Agency Reports

Office of Marketing and Brand Management

2/20/2020

Undergraduate Program

FB_DISP_UG

Run Time: August 15 - June 30

Seven Day

Seven day report completed on 2019-09-04

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
HS 119,446 0.48% 129 87.04%

Sixty Day

Midterm report completed on 2019-10-14

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
HS 371,468 0.41% 357 89.71%

Year to Date

Final/Fiscal YTD report summarizes performance through 2020-03-09

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
HS 679,989 0.4% 761 91.14%

IG_DISP_UG

Run Time: August 15 - June 30

Seven Day

Seven day report completed on 2019-09-04

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
HS 103,804 0.25% 110 91.09%

Sixty Day:

Midterm report completed on 2019-10-14

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
HS 323,749 0.21% 315 93.71%

Year to Date

Final/Fiscal YTD report summarizes performance through 2020-01-13

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
HS 453,380 0.2% 404 91.71%

TW_DISP_UG

Run Time: September 1 - November 30

Seven Day

Seven day report completed on 2019-09-18

Code_Audience YTD_Impressions Avg_ER YTD_UPV Avg_RR
HS 3,934 1.63% 26 1.35%

Sixty Day Report

Midterm report completed on 2019-10-28

Code_Audience YTD_Impressions Avg_ER YTD_UPV Avg_RR
HS 14,454 2.07% 38 1.38%

Year to Date

Final/Fiscal YTD report summarizes performance through 2020-01-06

Code_Audience YTD_Impressions Avg_ER YTD_UPV Avg_RR
HS 23,031 1.92% 47 1.13%

DBM_DISP_UG

Run Time: August 15 - April 30

Seven Day

Seven day report completed on 2019-08-21

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
HS 448,105 0.09% 859 70.98%

Sixty Day

Midterm report completed on 2019-09-30

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
HS 627,008 0.08% 1,116 67.26%

Year to Date

Final/Fiscal YTD report summarizes performance through 2020-03-30

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
HS 2,139,194 0.1% 3,658 65.53%

PIN_DISP_UG

Run Time: September 1 - November 30

Seven Day

Seven day report completed on 2019-09-21

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
IN 63,295 0.51% 178 97.7%

Sixty Day Report

Midterm report completed on 2019-10-31

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
IN 247,296 0.52% 644 95.57%

Year to Date

Final/Fiscal YTD report summarizes performance through 2019-11-11

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
IN 274,819 0.51% 781 95.19%

SC_VID Phase 1 Run Time: October 29 - November 30

Note: Looks like this campaign ran through mid-February.

Seven Day

Seven day report completed on 2019-11-18

Code_Audience YTD_Impressions Avg_Swipe_Rate YTD_UPV Avg_BR Avg_View_Rate Avg_VTR
HS 728,222 0.84% 954 94.92% 4.92% 17.9%

Sixty Day Report

Midterm report completed on 2019-12-28

Code_Audience YTD_Impressions Avg_Swipe_Rate YTD_UPV Avg_BR Avg_View_Rate Avg_VTR
HS 1,013,308 0.9% 1,328 95.75% 4.63% 18.07%

Year to Date

Final/Fiscal YTD report summarizes performance through 2020-03-30

Code_Audience YTD_Impressions Avg_Swipe_Rate YTD_UPV Avg_BR Avg_View_Rate Avg_VTR
HS 1,204,678 0.9% 4,145 97.68% 4.59% 17.9%

SC_VID Phase 2 Run Time: March 1 - May 31

Seven Day

Seven day report completed on 2020-03-21

Code_Audience YTD_Impressions Avg_Swipe_Rate YTD_UPV Avg_BR Avg_View_Rate Avg_VTR
HS 0 NaN% 10 100% NaN% NaN%

Sixty Day Report

Midterm report completed on 2020-04-30

Code_Audience YTD_Impressions Avg_Swipe_Rate YTD_UPV Avg_BR Avg_View_Rate Avg_VTR
HS 0 NaN% 15 100% NaN% NaN%

