Introduction

In this assignment I compare Twitter interactions between the brands AMD and Intel with there respective followers. In business it’s good to be able to veiw and understand social media interaction between a brand and their followers, it creates a great environment to gather useful information to help each company. In this mindset I choose my 3 questions.

Question 1: Which brand, AMD or Intel, was the greatest user engagement with their tweets

Being able to see which brand has more interaction between the tweets they make and there followers is important because it shows which brand is being seen, which brand is actually reaching its followers. Number of followers is meaningless without engagement, without followers spreading your brand through their own feed.

The following is the average amount of favorites a tweet from AMD had within their last 200 tweets

## [1] 0.515

And this is the the maximum amount of favorites any one tweet got from AMD

## [1] 9

The following is the average amount of favorites a tweet from Intel had within their last 200 tweets

## [1] 0.2916667

And this is the the maximum amount of favorites any one tweet got from Intel

## [1] 9

The following is the average amount of retweets a tweet from AMD had within their last 200 tweets

## [1] 0.03

And this is the the maximum amount of retweets any one tweet got from AMD

## [1] 1

The following is the average amount of retweets a tweet from Intel had within their last 200 tweets

## [1] 0.1510417

And this is the the maximum amount of retweets any one tweet got from Intel

## [1] 4

On average AMD had the greater amount of favorites while Intel had the greater amount of retweets. For Intel this is a win because retweets are in a way free advertisement. When a user retweets it spreads a tweet to thier followers who may not have any interaction with the Intel account, who now do, bringing potential new followers and customers.

Question 2: On average how long is each tweet made by these companies

For AMD an average tweet is:

## [1] 134.345

and for Intel is it:

## [1] 154.6615

This intrested me because I was wondering if the followers of these brands were ignoring longer tweets, luess likely to read them, and therefore share/retweet them. My findings however did not support this and Intel has longer tweets and more retweets. As a consumer I’m more likely to skip by longer ads or brand readings, which is what sparked my intrest for this question. Though from the data it would seem the on average longer tweet is getting more interaction.

Question 3: Where are the followers of these brands posting from

This knowledge is useful mainly for companies to focus their advertising on. If more people are interacting with AMD from a certain device, Intel could up their advertisements on that specific version of twitter. In turn this could show typical AMD buyers new products and potentially steal consumer from AMD to Intel. And vise versa

Followers of AMD Devices USED:

And followers of Intel Devices USED: When looking at the above charts AMD and Intel have the iphone, android, and web app in common. Though Intel does recieve more follower interaction on the ipad app and the twitter web client, as well as getting interaction from platforms that do not have any user interaction with AMD. For AMD, if I were to see this message I would continue to focus on the major three, and the target devices/apps that Intel is working well in and start to advertise more on those platforms to try and gain more attention in these areas.