Product/Audience
High School Students
Impressions
|
|
Impressions
|
|
|
FY19
|
FY20
|
|
AdSet
|
FY19Q1
|
FY19Q2
|
FY19Q3
|
FY19Q4
|
FY20Q1
|
FY20Q2
|
FY20Q3
|
FY20Q4
|
|
Display
|
|
UG_HS_FB_DISP
|
687,379
|
315,792
|
54,832
|
~
|
265,646
|
360,044
|
67,819
|
~
|
|
UG_HS_IG_DISP
|
52,094
|
43,043
|
27,029
|
~
|
229,217
|
228,387
|
12,497
|
~
|
|
UG_HS_PIN_DISP
|
6,195
|
241,825
|
25,208
|
~
|
~
|
~
|
~
|
~
|
|
UG_HS_DBM_DISP
|
~
|
~
|
~
|
~
|
590,258
|
987,118
|
955,536
|
334,959
|
|
UG_HS_TW_DISP
|
~
|
~
|
~
|
~
|
5,751
|
17,280
|
~
|
~
|
|
Story
|
|
UG_HS_IG_ST
|
~
|
~
|
~
|
~
|
~
|
108,120
|
241,903
|
304,896
|
|
Video
|
|
UG_HS_FB_VID
|
82,996
|
65,498
|
32,563
|
~
|
~
|
129,694
|
205,567
|
465,876
|
|
UG_HS_IG_VID
|
100,178
|
154,802
|
95,569
|
99,309
|
~
|
248,311
|
144,753
|
292,174
|
|
UG_HS_SC_VID
|
8,706
|
131,235
|
~
|
~
|
~
|
1,205,316
|
968,645
|
837,750
|
|
UNI_HS_YT_VID
|
60
|
211
|
90
|
147
|
~
|
~
|
~
|
~
|
|
UG_HS_YT_VID
|
~
|
~
|
~
|
~
|
~
|
140,772
|
120,454
|
319,051
|
Click Through Rate
|
|
Click Through Rate
|
|
|
FY19
|
FY20
|
|
AdSet
|
FY19Q1
|
FY19Q2
|
FY19Q3
|
FY19Q4
|
FY20Q1
|
FY20Q2
|
FY20Q3
|
FY20Q4
|
|
Display
|
|
UG_HS_FB_DISP
|
0.41%
|
0.34%
|
0.37%
|
~
|
0.44%
|
0.39%
|
0.38%
|
~
|
|
UG_HS_IG_DISP
|
0.3%
|
0.22%
|
0.27%
|
~
|
0.24%
|
0.16%
|
0.22%
|
~
|
|
UG_HS_PIN_DISP
|
0.53%
|
0.25%
|
0.25%
|
~
|
~
|
~
|
~
|
~
|
|
UG_HS_DBM_DISP
|
~
|
~
|
~
|
~
|
0.08%
|
0.1%
|
0.11%
|
0.07%
|
|
UG_HS_TW_DISP
|
~
|
~
|
~
|
~
|
~
|
~
|
~
|
~
|
|
Story
|
|
UG_HS_IG_ST
|
~
|
~
|
~
|
~
|
~
|
0.13%
|
0.12%
|
0.11%
|
|
Video
|
|
UG_HS_FB_VID
|
0.56%
|
0.56%
|
0.45%
|
~
|
~
|
0.63%
|
0.47%
|
0.33%
|
|
UG_HS_IG_VID
|
0.27%
|
0.2%
|
0.17%
|
0.12%
|
~
|
0.17%
|
0.13%
|
0.11%
|
|
UG_HS_SC_VID
|
0.91%
|
0.91%
|
~
|
~
|
~
|
0.88%
|
1.01%
|
1.13%
|
|
UNI_HS_YT_VID
|
~
|
~
|
~
|
~
|
~
|
~
|
~
|
~
|
|
UG_HS_YT_VID
|
~
|
~
|
~
|
~
|
~
|
0.14%
|
0.11%
|
0.1%
|
Unique Pageviews
|
|
Unique Page Views
|
|
|
FY19
|
FY20
|
|
AdSet
|
FY19Q1
|
FY19Q2
|
FY19Q3
|
FY19Q4
|
FY20Q1
|
FY20Q2
|
FY20Q3
|
FY20Q4
|
|
Display
|
|
UG_HS_FB_DISP
|
1,222
|
432
|
20
|
~
|
283
|
431
|
87
|
~
|
|
UG_HS_IG_DISP
|
34
|
13
|
12
|
~
|
248
|
167
|
18
|
~
|
|
UG_HS_PIN_DISP
|
13
|
101
|
27
|
~
|
~
|
~
|
~
|
~
|
|
UG_HS_DBM_DISP
|
~
|
~
|
~
|
~
|
1,012
|
1,845
|
1,528
|
1,624
|
|
UG_HS_TW_DISP
|
~
|
~
|
~
|
~
|
28
|
19
|
~
|
~
|
|
Story
|
|
UG_HS_IG_ST
|
~
|
~
|
~
|
~
|
~
|
105
|
172
|
378
|
|
Video
|
|
UG_HS_FB_VID
|
97
|
88
|
19
|
~
|
~
|
232
|
306
|
789
|
|
UG_HS_IG_VID
|
45
|
45
|
17
|
18
|
~
|
157
|
117
|
407
|
|
UG_HS_SC_VID
|
87
|
196
|
~
|
~
|
~
|
1,595
|
7,149
|
4,208
|
|
UNI_HS_YT_VID
|
3
|
~
|
2
|
3
|
~
|
~
|
~
|
~
|
|
UG_HS_YT_VID
|
~
|
~
|
~
|
~
|
~
|
89
|
89
|
356
|
Bounce Rate
|
|
Bounce Rate
|
|
|
FY19
|
FY20
|
|
AdSet
|
FY19Q1
|
FY19Q2
|
FY19Q3
|
FY19Q4
|
FY20Q1
|
FY20Q2
|
FY20Q3
|
FY20Q4
|
|
Display
|
|
UG_HS_FB_DISP
|
53.38%
|
93.36%
|
100%
|
~
|
88.89%
|
90.74%
|
95.29%
|
~
|
|
UG_HS_IG_DISP
|
79.41%
|
100%
|
90.91%
|
~
|
93.21%
|
91.22%
|
62.5%
|
~
|
|
UG_HS_PIN_DISP
|
84.62%
|
92.86%
|
96.15%
|
~
|
~
|
~
|
~
|
~
|
|
UG_HS_DBM_DISP
|
~
|
~
|
~
|
~
|
71.78%
|
55.4%
|
77.72%
|
68.94%
|
|
UG_HS_TW_DISP
|
~
|
~
|
~
|
~
|
83.33%
|
94.12%
|
~
|
~
|
|
Story
|
|
UG_HS_IG_ST
|
~
|
~
|
~
|
~
|
~
|
94%
|
93.8%
|
95.24%
|
|
Video
|
|
UG_HS_FB_VID
|
58.33%
|
90.91%
|
94.44%
|
~
|
~
|
96.46%
|
96.21%
|
92.66%
|
|
UG_HS_IG_VID
|
75%
|
84.21%
|
93.75%
|
100%
|
~
|
98.08%
|
98.37%
|
97.04%
|
|
UG_HS_SC_VID
|
94.12%
|
97.92%
|
~
|
~
|
~
|
95.96%
|
98%
|
98.35%
|
|
UNI_HS_YT_VID
|
66.67%
|
NA%
|
100%
|
100%
|
~
|
~
|
~
|
~
|
|
UG_HS_YT_VID
|
~
|
~
|
~
|
~
|
~
|
86.21%
|
86.05%
|
84.66%
|
Cost
|
|
Cost
|
|
|
FY19
|
FY20
|
|
AdSet
|
FY19Q1
|
FY19Q2
|
FY19Q3
|
FY19Q4
|
FY20Q1
|
FY20Q2
|
FY20Q3
|
FY20Q4
|
|
Display
|
|
