Marketing Analytics
Josh Bogan
- Q1 Import data
- Q2 Review data
- Q3 Standardize data
- Q4 What is the standardization for?
- Q5 Find kmeans. What is kmeans for?
- Q6 Visualize clusters
- Q7 Summarize
- Q8 Hide the messages, but display the code and its results on the webpage.
- Q9 Display the title and your name correctly at the top of the webpage.
- Q10 Use the correct slug.
Replicate a case study of marketing analytics: https://www.linkedin.com/learning/the-data-science-of-marketing/cluster-analysis-with-r?u=2232593
Q1 Import data
myClusterData <- read.csv("/cloud/project/cluster-r.csv")
myClusterData
## Email Behavior.3
## 1 nisl@adipiscingelit.org 16
## 2 dui.Fusce.diam@non.edu 25
## 3 nisl.Maecenas@vitaeorciPhasellus.org 23
## 4 justo.nec@Aenean.edu 4
## 5 neque.Morbi.quis@AeneanmassaInteger.ca 29
## 6 elit@erat.org 16
## 7 non.arcu.Vivamus@montesnasceturridiculus.net 26
## 8 Proin.sed@sit.co.uk 13
## 9 auctor@odioEtiam.ca 23
## 10 Mauris.non.dui@nisia.co.uk 11
## 11 turpis.In.condimentum@Sedeget.co.uk 8
## 12 malesuada.fringilla.est@velit.co.uk 28
## 13 orci@Sedauctor.co.uk 16
## 14 lobortis@magnaNamligula.edu 25
## 15 urna.Ut.tincidunt@semperpretium.co.uk 18
## 16 egestas.ligula@posuerecubiliaCurae.com 22
## 17 sagittis.felis.Donec@sociisnatoque.ca 5
## 18 arcu.iaculis@Duisac.ca 10
## 19 eu.erat@acmetus.com 21
## 20 ipsum.ac.mi@lacus.org 4
## 21 purus.sapien@lorem.ca 30
## 22 semper@etmalesuadafames.ca 25
## 23 natoque.penatibus.et@Nullamscelerisque.ca 18
## 24 dictum@erosNam.ca 23
## 25 egestas.Aliquam.nec@Nullamutnisi.org 22
## 26 nisl.Maecenas.malesuada@a.ca 2
## 27 neque.vitae.semper@Mauris.org 29
## 28 Nunc.sed.orci@nisi.co.uk 22
## 29 ut@adipiscing.com 5
## 30 sit@egestas.co.uk 21
## 31 Quisque.imperdiet.erat@posuere.org 13
## 32 litora@ultriciesornare.ca 13
## 33 Integer.sem.elit@sitametante.com 30
## 34 ultricies.ornare.elit@odioauctor.net 30
## 35 in.dolor@magnisdis.net 14
## 36 luctus.et@sed.ca 15
## 37 Mauris@vestibulumneque.edu 30
## 38 Aliquam@sapienimperdietornare.ca 16
## 39 iaculis@ornareegestas.co.uk 12
## 40 nonummy.ac@tellus.net 25
## 41 vel@anteVivamusnon.co.uk 17
## 42 parturient.montes@Duiselementum.com 21
## 43 diam.lorem@lobortisClassaptent.co.uk 3
## 44 et@Cras.org 8
## 45 sed.sem.egestas@augueutlacus.edu 16
## 46 cursus.a@mollisnon.co.uk 2
## 47 risus@mi.net 23
## 48 enim.Nunc.ut@nonmassa.co.uk 28
## 49 Morbi.neque.tellus@milaciniamattis.org 13
## 50 nulla.Donec.non@Fuscealiquetmagna.org 5
## 51 pharetra.Quisque@orciluctus.edu 11
## 52 Quisque@vitaeerat.com 15
## 53 augue.eu@dictumauguemalesuada.net 12
## 54 Cras.dictum@nulla.net 19
## 55 tempus@antebibendum.co.uk 25
## 56 dictum.eu@dapibus.edu 28
## 57 risus@amet.com 14
## 58 elit.pede@nibhsit.co.uk 10
## 59 pellentesque.a.facilisis@justoeuarcu.com 24
## 60 metus@sociisnatoquepenatibus.org 30
## 61 massa@diam.edu 10
## 62 et.malesuada.fames@Mauris.org 25
## 63 adipiscing@porttitorscelerisque.ca 19
## 64 semper.cursus.Integer@necquamCurabitur.edu 15
## 65 cursus.non.egestas@anteipsum.com 7
## 66 Aliquam.adipiscing@egetmagnaSuspendisse.co.uk 4
## 67 pellentesque@cursusinhendrerit.org 20
## 68 sit@enim.edu 6
## 69 ultricies@ullamcorperDuis.ca 25
## 70 montes.nascetur@Donecest.net 5
## 71 eget.nisi@massaInteger.com 21
## 72 Donec@Praesenteu.com 19
## 73 risus.at@nunc.edu 19
## 74 blandit.at.nisi@suscipit.ca 13
## 75 Quisque@orci.edu 14
## 76 ullamcorper@non.ca 13
## 77 placerat.orci.lacus@montes.ca 4
## 78 Quisque@euturpisNulla.edu 25
## 79 odio.semper.cursus@elitpretiumet.org 30
## 80 faucibus.orci.luctus@diam.net 30
## 81 sem.molestie.sodales@ligula.com 11
## 82 Ut.tincidunt.orci@Donecelementumlorem.net 5
## 83 Phasellus.nulla.Integer@sitametfaucibus.co.uk 3
## 84 mauris.eu@Duis.com 17
## 85 Aliquam.nisl.Nulla@gravidamauris.com 29
## 86 vulputate.lacus@penatibuset.net 16
## 87 Donec@mattisIntegereu.org 27
## 88 aliquam.iaculis@tellus.org 25
## 89 lorem.fringilla@Donectempor.co.uk 17
## 90 vitae.diam.Proin@ut.ca 7
## 91 purus.Duis@metusfacilisislorem.net 26
## 92 tempor.bibendum.Donec@sit.co.uk 8
## 93 lorem.lorem@Quisqueornaretortor.edu 26
## 94 Nam@elitfermentumrisus.org 13
## 95 luctus@Donecestmauris.co.uk 6
## 96 quam@nec.org 24
## 97 