Comprehensive Business Plan

1 The project title

The company name

• Street address:
• Email:
• Phone:

Prepared by (Project Manager Name)

• Email:
• Mobile:

Prepared especially for initial conversations with potential partners

\[\circ\hbox{ Revised 18 April 2020}\]

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Confidentiality of this document
The material discussed in this document is private and confidential. Under no circumstance may this document be shared in part or in whole with any third party unless authorized in writing.

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2 Executive Summary

3 Overview

3.1 Business Description:

3.2 Vision statement:

3.3 Mission statement:

3.4 Business Goals and Objectives

• Goal1: description of Goal 1

  • Objective 1 of Goal 1
  • Objective 2 of Goal 1
  • Objective 3 of Goal 1

• Goal2: description of Goal 2

  • Objective 1 of Goal 2
  • Objective 2 of Goal 2
  • Objective 3 of Goal 2

• Goal3: description of Goal 3

  • Objective 1 of Goal 3
  • Objective 2 of Goal 3
  • Objective 3 of Goal 3

4 Business proposal

4.1 Value proposition

4.2 Business Model

• The business idea.
• Description of intended products and services

4.3 Market Analysis:

4.4 Target market

5 Competitive Analysis

5.1 Competitors

5.1.1 Direct competitors

5.1.2 Indirect competitors

5.1.3 Potential future competitors

5.2 Competitive advantages

5.2.1 SWOT Risk assess

5.2.2 Type of leadership

• [ ] Cost leadership
• [ ] Differentiation
• [ ] Innovation
• [ ] Growth
• [ ] Alliance
• [ ] Time saving

6 Plan details

6.1 Operations plan:

6.1.1 The nature of the work

• list of required workflows
• list of dataflows
• B2B support

6.1.2 Physical development:

• B2B relationships
• Facilities
• Equipment
• Warehouse capacity

6.1.3 Data plan

• Information flow between departments
• MIS support
• Customer and vendor support
• Database characteristics

6.1.4 Web-based development plan:

• Website functionality and requirements
• Server capacity
• Connectivity requirements
• Security
• Web brand development

7 Projection and planning

7.1 Financial projection

7.1.1 Expected finances

• Budget
• Income and expense statement
• Balance sheet
• Cash flow

7.1.2 Funding and grant opportunities

7.2 Business Development Plan

• Establish the Quality Assurance plan.
• Determine a schedule of milestones
• Determine a schedule for subsequent improvements and upgrades
• Determine a schedule for the growth of production/services
• Determine the schedule for customer support services

7.3 Brand and Product Marketing Plan

• Advertising plan
• Customer contact list development
• Marketing campaign
• Key ad word study
• Website analytics

8 Conclusion

(summary of what the business project intends to do)

(expected response from the recipient of this business plan.)