALA170920L1 |
| 2020-09-25 | 2GB | 6:56:02 PM | 0.54 | Friday | 2020-09-21 | 2GB-66501 | 3 | :30 | Sport Zone | 6:00 PM-7:00 PM | ALAND {A} | ALA170920AR |
| 2020-09-26 | 2GB | 8:37:24 PM | 0.58 | Saturday | 2020-09-21 | 2GB-66501 | 3 | :30 | NRL. | 7:00 PM-10:00 PM | ALAND {A} | ALA170920AR |
| 2020-09-26 | 2GB | 6:37:00 PM | 0.58 | Saturday | 2020-09-21 | 2GB-66501 | 3 | :29 | NRL. | 1:00 PM-6:00 PM | ALAND {A} | ALA170920L1 |
| 2020-09-26 | 2GB | 9:46:49 PM | 0.58 | Saturday | 2020-09-21 | 2GB-66501 | 3 | :30 | NRL. | 7:00 PM-10:00 PM | ALAND {A} | ALA170920AR |
| 2020-09-26 | 2GB | 2:37:00 PM | 0.58 | Saturday | 2020-09-21 | 2GB-66501 | 3 | :29 | NRL. | 1:00 PM-6:00 PM | ALAND {A} | ALA170920L1 |
| 2020-09-26 | 2GB | 9:56:03 PM | 0.58 | Saturday | 2020-09-21 | 2GB-66501 | 3 | :30 | NRL. | 7:00 PM-10:00 PM | ALAND {A} | ALA170920AR |
| 2020-09-26 | 2GB | 8:48:00 PM | 0.58 | Saturday | 2020-09-21 | 2GB-66501 | 2 | :29 | NRL. | 6:00 PM-10:00 PM | ALAND {A} | ALA170920L1 |
| 2020-09-26 | 2GB | 1:33:00 PM | 0.58 | Saturday | 2020-09-21 | 2GB-66501 | 3 | :29 | NRL. | 1:00 PM-6:00 PM | ALAND {A} | ALA170920L1 |
| 2020-09-26 | 2GB | 9:58:51 PM | 0.58 | Saturday | 2020-09-21 | 2GB-66501 | 2 | :29 | NRL. | 6:00 PM-10:00 PM | ALAND {A} | ALA170920L1 |
| 2020-09-26 | 2GB | 1:57:50 PM | 0.58 | Saturday | 2020-09-21 | 2GB-66501 | 5 | :30 | NRL. | 1:00 PM-6:00 PM | ALAND {A} | ALA170920AR |
| 2020-09-26 | 2GB | 2:54:05 PM | 0.58 | Saturday | 2020-09-21 | 2GB-66501 | 5 | :30 | NRL. | 1:00 PM-6:00 PM | ALAND {A} | ALA170920AR |
| 2020-09-26 | 2GB | 4:55:00 PM | 0.58 | Saturday | 2020-09-21 | 2GB-66501 | 1 | :29 | NRL. | 1:00 PM-6:00 PM | ALAND {A} | ALA170920L1 |
| 2020-09-27 | 2GB | 1:06:29 PM | 0.54 | Sunday | 2020-09-21 | 2GB-66501 | 5 | :30 | NRL. | 1:00 PM-6:00 PM | ALAND {A} | ALA170920AR |
| 2020-09-27 | 2GB | 2:49:50 PM | 0.54 | Sunday | 2020-09-21 | 2GB-66501 | 5 | :30 | NRL. | 1:00 PM-6:00 PM | ALAND {A} | ALA170920AR |
| 2020-09-27 | 2GB | 5:52:59 PM | 0.54 | Sunday | 2020-09-21 | 2GB-66501 | 5 | :30 | NRL. | 1:00 PM-6:00 PM | ALAND {A} | ALA170920AR |
| 2020-09-28 | 2GB | 6:57:03 PM | 0.45 | Monday | 2020-09-28 | 2GB-66501 | 8 | :30 | Wide World Sports | 6:00 PM-7:00 PM | ALAND {A} | ALA170920AR |
| 2020-09-28 | 2GB | 6:42:53 PM | 0.45 | Monday | 2020-09-28 | 2GB-66501 | 8 | :30 | Wide World Sports | 6:00 PM-7:00 PM | ALAND {A} | ALA170920AR |