UG_HS_FB_DISP
|
$1,510.27
|
$720.96
|
$168.46
|
~
|
$700.62
|
$854.7
|
$112.69
|
~
|
|
UG_HS_IG_DISP
|
$355.86
|
$195.41
|
$85.74
|
~
|
$1,758.83
|
$1,468.51
|
$67.23
|
~
|
|
UG_HS_PIN_DISP
|
$6.33
|
$1,060.63
|
$99.4
|
~
|
~
|
~
|
~
|
~
|
|
UG_HS_DBM_DISP
|
~
|
~
|
~
|
~
|
$9,089.24
|
$12,182.67
|
$8,311.78
|
$2,909.96
|
|
UG_HS_TW_DISP
|
~
|
~
|
~
|
~
|
$237.44
|
$674.61
|
~
|
~
|
|
Story
|
|
UG_HS_IG_ST
|
~
|
~
|
~
|
~
|
~
|
$660.22
|
$1,148.51
|
$1,421.94
|
|
Video
|
|
UG_HS_FB_VID
|
$469.01
|
$299.76
|
$164.47
|
~
|
~
|
$581.46
|
$599.21
|
$1,372.47
|
|
UG_HS_IG_VID
|
$707.38
|
$619.58
|
$307.33
|
$432.85
|
~
|
$1,414.31
|
$643.73
|
$1,337.75
|
|
UG_HS_SC_VID
|
$13.82
|
$212.83
|
~
|
~
|
~
|
$2,969.7
|
$1,585.44
|
$1,160.16
|
|
UNI_HS_YT_VID
|
$1.18
|
$4.1
|
$1.75
|
$3.06
|
~
|
~
|
~
|
~
|
|
UG_HS_YT_VID
|
~
|
~
|
~
|
~
|
~
|
$2,392.76
|
$2,374.53
|
$5,054.27
|
Average Time on Page
|
|
Unique Page Views
|
|
|
FY19
|
FY20
|
|
AdSet
|
FY19Q1
|
FY19Q2
|
FY19Q3
|
FY19Q4
|
FY20Q1
|
FY20Q2
|
FY20Q3
|
FY20Q4
|
|
Display
|
|
UG_HS_FB_DISP
|
15
|
165
|
NA
|
~
|
65
|
85
|
380
|
~
|
|
UG_HS_IG_DISP
|
~
|
NA
|
75
|
~
|
65
|
90
|
60
|
~
|
|
UG_HS_PIN_DISP
|
690
|
245
|
35
|
~
|
~
|
~
|
~
|
~
|
|
UG_HS_DBM_DISP
|
~
|
~
|
~
|
~
|
15
|
15
|
32.5
|
125
|
|
UG_HS_TW_DISP
|
~
|
~
|
~
|
~
|
25
|
20
|
~
|
~
|
|
Story
|
|
UG_HS_IG_ST
|
~
|
~
|
~
|
~
|
~
|
40
|
135
|
405
|
|
Video
|
|
UG_HS_FB_VID
|
10
|
10
|
75
|
~
|
~
|
85
|
77.5
|
185
|
|
UG_HS_IG_VID
|
25
|
35
|
40
|
NA
|
~
|
25
|
NA
|
830
|
|
UG_HS_SC_VID
|
50
|
40
|
~
|
~
|
~
|
430
|
905
|
235
|
|
UNI_HS_YT_VID
|
~
|
NA
|
NA
|
NA
|
~
|
~
|
~
|
~
|
|
UG_HS_YT_VID
|
~
|
~
|
~
|
~
|
~
|
25
|
75
|
80
|
Inquiries
|
Program
|
FY19 Q1
|
FY19 Q2
|
FY19 Q3
|
FY19 Q4
|
FY20 Q1
|
FY20 Q2
|
FY20 Q3
|
FY20 Q4
|
|
HS
|
32
|
46
|
148
|
141
|
82
|
29
|
49
|
53
|
Current Undergraduates for Transfer
Impressions
|
|
Impressions
|
|
|
FY19
|
FY20
|
|
AdSet
|
FY19Q1
|
FY19Q2
|
FY19Q3
|
FY19Q4
|
FY20Q1
|
FY20Q2
|
FY20Q3
|
FY20Q4
|
|
Display
|
|
TR_CU_FB_DISP
|
1,327,800
|
228,025
|
4,964
|
~
|
143,424
|
124,800
|
~
|
~
|
|
TR_CU_IG_DISP
|
72,537
|
32,359
|
1,551
|
~
|
74,801
|
7,729
|
20,453
|
82,596
|
|
TR_CU_DBM_DISP
|
~
|
~
|
~
|
~
|
119,579
|
959,943
|
678,031
|
1,394,886
|
|
TR_CU_TW_DISP
|
~
|
~
|
~
|
~
|
~
|
70,799
|
~
|
~
|
|
Story
|
|
TR_CU_IG_ST
|
~
|
~
|
~
|
~
|
~
|
6,429
|
14,922
|
48,353
|
|
Text
|
|
TR_CU_GM_TEXT
|
~
|
18,886
|
~
|
~
|
~
|
~
|
~
|
~
|
|
Video
|
|
TR_CU_FB_VID
|
101,776
|
97,645
|
2,090
|
~
|
29,604
|
138,338
|
270,842
|
395,235
|
|
TR_CU_IG_VID
|
165,728
|
102,026
|
6,146
|
~
|
26,085
|
20,251
|
69,110
|
126,850
|
|
TR_CU_SC_VID
|
~
|
341,157
|
~
|
~
|
~
|
505,353
|
399,778
|
696,002
|
|
TR_CU_YT_VID
|
~
|
~
|
~
|
~
|
~
|
82,276
|
89,835
|
478,362
|
Click Through Rate
|
|
Click Through Rate
|
|
|
FY19
|
FY20
|
|
AdSet
|
FY19Q1
|
FY19Q2
|
FY19Q3
|
FY19Q4
|
FY20Q1
|
FY20Q2
|
FY20Q3
|
FY20Q4
|
|
Display
|
|
TR_CU_FB_DISP
|
0.35%
|
0.58%
|
1.05%
|
~
|
0.64%
|
0.34%
|
~
|
~
|
|
TR_CU_IG_DISP
|
0.46%
|
0.29%
|
0.19%
|
~
|
0.33%
|
0.6%
|
0.29%
|
0.29%
|
|
TR_CU_DBM_DISP
|
~
|
~
|
~
|
~
|
0.09%
|
0.08%
|
0.11%
|
0.1%
|
|
TR_CU_TW_DISP
|
~
|
~
|
~
|
~
|
~
|
~
|
~
|
~
|
|
Story
|
|
TR_CU_IG_ST
|
~
|
~
|
~
|
~
|
~
|
0.34%
|
0.18%
|
0.16%
|
|
Text
|
|
TR_CU_GM_TEXT
|
~
|
7.67%
|
~
|
~
|
~
|
~
|
~
|
~
|
|
Video
|
|
TR_CU_FB_VID
|
0.64%
|
0.6%
|
0.53%
|
~
|
0.59%
|
0.93%
|
0.41%
|
0.38%
|
|
TR_CU_IG_VID
|
0.35%
|
0.35%
|
0.28%
|
~
|
0.32%
|
0.4%
|
0.2%
|
0.21%
|
|
TR_CU_SC_VID
|
~
|
1.21%
|
~
|
~
|
~
|
1%
|
1.13%
|
1%
|
|
TR_CU_YT_VID
|
~
|
~
|
~
|
~
|
~
|
0.08%
|
0.1%
|
0.06%
|
Unique Pageviews
|
|
Unique Pageviews
|
|
|
FY19
|
FY20
|
|
AdSet
|
FY19Q1
|
FY19Q2
|
FY19Q3
|
FY19Q4
|
FY20Q1
|
FY20Q2
|
FY20Q3
|
FY20Q4
|
|
Display
|
|
TR_CU_FB_DISP
|
3,449
|
591
|
