DATA CLEANSING
Load packages
library(ggplot2)
## Warning: package 'ggplot2' was built under R version 4.0.2
library(sqldf)
## Warning: package 'sqldf' was built under R version 4.0.2
## Loading required package: gsubfn
## Warning: package 'gsubfn' was built under R version 4.0.2
## Loading required package: proto
## Warning: package 'proto' was built under R version 4.0.2
## Loading required package: RSQLite
## Warning: package 'RSQLite' was built under R version 4.0.2
library(dplyr)
##
## Attaching package: 'dplyr'
## The following objects are masked from 'package:stats':
##
## filter, lag
## The following objects are masked from 'package:base':
##
## intersect, setdiff, setequal, union
Import train data
train <- read.csv("train.csv")
Show the structure of train data
str(train)
## 'data.frame': 1017209 obs. of 9 variables:
## $ Store : int 1 2 3 4 5 6 7 8 9 10 ...
## $ DayOfWeek : int 5 5 5 5 5 5 5 5 5 5 ...
## $ Date : chr "2015-07-31" "2015-07-31" "2015-07-31" "2015-07-31" ...
## $ Sales : int 5263 6064 8314 13995 4822 5651 15344 8492 8565 7185 ...
## $ Customers : int 555 625 821 1498 559 589 1414 833 687 681 ...
## $ Open : int 1 1 1 1 1 1 1 1 1 1 ...
## $ Promo : int 1 1 1 1 1 1 1 1 1 1 ...
## $ StateHoliday : chr "0" "0" "0" "0" ...
## $ SchoolHoliday: int 1 1 1 1 1 1 1 1 1 1 ...
Some data fields should be converted to a more suitable data type for the convenience of the explanatory process.
Change the data type of “Date” from “char” to “date”
train$Date <- as.Date(as.character(train$Date))
Factorize categorical data fields in train data
train$DayOfWeek <- as.factor(as.integer(train$DayOfWeek))
train$StateHoliday <- as.factor(as.character(train$StateHoliday))
train$Open <- as.factor(as.character(train$Open))
train$Promo <- as.factor(as.character(train$Promo))
train$SchoolHoliday <- as.factor(as.character(train$SchoolHoliday))
Check if there’s any NA to deal with
table (complete.cases (train))
##
## TRUE
## 1017209
no NULL values found
summary(train)
## Store DayOfWeek Date Sales
## Min. : 1.0 1:144730 Min. :2013-01-01 Min. : 0
## 1st Qu.: 280.0 2:145664 1st Qu.:2013-08-17 1st Qu.: 3727
## Median : 558.0 3:145665 Median :2014-04-02 Median : 5744
## Mean : 558.4 4:145845 Mean :2014-04-11 Mean : 5774
## 3rd Qu.: 838.0 5:145845 3rd Qu.:2014-12-12 3rd Qu.: 7856
## Max. :1115.0 6:144730 Max. :2015-07-31 Max. :41551
## 7:144730
## Customers Open Promo StateHoliday SchoolHoliday
## Min. : 0.0 0:172817 0:629129 0:986159 0:835488
## 1st Qu.: 405.0 1:844392 1:388080 a: 20260 1:181721
## Median : 609.0 b: 6690
## Mean : 633.1 c: 4100
## 3rd Qu.: 837.0
## Max. :7388.0
##
Now the train data is ready for the analysis process. We will move to cleaning the store data.
Assign column names for store data
colNames <- c ("Store", "StoreType", "Assortment", "CompetitionDistance",
"CompetitionOpenSinceMonth", "CompetitionOpenSinceYear",
"PromoContinuation", "PromoParticipationSinceWeek",
"PromoParticipationSinceYear", "PromoInterval")
Import store data
store <- read.table ("store.csv", header = TRUE, sep = ",",
strip.white = TRUE, col.names = colNames,
na.strings = "?", stringsAsFactors = TRUE)
Show the structure of the store data
str (store)