penatibus.et.magnis@congueturpisIn.edu 13
## 98 diam.Proin.dolor@ipsum.co.uk 4
## 99 tincidunt.adipiscing.Mauris@augueut.edu 14
## 100 et.ipsum.cursus@sitamet.org 15
## 101 Pellentesque.habitant@placerat.co.uk 19
## 102 eget@telluseuaugue.co.uk 5
## 103 magna.Cras@sapien.org 9
## 104 mollis.nec.cursus@euligula.edu 9
## 105 cursus.a@luctuset.ca 21
## 106 arcu@mollisnon.net 21
## 107 torquent@tempus.edu 10
## 108 suscipit.nonummy.Fusce@Phasellusliberomauris.ca 22
## 109 ac@NuncmaurisMorbi.com 10
## 110 eu.tellus.Phasellus@scelerisque.net 16
## 111 vehicula.et.rutrum@Phasellusdolorelit.com 20
## 112 Maecenas.iaculis.aliquet@enimCurabitur.org 10
## 113 ante.bibendum.ullamcorper@facilisisfacilisis.edu 2
## 114 auctor.quis.tristique@non.edu 30
## 115 sagittis@blanditcongueIn.net 5
## 116 augue.ac.ipsum@sagittisDuis.org 6
## 117 Aliquam.nisl.Nulla@scelerisqueneque.edu 8
## 118 est.mollis@sagittisfelis.edu 12
## 119 vehicula@vestibulumneque.ca 17
## 120 et.eros@ligulaelit.ca 11
## 121 lacus.vestibulum@Nullasemper.co.uk 15
## 122 id.blandit.at@tristiquealiquet.ca 8
## 123 consequat.purus.Maecenas@Nulla.edu 1
## 124 justo.faucibus@Utsemper.ca 23
## 125 mattis@ametdiameu.net 27
## 126 Suspendisse@Vivamus.com 26
## 127 neque.non.quam@Vivamus.net 13
## 128 nisl@Vivamus.co.uk 9
## 129 Vestibulum.ante.ipsum@rutrum.co.uk 26
## 130 metus.Aenean.sed@atvelitCras.net 24
## 131 ac@ornarelibero.edu 19
## 132 purus.accumsan@malesuadafames.co.uk 12
## 133 quis@auctorveliteget.com 9
## 134 Nam@ridiculusmusProin.net 28
## 135 volutpat.Nulla.dignissim@fringillapurus.co.uk 27
## 136 elit.dictum@tristique.com 19
## 137 elit@magnaDuis.ca 20
## 138 Curae.Phasellus.ornare@pellentesquea.net 25
## 139 Phasellus.nulla@ullamcorperDuis.com 22
## 140 Nullam@Nullaaliquet.edu 27
## 141 penatibus@inlobortis.org 21
## 142 pede.Praesent@mauris.com 18
## 143 ac@magnisdis.com 4
## 144 pede@Etiamimperdiet.co.uk 16
## 145 arcu.Morbi@egestasDuisac.ca 10
## 146 libero.et.tristique@sitamet.com 13
## 147 in.dolor@mollisPhaselluslibero.co.uk 11
## 148 tristique@diam.co.uk 1
## 149 lacinia.mattis@Sed.net 13
## 150 lorem.vehicula@nostraper.ca 8
## 151 tellus@luctus.edu 30
## 152 ipsum.primis.in@cursuseteros.ca 22
## 153 malesuada.fringilla@pharetraQuisque.co.uk 15
## 154 hendrerit@aliquamerosturpis.net 20
## 155 Aliquam.auctor.velit@utpharetra.co.uk 26
## 156 Morbi.sit.amet@ametmassaQuisque.edu 15
## 157 eu.odio@sodalesnisi.ca 25
## 158 aliquam.iaculis.lacus@loremsitamet.org 1
## 159 Aliquam.vulputate.ullamcorper@eleifendCras.org 12
## 160 elit.pharetra.ut@morbitristiquesenectus.org 18
## 161 risus.Donec@inmagnaPhasellus.ca 3
## 162 urna@velit.co.uk 3
## 163 nisl.sem@gravidaAliquamtincidunt.org 4
## 164 turpis.egestas@nuncsitamet.edu 4
## 165 egestas.hendrerit.neque@aliquetlibero.net 9
## 166 mauris.a.nunc@augueSedmolestie.co.uk 5
## 167 et@Phasellus.ca 9
## 168 interdum@magnanecquam.net 3
## 169 adipiscing@ligulatortordictum.edu 23
## 170 a.scelerisque@lectus.edu 19
## 171 dignissim.tempor@gravidamolestie.edu 26
## 172 laoreet.libero@enimCurabiturmassa.edu 13
## 173 erat@aliquam.com 12
## 174 consectetuer.rhoncus.Nullam@pedeet.co.uk 25
## 175 non@Intinciduntcongue.net 10
## 176 interdum.enim@ipsumDonecsollicitudin.co.uk 4
## 177 malesuada.augue@magnaet.org 29
## 178 erat.eget.tincidunt@natoquepenatibus.co.uk 19
## 179 penatibus@elitsed.net 11
## 180 Phasellus.dapibus@purusin.org 10
## 181 Mauris@dictumeuplacerat.co.uk 26
## 182 sed.pede.nec@non.com 11
## 183 ornare.sagittis.felis@dolordapibus.org 7
## 184 dolor.sit@nonummyac.ca 19
## 185 leo@Sed.org 20
## 186 a.scelerisque@Classaptent.ca 17
## 187 dis.parturient.montes@Donecfelisorci.net 26
## 188 sit.amet@ullamcorpervelit.org 16
## 189 tempus.mauris.erat@felisDonectempor.ca 26
## 190 ut@magnamalesuadavel.co.uk 7
## 191 elementum@mattissemperdui.co.uk 2
## 192 et@egestasAliquam.net 5
## 193 quam@vitaesodalesat.com 30
## 194 odio.auctor.vitae@mollisIntegertincidunt.com 16
## 195 nulla.Integer@risusDonec.org 18
## 196 nisl.sem@tinciduntvehicula.edu 3
## 197 euismod.in@cubiliaCuraeDonec.co.uk 29
## 198 sagittis@eget.co.uk 30
## 199 felis.adipiscing.fringilla@consectetuermauris.org 21
## 200 est.ac@Nullamscelerisque.com 15
## 201 velit.Sed.malesuada@dolorsitamet.ca 