5
|
~
|
123
|
210
|
~
|
~
|
|
TR_CU_IG_DISP
|
56
|
33
|
~
|
~
|
199
|
33
|
61
|
465
|
|
TR_CU_DBM_DISP
|
~
|
~
|
~
|
~
|
311
|
1,507
|
1,464
|
4,784
|
|
TR_CU_TW_DISP
|
~
|
~
|
~
|
~
|
~
|
472
|
~
|
~
|
|
Story
|
|
TR_CU_IG_ST
|
~
|
~
|
~
|
~
|
~
|
29
|
36
|
235
|
|
Text
|
|
TR_CU_GM_TEXT
|
~
|
62
|
~
|
~
|
~
|
~
|
~
|
~
|
|
Video
|
|
TR_CU_FB_VID
|
213
|
157
|
2
|
~
|
29
|
532
|
514
|
1,328
|
|
TR_CU_IG_VID
|
107
|
78
|
3
|
~
|
9
|
73
|
143
|
498
|
|
TR_CU_SC_VID
|
~
|
~
|
~
|
~
|
~
|
3,187
|
8,642
|
6,286
|
|
TR_CU_YT_VID
|
~
|
~
|
~
|
~
|
~
|
34
|
61
|
341
|
Bounce Rate
|
|
Bounce Rate
|
|
|
FY19
|
FY20
|
|
AdSet
|
FY19Q1
|
FY19Q2
|
FY19Q3
|
FY19Q4
|
FY20Q1
|
FY20Q2
|
FY20Q3
|
FY20Q4
|
|
Display
|
|
TR_CU_FB_DISP
|
56.48%
|
93.3%
|
80%
|
~
|
89.39%
|
85.21%
|
~
|
~
|
|
TR_CU_IG_DISP
|
57.14%
|
95.83%
|
NA%
|
~
|
99.24%
|
90.91%
|
95.08%
|
88.17%
|
|
TR_CU_DBM_DISP
|
~
|
~
|
~
|
~
|
77%
|
57.66%
|
71.32%
|
69.94%
|
|
TR_CU_TW_DISP
|
~
|
~
|
~
|
~
|
~
|
81.09%
|
~
|
~
|
|
Story
|
|
TR_CU_IG_ST
|
~
|
~
|
~
|
~
|
~
|
100%
|
91.25%
|
96.62%
|
|
Text
|
|
TR_CU_GM_TEXT
|
~
|
61.29%
|
~
|
~
|
~
|
~
|
~
|
~
|
|
Video
|
|
TR_CU_FB_VID
|
67.96%
|
92.26%
|
~
|
~
|
96.43%
|
96.39%
|
96.21%
|
94.4%
|
|
TR_CU_IG_VID
|
88.24%
|
98.72%
|
100%
|
~
|
100%
|
98.59%
|
91.97%
|
94.81%
|
|
TR_CU_SC_VID
|
~
|
NA%
|
~
|
~
|
~
|
88.85%
|
98.3%
|
98.8%
|
|
TR_CU_YT_VID
|
~
|
~
|
~
|
~
|
~
|
85.29%
|
90.3%
|
87.07%
|
Cost
|
|
Cost
|
|
|
FY19
|
FY20
|
|
AdSet
|
FY19Q1
|
FY19Q2
|
FY19Q3
|
FY19Q4
|
FY20Q1
|
FY20Q2
|
FY20Q3
|
FY20Q4
|
|
Display
|
|
TR_CU_FB_DISP
|
$2,465.84
|
$1,402.2
|
$34.68
|
~
|
$831.08
|
$274.68
|
~
|
~
|
|
TR_CU_IG_DISP
|
$643.2
|
$169.21
|
$3.46
|
~
|
$668.69
|
$94.37
|
$142.59
|
$587.38
|
|
TR_CU_DBM_DISP
|
~
|
~
|
~
|
~
|
$1,399.61
|
$9,136.12
|
$5,433.58
|
$11,380.01
|
|
TR_CU_TW_DISP
|
~
|
~
|
~
|
~
|
~
|
$2,416.91
|
~
|
~
|
|
Story
|
|
TR_CU_IG_ST
|
~
|
~
|
~
|
~
|
~
|
$47.24
|
$59.71
|
$209.18
|
|
Text
|
|
TR_CU_GM_TEXT
|
~
|
$942.81
|
~
|
~
|
~
|
~
|
~
|
~
|
|
Video
|
|
TR_CU_FB_VID
|
$534.16
|
$620.95
|
$6.81
|
~
|
$206.98
|
$1,174.71
|
$1,055.11
|
$1,515.55
|
|
TR_CU_IG_VID
|
$1,356.8
|
$904.21
|
$25.89
|
~
|
$260.08
|
$158.98
|
$295.92
|
$623.1
|
|
TR_CU_SC_VID
|
~
|
$999.98
|
~
|
~
|
~
|
$1,919.99
|
$1,351.83
|
$1,665.51
|
|
TR_CU_YT_VID
|
~
|
~
|
~
|
~
|
~
|
$1,566.98
|
$1,598.82
|
$5,822.02
|
Average Time on Page
|
|
Average Time on Page
|
|
|
FY19
|
FY20
|
|
AdSet
|
FY19Q1
|
FY19Q2
|
FY19Q3
|
FY19Q4
|
FY20Q1
|
FY20Q2
|
FY20Q3
|
FY20Q4
|
|
Display
|
|
TR_CU_FB_DISP
|
25
|
135
|
1,175
|
~
|
67.5
|
175
|
~
|
~
|
|
TR_CU_IG_DISP
|
5
|
35
|
NA
|
~
|
NA
|
235
|
470
|
215
|
|
TR_CU_DBM_DISP
|
~
|
~
|
~
|
~
|
15
|
35
|
15
|
30
|
|
TR_CU_TW_DISP
|
~
|
~
|
~
|
~
|
~
|
90
|
~
|
~
|
|
Story
|
|
TR_CU_IG_ST
|
~
|
~
|
~
|
~
|
~
|
NA
|
1,040
|
330
|
|
Text
|
|
TR_CU_GM_TEXT
|
~
|
55
|
~
|
~
|
~
|
~
|
~
|
~
|
|
Video
|
|
TR_CU_FB_VID
|
10
|
115
|
145
|
~
|
5
|
20
|
110
|
140
|
|
TR_CU_IG_VID
|
15
|
5
|
NA
|
~
|
NA
|
25
|
175
|
225
|
|
TR_CU_SC_VID
|
~
|
NA
|
~
|
~
|
~
|
615
|
770
|
190
|
|
TR_CU_YT_VID
|
~
|
~
|
~
|
~
|
~
|
130
|
30
|
75
|
Inquiries
|
Program
|
FY19 Q1
|
FY19 Q2
|
FY19 Q3
|
FY19 Q4
|
FY20 Q1
|
FY20 Q2
|
FY20 Q3
|
FY20 Q4
|
|
TR
|
13
|
28
|
75
|
64
|
49
|
37
|
47
|
44
|
Graduate Program
Impressions
|
|
Impressions
|
|
|
FY19
|
FY20
|
|
AdSet
|
FY19Q1
|
FY19Q2
|
FY19Q3
|
FY19Q4
|
FY20Q1
|
FY20Q2
|
FY20Q3
|
FY20Q4
|
|
Display
|
|
GR_CU_FB_DISP
|
395,166
|
~
|
555,761
|
330,784
|
~
|
~
|
~
|
~
|
|
GR_CU_IG_DISP
|
40,242
|
~
|
83,186
|
68,727
|
~
|
~
|
~
|
~
|
|
GR_WA_FB_DISP
|
498,210
|
153,876
|
370,797
|
73,228
|
~
|
~
|
~
|
~
|
|
GR_WA_IG_DISP
|
11,870
|
~
|
52,713
|
56,483
|
~
|
~
|
~
|
~
|
|
GR_ALL_DBM_DISP
|
~
|
~
|
~
|
~
|
1,277,349
|
~
|
1,611,327
|
1,155,084
|
|
GR_ALL_FB_DISP