## 'data.frame': 1115 obs. of 10 variables:
## $ Store : int 1 2 3 4 5 6 7 8 9 10 ...
## $ StoreType : Factor w/ 4 levels "a","b","c","d": 3 1 1 3 1 1 1 1 1 1 ...
## $ Assortment : Factor w/ 3 levels "a","b","c": 1 1 1 3 1 1 3 1 3 1 ...
## $ CompetitionDistance : int 1270 570 14130 620 29910 310 24000 7520 2030 3160 ...
## $ CompetitionOpenSinceMonth : int 9 11 12 9 4 12 4 10 8 9 ...
## $ CompetitionOpenSinceYear : int 2008 2007 2006 2009 2015 2013 2013 2014 2000 2009 ...
## $ PromoContinuation : int 0 1 1 0 0 0 0 0 0 0 ...
## $ PromoParticipationSinceWeek: int NA 13 14 NA NA NA NA NA NA NA ...
## $ PromoParticipationSinceYear: int NA 2010 2011 NA NA NA NA NA NA NA ...
## $ PromoInterval : Factor w/ 4 levels "","Feb,May,Aug,Nov",..: 1 3 3 1 1 1 1 1 1 1 ...
Identify NA cases
table (complete.cases (store))
##
## FALSE TRUE
## 750 365
Take a look at the table summary to identify the NAs
summary(store)
## Store StoreType Assortment CompetitionDistance
## Min. : 1.0 a:602 a:593 Min. : 20.0
## 1st Qu.: 279.5 b: 17 b: 9 1st Qu.: 717.5
## Median : 558.0 c:148 c:513 Median : 2325.0
## Mean : 558.0 d:348 Mean : 5404.9
## 3rd Qu.: 836.5 3rd Qu.: 6882.5
## Max. :1115.0 Max. :75860.0
## NA's :3
## CompetitionOpenSinceMonth CompetitionOpenSinceYear PromoContinuation
## Min. : 1.000 Min. :1900 Min. :0.0000
## 1st Qu.: 4.000 1st Qu.:2006 1st Qu.:0.0000
## Median : 8.000 Median :2010 Median :1.0000
## Mean : 7.225 Mean :2009 Mean :0.5121
## 3rd Qu.:10.000 3rd Qu.:2013 3rd Qu.:1.0000
## Max. :12.000 Max. :2015 Max. :1.0000
## NA's :354 NA's :354
## PromoParticipationSinceWeek PromoParticipationSinceYear PromoInterval
## Min. : 1.0 Min. :2009 :544
## 1st Qu.:13.0 1st Qu.:2011 Feb,May,Aug,Nov :130
## Median :22.0 Median :2012 Jan,Apr,Jul,Oct :335
## Mean :23.6 Mean :2012 Mar,Jun,Sept,Dec:106
## 3rd Qu.:37.0 3rd Qu.:2013
## Max. :50.0 Max. :2015
## NA's :544 NA's :544
Replace the NAs in Competition Distance by its median
store$CompetitionDistance[is.na(store$CompetitionDistance)] <- median(store$CompetitionDistance, na.rm=TRUE)
Replace the remaining NA’s by 0
store[is.na(store)] <- 0
EXPLORATION
Join train and store tables to further explore other correlations between the data fields of 2 tables.
train_store <- merge(train, store, by = "Store")
For graph to display number in full (E.g. 1000000 instead of 10e6)
options("scipen" = 10)
For our exploratory data analysis, we will look into the relationship between Sales and other data fields.
Sales vs Store
Here we made a vector containing the mean sales of 1115 stores
MeanSalesPerStore <- vector(mode = "numeric",length = 1115)
for (i in 1:1115) {
MeanSalesPerStore[i] <- mean(train_store$Sales[train_store$Store==i])
}
match(max(MeanSalesPerStore),MeanSalesPerStore)
## [1] 262
match(min(MeanSalesPerStore),MeanSalesPerStore)
## [1] 307
Store 262 has the max mean sales. Store 307 has the min mean sales.
hist(MeanSalesPerStore,100)
summary(MeanSalesPerStore)
## Min. 1st Qu. Median Mean 3rd Qu. Max.
## 2245 4412 5459 5763 6634 20719
Average sales mostly range from 2500 - 7500. The outliers are stores with over 10000 in mean sales. Sales vary from stores to stores –> Strong predictor value.
Sales vs DayOfWeek
boxplot(Sales ~ DayOfWeek,data=train_store)
Sales of day 7 of the week (Sunday) is extremely low compared to other dates. –> Strong predictor value.
We will take a closer look at Day 7.