7
## 202 velit.in@sociosquadlitora.edu 21
## 203 eu.eleifend@euismod.ca 20
## 204 Curabitur.sed@eumetus.ca 28
## 205 Nam.interdum.enim@aliquetsemut.co.uk 15
## 206 justo@blanditatnisi.ca 26
## 207 tempor.arcu@Pellentesque.ca 28
## 208 in.lobortis.tellus@Nullam.com 10
## 209 egestas.urna@Sedetlibero.ca 19
## 210 augue.malesuada@hendreritconsectetuercursus.org 18
## 211 Pellentesque.tincidunt@ategestasa.co.uk 30
## 212 lobortis.quis@fringilla.ca 15
## 213 consequat@Nunclaoreet.co.uk 18
## 214 massa.Vestibulum.accumsan@nisl.net 24
## 215 arcu.vel.quam@Integeraliquamadipiscing.edu 28
## 216 consequat@Maurisut.org 11
## 217 ut.nulla@auguescelerisque.ca 5
## 218 imperdiet@eutemporerat.org 27
## 219 magna@diam.co.uk 18
## 220 arcu.ac.orci@nonmassa.org 23
## 221 nibh.vulputate.mauris@mauriserat.org 26
## 222 quam.Curabitur@odio.co.uk 9
## 223 enim.Etiam.gravida@venenatisa.com 6
## 224 venenatis@cursuspurusNullam.edu 21
## 225 non@eleifendvitae.edu 13
## 226 enim.Sed@ametultricies.com 18
## 227 auctor@risusInmi.org 16
## 228 rutrum@diam.com 16
## 229 gravida@nonsapien.com 29
## 230 massa.Mauris.vestibulum@NullamenimSed.co.uk 4
## 231 mattis.ornare.lectus@arcuVestibulum.com 6
## 232 Vivamus@liberodui.org 7
## 233 dui.Cum.sociis@ultricessitamet.ca 7
## 234 suscipit.est.ac@Suspendissetristique.co.uk 13
## 235 facilisis.lorem.tristique@euligula.net 10
## 236 Fusce@semeget.net 11
## 237 sagittis@vulputateduinec.org 8
## 238 adipiscing.lacus@porttitor.net 28
## 239 lectus.convallis@at.org 27
## 240 lacus@quam.ca 18
## 241 Sed.dictum.Proin@aliquam.com 15
## 242 sed.est@blanditcongue.com 21
## 243 eu@ullamcorperviverra.com 9
## 244 tempus.risus@Crasdictum.ca 26
## 245 eu@inlobortis.net 24
## 246 suscipit.est@velit.co.uk 9
## 247 Donec.non@ipsumprimisin.net 30
## 248 urna@eliteratvitae.co.uk 12
## 249 in.felis@magnatellusfaucibus.com 14
## 250 ante@auctornonfeugiat.co.uk 13
## 251 Etiam.bibendum.fermentum@gravida.ca 17
## 252 dis@malesuadautsem.org 28
## 253 dolor.sit.amet@malesuadamalesuada.edu 29
## 254 eget.odio@orciPhasellusdapibus.org 1
## 255 nulla@malesuadamalesuada.edu 27
## 256 Suspendisse.tristique@semper.net 3
## 257 nonummy.ut.molestie@venenatislacus.co.uk 26
## 258 cubilia@DonectinciduntDonec.edu 5
## 259 quis.diam@facilisismagnatellus.org 12
## 260 elit.elit@nasceturridiculusmus.net 20
## 261 ridiculus@idanteNunc.com 28
## 262 Cras@pharetrasedhendrerit.co.uk 25
## 263 id@faucibusut.com 22
## 264 sit.amet.massa@nisia.org 16
## 265 Nunc.pulvinar@euaccumsan.org 28
## 266 lorem.vitae@luctusCurabituregestas.co.uk 25
## 267 rutrum.magna.Cras@estvitae.edu 20
## 268 Donec.tincidunt.Donec@viverra.com 24
## 269 ridiculus.mus.Proin@risus.net 27
## 270 ipsum.primis.in@iaculisenimsit.edu 21
## 271 Proin.nisl.sem@facilisis.edu 16
## 272 pellentesque.tellus@aliquamarcu.edu 26
## 273 Praesent@risusMorbi.ca 8
## 274 montes@magnisdis.net 21
## 275 dis@enimcommodo.edu 8
## 276 Quisque.purus@ornare.edu 2
## 277 imperdiet.ullamcorper@mipede.org 12
## 278 vehicula@ametrisusDonec.edu 19
## 279 neque.vitae.semper@atrisusNunc.edu 27
## 280 luctus.ut.pellentesque@eleifendegestasSed.edu 17
## 281 elit.erat@lectus.edu 8
## 282 quam@Duis.co.uk 24
## 283 sagittis.Duis@ultricesVivamusrhoncus.ca 30
## 284 sem@Morbiquisurna.edu 20
## 285 enim.Nunc@nibhvulputatemauris.co.uk 8
## 286 nulla.magna@utsemNulla.co.uk 10
## 287 id.ante.Nunc@auctornon.edu 26
## 288 ornare.egestas.ligula@Nullam.edu 17
## 289 neque@nibhAliquamornare.org 4
## 290 lacus.Quisque.imperdiet@placeratorcilacus.edu 19
## 291 consequat.nec@elitelitfermentum.co.uk 9
## 292 dapibus.id.blandit@semmagna.ca 6
## 293 Duis.ac.arcu@congue.ca 7
## 294 est.congue.a@orciPhasellus.ca 29
## 295 consectetuer.ipsum.nunc@malesuadafringilla.com 17
## 296 mollis@NullafacilisiSed.org 27
## 297 aliquet.metus@iaculislacuspede.edu 21
## 298 ac.ipsum@sit.co.uk 8
## 299 Fusce@sagittisaugue.com 18
## 300 magna.Lorem.ipsum@nibhPhasellus.net 17
## Brand.Preference CTA Demo.Age
## 1 12 9 48
## 2 8 6 41
## 3 11 4 50
## 4 12 11 34
## 5 10 2 59
## 6 6 13 57
## 7 7 7 58
## 8 9 4 64
## 9 10 12 58
## 10 1 11 23
## 11 5 8 36
## 12 11 5 39
## 13 12 11 64
## 14 9 7 14
## 15 6 9 34
## 16 7 16 59
## 17 8 16 26
## 18 9 15 41
## 19 1 16 26
## 20 4 7 39