|
~
|
~
|
~
|
~
|
1,637,142
|
~
|
~
|
~
|
|
GR_ALL_IG_DISP
|
~
|
~
|
~
|
~
|
68,081
|
~
|
25,898
|
37,254
|
|
Text
|
|
GR_ALL_LI_TEXT
|
~
|
~
|
~
|
~
|
1,675
|
4,398
|
5,453
|
~
|
|
Video
|
|
GR_CU_FB_VID
|
49,224
|
~
|
165,530
|
96,775
|
~
|
~
|
~
|
~
|
|
GR_CU_IG_VID
|
33,517
|
~
|
49,351
|
22,649
|
~
|
~
|
~
|
~
|
|
GR_WA_FB_VID
|
33,979
|
~
|
68,366
|
46,403
|
~
|
~
|
~
|
~
|
|
GR_WA_IG_VID
|
23,667
|
~
|
42,360
|
21,479
|
~
|
~
|
~
|
~
|
|
GR_ALL_FB_VID
|
~
|
~
|
~
|
~
|
~
|
~
|
670,726
|
680,954
|
|
GR_ALL_IG_VID
|
~
|
~
|
~
|
~
|
~
|
~
|
18,128
|
37,900
|
Click Through Rate
|
|
Click Through Rate
|
|
|
FY19
|
FY20
|
|
AdSet
|
FY19Q1
|
FY19Q2
|
FY19Q3
|
FY19Q4
|
FY20Q1
|
FY20Q2
|
FY20Q3
|
FY20Q4
|
|
Display
|
|
GR_CU_FB_DISP
|
0.22%
|
~
|
0.12%
|
0.11%
|
~
|
~
|
~
|
~
|
|
GR_CU_IG_DISP
|
0.22%
|
~
|
0.25%
|
0.17%
|
~
|
~
|
~
|
~
|
|
GR_WA_FB_DISP
|
0.5%
|
0.7%
|
0.67%
|
0.72%
|
~
|
~
|
~
|
~
|
|
GR_WA_IG_DISP
|
0.51%
|
~
|
0.52%
|
0.52%
|
~
|
~
|
~
|
~
|
|
GR_ALL_DBM_DISP
|
~
|
~
|
~
|
~
|
0.07%
|
~
|
0.1%
|
0.07%
|
|
GR_ALL_FB_DISP
|
~
|
~
|
~
|
~
|
0.26%
|
~
|
~
|
~
|
|
GR_ALL_IG_DISP
|
~
|
~
|
~
|
~
|
0.74%
|
~
|
0.45%
|
0.47%
|
|
Text
|
|
GR_ALL_LI_TEXT
|
~
|
~
|
~
|
~
|
46.45%
|
59.14%
|
37.47%
|
~
|
|
Video
|
|
GR_CU_FB_VID
|
0.48%
|
~
|
0.35%
|
0.39%
|
~
|
~
|
~
|
~
|
|
GR_CU_IG_VID
|
0.26%
|
~
|
0.22%
|
0.2%
|
~
|
~
|
~
|
~
|
|
GR_WA_FB_VID
|
1.45%
|
~
|
1.71%
|
1.51%
|
~
|
~
|
~
|
~
|
|
GR_WA_IG_VID
|
0.69%
|
~
|
0.96%
|
0.94%
|
~
|
~
|
~
|
~
|
|
GR_ALL_FB_VID
|
~
|
~
|
~
|
~
|
~
|
~
|
0.78%
|
0.82%
|
|
GR_ALL_IG_VID
|
~
|
~
|
~
|
~
|
~
|
~
|
0.46%
|
0.44%
|
Unique Pageviews
|
|
Unique Pageviews
|
|
|
FY19
|
FY20
|
|
AdSet
|
FY19Q1
|
FY19Q2
|
FY19Q3
|
FY19Q4
|
FY20Q1
|
FY20Q2
|
FY20Q3
|
FY20Q4
|
|
Display
|
|
GR_CU_FB_DISP
|
550
|
~
|
273
|
177
|
~
|
~
|
~
|
~
|
|
GR_CU_IG_DISP
|
27
|
~
|
35
|
15
|
~
|
~
|
~
|
~
|
|
GR_WA_FB_DISP
|
1,428
|
923
|
1,268
|
348
|
~
|
~
|
~
|
~
|
|
GR_WA_IG_DISP
|
18
|
~
|
108
|
141
|
~
|
~
|
~
|
~
|
|
GR_ALL_DBM_DISP
|
~
|
~
|
~
|
~
|
1,459
|
~
|
2,792
|
2,399
|
|
GR_ALL_FB_DISP
|
~
|
~
|
~
|
~
|
2,027
|
~
|
~
|
~
|
|
GR_ALL_IG_DISP
|
~
|
~
|
~
|
~
|
393
|
~
|
105
|
364
|
|
Text
|
|
GR_ALL_LI_TEXT
|
~
|
~
|
~
|
~
|
34
|
39
|
23
|
~
|
|
Video
|
|
GR_CU_FB_VID
|
78
|
~
|
111
|
105
|
~
|
~
|
~
|
~
|
|
GR_CU_IG_VID
|
15
|
~
|
24
|
7
|
~
|
~
|
~
|
~
|
|
GR_WA_FB_VID
|
341
|
~
|
595
|
402
|
~
|
~
|
~
|
~
|
|
GR_WA_IG_VID
|
22
|
~
|
90
|
71
|
~
|
~
|
~
|
~
|
|
GR_ALL_FB_VID
|
~
|
~
|
~
|
~
|
~
|
~
|
2,552
|
6,130
|
|
GR_ALL_IG_VID
|
~
|
~
|
~
|
~
|
~
|
~
|
85
|
306
|
Bounce Rate
|
|
Bounce Rate
|
|
|
FY19
|
FY20
|
|
AdSet
|
FY19Q1
|
FY19Q2
|
FY19Q3
|
FY19Q4
|
FY20Q1
|
FY20Q2
|
FY20Q3
|
FY20Q4
|
|
Display
|
|
GR_CU_FB_DISP
|
93.19%
|
~
|
96.14%
|
95.32%
|
~
|
~
|
~
|
~
|
|
GR_CU_IG_DISP
|
73.91%
|
~
|
100%
|
100%
|
~
|
~
|
~
|
~
|
|
GR_WA_FB_DISP
|
91.36%
|
77.93%
|
90.07%
|
87.31%
|
~
|
~
|
~
|
~
|
|
GR_WA_IG_DISP
|
81.25%
|
~
|
97.09%
|
97.16%
|
~
|
~
|
~
|
~
|
|
GR_ALL_DBM_DISP
|
~
|
~
|
~
|
~
|
77.99%
|
~
|
78.73%
|
72.32%
|
|
GR_ALL_FB_DISP
|
~
|
~
|
~
|
~
|
89.52%
|
~
|
~
|
~
|
|
GR_ALL_IG_DISP
|
~
|
~
|
~
|
~
|
97.93%
|
~
|
96.15%
|
93.8%
|
|
Text
|
|
GR_ALL_LI_TEXT
|
~
|
~
|
~
|
~
|
76.19%
|
81.48%
|
36.36%
|
~
|
|
Video
|
|
GR_CU_FB_VID
|
98.72%
|
~
|
95.45%
|
91.43%
|
~
|
~
|
~
|
~
|
|
GR_CU_IG_VID
|
85.71%
|
~
|
90.48%
|
100%
|
~
|
~
|
~
|
~
|
|
GR_WA_FB_VID
|
82.77%
|
~
|
85.93%
|
89.06%
|
~
|
~
|
~
|
~
|
|
GR_WA_IG_VID
|
100%
|
~
|
96.51%
|
91.55%
|
~
|
~
|
~
|
~
|
|
GR_ALL_FB_VID
|
~
|
~
|
~
|
~
|
~
|
~
|
90.26%
|
85.75%
|
|
GR_ALL_IG_VID
|
~
|
~
|
~
|
~
|
~
|
~
|
97.65%
|
95.42%
|
Cost
|
|
Cost
|
|
|
FY19
|
FY20
|
|
AdSet
|
FY19Q1
|
FY19Q2
|
FY19Q3
|
FY19Q4
|
FY20Q1
|
FY20Q2
|
FY20Q3
|
FY20Q4
|
|
Display
|
|
GR_CU_FB_DISP
|
$732.53
|
~
|
