20/04/2020
Marketing
General insights
- Between 2017 and the end of 2019, the team has made 1998299 ticket sales in total.
- Among those, 58.6% of total ticket sales were brought by Females, 41.4% by Male and neglectable amount for gender unclassfied.
- 2018 is the best performing year with 734443 total ticket sales followed by 2019 and 2017 with 674752 and 589104 individally.
- 58.6% of total ticket tickets were brought by Females, 41.4% by Males and neglectable amount for unclassfied gender.
Region
Age
ExperianMosaic
Acquisition Channel
Day of the week
Seasonal Patterns
Forecasting
Retention
Age and Activeness
Region
ExperianMosaic
Acquisition channel
Most valuable- Region
Age
ExperianMosaic
Acquisition Channel
Conclusion
Increasing player retention
Improving sale performance
Resources allocation
Further research