Year to Date

Final/Fiscal YTD report summarizes performance through 2020-03-30

Code_Audience YTD_Impressions Avg_Swipe_Rate YTD_UPV Avg_BR Avg_View_Rate Avg_VTR
HS 0 NaN% 15 100% NaN% NaN%

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YouTube

Phase 1 Run Time: October 29 - November 30

Note: Looks like this ran through the end of January, 2020

Seven Day

Seven day report completed on 2019-11-18

Code_Audience YTD_Impressions ClickRatePct YTD_UPV Avg_BR Avg_View_Rate Avg_VTR
HS 102,080 0.15% 63 87.3% 88.08% 91.33%

Sixty Day Report

Midterm report completed on 2019-12-28

Code_Audience YTD_Impressions ClickRatePct YTD_UPV Avg_BR Avg_View_Rate Avg_VTR
HS 131,982 0.14% 83 86.59% 88.32% 91.46%

Year to Date

Final/Fiscal YTD report summarizes performance through 2020-01-27

Code_Audience YTD_Impressions ClickRatePct YTD_UPV Avg_BR Avg_View_Rate Avg_VTR
HS 131,982 0.14% 84 86.75% 88.32% 91.46%

FB_VID_HS

Run Time:

Seven Day

Seven day report completed on 2019-11-21

Code_Audience YTD_Impressions ClickRatePct YTD_UPV Avg_BR Avg_View_Rate Avg_VTR
HS 53,953 0.68% 91 95.35% 71.73% 1.87%

Sixty Day

Midterm report completed on 2019-12-31

Code_Audience YTD_Impressions ClickRatePct YTD_UPV Avg_BR Avg_View_Rate Avg_VTR
HS 136,927 0.6% 227 96.83% 72.68% 4.11%

Year to Date

Final/Fiscal YTD report summarizes performance through 2020-01-27

Code_Audience YTD_Impressions ClickRatePct YTD_UPV Avg_BR Avg_View_Rate Avg_VTR
HS 168,215 0.6% 298 96.54% 72.22% 4.03%

IG_VID_UG

Run Time:

Seven Day

Seven day report completed on 2019-11-21

Code_Audience YTD_Impressions ClickRatePct YTD_UPV Avg_BR Avg_View_Rate Avg_VTR
HS 130,522 0.16% 75 97.33% 87.69% 1.67%

Sixty Day

Midterm report completed on 2019-12-31

Code_Audience YTD_Impressions ClickRatePct YTD_UPV Avg_BR Avg_View_Rate Avg_VTR
HS 250,070 0.17% 140 98.57% 86.92% 1.52%

Year to Date

Code_Audience YTD_Impressions ClickRatePct YTD_UPV Avg_BR Avg_View_Rate Avg_VTR
HS 275,190 0.16% 157 98.73% 87.08% 1.5%

IG_ST_UG

Run Time: November 1 - TBA

Seven Day

Seven day report completed on 2019-11-21

Code_Audience YTD_Impressions ClickRatePct YTD_UPV Avg_BR Avg_View_Rate Avg_VTR

Sixty Day

Midterm report completed on 2019-12-31

Code_Audience YTD_Impressions ClickRatePct YTD_UPV Avg_BR Avg_View_Rate Avg_VTR
HS 132,259 0.14% 110 91.35% 88.12% 0.85%

Year to Date

Final/Fiscal YTD report summarizes performance through 2020-01-13

Code_Audience YTD_Impressions ClickRatePct YTD_UPV Avg_BR Avg_View_Rate Avg_VTR
HS 192,996 0.14% 148 92.25% 88.23% 0.84%