$896.81
|
$540.77
|
~
|
~
|
~
|
~
|
|
GR_CU_IG_DISP
|
$377.06
|
~
|
$674.14
|
$506.26
|
~
|
~
|
~
|
~
|
|
GR_WA_FB_DISP
|
$941.01
|
$502.08
|
$1,778.3
|
$461.52
|
~
|
~
|
~
|
~
|
|
GR_WA_IG_DISP
|
$158.61
|
~
|
$543.43
|
$520.81
|
~
|
~
|
~
|
~
|
|
GR_ALL_DBM_DISP
|
~
|
~
|
~
|
~
|
$18,821.71
|
~
|
$11,789.45
|
$9,079.92
|
|
GR_ALL_FB_DISP
|
~
|
~
|
~
|
~
|
$3,838.2
|
~
|
~
|
~
|
|
GR_ALL_IG_DISP
|
~
|
~
|
~
|
~
|
$1,057.72
|
~
|
$248.31
|
$358.47
|
|
Text
|
|
GR_ALL_LI_TEXT
|
~
|
~
|
~
|
~
|
$251.25
|
$659.7
|
$817.7
|
~
|
|
Video
|
|
GR_CU_FB_VID
|
$267.47
|
~
|
$830.47
|
$481.91
|
~
|
~
|
~
|
~
|
|
GR_CU_IG_VID
|
$372.94
|
~
|
$387.95
|
$181.65
|
~
|
~
|
~
|
~
|
|
GR_WA_FB_VID
|
$264.03
|
~
|
$739.19
|
$563.83
|
~
|
~
|
~
|
~
|
|
GR_WA_IG_VID
|
$341.39
|
~
|
$598.42
|
$337.33
|
~
|
~
|
~
|
~
|
|
GR_ALL_FB_VID
|
~
|
~
|
~
|
~
|
~
|
~
|
$4,701.14
|
$5,417.75
|
|
GR_ALL_IG_VID
|
~
|
~
|
~
|
~
|
~
|
~
|
$152.61
|
$313.5
|
Average Time on Page
|
|
Average Time on Page
|
|
|
FY19
|
FY20
|
|
AdSet
|
FY19Q1
|
FY19Q2
|
FY19Q3
|
FY19Q4
|
FY20Q1
|
FY20Q2
|
FY20Q3
|
FY20Q4
|
|
Display
|
|
GR_CU_FB_DISP
|
155
|
~
|
155
|
185
|
~
|
~
|
~
|
~
|
|
GR_CU_IG_DISP
|
15
|
~
|
NA
|
NA
|
~
|
~
|
~
|
~
|
|
GR_WA_FB_DISP
|
115
|
135
|
95
|
175
|
~
|
~
|
~
|
~
|
|
GR_WA_IG_DISP
|
45
|
~
|
45
|
360
|
~
|
~
|
~
|
~
|
|
GR_ALL_DBM_DISP
|
~
|
~
|
~
|
~
|
35
|
~
|
42.5
|
35
|
|
GR_ALL_FB_DISP
|
~
|
~
|
~
|
~
|
85
|
~
|
~
|
~
|
|
GR_ALL_IG_DISP
|
~
|
~
|
~
|
~
|
490
|
~
|
205
|
155
|
|
Text
|
|
GR_ALL_LI_TEXT
|
~
|
~
|
~
|
~
|
55
|
45
|
50
|
~
|
|
Video
|
|
GR_CU_FB_VID
|
~
|
~
|
10
|
25
|
~
|
~
|
~
|
~
|
|
GR_CU_IG_VID
|
60
|
~
|
65
|
NA
|
~
|
~
|
~
|
~
|
|
GR_WA_FB_VID
|
40
|
~
|
160
|
95
|
~
|
~
|
~
|
~
|
|
GR_WA_IG_VID
|
NA
|
~
|
15
|
30
|
~
|
~
|
~
|
~
|
|
GR_ALL_FB_VID
|
~
|
~
|
~
|
~
|
~
|
~
|
75
|
110
|
|
GR_ALL_IG_VID
|
~
|
~
|
~
|
~
|
~
|
~
|
690
|
650
|
Inquiries
|
Program
|
FY19 Q1
|
FY19 Q2
|
FY19 Q3
|
FY19 Q4
|
FY20 Q1
|
FY20 Q2
|
FY20 Q3
|
FY20 Q4
|
|
GR
|
12
|
29
|
72
|
75
|
82
|
57
|
35
|
15
|
Degree Completion Program
Impressions
|
|
Impressions
|
|
|
FY19
|
FY20
|
|
AdSet
|
FY19Q1
|
FY19Q2
|
FY19Q3
|
FY19Q4
|
FY20Q1
|
FY20Q2
|
FY20Q3
|
FY20Q4
|
|
Display
|
|
DC_WA_FB_DISP
|
273,260
|
275,915
|
56,343
|
30,511
|
289,230
|
1,309,415
|
1,488,783
|
631,528
|
|
DC_WA_IG_DISP
|
7,586
|
15,859
|
24,208
|
16,741
|
24,256
|
2,285
|
248
|
525
|
|
DC_WA_PIN_DISP
|
41,355
|
203,909
|
172,332
|
~
|
~
|
459,169
|
~
|
~
|
|
DC_WA_VMEA_DISP
|
~
|
~
|
~
|
391,253
|
408,752
|
~
|
~
|
~
|
|
DC_WA_DBM_DISP
|
~
|
~
|
~
|
~
|
165,408
|
1,196,427
|
1,132,226
|
794,861
|
|
Text
|
|
DC_WA_GM_TEXT
|
7,251
|
12,609
|
~
|
~
|
~
|
27,360
|
58,064
|
60,397
|
|
DC_WA_LI_TEXT
|
~
|
~
|
~
|
~
|
~
|
9,234
|
3,668
|
5,548
|
|
Video
|
|
DC_WA_FB_VID
|
18,629
|
100,839
|
149,397
|
83,086
|
41,436
|
~
|
45,053
|
20,566
|
|
DC_WA_IG_VID
|
16,974
|
48,351
|
35,394
|
8,373
|
1,546
|
~
|
220
|
643
|
Click Through Rate
|
|
Click Through Rate
|
|
|
FY19
|
FY20
|
|
AdSet
|
FY19Q1
|
FY19Q2
|
FY19Q3
|
FY19Q4
|
FY20Q1
|
FY20Q2
|
FY20Q3
|
FY20Q4
|
|
Display
|
|
DC_WA_FB_DISP
|
0.44%
|
0.6%
|
1.26%
|
0.97%
|
0.65%
|
0.28%
|
0.22%
|
0.38%
|
|
DC_WA_IG_DISP
|
0.3%
|
0.6%
|
0.64%
|
0.62%
|
0.62%
|
0.88%
|
0.81%
|
~
|
|
DC_WA_PIN_DISP
|
0.38%
|
0.37%
|
0.32%
|
~
|
~
|
0.31%
|
~
|
~
|
|
DC_WA_VMEA_DISP
|
~
|
~
|
~
|
0.38%
|
0.46%
|
~
|
~
|
~
|
|
DC_WA_DBM_DISP
|
~
|
~
|
~
|
~
|
0.13%
|
0.09%
|
0.1%
|
0.08%
|
|
Text
|
|
DC_WA_GM_TEXT
|
9.82%
|
10.65%
|
~
|
~
|
~
|
16.44%
|
12.6%
|
11.03%
|
|
DC_WA_LI_TEXT
|
~
|
~
|
~
|
~
|
~
|
41.51%
|
67.97%
|
51.06%
|
|
Video
|
|
DC_WA_FB_VID
|
1.33%
|
1.22%
|
1.12%
|
1.22%
|
1.28%
|
~
|
1.42%
|
2.21%
|
|
DC_WA_IG_VID
|
0.66%
|
0.75%
|
0.84%
|
1.35%
|
1.29%
|
~
|
~
|
0.31%
|
Unique Pageviews
|
|
Unique Pageviews
|
|
|