## 21 5 17 25
## 22 12 5 13
## 23 3 5 64
## 24 3 1 50
## 25 6 8 47
## 26 10 4 48
## 27 2 1 52
## 28 11 5 33
## 29 2 2 21
## 30 7 2 38
## 31 4 12 21
## 32 1 3 30
## 33 10 4 62
## 34 4 5 15
## 35 1 8 66
## 36 4 13 18
## 37 9 14 58
## 38 2 8 58
## 39 2 18 27
## 40 6 12 48
## 41 8 7 34
## 42 12 3 37
## 43 11 9 23
## 44 10 14 35
## 45 12 15 17
## 46 3 6 67
## 47 2 7 27
## 48 5 9 56
## 49 2 16 53
## 50 6 2 62
## 51 4 12 42
## 52 2 4 58
## 53 12 14 43
## 54 5 5 37
## 55 8 1 26
## 56 8 6 28
## 57 9 1 47
## 58 4 14 28
## 59 9 18 54
## 60 7 13 46
## 61 11 14 59
## 62 4 5 29
## 63 2 3 38
## 64 12 18 20
## 65 9 4 62
## 66 9 13 37
## 67 5 1 25
## 68 1 9 22
## 69 9 6 14
## 70 5 2 35
## 71 1 13 63
## 72 8 14 20
## 73 4 13 54
## 74 8 16 50
## 75 12 3 49
## 76 10 9 32
## 77 6 15 43
## 78 10 5 36
## 79 4 18 39
## 80 3 15 47
## 81 8 8 56
## 82 10 18 35
## 83 11 5 36
## 84 6 14 32
## 85 4 11 48
## 86 12 1 58
## 87 3 7 31
## 88 3 6 42
## 89 12 11 42
## 90 3 9 60
## 91 12 4 61
## 92 3 14 59
## 93 1 3 13
## 94 2 4 56
## 95 7 12 61
## 96 10 5 61
## 97 5 15 65
## 98 1 4 53
## 99 6 17 25
## 100 11 18 31
## 101 2 3 19
## 102 1 5 16
## 103 5 17 26
## 104 11 5 60
## 105 3 15 55
## 106 1 6 68
## 107 12 9 51
## 108 8 1 26
## 109 2 3 65
## 110 4 6 25
## 111 6 5 59
## 112 8 9 45
## 113 2 11 17
## 114 5 10 53
## 115 6 8 61
## 116 6 18 26
## 117 8 1 41
## 118 12 16 40
## 119 12 11 41
## 120 5 1 23
## 121 11 12 68
## 122 8 16 26
## 123 8 17 37
## 124 9 16 40
## 125 2 13 32
## 126 5 15 22
## 127 1 10 23
## 128 9 6 35
## 129 11 11 46
## 130 6 15 47
## 131 8 5 67
## 132 7 10 63
## 133 3 8 53
## 134 1 3 55
## 135 9 10 30
## 136 3 16 55
## 137 6 18 54
## 138 1 5 23
## 139 5 11 58
## 140 7 15 67
## 141 2 9 21
## 142 12 17 17
## 143 9 12 21
## 144 11 14 42
## 145 12 8 31
## 146 6 18 21
## 147 6 17 17
## 148 11 16 62
## 149 11 12 24
## 150 2 12 47
## 151 11 13 37
## 152 12 10 20
## 153 6 11 30
## 154 8 7 35
## 155 10 4 36
## 156 8 4 22
## 157 1 6 66
## 158 6 6 26
## 159 7 13 45
## 160 1 3 46
## 161 12 1 27
## 162 8 8 60
## 163 7 2 31
## 164 3 11 40
## 165 4 13 14
## 166 12 6 19
## 167 4 14 48
## 168 5 1 22
## 169 4 13 15
## 170 9 1 31
## 171 5 13 34
## 172 2 15 18
## 173 5 3 62
## 174 1 8 14
## 175 2 14 66
## 176 3 8 21
## 177 4 16 46
## 178 7 7 52
## 179 7 14 59
## 180 8 7 26
## 181 5 3 58
## 182 8 3 32
## 183 6 12 36
## 184 3 2 48
## 185 1 5 30
## 186 8 18 36
## 187 3 11 25
## 188 2 11 55
## 189 11 14 21
## 190 6 9 18
## 191 1 13 40
## 192 3 15 16
## 193 6 11 60
## 194 4 11 62
## 195 4 9 60
## 196 10 15 19
## 197 9 5 41
## 198 7 13 20
## 199 5 4 61
## 200 5 5 31
## 201 10 13 37
## 202 7 4 36
## 203 12 1 56
## 204 9 17 24
## 205 10 9 39
## 206 12 15 47
## 207 4 1 43
## 208 5 12 60
## 209 8 8 47
## 210 3 7 14
## 211 11 8 19
## 212 2 5 41
## 213 8 16 13
## 214 12 7 35
## 215 7 14 54
## 216 1 10 43
## 217 11 10 24
## 218 7 6 32
## 219 6 14 18
## 220 2 2 55
## 221 11 9 60
## 222 3 4 68
## 223 1 4 39
## 224 6 7 43
## 225 6 2 34
## 226 5 6 24
## 227 10 3 16
## 228 7 8 25
## 229 10 2 37
## 230 9 11 47
## 231 6 14 62
## 232 9 11 17
## 233 5 9 53
## 234 11 18 16
## 235 1 12 68
## 236 2 15 53
## 237 6 14 45
## 238 2 16 30
## 239 9 17 62
## 240 2 10 65
## 241 6 14 42
## 242 8 15 64
## 243 3 8 28
## 244 7 2 63
## 245 5 17 53
## 246 1 3 58
## 247 11 4 36
## 248 8 3 21
## 249 9 6 18
## 250 12 14 57
## 251 1 5 38
## 252 7 17 54
## 253 1 12 54
## 254 8 5 63
## 255 2 3 63
## 256 1 14 20
## 257 4 3 50
## 258 7 6 42
## 259 11 16 40
## 260 6 14 54
## 261 2 8 31
## 262 8 8 47
## 263 1 17 59
## 264 11 4 33
## 265 5 10 41
## 266 10 11 64
## 267 10 17 17
## 268 11 16 20
## 269 4 6 24
## 270 6 2 31
## 271 4 7 14
## 272 10 16 55
## 273 9 13 68
## 274 3 8 36
## 275 6 15 48
## 276 6 16 13
## 277 11 11 36
## 278 6 7 66
## 279 4 8 60
## 280 3 3 23
## 281 12 4 59
## 282 1 5 49
## 283 11 3 44
## 284 5 13 13
## 285 3 10 22
## 286 4 9 21
## 287 2 15 67
## 288 1 16 37
## 289 9 17 13
## 290 10 5 67
## 291 10 7 66
## 292 11 9 32
## 293 12 13 40
## 294 7 17 44
## 295 12 4 64
## 296 11 4 33
## 297 11 10 50
## 298 7 3 46
## 299 2 4 19
## 300 3 6 66Q2 Review data
head(myClusterData)
