Analysis of personal surveys and definition of roles

Institut Entrepreneuriat et Management HES-SO Valais Wallis

2020-09-25

Students have different preferences

Some topics that can be grouped together, to describe students’ interests

Can we define 4 clusters associated to the 4 roles ?

Roles and detailed interests

Role Cluster Facebook Adwords Linkedin Wordpress Mailchimp DataScience WebIT WebMarketing Stratégie Content
Change & Content for social 1 -1.11 -1.22 -1.29 -1.02 -0.56 -0.65 0.07 -0.27 -0.49 0.87
Strategy & Prototypes 2 0.35 0.54 0.00 0.58 0.22 0.44 0.79 0.72 0.58 0.10
Data Science & CRM 3 0.84 -0.76 0.65 -1.02 0.00 0.61 -0.66 -1.26 -1.56 0.39
Digital process: B2C/B2B 4 -0.62 0.63 0.65 0.58 0.00 -1.07 -1.39 -0.27 0.58 -1.52
RH ProjMgmt Creativity InnovationFirm Realclient Job Experts GoogleAnalytics Hbspot GoogleGarage Hackathons
1.16 0.83 -0.91 0.76 -0.24 0.79 1.12 -0.15 0.35 0.07 -0.42
-0.12 0.22 0.29 0.20 -0.24 0.21 -0.11 -0.04 0.09 0.50 0.24
-0.43 -0.19 1.09 -0.17 -0.24 0.07 0.35 0.93 0.35 0.07 0.91
-0.43 -1.20 -0.91 -1.10 1.09 -1.39 -1.19 -0.69 -0.92 -1.39 -1.09

Roles and students

Cluster
1
1
2
2
2
2
2
3
3
4
4
  1. RH: Change management & Content strategy for social
  2. Strategy: Design thinking & Prototypes
  3. Data Science: Google Analytics & CRM (salesforce)
  4. Digital processes: Web, Adwords (B2C), Linkedin (B2B)

Visualization of results

Alternative solution for roles