FY19
|
FY20
|
|
AdSet
|
FY19Q1
|
FY19Q2
|
FY19Q3
|
FY19Q4
|
FY20Q1
|
FY20Q2
|
FY20Q3
|
FY20Q4
|
|
Display
|
|
DC_WA_FB_DISP
|
953
|
1,133
|
121
|
68
|
451
|
2,107
|
2,007
|
3,599
|
|
DC_WA_IG_DISP
|
13
|
18
|
56
|
52
|
85
|
19
|
2
|
9
|
|
DC_WA_PIN_DISP
|
73
|
277
|
267
|
~
|
~
|
496
|
~
|
~
|
|
DC_WA_VMEA_DISP
|
~
|
~
|
~
|
815
|
1,234
|
~
|
~
|
~
|
|
DC_WA_DBM_DISP
|
~
|
~
|
~
|
~
|
496
|
1,757
|
1,968
|
1,996
|
|
Text
|
|
DC_WA_GM_TEXT
|
75
|
159
|
~
|
~
|
~
|
206
|
260
|
479
|
|
DC_WA_LI_TEXT
|
~
|
~
|
~
|
~
|
~
|
88
|
95
|
431
|
|
Video
|
|
DC_WA_FB_VID
|
161
|
627
|
412
|
185
|
86
|
~
|
427
|
610
|
|
DC_WA_IG_VID
|
24
|
63
|
73
|
40
|
7
|
~
|
12
|
8
|
Bounce Rate
|
|
Bounce Rate
|
|
|
FY19
|
FY20
|
|
AdSet
|
FY19Q1
|
FY19Q2
|
FY19Q3
|
FY19Q4
|
FY20Q1
|
FY20Q2
|
FY20Q3
|
FY20Q4
|
|
Display
|
|
DC_WA_FB_DISP
|
93.37%
|
90.41%
|
87.85%
|
93.65%
|
92.28%
|
91.15%
|
88.89%
|
85.56%
|
|
DC_WA_IG_DISP
|
69.23%
|
100%
|
96.08%
|
96.15%
|
98.78%
|
94.12%
|
100%
|
100%
|
|
DC_WA_PIN_DISP
|
94.37%
|
92.24%
|
94.02%
|
~
|
~
|
93.81%
|
~
|
~
|
|
DC_WA_VMEA_DISP
|
~
|
~
|
~
|
95.02%
|
94.57%
|
~
|
~
|
~
|
|
DC_WA_DBM_DISP
|
~
|
~
|
~
|
~
|
76.29%
|
64.04%
|
75.47%
|
73.56%
|
|
Text
|
|
DC_WA_GM_TEXT
|
74.29%
|
62.3%
|
~
|
~
|
~
|
60%
|
69.1%
|
58.19%
|
|
DC_WA_LI_TEXT
|
~
|
~
|
~
|
~
|
~
|
59.18%
|
52.63%
|
45.58%
|
|
Video
|
|
DC_WA_FB_VID
|
91.3%
|
88.6%
|
88.56%
|
93.82%
|
94.81%
|
~
|
88.67%
|
81.13%
|
|
DC_WA_IG_VID
|
90.48%
|
91.8%
|
95.89%
|
97.5%
|
100%
|
~
|
100%
|
100%
|
Cost
|
|
Cost
|
|
|
FY19
|
FY20
|
|
AdSet
|
FY19Q1
|
FY19Q2
|
FY19Q3
|
FY19Q4
|
FY20Q1
|
FY20Q2
|
FY20Q3
|
FY20Q4
|
|
Display
|
|
DC_WA_FB_DISP
|
$580.93
|
$833.47
|
$524.61
|
$231.37
|
$726.12
|
$2,725.98
|
$1,851.74
|
$1,326.73
|
|
DC_WA_IG_DISP
|
$104.69
|
$198.58
|
$221.18
|
$147.02
|
$192.71
|
$24.02
|
$1.09
|
$2.48
|
|
DC_WA_PIN_DISP
|
$178.87
|
$1,166.56
|
$822.64
|
~
|
~
|
$2,267.45
|
~
|
~
|
|
DC_WA_VMEA_DISP
|
~
|
~
|
~
|
~
|
~
|
~
|
~
|
~
|
|
DC_WA_DBM_DISP
|
~
|
~
|
~
|
~
|
$2,392.25
|
$12,939
|
$7,520.09
|
$5,839.39
|
|
Text
|
|
DC_WA_GM_TEXT
|
$314.01
|
$581.84
|
~
|
~
|
~
|
$2,309.64
|
$3,293.8
|
$1,537.12
|
|
DC_WA_LI_TEXT
|
~
|
~
|
~
|
~
|
~
|
$1,870.99
|
$1,002.04
|
$1,114.59
|
|
Video
|
|
DC_WA_FB_VID
|
$156.02
|
$881.71
|
$1,149.12
|
$683.74
|
$353.58
|
~
|
$360.37
|
$223
|
|
DC_WA_IG_VID
|
$257.1
|
$650.89
|
$391.75
|
$145.28
|
$21.72
|
~
|
$0.89
|
$2.14
|
Average Time on Page
|
|
Average Time on Page
|
|
|
FY19
|
FY20
|
|
AdSet
|
FY19Q1
|
FY19Q2
|
FY19Q3
|
FY19Q4
|
FY20Q1
|
FY20Q2
|
FY20Q3
|
FY20Q4
|
|
Display
|
|
DC_WA_FB_DISP
|
105
|
160
|
115
|
170
|
165
|
115
|
90
|
90
|
|
DC_WA_IG_DISP
|
5
|
NA
|
25
|
685
|
NA
|
55
|
NA
|
NA
|
|
DC_WA_PIN_DISP
|
40
|
85
|
55
|
~
|
~
|
75
|
~
|
~
|
|
DC_WA_VMEA_DISP
|
~
|
~
|
~
|
285
|
140
|
~
|
~
|
~
|
|
DC_WA_DBM_DISP
|
~
|
~
|
~
|
~
|
15
|
20
|
30
|
30
|
|
Text
|
|
DC_WA_GM_TEXT
|
85
|
70
|
~
|
~
|
~
|
65
|
100
|
140
|
|
DC_WA_LI_TEXT
|
~
|
~
|
~
|
~
|
~
|
65
|
60
|
70
|
|
Video
|
|
DC_WA_FB_VID
|
35
|
120
|
80
|
40
|
25
|
~
|
130
|
220
|
|
DC_WA_IG_VID
|
45
|
185
|
5
|
5
|
NA
|
~
|
NA
|
NA
|
Inquiries
|
Program
|
FY19 Q1
|
FY19 Q2
|
FY19 Q3
|
FY19 Q4
|
FY20 Q1
|
FY20 Q2
|
FY20 Q3
|
FY20 Q4
|
|
DC
|
2
|
8
|
10
|
2
|
3
|
11
|
9
|
11
|
Out-of-State High School Students
Impressions
|
|
Impressions
|
|
|
FY19
|
FY20
|
|
AdSet
|
FY19Q1
|
FY19Q2
|
FY19Q3
|
FY19Q4
|
FY20Q1
|
FY20Q2
|
FY20Q3
|
FY20Q4
|
|
Carousel
|
|
UG_TL_FB_CAR
|
~
|
~
|
34,550
|
36,579
|
50,816
|
79,786
|
~
|
~
|
|
UG_TL_IG_CAR
|
~
|
~
|
25,923
|
40,681
|
74,729
|
120,265
|
~
|
~
|
|
Display
|
|
UG_TL_DBM_DISP
|
664,689
|
1,117,597
|
222,128
|
697,602
|
290,110
|
535,338
|
410,362
|
908,765
|
|
UG_TL_FB_DISP
|
591,066
|
408,329
|
99,047
|
215,179
|
98,472
|
127,670
|
~
|
~
|
|
UG_TL_IG_DISP
|
146,378