| 2020-09-29 | 2GB | 6:50:40 PM | 0.44 | Tuesday | 2020-09-28 | 2GB-66501 | 8 | :30 | Wide World Sports | 6:00 PM-7:00 PM | ALAND {A} | ALA170920AR |
| 2020-09-30 | 2GB | 6:56:59 PM | 0.52 | Wednesday | 2020-09-28 | 2GB-66501 | 8 | :30 | Wide World Sports | 6:00 PM-7:00 PM | ALAND {A} | ALA170920AR |
| 2020-09-30 | 2GB | 6:39:00 PM | 0.52 | Wednesday | 2020-09-28 | 2GB-66501 | 2 | :29 | Wide World Sports | 6:00 PM-7:00 PM | ALAND {A} | ALA170920L1 |
| 2020-10-01 | 2GB | 6:23:01 PM | 0.50 | Thursday | 2020-09-28 | 2GB-66501 | 8 | :30 | Wide World Sports | 6:00 PM-7:00 PM | ALAND {A} | ALA170920AR |
| 2020-10-01 | 2GB | 6:32:59 PM | 0.50 | Thursday | 2020-09-28 | 2GB-66501 | 8 | :30 | Wide World Sports | 6:00 PM-7:00 PM | ALAND {A} | ALA170920AR |
| 2020-10-01 | 2GB | 6:55:00 PM | 0.50 | Thursday | 2020-09-28 | 2GB-66501 | 2 | :29 | Wide World Sports | 6:00 PM-7:00 PM | ALAND {A} | ALA170920L1 |
| 2020-10-02 | 2GB | 6:58:00 PM | 0.50 | Friday | 2020-09-28 | 2GB-66501 | 2 | :29 | Sport Zone | 6:00 PM-7:00 PM | ALAND {A} | ALA170920L1 |
| 2020-10-02 | 2GB | 6:32:00 PM | 0.50 | Friday | 2020-09-28 | 2GB-66501 | 2 | :29 | Sport Zone | 6:00 PM-7:00 PM | ALAND {A} | ALA170920L1 |
| 2020-10-02 | 2GB | 6:06:30 PM | 0.50 | Friday | 2020-09-28 | 2GB-66501 | 8 | :30 | Sport Zone | 6:00 PM-7:00 PM | ALAND {A} | ALA170920AR |
| 2020-10-02 | 2GB | 6:59:24 PM | 0.50 | Friday | 2020-09-28 | 2GB-66501 | 8 | :30 | Sport Zone | 6:00 PM-7:00 PM | ALAND {A} | ALA170920AR |
| 2020-10-03 | 2GB | 6:42:45 PM | 0.58 | Saturday | 2020-09-28 | 2GB-66501 | 2 | :29 | NRL. | 6:00 PM-10:00 PM | ALAND {A} | ALA170920L1 |
| 2020-10-03 | 2GB | 3:46:00 PM | 0.58 | Saturday | 2020-09-28 | 2GB-66501 | 3 | :29 | NRL. | 1:00 PM-6:00 PM | ALAND {A} | ALA170920L1 |
| 2020-10-03 | 2GB | 2:38:00 PM | 0.58 | Saturday | 2020-09-28 | 2GB-66501 | 3 | :29 | NRL. | 1:00 PM-6:00 PM | ALAND {A} | ALA170920L1 |
| 2020-10-03 | 2GB | 5:33:10 PM | 0.58 | Saturday | 2020-09-28 | 2GB-66501 | 3 | :29 | NRL. | 1:00 PM-6:00 PM | ALAND {A} | ALA170920L1 |
| 2020-10-03 | 2GB | 9:59:20 PM | 0.58 | Saturday | 2020-09-28 | 2GB-66501 | 3 | :30 | NRL. | 7:00 PM-10:00 PM | ALAND {A} | ALA170920AR |
| 2020-10-03 | 2GB | 8:55:49 PM | 0.58 | Saturday | 2020-09-28 | 2GB-66501 | 3 | :30 | NRL. | 7:00 PM-10:00 PM | ALAND {A} | ALA170920AR |
