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Finding : General Mills (GM) revenue in Regular flavor lost to primary competitors

Total Revenue Overview

Regular Flavor Revenue Comparision Across All Companies

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Potential Cause

Reason 1 - Too Expensive

Reason 2 - Ineffective Promotion

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Potential Cause

Reason 3 - Too less Advertisement

Course of Action

  1. Lower the price per volumn.

  2. Don’t hold promotion for Regular flavor, or try another way for promoting the regular flavor instead of marking down the sales price.

  3. Hold more Advertisements as other companies did.