Day7Sales <- subset(train_store,DayOfWeek==7)
summary(Day7Sales)
## Store DayOfWeek Date Sales
## Min. : 1.0 1: 0 Min. :2013-01-06 Min. : 0.0
## 1st Qu.: 280.0 2: 0 1st Qu.:2013-08-18 1st Qu.: 0.0
## Median : 558.0 3: 0 Median :2014-03-30 Median : 0.0
## Mean : 558.4 4: 0 Mean :2014-04-11 Mean : 204.2
## 3rd Qu.: 838.0 5: 0 3rd Qu.:2014-12-14 3rd Qu.: 0.0
## Max. :1115.0 6: 0 Max. :2015-07-26 Max. :37376.0
## 7:144730
## Customers Open Promo StateHoliday SchoolHoliday StoreType
## Min. : 0.00 0:141137 0:144730 0:144421 0:142006 a:78484
## 1st Qu.: 0.00 1: 3593 1: 0 a: 309 1: 2724 b: 2252
## Median : 0.00 b: 0 c:19468
## Mean : 35.79 c: 0 d:44526
## 3rd Qu.: 0.00
## Max. :5145.00
##
## Assortment CompetitionDistance CompetitionOpenSinceMonth
## a:76472 Min. : 20 Min. : 0.000
## b: 1180 1st Qu.: 710 1st Qu.: 0.000
## c:67078 Median : 2325 Median : 4.000
## Mean : 5422 Mean : 4.927
## 3rd Qu.: 6880 3rd Qu.: 9.000
## Max. :75860 Max. :12.000
##
## CompetitionOpenSinceYear PromoContinuation PromoParticipationSinceWeek
## Min. : 0 Min. :0.0000 Min. : 0.00
## 1st Qu.: 0 1st Qu.:0.0000 1st Qu.: 0.00
## Median :2006 Median :1.0000 Median : 1.00
## Mean :1370 Mean :0.5006 Mean :11.65
## 3rd Qu.:2011 3rd Qu.:1.0000 3rd Qu.:22.00
## Max. :2015 Max. :1.0000 Max. :50.00
##
## PromoParticipationSinceYear PromoInterval
## Min. : 0 :72272
## 1st Qu.: 0 Feb,May,Aug,Nov :16874
## Median :2009 Jan,Apr,Jul,Oct :41718
## Mean :1007 Mar,Jun,Sept,Dec:13866
## 3rd Qu.:2012
## Max. :2015
##
Look at “Sales” data, we see that most stores have 0 sales on Sunday, and this is because 97.5% (141137/144730) of the records indicated that the stores were closed on those dates.
Now we will check if the stores that were open on Day 7 had sales or not.
summary(subset(Day7Sales,Open==1))
## Store DayOfWeek Date Sales Customers
## Min. : 85.0 1: 0 Min. :2013-01-06 Min. : 286 Min. : 40
## 1st Qu.: 310.0 2: 0 1st Qu.:2013-08-18 1st Qu.: 3314 1st Qu.: 438
## Median : 530.0 3: 0 Median :2014-05-04 Median : 6876 Median :1262
## Mean : 573.9 4: 0 Mean :2014-04-21 Mean : 8225 Mean :1442
## 3rd Qu.: 769.0 5: 0 3rd Qu.:2014-12-07 3rd Qu.:11418 3rd Qu.:2175
## Max. :1099.0 6: 0 Max. :2015-07-26 Max. :37376 Max. :5145
## 7:3593
## Open Promo StateHoliday SchoolHoliday StoreType Assortment
## 0: 0 0:3593 0:3591 0:3511 a:1100 a:1018
## 1:3593 1: 0 a: 2 1: 82 b:2216 b:1170
## b: 0 c: 0 c:1405
## c: 0 d: 277
##
##
##
## CompetitionDistance CompetitionOpenSinceMonth CompetitionOpenSinceYear
## Min. : 90 Min. : 0.000 Min. : 0
## 1st Qu.: 840 1st Qu.: 0.000 1st Qu.: 0
## Median : 1410 Median : 4.000 Median :2006
## Mean :10623 Mean : 4.389 Mean :1199
## 3rd Qu.:18160 3rd Qu.: 9.000 3rd Qu.:2012
## Max. :75860 Max. :12.000 Max. :2014
##
## PromoContinuation PromoParticipationSinceWeek PromoParticipationSinceYear
## Min. :0.0000 Min. : 0.000 Min. : 0
## 1st Qu.:0.0000 1st Qu.: 0.000 1st Qu.: 0
## Median :0.0000 Median : 0.000 Median : 0
## Mean :0.2797 Mean : 5.413 Mean : 563
## 3rd Qu.:1.0000 3rd Qu.: 5.000 3rd Qu.:2012
## Max. :1.0000 Max. :48.000 Max. :2014
##
## PromoInterval
## :2588
## Feb,May,Aug,Nov : 133
## Jan,Apr,Jul,Oct : 664
## Mar,Jun,Sept,Dec: 208
##
##
##
All stores that were opened on Day 7 had sales.