## Email Behavior.3 Brand.Preference CTA
## 1 nisl@adipiscingelit.org 16 12 9
## 2 dui.Fusce.diam@non.edu 25 8 6
## 3 nisl.Maecenas@vitaeorciPhasellus.org 23 11 4
## 4 justo.nec@Aenean.edu 4 12 11
## 5 neque.Morbi.quis@AeneanmassaInteger.ca 29 10 2
## 6 elit@erat.org 16 6 13
## Demo.Age
## 1 48
## 2 41
## 3 50
## 4 34
## 5 59
## 6 57Q3 Standardize data
myClusterDataStandardized <- scale(myClusterData[-1])
myClusterDataStandardized
## Behavior.3 Brand.Preference CTA Demo.Age
## [1,] -0.06450461 1.5764994 -0.06016808 0.45191951
## [2,] 1.01724970 0.4409656 -0.65523704 0.02093360
## [3,] 0.77685986 1.2926159 -1.05194967 0.57505834
## [4,] -1.50684369 1.5764994 0.33654455 -0.41005230
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## [12,] 1.37783448 1.2926159 -0.85359335 -0.10220523
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## [14,] 1.01724970 0.7248490 -0.45688072 -1.64144060
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## [17,] -1.38664877 0.4409656 1.32832614 -0.90260762
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## [26,] -1.74723354 1.0087325 -1.05194967 0.45191951
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## [31,] -0.42508938 -0.6945681 0.53490087 -1.21045470
## [32,] -0.42508938 -1.5462185 -1.25030599 -0.65632996
## [33,] 1.61822432 1.0087325 -1.05194967 1.31389132
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## [35,] -0.30489446 -1.5462185 -0.25852440 1.56016898
## [36,] -0.18469953 -0.6945681 0.73325719 -1.39516294
## [37,] 1.61822432 0.7248490 0.93161350 1.06761366
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## [45,] -0.06450461 1.5764994 1.12996982 -1.45673236
## [46,] -1.74723354 -0.9784516 -0.65523704 1.62173839
## [47,] 0.77685986 -1.2623350 -0.45688072 -0.84103821
## [48,] 1.37783448 -0.4106847 -0.06016808 0.94447483
## [49,] -0.42508938 -1.2623350 1.32832614 0.75976658
## [50,] -1.38664877 -0.1268013 -1.44866231 1.31389132
## [51,] -0.66547923 -0.6945681 0.53490087 0.08250302
## [52,] -0.18469953 -1.2623350 -1.05194967 1.06761366
## [53,] -0.54528430 1.5764994 0.93161350 0.14407243
## [54,] 0.29608016 -0.4106847 -0.85359335 -0.22534406
## [55,] 1.01724970 0.4409656 -1.64701862 -0.90260762
## [56,] 1.37783448 0.4409656 -0.65523704 -0.77946879
## [57,] -0.30489446 0.7248490 -1.64701862 0.39035009
## [58,] -0.78567415 -0.6945681 0.93161350 -0.77946879
## [59,] 0.89705478 0.7248490 1.72503878 0.82133600
## [60,] 1.61822432 0.1570822 0.73325719 0.32878068
## [61,] -0.78567415 1.2926159 0.93161350 1.12918307
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## [65,] -1.14625892 0.7248490 -1.05194967 1.31389132
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## [70,] -1.38664877 -0.4106847 -1.44866231 -0.34848289
## [71,] 0.53647001 -1.5462185 0.73325719 1.37546073
## [72,] 0.29608016 0.4409656 0.93161350 -1.27202411
## [73,] 0.29608016 -0.6945681 0.73325719 0.82133600
## [74,] -0.42508938 0.4409656 1.32832614 0.57505834
## [75,] -0.30489446 1.5764994 -1.25030599 0.51348892
## [76,] -0.42508938 1.0087325 -0.06016808 -0.53319113
## [77,] -1.50684369 -0.1268013 1.12996982 0.14407243
## [78,] 1.01724970 1.0087325 -0.85359335 -0.28691347
## [79,] 1.61822432 -0.6945681 1.72503878 -0.10220523
## [80,] 1.61822432 -0.9784516 1.12996982 0.39035009
## [81,] -0.66547923 0.4409656 -0.25852440 0.94447483
## [82,] -1.38664877 1.0087325 1.72503878 -0.34848289
## [83,] -1.62703862 1.2926159 -0.85359335 -0.28691347
## [84,] 0.05569031 -0.1268013 0.93161350 -0.53319113
## [85,] 1.49802940 -0.6945681 0.33654455 0.45191951
## [86,] -0.06450461 1.5764994 -1.64701862 1.06761366
## [87,] 1.25763955 -0.9784516 -0.45688072 -0.59476055
## [88,] 1.01724970 -0.9784516 -0.65523704 0.08250302
## [89,] 0.05569031 1.5764994 0.33654455 0.08250302
## [90,] -1.14625892 -0.9784516 -0.06016808 1.19075249
## [91,] 1.13744463 1.5764994 -1.05194967 1.25232190
## [92,] -1.02606400 -0.9784516 0.93161350 1.12918307
## [93,] 1.13744463 -1.5462185 -1.25030599 -1.70301002
## [94,] -0.42508938 -1.2623350 -1.05194967 0.94447483
## [95,] -1.26645385 0.1570822 0.53490087 1.25232190
## [96,] 0.89705478 1.0087325 -0.85359335 1.25232190
## [97,] -0.42508938 -0.4106847 1.12996982 1.49859956
## [98,] -1.50684369 -1.5462185 -1.05194967 0.75976658
## [99,] -0.30489446 -0.1268013 1.52668246 -0.96417704
## [100,] -0.18469953 1.2926159 1.72503878 -0.59476055
## [101,] 