|
178,927
|
104,776
|
136,517
|
23,197
|
6,243
|
~
|
~
|
|
CLR_TL_FB_DISP
|
~
|
~
|
~
|
~
|
1,189
|
110,103
|
~
|
~
|
|
Video
|
|
UG_TL_FB_VID
|
34,660
|
35,106
|
90,057
|
226,544
|
103,271
|
290,004
|
238,709
|
373,459
|
|
UG_TL_IG_VID
|
153,263
|
207,488
|
109,045
|
207,557
|
15,365
|
22,884
|
~
|
~
|
|
UG_TL_SC_VID
|
81,469
|
644,348
|
~
|
~
|
~
|
~
|
694,460
|
1,153,968
|
Click Through Rate
|
|
Click Through Rate
|
|
|
FY19
|
FY20
|
|
AdSet
|
FY19Q1
|
FY19Q2
|
FY19Q3
|
FY19Q4
|
FY20Q1
|
FY20Q2
|
FY20Q3
|
FY20Q4
|
|
Carousel
|
|
UG_TL_FB_CAR
|
~
|
~
|
0.44%
|
0.27%
|
0.37%
|
0.29%
|
~
|
~
|
|
UG_TL_IG_CAR
|
~
|
~
|
0.2%
|
0.16%
|
0.27%
|
0.23%
|
~
|
~
|
|
Display
|
|
UG_TL_DBM_DISP
|
0.07%
|
0.17%
|
0.17%
|
0.16%
|
0.15%
|
0.1%
|
0.18%
|
0.15%
|
|
UG_TL_FB_DISP
|
0.54%
|
0.68%
|
0.34%
|
0.33%
|
0.37%
|
0.37%
|
~
|
~
|
|
UG_TL_IG_DISP
|
0.25%
|
0.16%
|
0.2%
|
0.16%
|
0.17%
|
0.26%
|
~
|
~
|
|
CLR_TL_FB_DISP
|
~
|
~
|
~
|
~
|
0.5%
|
0.39%
|
~
|
~
|
|
Video
|
|
UG_TL_FB_VID
|
1.08%
|
0.75%
|
0.66%
|
0.56%
|
0.58%
|
0.5%
|
0.81%
|
1%
|
|
UG_TL_IG_VID
|
0.24%
|
0.16%
|
0.17%
|
0.12%
|
0.29%
|
0.09%
|
~
|
~
|
|
UG_TL_SC_VID
|
1.6%
|
1.23%
|
~
|
~
|
~
|
~
|
1.42%
|
1.49%
|
Unique Pageviews
|
|
Unique Page Views
|
|
|
FY19
|
FY20
|
|
AdSet
|
FY19Q1
|
FY19Q2
|
FY19Q3
|
FY19Q4
|
FY20Q1
|
FY20Q2
|
FY20Q3
|
FY20Q4
|
|
Carousel
|
|
UG_TL_FB_CAR
|
~
|
~
|
80
|
63
|
133
|
138
|
~
|
~
|
|
UG_TL_IG_CAR
|
~
|
~
|
43
|
31
|
118
|
148
|
~
|
~
|
|
Display
|
|
UG_TL_DBM_DISP
|
393
|
882
|
465
|
1,361
|
872
|
1,034
|
1,114
|
3,581
|
|
UG_TL_FB_DISP
|
1,805
|
1,385
|
199
|
389
|
193
|
258
|
~
|
~
|
|
UG_TL_IG_DISP
|
69
|
81
|
96
|
127
|
28
|
10
|
~
|
~
|
|
CLR_TL_FB_DISP
|
~
|
~
|
~
|
~
|
5
|
283
|
~
|
~
|
|
Video
|
|
UG_TL_FB_VID
|
232
|
163
|
229
|
374
|
258
|
491
|
1,140
|
4,364
|
|
UG_TL_IG_VID
|
54
|
101
|
80
|
107
|
44
|
11
|
~
|
~
|
|
UG_TL_SC_VID
|
513
|
1,266
|
~
|
~
|
~
|
~
|
2,200
|
5,757
|
Bounce Rate
|
|
Bounce Rate
|
|
|
FY19
|
FY20
|
|
AdSet
|
FY19Q1
|
FY19Q2
|
FY19Q3
|
FY19Q4
|
FY20Q1
|
FY20Q2
|
FY20Q3
|
FY20Q4
|
|
Carousel
|
|
UG_TL_FB_CAR
|
~
|
~
|
96.15%
|
93.33%
|
91.8%
|
87.3%
|
~
|
~
|
|
UG_TL_IG_CAR
|
~
|
~
|
95.24%
|
96.67%
|
90.09%
|
92.81%
|
~
|
~
|
|
Display
|
|
UG_TL_DBM_DISP
|
88.74%
|
94.59%
|
85.52%
|
83.13%
|
81.57%
|
72.33%
|
78.95%
|
70.84%
|
|
UG_TL_FB_DISP
|
92.45%
|
93.25%
|
89.95%
|
93.26%
|
87.36%
|
88.28%
|
~
|
~
|
|
UG_TL_IG_DISP
|
78.33%
|
97.47%
|
96.7%
|
94.78%
|
100%
|
75%
|
~
|
~
|
|
CLR_TL_FB_DISP
|
~
|
~
|
~
|
~
|
100%
|
95.27%
|
~
|
~
|
|
Video
|
|
UG_TL_FB_VID
|
91.74%
|
88.31%
|
94.52%
|
96.73%
|
94.07%
|
95.58%
|
91.43%
|
87.45%
|
|
UG_TL_IG_VID
|
94.23%
|
96.88%
|
97.37%
|
97.14%
|
95.24%
|
100%
|
~
|
~
|
|
UG_TL_SC_VID
|
97.83%
|
97.52%
|
~
|
~
|
~
|
~
|
94.53%
|
96.53%
|
Cost
|
|
Cost
|
|
|
FY19
|
FY20
|
|
AdSet
|
FY19Q1
|
FY19Q2
|
FY19Q3
|
FY19Q4
|
FY20Q1
|
FY20Q2
|
FY20Q3
|
FY20Q4
|
|
Carousel
|
|
UG_TL_FB_CAR
|
~
|
~
|
$106.71
|
$145.68
|
$351.56
|
$368.58
|
~
|
~
|
|
UG_TL_IG_CAR
|
~
|
~
|
$93.3
|
$289.79
|
$498.68
|
$607.48
|
~
|
~
|
|
Display
|
|
UG_TL_DBM_DISP
|
$3,459.31
|
$6,540.57
|
$2,842.45
|
$8,058.08
|
$3,491.33
|
$6,508.46
|
$2,865.4
|
$7,019.58
|
|
UG_TL_FB_DISP
|
$941.59
|
$970.6
|
$310.32
|
$694.6
|
$335.29
|
$371.83
|
~
|
~
|
|
UG_TL_IG_DISP
|
$667.59
|
$684.11
|
$422.78
|
$886.87
|
$144.28
|
$31.09
|
~
|
~
|
|
CLR_TL_FB_DISP
|
~
|
~
|
~
|
~
|
$14.28
|
$737.22
|
~
|
~
|
|
Video
|
|
UG_TL_FB_VID
|
$208.41
|
$179.4
|
$582.97
|
$1,521.8
|
$560.03
|
$1,496.4
|
$1,675.61
|
$2,859.14
|
|
UG_TL_IG_VID
|
$682.41
|
$665.7
|
$483.92
|
$1,328.1
|
$100.69
|
$133.44
|
~
|
~
|
|
UG_TL_SC_VID
|
$132.71
|
$1,064.56
|
~
|
~
|
~
|
~
|
$1,735.74
|
$1,470.45
|
Average Time on Page
|
|
Average Time on Page
|
|
|
FY19
|
FY20
|
|
AdSet
|
FY19Q1
|
FY19Q2
|