Holiday might be a factor of store closure, so we will check that as follow:
sqldf("select Open, sum(StateHoliday), sum(SchoolHoliday) from Day7Sales group by Open")
## Open sum(StateHoliday) sum(SchoolHoliday)
## 1 0 0 2642
## 2 1 0 82
On all Day 7 records, no stores open on State Holiday. 2642 records that was on School Holiday indicated that the store was closed, while in total we have 141137 closed stores. Therefore, holidays are not a strong factor of store closure like we assumed.
Sales vs Date
ggplot(train_store, aes(x=Date,y=Sales)) + geom_smooth()
## `geom_smooth()` using method = 'gam' and formula 'y ~ s(x, bs = "cs")'
Sales increased from 2013 to 2015 –> Strong predictor value.
Sales vs Customers
ggplot(train_store, aes(x=Date,y=Customers)) + geom_smooth()
## `geom_smooth()` using method = 'gam' and formula 'y ~ s(x, bs = "cs")'
Customers increased from 2013 to 2015. –> Customers and Sales are positively correlated.
Sales vs StateHoliday
boxplot(Sales ~ StateHoliday,data=train_store)
Sales are significantly lower on holidays. –> Strong predictor value.
Now we want to see which holidays had the most sales.
OpenOnHoliday <- subset(train_store,Open==1)
mean_a <- mean(OpenOnHoliday$Sales[OpenOnHoliday$StateHoliday=="a"])
mean_b <- mean(OpenOnHoliday$Sales[OpenOnHoliday$StateHoliday=="b"])
mean_c <- mean(OpenOnHoliday$Sales[OpenOnHoliday$StateHoliday=="c"])
barplot(c(mean_a,mean_b,mean_c),main="Mean sales on each holiday",names.arg = c("a","b","c"))
Within 910 stores that are open on holiday, public holiday (a) saw the highest sale (8487.471 - mean_a), significantly more than Easter (b) (9887.89 - mean_b) and Christmas (c) (9743.746 - mean_c).
Sales vs SchoolHoliday
boxplot(Sales ~ SchoolHoliday,data=train_store)
Sales on School Holiday were just slightly higher than that of non-School Holiday. Therefore, School Holiday is not a strong predictor value.
Sales vs StoreType
boxplot(Sales ~ StoreType,data=train_store)
Type b has the highest mean sales –> Strong predictor value.
Determine the sales of each PromoInterval
boxplot(Sales ~ PromoInterval, data = train_store,
main = "Sales based on the PromoInterval",
xlab = "PromoInterval", ylab = "Sales", col = "blue")
Overall, all intervals share relatively same mean, quartiles, and minimum and maximum values. However, The “Jan, Apr, Jun, Oct” interval had the highest mean and number of outliers.
Take a closer look at the “Jan, Apr, Jun, Oct” interval
summary(train_store[train_store$PromoInterval == "Jan,Apr,Jul,Oct",]$Sales)
## Min. 1st Qu. Median Mean 3rd Qu. Max.
## 0 3680 5610 5562 7614 37646
sqldf("SELECT PromoInterval, COUNT(PromoInterval) FROM train_store WHERE Sales > 7614 + 1.5 * (7614-3680) GROUP BY PromoInterval")
## PromoInterval COUNT(PromoInterval)
## 1 22590
## 2 Feb,May,Aug,Nov 1572
## 3 Jan,Apr,Jul,Oct 6320
## 4 Mar,Jun,Sept,Dec 1334
The “Jan, Apr, Jun, Oct” interval’s number of outliers are more than 5 times bigger than those of other intervals.
Distribution of each assortment
boxplot(Sales ~ Assortment,data=train_store)
We can see that assortment b had the best sales among three assortments.
Determine the sales of each assortment in the timeline
ggplot(train_store["Sales" != 0],
aes(x = as.Date(Date), y = Sales, color = factor(Assortment))) +
geom_smooth(size = 2)
## `geom_smooth()` using method = 'gam' and formula 'y ~ s(x, bs = "cs")'
Assortment b (b>c>a) always had higher sales than the other assortments.
Let’s see if the Average sales per assortment of b assortment would be the same
avg_a <- mean(train_store$Sales[train_store$Assortment == "a"])
avg_b <- mean(train_store$Sales[train_store$Assortment == "b"])
avg_c <- mean(train_store$Sales[train_store$Assortment == "c"])
barplot(c(avg_a,avg_b,avg_c), main = "Average sales per assortment", names.arg = c("a","b","c"))
Yes, even its average sales is higher than the others’ average sales.
