How do the Tweets Differ Between Dunkin Donuts and Starbucks?
It will be interesting to understand the response from the tweets from these two businesses. The tweets will be analyzed by day to determine when the businesses tweet the most. The favorability and retweet counts will also be analyzed.
Data That Will Be Collected
The timeline handles of @Starbucks and @dunkindonuts will be collected.
It is limited to the last 1000 tweets for each handle and the combination will be combined into a dataset.
Compare the number of tweets per day for both Dunkin & Starbucks
The graph and table below displays the total number of tweets between the two coffee shops.
| Day of the Week | Number of Tweets |
|---|---|
| Tue | 412 |
| Mon | 373 |
| Wed | 347 |
| Thu | 296 |
| Fri | 276 |
| Sun | 168 |
| Sat | 127 |
The results show Monday and Wednesday were high tweeting days for Dunkin Donuts. Tuesday was a high tweet day for Starbucks. Each business was limited at 1000 tweets in this analysis. It is interesting that the first three days of the week showed the most tweets overall. Tuesday showed the highest number of Tweets.
Compare the Favoritability and Retweets of the Coffee Shops
Dunkin Donuts had more favorability and retweets than Starbucks.
| Screen Name | Favorite | Retweet |
|---|---|---|
| Starbucks | 23684 | 5260 |
| dunkindonuts | 119553 | 7989 |
Dunkin Donuts had a better retweet count more days than Starbucks.
Wednesday saw the most favoritability for Dunkin Donuts and Tuesday had the most for Starbucks. Interestingly, these days had the most tweets from both handles as seen in the first graph.
The favoritability graph shows a similar story.
Dunkin Donuts had a higher favoritability count over Starbucks all the days of the week. Friday, Saturday and Sunday were almost exclusively more favorable for Dunkin Donuts. It would be interesting to model the revenue of businesses over the days of the week to understand if there is any correlation between tweets and revenue.