Transfer

FB_DISP_TR

Phase 1 Run Time: August 15 - August 31

Phase 1 Final Report

Midterm report completed on 2019-09-04

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
CU 38,222 0.7% 43 84.38%

Phase 2 Final Report

Phase 2 Run Time: November 1 - TBA

Final/Fiscal YTD report summarizes performance through 2019-12-30

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
CU 123,688 0.34% 208 85%

IG_DISP_TR

Phase 1 Run Time: August 15 - August 31

Phase 1 Final Report

Midterm report completed on 2019-09-04

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
CU 50,104 0.43% 146 99.32%

Phase 2 Final Report

Phase 2 Run Time: November 1 - TBA

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
CU 7,620 0.6% 33 90.91%

FB_VID_TR

Phase 1 Run Time: July 1 - July 31

Code_Audience YTD_Impressions ClickRatePct YTD_UPV Avg_BR Avg_View_Rate Avg_VTR

Phase 2 Run Time: November 1 - December 31

Code_Audience YTD_Impressions ClickRatePct YTD_UPV Avg_BR Avg_View_Rate Avg_VTR
CU 133,271 0.92% 471 96.13% 62.02% 4.59%

IG_ST_TR

Phase 1 Run Time: July 1 - July 31

Code_Audience YTD_Impressions ClickRatePct YTD_UPV Avg_BR Avg_View_Rate Avg_VTR

Phase 2 Run Time: November 1 - December 31

Code_Audience YTD_Impressions ClickRatePct YTD_UPV Avg_BR Avg_View_Rate Avg_VTR
CU 20,205 0.4% 61 98.31% 88.14% 2.43%

IG_ST_TR

November 1 - TBA

Code_Audience YTD_Impressions ClickRatePct YTD_UPV Avg_BR Avg_View_Rate Avg_VTR
CU 13,890 0.26% 29 96.55% 89.45% 1.91%

DBM_DISP_TR

Phase 1 Run Time: August 15 - August 31

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
CU 100,497 0.05% 157 73.89%

Phase 2 Run Time: October 1 - December 31

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
CU 919,534 0.07% 1,336 54.65%

Phase 3 Run Time: February 1 - April 30

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
CU 259,026 0.1% 524 72.89%

YT_VID_TR

Phase 1 Run Time: October 1 - December 31

Code_Audience YTD_Impressions ClickRatePct YTD_UPV Avg_BR Avg_View_Rate Avg_VTR
CU 82,276 0.08% 34 85.29% 88.67% 91.38%

Phase 2 Run Time: February 1 - April 30

Code_Audience YTD_Impressions ClickRatePct YTD_UPV Avg_BR Avg_View_Rate Avg_VTR
CU 47,461 0.08% 31 87.1% 86.11% 89.08%

Phase 3 Run Time: June 1 - June 30

Code_Audience YTD_Impressions ClickRatePct YTD_UPV Avg_BR Avg_View_Rate Avg_VTR
CU 47,461 0.08% 31 87.1% 86.11% 89.08%

SC_VID_TR

Phase 1 Run Time: October 1 - December 31

Code_Audience YTD_Impressions Avg_Swipe_Rate YTD_UPV Avg_BR Avg_View_Rate Avg_VTR
CU 505,353 1% 3,187 88.85% 4.14% 15.65%

Phase 2 Run Time: March 1 - April 30

Code_Audience YTD_Impressions Avg_Swipe_Rate YTD_UPV Avg_BR Avg_View_Rate Avg_VTR
CU 250,418 1.08% 4,351 98.18% 3.63% 12.83%

Phase 3 Run Time: June 1 - June 30

Code_Audience YTD_Impressions Avg_Swipe_Rate YTD_UPV Avg_BR Avg_View_Rate Avg_VTR

TW_DISP_UG

Run Time: November 1 - December 31

Seven Day

Seven day report completed on 2019-11-21

Code_Audience YTD_Impressions Avg_ER YTD_UPV Avg_RR
CU 37,403 2.44% 260 2.22%

Sixty Day Report

Midterm report completed on 2019-12-31

Code_Audience YTD_Impressions Avg_ER YTD_UPV Avg_RR
CU 70,799 2.18% 472 1.94%

Year to Date

Final/Fiscal YTD report summarizes performance through 2020-02-03

Code_Audience YTD_Impressions Avg_ER YTD_UPV Avg_RR
CU 70,799 2.18% 474 1.94%

Working Adults

FB_DISP_DC

Run Time: August 15 - December 31

Seven Day

Seven day report completed on 2019-09-04

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
WA 227,431 0.27% 366 91.09%