Customers per assortment
cust_a <- sum(train_store$Customers[train_store$Assortment == "a"])
cust_b <- sum(train_store$Customers[train_store$Assortment == "b"])
cust_c <- sum(train_store$Customers[train_store$Assortment == "c"])
barplot(c(cust_a,cust_b,cust_c), main = "Customers per assortment", names.arg = c("a","b","c"))
Furthermore, the number of customers who bought b are extremely low compare to other assortments’ –> B’s sales performance was far better thanthose of the other two.
Move on to the correlation between Competition Distance and Sales
plot(Sales ~ CompetitionDistance, train_store)
There is a clear correlation between sales and competition distance. The plot indicates that the closer the competitor, the lower the sales.
Days since start of promo2
!! Need to find a way to leverage the data promo2 !!
PromoContinuation vs Sales
boxplot(Sales ~ PromoContinuation, data = train_store,
main = "Sales based on the PromoContinuation",
xlab = "PromoContinuation", ylab = "Sales", col = "yellow")
Sales when having a 2nd Promo were less than without a 2nd Promo but not significant
Since there is 0 sales on closed days, I want to specifically look at the promo data on Open days
row_to_keep = which(as.integer(train_store$Open) > 0)
openday <- train_store[row_to_keep,]
summary(openday)
## Store DayOfWeek Date Sales
## Min. : 1.0 1:144730 Min. :2013-01-01 Min. : 0
## 1st Qu.: 280.0 2:145664 1st Qu.:2013-08-17 1st Qu.: 3727
## Median : 558.0 3:145665 Median :2014-04-02 Median : 5744
## Mean : 558.4 4:145845 Mean :2014-04-11 Mean : 5774
## 3rd Qu.: 838.0 5:145845 3rd Qu.:2014-12-12 3rd Qu.: 7856
## Max. :1115.0 6:144730 Max. :2015-07-31 Max. :41551
## 7:144730
## Customers Open Promo StateHoliday SchoolHoliday StoreType
## Min. : 0.0 0:172817 0:629129 0:986159 0:835488 a:551627
## 1st Qu.: 405.0 1:844392 1:388080 a: 20260 1:181721 b: 15830
## Median : 609.0 b: 6690 c:136840
## Mean : 633.1 c: 4100 d:312912
## 3rd Qu.: 837.0
## Max. :7388.0
##
## Assortment CompetitionDistance CompetitionOpenSinceMonth
## a:537445 Min. : 20 Min. : 0.000
## b: 8294 1st Qu.: 710 1st Qu.: 0.000
## c:471470 Median : 2325 Median : 4.000
## Mean : 5422 Mean : 4.927
## 3rd Qu.: 6880 3rd Qu.: 9.000
## Max. :75860 Max. :12.000
##
## CompetitionOpenSinceYear PromoContinuation PromoParticipationSinceWeek
## Min. : 0 Min. :0.0000 Min. : 0.00
## 1st Qu.: 0 1st Qu.:0.0000 1st Qu.: 0.00
## Median :2006 Median :1.0000 Median : 1.00
## Mean :1370 Mean :0.5006 Mean :11.65
## 3rd Qu.:2011 3rd Qu.:1.0000 3rd Qu.:22.00
## Max. :2015 Max. :1.0000 Max. :50.00
##
## PromoParticipationSinceYear PromoInterval
## Min. : 0 :508031
## 1st Qu.: 0 Feb,May,Aug,Nov :118596
## Median :2009 Jan,Apr,Jul,Oct :293122
## Mean :1007 Mar,Jun,Sept,Dec: 97460
## 3rd Qu.:2012
## Max. :2015
##
The number of two categories of PromoContinuation are nearly equal, which is good for the comparison of sales between the two.
We compare sales between promo day and not promo day
ggplot(openday["Sales" != 0],
aes(x = as.Date(Date), y = Sales, color = factor(Promo))) +
geom_smooth(size = 2) + xlab("Date")
## `geom_smooth()` using method = 'gam' and formula 'y ~ s(x, bs = "cs")'
promoY <- mean(train_store$Sales[train_store$Promo == 1])
promoN <- mean(train_store$Sales[train_store$Promo == 0])
barplot(c(promoY,promoN), main = "Average sales per Promo", names.arg = c("1","0"))
Sales nearly doubled when there was a promo on that day.