0.29608016 -1.2623350 -1.25030599 -1.33359353
## [102,] -1.38664877 -1.5462185 -0.85359335 -1.51830177
## [103,] -0.90586907 -0.4106847 1.52668246 -0.90260762
## [104,] -0.90586907 1.2926159 -0.85359335 1.19075249
## [105,] 0.53647001 -0.9784516 1.12996982 0.88290541
## [106,] 0.53647001 -1.5462185 -0.65523704 1.68330781
## [107,] -0.78567415 1.5764994 -0.06016808 0.63662775
## [108,] 0.65666493 0.4409656 -1.64701862 -0.90260762
## [109,] -0.78567415 -1.2623350 -1.25030599 1.49859956
## [110,] -0.06450461 -0.6945681 -0.65523704 -0.96417704
## [111,] 0.41627509 -0.1268013 -0.85359335 1.12918307
## [112,] -0.78567415 0.4409656 -0.06016808 0.26721126
## [113,] -1.74723354 -1.2623350 0.33654455 -1.45673236
## [114,] 1.61822432 -0.4106847 0.13818823 0.75976658
## [115,] -1.38664877 -0.1268013 -0.25852440 1.25232190
## [116,] -1.26645385 -0.1268013 1.72503878 -0.90260762
## [117,] -1.02606400 0.4409656 -1.64701862 0.02093360
## [118,] -0.54528430 1.5764994 1.32832614 -0.04063581
## [119,] 0.05569031 1.5764994 0.33654455 0.02093360
## [120,] -0.66547923 -0.4106847 -1.64701862 -1.08731587
## [121,] -0.18469953 1.2926159 0.53490087 1.68330781
## [122,] -1.02606400 0.4409656 1.32832614 -0.90260762
## [123,] -1.86742846 0.4409656 1.52668246 -0.22534406
## [124,] 0.77685986 0.7248490 1.32832614 -0.04063581
## [125,] 1.25763955 -1.2623350 0.73325719 -0.53319113
## [126,] 1.13744463 -0.4106847 1.12996982 -1.14888528
## [127,] -0.42508938 -1.5462185 0.13818823 -1.08731587
## [128,] -0.90586907 0.7248490 -0.65523704 -0.34848289
## [129,] 1.13744463 1.2926159 0.33654455 0.32878068
## [130,] 0.89705478 -0.1268013 1.12996982 0.39035009
## [131,] 0.29608016 0.4409656 -0.85359335 1.62173839
## [132,] -0.54528430 0.1570822 0.13818823 1.37546073
## [133,] -0.90586907 -0.9784516 -0.25852440 0.75976658
## [134,] 1.37783448 -1.5462185 -1.25030599 0.88290541
## [135,] 1.25763955 0.7248490 0.13818823 -0.65632996
## [136,] 0.29608016 -0.9784516 1.32832614 0.88290541
## [137,] 0.41627509 -0.1268013 1.72503878 0.82133600
## [138,] 1.01724970 -1.5462185 -0.85359335 -1.08731587
## [139,] 0.65666493 -0.4106847 0.33654455 1.06761366
## [140,] 1.25763955 0.1570822 1.12996982 1.62173839
## [141,] 0.53647001 -1.2623350 -0.06016808 -1.21045470
## [142,] 0.17588524 1.5764994 1.52668246 -1.45673236
## [143,] -1.50684369 0.7248490 0.53490087 -1.21045470
## [144,] -0.06450461 1.2926159 0.93161350 0.08250302
## [145,] -0.78567415 1.5764994 -0.25852440 -0.59476055
## [146,] -0.42508938 -0.1268013 1.72503878 -1.21045470
## [147,] -0.66547923 -0.1268013 1.52668246 -1.45673236
## [148,] -1.86742846 1.2926159 1.32832614 1.31389132
## [149,] -0.42508938 1.2926159 0.53490087 -1.02574645
## [150,] -1.02606400 -1.2623350 0.53490087 0.39035009
## [151,] 1.61822432 1.2926159 0.73325719 -0.22534406
## [152,] 0.65666493 1.5764994 0.13818823 -1.27202411
## [153,] -0.18469953 -0.1268013 0.33654455 -0.65632996
## [154,] 0.41627509 0.4409656 -0.45688072 -0.34848289
## [155,] 1.13744463 1.0087325 -1.05194967 -0.28691347
## [156,] -0.18469953 0.4409656 -1.05194967 -1.14888528
## [157,] 1.01724970 -1.5462185 -0.65523704 1.56016898
## [158,] -1.86742846 -0.1268013 -0.65523704 -0.90260762
## [159,] -0.54528430 0.1570822 0.73325719 0.26721126
## [160,] 0.17588524 -1.5462185 -1.25030599 0.32878068
## [161,] -1.62703862 1.5764994 -1.64701862 -0.84103821
## [162,] -1.62703862 0.4409656 -0.25852440 1.19075249
## [163,] -1.50684369 0.1570822 -1.44866231 -0.59476055
## [164,] -1.50684369 -0.9784516 0.33654455 -0.04063581
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## [166,] -1.38664877 1.5764994 -0.65523704 -1.33359353
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## [173,] -0.54528430 -0.4106847 -1.25030599 1.31389132
## [174,] 1.01724970 -1.5462185 -0.25852440 -1.64144060
## [175,] -0.78567415 -1.2623350 0.93161350 1.56016898
## [176,] -1.50684369 -0.9784516 -0.25852440 -1.21045470
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## [178,] 0.29608016 0.1570822 -0.45688072 0.69819717