Sixty Day

Midterm report completed on 2019-10-14

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
WA 470,727 0.29% 803 90.13%

Year to Date

Final/Fiscal YTD report summarizes performance through 2020-03-30

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
WA 2,986,029 0.25% 4,414 90.07%

IG_DISP_DC

Phase 1 Final Report

Run Time: August 15 - August 31

Midterm report completed on 2019-10-14

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
WA 4,591 0.68% 22 95.45%

Phase 2 Final Report

Phase 2 Run Time: October 1 - December 31 - Only ran for 1 week

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
WA 1,002 0.5% 7 100%

GM_TEXT

Phase 1 Final Report

Phase 1 Run Time: October 1 - December 31 - Only ran for 1 week

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_CTOR Avg_BR
WA 19,387 16.79% 170 1.78% 56.16%

Phase 2 Final Report

Phase 2 Run Time: February 1 - TBA

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_CTOR Avg_BR
WA 24,624 13.59% 105 1.14% 78.69%

DBM_DISP_WA_DC

Phase 1 Run Time: August 15 - August 31

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
WA 156,900 0.11% 314 73.46%

Phase 2 Run Time: October 1 - December 31

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
WA 1,147,779 0.09% 1,722 65.26%

Phase 3 Run Time: February 1 - April 30

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
WA 427,330 0.11% 784 76.57%

LI_DISP

Run Time: October 1 - December 31

Seven Day Report

Seven day report completed on 2019-10-21

Code_Product YTD_Sends Avg_OR YTD_UPV Avg_CTOR
DC 2,098 36.37 30 0.52%

Sixty Day Report

Midterm report completed on 2019-10-14

Code_Product YTD_Sends Avg_OR YTD_UPV Avg_CTOR
DC 5,559 38.89 54 1.06%

Year to Date

Final/Fiscal YTD report summarizes performance through 2020-03-23

Code_Product YTD_Sends Avg_OR YTD_UPV Avg_CTOR
DC 8,738 47.72 98 1.08%

PIN_DISP_WA_DC

Run Time: September 1 - December 31

Seven Day

Seven day report completed on 2019-10-21

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
WA 104,891 0.3% 85 93.51%

Sixty Day Report

Midterm report completed on 2019-11-30

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
WA 242,011 0.3% 231 95.43%

Year to Date

Final/Fiscal YTD report summarizes performance through 2019-12-30

Graduate

FB_DISP_GR

Phase 1 Run Time: August 15 - September 30

Phase 1 Final Report

Midterm report completed on 2019-10-04

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
ALL 850,511 0.23% 993 89.38%

Phase 2 Final Report

Phase 2 Run Time: February 1 - TBA

Final/Fiscal YTD report summarizes performance through 2020-02-17

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
ALL 0 NaN% 5 50%

IG_DISP_DC

Phase 1 Final Report

Run Time: August 15 - August 31

Midterm report completed on 2019-10-04

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
ALL 59,179 0.74% 341 97.61%

Phase 2 Final Report

Phase 2 Run Time: February 1 - TBA - Only ran for 1 week

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR

LI_DISP

Seven Day Report

Code_Product YTD_Impressions Avg_CTR YTD_UPV Avg_BR
CGCY 17,939 0.52 72 85.71%

Sixty Day Report

Code_Product YTD_Impressions Avg_CTR YTD_UPV Avg_BR
CGCY 22,039 0.52 90 83.78%

Year to Date

Code_Product YTD_Impressions Avg_CTR YTD_UPV Avg_BR
CGCY 23,774 0.55 106 83.15%
MPH 29,605 0.62 96 89.25%
POL 30,980 0.57 156 84.06%

DBM_DISP_WA_DC

Phase 1 Run Time: August 15 - August 31

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
WA 156,900 0.11% 314 73.46%

Phase 2 Run Time: October 1 - December 31

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
WA 1,147,779 0.09% 1,722 65.26%