Propensity Models for Cross Sell
Column
Customer Information
Credit Risk Scorecard (Next Best Product)
Next Best Product (Propensity Score) - Overdraft
Column {data-width=450}
Next Best Product (Top 6)
Wallet Sizing (Benchmarks)
Next Best Service
Column
Offer Overdraft Facility
$20KNot Using Mobile Banking
Mobile BankingBirthday
TodayOffer Fixed Asset Loan (Interest Rate)
$35000Interest Rate & Installments (Colletral)
14% | $1287Product Performance
Row
Above Average Average Qurterly Balance
>1000K USDChange in Average Quarterly Balance
Decline AQB RateProduct Holding (Above Average i.e. 2.1 PPC)
3ATM Usage
IncreasingCustomer Induced Credit
DecreasingRow
Average Quarterly Balance