## [179,] -0.66547923 0.1570822 0.93161350 1.12918307
## [180,] -0.78567415 0.4409656 -0.45688072 -0.90260762
## [181,] 1.13744463 -0.4106847 -1.25030599 1.06761366
## [182,] -0.66547923 0.4409656 -1.25030599 -0.53319113
## [183,] -1.14625892 -0.1268013 0.53490087 -0.28691347
## [184,] 0.29608016 -0.9784516 -1.44866231 0.45191951
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## [186,] 0.05569031 0.4409656 1.72503878 -0.28691347
## [187,] 1.13744463 -0.9784516 0.33654455 -0.96417704
## [188,] -0.06450461 -1.2623350 0.33654455 0.88290541
## [189,] 1.13744463 1.2926159 0.93161350 -1.21045470
## [190,] -1.14625892 -0.1268013 -0.06016808 -1.39516294
## [191,] -1.74723354 -1.5462185 0.73325719 -0.04063581
## [192,] -1.38664877 -0.9784516 1.12996982 -1.51830177
## [193,] 1.61822432 -0.1268013 0.33654455 1.19075249
## [194,] -0.06450461 -0.6945681 0.33654455 1.31389132
## [195,] 0.17588524 -0.6945681 -0.06016808 1.19075249
## [196,] -1.62703862 1.0087325 1.12996982 -1.33359353
## [197,] 1.49802940 0.7248490 -0.85359335 0.02093360
## [198,] 1.61822432 0.1570822 0.73325719 -1.27202411
## [199,] 0.53647001 -0.4106847 -1.05194967 1.25232190
## [200,] -0.18469953 -0.4106847 -0.85359335 -0.59476055
## [201,] -1.14625892 1.0087325 0.73325719 -0.22534406
## [202,] 0.53647001 0.1570822 -1.05194967 -0.28691347
## [203,] 0.41627509 1.5764994 -1.64701862 0.94447483
## [204,] 1.37783448 0.7248490 1.52668246 -1.02574645
## [205,] -0.18469953 1.0087325 -0.06016808 -0.10220523
## [206,] 1.13744463 1.5764994 1.12996982 0.39035009
## [207,] 1.37783448 -0.6945681 -1.64701862 0.14407243
## [208,] -0.78567415 -0.4106847 0.53490087 1.19075249
## [209,] 0.29608016 0.4409656 -0.25852440 0.39035009
## [210,] 0.17588524 -0.9784516 -0.45688072 -1.64144060
## [211,] 1.61822432 1.2926159 -0.25852440 -1.33359353
## [212,] -0.18469953 -1.2623350 -0.85359335 0.02093360
## [213,] 0.17588524 0.4409656 1.32832614 -1.70301002
## [214,] 0.89705478 1.5764994 -0.45688072 -0.34848289
## [215,] 1.37783448 0.1570822 0.93161350 0.82133600
## [216,] -0.66547923 -1.5462185 0.13818823 0.14407243
## [217,] -1.38664877 1.2926159 0.13818823 -1.02574645
## [218,] 1.25763955 0.1570822 -0.65523704 -0.53319113
## [219,] 0.17588524 -0.1268013 0.93161350 -1.39516294
## [220,] 0.77685986 -1.2623350 -1.44866231 0.88290541
## [221,] 1.13744463 1.2926159 -0.06016808 1.19075249
## [222,] -0.90586907 -0.9784516 -1.05194967 1.68330781
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## [224,] 0.53647001 -0.1268013 -0.45688072 0.14407243
## [225,] -0.42508938 -0.1268013 -1.44866231 -0.41005230
## [226,] 0.17588524 -0.4106847 -0.65523704 -1.02574645
## [227,] -0.06450461 1.0087325 -1.25030599 -1.51830177
## [228,] -0.06450461 0.1570822 -0.25852440 -0.96417704
## [229,] 1.49802940 1.0087325 -1.44866231 -0.22534406
## [230,] -1.50684369 0.7248490 0.33654455 0.39035009
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## [232,] -1.14625892 0.7248490 0.33654455 -1.45673236
## [233,] -1.14625892 -0.4106847 -0.06016808 0.75976658
## [234,] -0.42508938 1.2926159 1.72503878 -1.51830177
## [235,] -0.78567415 -1.5462185 0.53490087 1.68330781
## [236,] -0.66547923 -1.2623350 1.12996982 0.75976658
## [237,] -1.02606400 -0.1268013 0.93161350 0.26721126
## [238,] 1.37783448 -1.2623350 1.32832614 -0.65632996
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## [240,] 0.17588524 -1.2623350 0.13818823 1.49859956
## [241,] -0.18469953 -0.1268013 0.93161350 0.08250302
## [242,] 0.53647001 0.4409656 1.12996982 1.43703015
## [243,] -0.90586907 -0.9784516 -0.25852440 -0.77946879
## [244,] 1.13744463 0.1570822 -1.44866231 1.37546073
## [245,] 0.89705478 -0.4106847 1.52668246 0.75976658
## [246,] -0.90586907 -1.5462185 -1.25030599 1.06761366
## [247,] 1.61822432 1.2926159 -1.05194967 -0.28691347
## [248,] -0.54528430 0.4409656 -1.25030599 -1.21045470
## [249,] -0.30489446 0.7248490 -0.65523704 -1.39516294
## [250,] -0.42508938 1.5764994 0.93161350 1.00604424
## [251,] 0.05569031 -1.5462185 -0.85359335 -0.16377464
## [252,] 1.37783448 0.1570822 1.52668246 0.82133600
## [253,] 1.49802940 -1.5462185 0.53490087 0.82133600
## [254,] -1.86742846 0.4409656 -0.85359335 1.37546073
## [255,] 1.25763955 -1.2623350 -1.25030599 1.37546073
## [256,] -1.62703862 -1.5462185 0.93161350 -1.27202411
## [257,] 1.13744463 -0.6945681 -1.25030599 0.57505834
## [258,] -1.38664877 0.1570822 -0.65523704 0.08250302
## [259,] -0.54528430 1.2926159 1.32832614 -0.04063581
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## [263,] 0.65666493 -1.5462185 1.52668246 1.12918307