FY19Q3
|
FY19Q4
|
FY20Q1
|
FY20Q2
|
FY20Q3
|
FY20Q4
|
|
Carousel
|
|
UG_TL_FB_CAR
|
~
|
~
|
25
|
85
|
25
|
85
|
~
|
~
|
|
UG_TL_IG_CAR
|
~
|
~
|
45
|
20
|
115
|
160
|
~
|
~
|
|
Display
|
|
UG_TL_DBM_DISP
|
90
|
190
|
35
|
90
|
35
|
25
|
30
|
25
|
|
UG_TL_FB_DISP
|
160
|
110
|
95
|
145
|
200
|
135
|
~
|
~
|
|
UG_TL_IG_DISP
|
30
|
35
|
40
|
15
|
NA
|
30
|
~
|
~
|
|
CLR_TL_FB_DISP
|
~
|
~
|
~
|
~
|
NA
|
250
|
~
|
~
|
|
Video
|
|
UG_TL_FB_VID
|
285
|
100
|
65
|
135
|
75
|
100
|
50
|
75
|
|
UG_TL_IG_VID
|
30
|
15
|
35
|
20
|
75
|
NA
|
~
|
~
|
|
UG_TL_SC_VID
|
105
|
35
|
~
|
~
|
~
|
~
|
190
|
295
|
Tours:High School Students
Impressions
|
|
Impressions
|
|
|
FY19
|
FY20
|
|
AdSet
|
FY19Q3
|
FY19Q4
|
FY20Q3
|
FY20Q4
|
|
Carousel
|
|
UG_HS_FB_CAR
|
67,287
|
88,909
|
~
|
~
|
|
UG_HS_IG_CAR
|
41,415
|
163,575
|
~
|
~
|
|
Display
|
|
UG_HS_FB_DISP
|
264,744
|
397,369
|
133,156
|
~
|
|
UG_HS_IG_DISP
|
87,943
|
184,599
|
223,095
|
~
|
|
UG_HS_PIN_DISP
|
144,241
|
~
|
~
|
~
|
|
UG_HS_DBM_DISP
|
~
|
~
|
742,832
|
118,453
|
|
Video
|
|
UG_HS_FB_VID
|
87,884
|
94,609
|
~
|
~
|
|
UG_HS_IG_VID
|
75,371
|
226,673
|
159,154
|
120,368
|
|
UG_HS_SC_VID
|
~
|
~
|
1,126,431
|
884,808
|
Click Through Rate
|
|
Click Through Rate
|
|
|
FY19
|
FY20
|
|
AdSet
|
FY19Q3
|
FY19Q4
|
FY20Q3
|
FY20Q4
|
|
Carousel
|
|
UG_HS_FB_CAR
|
0.5%
|
0.46%
|
~
|
~
|
|
UG_HS_IG_CAR
|
0.25%
|
0.17%
|
~
|
~
|
|
Display
|
|
UG_HS_FB_DISP
|
0.47%
|
0.45%
|
0.38%
|
~
|
|
UG_HS_IG_DISP
|
0.22%
|
0.17%
|
0.25%
|
~
|
|
UG_HS_PIN_DISP
|
0.28%
|
~
|
~
|
~
|
|
UG_HS_DBM_DISP
|
~
|
~
|
0.14%
|
0.15%
|
|
Video
|
|
UG_HS_FB_VID
|
0.51%
|
0.56%
|
~
|
~
|
|
UG_HS_IG_VID
|
0.24%
|
0.17%
|
0.12%
|
0.11%
|
|
UG_HS_SC_VID
|
~
|
~
|
0.88%
|
1.09%
|
Unique Pageviews
|
|
Unique Pageviews
|
|
|
FY19
|
FY20
|
|
AdSet
|
FY19Q3
|
FY19Q4
|
FY20Q3
|
FY20Q4
|
|
Carousel
|
|
UG_HS_FB_CAR
|
63
|
172
|
~
|
~
|
|
UG_HS_IG_CAR
|
38
|
129
|
~
|
~
|
|
Display
|
|
UG_HS_FB_DISP
|
239
|
452
|
254
|
~
|
|
UG_HS_IG_DISP
|
88
|
174
|
166
|
~
|
|
UG_HS_PIN_DISP
|
209
|
~
|
~
|
~
|
|
UG_HS_DBM_DISP
|
~
|
~
|
1,808
|
1,110
|
|
Video
|
|
UG_HS_FB_VID
|
82
|
115
|
~
|
~
|
|
UG_HS_IG_VID
|
43
|
137
|
139
|
160
|
|
UG_HS_SC_VID
|
~
|
~
|
8,780
|
2,856
|
Bounce Rate
|
|
Bounce Rate
|
|
|
FY19
|
FY20
|
|
AdSet
|
FY19Q3
|
FY19Q4
|
FY20Q3
|
FY20Q4
|
|
Carousel
|
|
UG_HS_FB_CAR
|
91.8%
|
92.5%
|
~
|
~
|
|
UG_HS_IG_CAR
|
89.29%
|
95%
|
~
|
~
|
|
Display
|
|
UG_HS_FB_DISP
|
94.54%
|
93.85%
|
96.39%
|
~
|
|
UG_HS_IG_DISP
|
94.32%
|
96.41%
|
97.59%
|
~
|
|
UG_HS_PIN_DISP
|
96.04%
|
~
|
~
|
~
|
|
UG_HS_DBM_DISP
|
~
|
~
|
80.74%
|
87.51%
|
|
Video
|
|
UG_HS_FB_VID
|
93.83%
|
92.86%
|
~
|
~
|
|
UG_HS_IG_VID
|
100%
|
97.81%
|
97.84%
|
98.12%
|
|
UG_HS_SC_VID
|
~
|
~
|
97.93%
|
99.16%
|
Cost
|
|
Cost
|
|
|
FY19
|
FY20
|
|
AdSet
|
FY19Q3
|
FY19Q4
|
FY20Q3
|
FY20Q4
|
|
Carousel
|
|
UG_HS_FB_CAR
|
$261.65
|
$423.79
|
~
|
~
|
|
UG_HS_IG_CAR
|
$174.22
|
$830.49
|
~
|
~
|
|
Display
|
|
UG_HS_FB_DISP
|
$1,469.9
|
$2,376.46
|
$412.36
|
~
|
|
UG_HS_IG_DISP
|
$352.7
|
$886.94
|
$1,003.18
|
~
|
|
UG_HS_PIN_DISP
|
$636.61
|
~
|
~
|
~
|
|
UG_HS_DBM_DISP
|
~
|
~
|
$4,613.22
|
$1,117.71
|
|
Video
|
|
UG_HS_FB_VID
|
$484.97
|
$606.54
|
~
|
~
|
|
UG_HS_IG_VID
|
$360.35
|
$1,376.4
|
$1,008.95
|
$590.78
|
|
UG_HS_SC_VID
|
~
|
~
|
$2,613.2
|
$1,314.75
|
Average Time on Page
|
|
Average Time on Page
|
|
|
FY19
|
FY20
|
|
AdSet
|
FY19Q3
|
FY19Q4
|
FY20Q3
|
FY20Q4
|
|
Carousel
|
|
UG_HS_FB_CAR
|
180
|
135
|
~
|
~
|
|
UG_HS_IG_CAR
|
30
|
165
|
~
|
~
|
|
Display
|
|
UG_HS_FB_DISP
|
65
|
80
|
145
|
~
|
|
UG_HS_IG_DISP
|
100
|
200
|
50
|
~
|
|
UG_HS_PIN_DISP
|
75
|
~
|
~
|
~
|
|
UG_HS_DBM_DISP
|
~
|
~
|
30
|
35
|
|
Video
|
|
UG_HS_FB_VID
|
15
|
30
|
~
|
~
|
|
UG_HS_IG_VID
|
NA
|
170
|
45
|
10
|
|
UG_HS_SC_VID
|
~
|
~
|
600
|
390
|