| 2020-10-03 | 2GB | 7:42:16 PM | 0.58 | Saturday | 2020-09-28 | 2GB-66501 | 3 | :30 | NRL. | 7:00 PM-10:00 PM | ALAND {A} | ALA170920AR |
| 2020-10-03 | 2GB | 9:55:45 PM | 0.58 | Saturday | 2020-09-28 | 2GB-66501 | 2 | :29 | NRL. | 6:00 PM-10:00 PM | ALAND {A} | ALA170920L1 |
| 2020-10-03 | 2GB | 6:40:23 PM | 0.58 | Saturday | 2020-09-28 | 2GB-66501 | 1 | :30 | NRL. | 7:00 PM-9:59 PM | ALAND {A} | ALA170920AR |
| 2020-10-04 | 2GB | 3:04:29 PM | 0.55 | Sunday | 2020-09-28 | 2GB-66501 | 3 | :30 | NRL. | 1:00 PM-6:00 PM | ALAND {A} | ALA170920AR |
| 2020-10-04 | 2GB | 3:34:57 PM | 0.55 | Sunday | 2020-09-28 | 2GB-66501 | 3 | :30 | NRL. | 1:00 PM-6:00 PM | ALAND {A} | ALA170920AR |
| 2020-10-04 | 2GB | 3:50:12 PM | 0.55 | Sunday | 2020-09-28 | 2GB-66501 | 3 | :30 | NRL. | 1:00 PM-6:00 PM | ALAND {A} | ALA170920AR |
| 2020-10-05 | 2GB | 6:20:41 PM | 0.53 | Monday | 2020-10-05 | 2GB-66501 | 4 | :30 | Wide World Sports | 6:00 PM-7:00 PM | ALAND {A} | ALA170920AR |
| 2020-10-05 | 2GB | 6:57:23 PM | 0.53 | Monday | 2020-10-05 | 2GB-66501 | 4 | :30 | Wide World Sports | 6:00 PM-7:00 PM | ALAND {A} | ALA170920AR |
| 2020-10-06 | 2GB | 6:06:30 PM | 0.53 | Tuesday | 2020-10-05 | 2GB-66501 | 4 | :30 | Wide World Sports | 6:00 PM-7:00 PM | ALAND {A} | ALA170920AR |
| 2020-10-07 | 2GB | 6:59:19 PM | 0.53 | Wednesday | 2020-10-05 | 2GB-66501 | 4 | :30 | Wide World Sports | 6:00 PM-7:00 PM | ALAND {A} | ALA170920AR |
| 2020-10-09 | 2GB | 8:55:37 PM | 0.53 | Friday | 2020-10-05 | 2GB-66501 | 1 | :30 | NRL. | 7:00 PM-9:59 PM | ALAND {A} | ALA170920AR |
| 2020-10-10 | 2GB | 1:48:20 PM | 0.53 | Saturday | 2020-10-05 | 2GB-66501 | 4 | :30 | NRL. | 1:00 PM-6:00 PM | ALAND {A} | ALA170920AR |
| 2020-10-10 | 2GB | 2:28:52 PM | 0.53 | Saturday | 2020-10-05 | 2GB-66501 | 4 | :30 | NRL. | 1:00 PM-6:00 PM | ALAND {A} | ALA170920AR |
| 2020-10-11 | 2GB | 1:04:29 PM | 0.53 | Sunday | 2020-10-05 | 2GB-66501 | 4 | :30 | NRL. | 1:00 PM-6:00 PM | ALAND {A} | ALA170920AR |
| 2020-10-11 | 2GB | 3:32:33 PM | 0.53 | Sunday | 2020-10-05 | 2GB-66501 | 4 | :30 | NRL. | 1:00 PM-6:00 PM | ALAND {A} | ALA170920AR |
| 2020-10-12 | 2GB | 6:31:39 PM | 0.53 | Monday | 2020-10-12 | 2GB-66501 | 3 | :30 | Wide World Sports | 6:00 PM-7:00 PM | ALAND {A} | ALA170920AR |