## [264,] -0.06450461 1.2926159 -1.05194967 -0.47162172
## [265,] 1.37783448 -0.4106847 0.13818823 0.02093360
## [266,] 1.01724970 1.0087325 0.33654455 1.43703015
## [267,] 0.41627509 1.0087325 1.52668246 -1.45673236
## [268,] 0.89705478 1.2926159 1.32832614 -1.27202411
## [269,] 1.25763955 -0.6945681 -0.65523704 -1.02574645
## [270,] 0.53647001 -0.1268013 -1.44866231 -0.59476055
## [271,] -0.06450461 -0.6945681 -0.45688072 -1.64144060
## [272,] 1.13744463 1.0087325 1.32832614 0.88290541
## [273,] -1.02606400 0.7248490 0.73325719 1.68330781
## [274,] 0.53647001 -0.9784516 -0.25852440 -0.28691347
## [275,] -1.02606400 -0.1268013 1.12996982 0.45191951
## [276,] -1.74723354 -0.1268013 1.32832614 -1.70301002
## [277,] -0.54528430 1.2926159 0.33654455 -0.28691347
## [278,] 0.29608016 -0.1268013 -0.45688072 1.56016898
## [279,] 1.25763955 -0.6945681 -0.25852440 1.19075249
## [280,] 0.05569031 -0.9784516 -1.25030599 -1.08731587
## [281,] -1.02606400 1.5764994 -1.05194967 1.12918307
## [282,] 0.89705478 -1.5462185 -0.85359335 0.51348892
## [283,] 1.61822432 1.2926159 -1.25030599 0.20564185
## [284,] 0.41627509 -0.4106847 0.73325719 -1.70301002
## [285,] -1.02606400 -0.9784516 0.13818823 -1.14888528
## [286,] -0.78567415 -0.6945681 -0.06016808 -1.21045470
## [287,] 1.13744463 -1.2623350 1.12996982 1.62173839
## [288,] 0.05569031 -1.5462185 1.32832614 -0.22534406
## [289,] -1.50684369 0.7248490 1.52668246 -1.70301002
## [290,] 0.29608016 1.0087325 -0.85359335 1.62173839
## [291,] -0.90586907 1.0087325 -0.45688072 1.56016898
## [292,] -1.26645385 1.2926159 -0.06016808 -0.53319113
## [293,] -1.14625892 1.5764994 0.73325719 -0.04063581
## [294,] 1.49802940 0.1570822 1.52668246 0.20564185
## [295,] 0.05569031 1.5764994 -1.05194967 1.43703015
## [296,] 1.25763955 1.2926159 -1.05194967 -0.47162172
## [297,] 0.53647001 1.2926159 0.13818823 0.57505834
## [298,] -1.02606400 0.1570822 -1.25030599 0.32878068
## [299,] 0.17588524 -1.2623350 -1.05194967 -1.33359353
## [300,] 0.05569031 -0.9784516 -0.65523704 1.56016898
## attr(,"scaled:center")
## Behavior.3 Brand.Preference CTA Demo.Age
## 16.536667 6.446667 9.303333 40.660000
## attr(,"scaled:scale")
## Behavior.3 Brand.Preference CTA Demo.Age
## 8.319819 3.522573 5.041433 16.241830Q4 What is the standardization for?
The standardization is meant to scale all of the normalized numbers. This would give the dataset the same mean and distribution. It gives equal weight to all numeric variables.
Q5 Find kmeans. What is kmeans for?
ourGroups <- kmeans(myClusterDataStandardized, 3)
ourGroups
## K-means clustering with 3 clusters of sizes 106, 85, 109
##
## Cluster means:
## Behavior.3 Brand.Preference CTA Demo.Age
## 1 -0.9262795 0.2106451 0.3926831 -0.5488739
## 2 0.6849461 0.9185577 -0.2491900 0.2809738
## 3 0.3666533 -0.9211540 -0.1875529 0.3146593
##
## Clustering vector:
## [1] 2 2 2 1 2 3 2 2 2 1 1 2 2 2 3 2 1 1 3 1 3 2 3 3 3 1 3 2 1 2 1 3 2 3 3 1 2
## [38] 3 1 3 2 2 1 1 1 3 3 3 3 3 1 3 1 3 2 2 2 1 2 2 1 3 3 1 2 1 3 1 2 1 3 1 3 1
## [75] 2 1 1 2 3 3 2 1 1 1 3 2 3 3 2 3 2 3 3 3 1 2 3 3 1 1 3 1 1 2 3 3 2 2 3 3 3
## [112] 1 1 3 1 1 1 1 2 1 2 1 1 2 3 3 3 1 2 3 2 3 3 3 2 3 3 3 3 2 3 1 1 2 1 1 1 1
## [149] 1 3 2 2 1 2 2 1 3 1 1 3 1 1 1 1 1 1 1 1 3 2 3 1 3 3 3 1 3 2 1 1 3 1 1 3 3
## [186] 1 3 3 2 1 1 1 2 3 3 1 2 2 3 3 1 2 2 2 2 2 3 3 2 3 2 3 1 2 2 3 1 2 1 3 2 3
## [223] 3 3 3 3 2 1 2 1 1 1 1 1 3 3 1 3 2 3 1 2 1 2 3 3 2 1 1 2 3 2 3 1 3 1 3 1 1
## [260] 3 3 2 3 2 3 2 1 2 3 3 1 2 1 3 1 1 1 3 3 3 2 3 2 1 1 1 3 3 1 2 2 1 1 2 2 2
## [297] 2 1 3 3
##
## Within cluster sum of squares by cluster:
## [1] 288.5365 218.3745 299.8053
## (between_SS / total_SS = 32.5 %)
##
## Available components:
##
## [1] "cluster" "centers" "totss" "withinss" "tot.withinss"
## [6] "betweenss" "size" "iter" "ifault"Q6 Visualize clusters
library(cluster)
clusplot(myClusterDataStandardized, ourGroups$cluster)
Q7 Summarize
ourGroups$size
## [1] 106 85 109Q8 Hide the messages, but display the code and its results on the webpage.
Hint: Use message, echo and results in the chunk options. Refer to the RMarkdown Reference Guide.