| 2020-10-12 | 2GB | 6:52:08 PM | 0.53 | Monday | 2020-10-12 | 2GB-66501 | 3 | :30 | Wide World Sports | 6:00 PM-7:00 PM | ALAND {A} | ALA170920AR |
| 2020-10-15 | 2GB | 6:59:19 PM | 0.53 | Thursday | 2020-10-12 | 2GB-66501 | 3 | :30 | Wide World Sports | 6:00 PM-7:00 PM | ALAND {A} | ALA131020A |
| 2020-10-16 | 2GB | 4:36:51 AM | 0.53 | Friday | 2020-10-12 | 2GB-66501 | 1 | :30 | Middawn | BTA (0000-2400) | ALAND {A} | ALA131020A |
| 2020-10-17 | 2GB | 2:52:33 PM | 0.53 | Saturday | 2020-10-12 | 2GB-66501 | 5 | :30 | NRL. | 1:00 PM-6:00 PM | ALAND {A} | ALA131020A |
| 2020-10-17 | 2GB | 5:34:34 PM | 0.53 | Saturday | 2020-10-12 | 2GB-66501 | 5 | :30 | NRL. | 1:00 PM-6:00 PM | ALAND {A} | ALA131020A |
| 2020-10-18 | 2GB | 2:06:29 PM | 0.53 | Sunday | 2020-10-12 | 2GB-66501 | 5 | :30 | NRL. | 1:00 PM-6:00 PM | ALAND {A} | ALA131020A |
| 2020-10-18 | 2GB | 3:21:16 PM | 0.53 | Sunday | 2020-10-12 | 2GB-66501 | 5 | :30 | NRL. | 1:00 PM-6:00 PM | ALAND {A} | ALA131020A |
| 2020-10-18 | 2GB | 4:36:04 PM | 0.53 | Sunday | 2020-10-12 | 2GB-66501 | 5 | :30 | NRL. | 1:00 PM-6:00 PM | ALAND {A} | ALA131020A |
| 2020-10-19 | 2GB | 6:51:47 PM | 0.53 | Monday | 2020-10-19 | 2GB-66501 | 3 | :30 | Wide World Sports | 6:00 PM-7:00 PM | ALAND {A} | ALA131020A |
| 2020-10-20 | 2GB | 6:33:40 PM | 0.53 | Tuesday | 2020-10-19 | 2GB-66501 | 3 | :30 | Wide World Sports | 6:00 PM-7:00 PM | ALAND {A} | ALA131020A |
| 2020-10-21 | 2GB | 6:31:35 PM | 0.53 | Wednesday | 2020-10-19 | 2GB-66501 | 3 | :30 | Wide World Sports | 6:00 PM-7:00 PM | ALAND {A} | ALA131020A |
| 2020-10-22 | 2GB | 6:49:14 PM | 0.53 | Thursday | 2020-10-19 | 2GB-66501 | 1 | :30 | Wide World Sports | 6:00 PM-7:00 PM | ALAND {A} | ALA131020A |
| 2020-10-24 | 2GB | 1:35:51 PM | 0.53 | Saturday | 2020-10-19 | 2GB-66501 | 5 | :30 | NRL. | 1:00 PM-6:00 PM | ALAND {A} | ALA170920AR |
| 2020-10-24 | 2GB | 1:54:25 PM | 0.53 | Saturday | 2020-10-19 | 2GB-66501 | 5 | :30 | NRL. | 1:00 PM-6:00 PM | ALAND {A} | ALA170920AR |
| 2020-10-25 | 2GB | 1:48:41 PM | 0.45 | Sunday | 2020-10-19 | 2GB-66501 | 5 | :30 | NRL. | 1:00 PM-6:00 PM | ALAND {A} | ALA170920AR |
| 2020-10-25 | 2GB | 2:59:20 PM | 0.45 | Sunday | 2020-10-19 | 2GB-66501 | 5 | :30 | NRL. | 1:00 PM-6:00 PM | ALAND {A} | ALA170920AR |
| 2020-10-25 | 2GB | 5:46:00 PM | 0.45 | Sunday | 2020-10-19 | 2GB-66501 | 5 | :30 | NRL. | 1:00 PM-6:00 PM | ALAND {A} | ALA170920AR |