Sendo Content

MAIN_SENDO_STRATEGY

The imperative customers of Sendo locate in countryside

These steps to approach these strategies

  • This research is focus on interactive TIME and NUMBER of Sendo Customer from Google datasets

  • Sendo mainly focus on customer in countryside

  • Large time of drop price promotion (9h-11h-13h-15h-17h-19h-21h)

  • Range of Product

Tiki_Product

Tiki_Product

Sendo_Product -

Achievement

  • By time of user’s interaction

  • < font size=“5”> Geolocation of customer achievement 

            - <font size ="5">  Time to search on Google---> Time to work. </font>
        - < font size ="5"> Location of customers ---> Where are customers from? </font>
        - <font size = "5"> Range of product --> Price, Customer needed items? </font>

Achievement

Sendo

Sendo

Sendo and Tiki are Vietnam start-up companieS in e-commerce. But THEY ARE VERY DIFFERENT FROM STRATEGY.

Time to go shopping

  • The demand is very fluctuated, So We can conclude that Time is the key factor.

  • Probability, It comes from Sales Promotion in each period of day

  • Unlike, many giant e-commerce. Sendo has variety of hour that customers spend their time to interact.

  • In countryside, Time working is very flexible.

The question is why Sunday is not the most interactive time of customers?

I totally suppose that this situation is not in city

- Please to look at the scope of slight color (the high number of customer interaction to Sendo website)

  • Mainly Active from Tuesday to Friday, but not Sunday

- From graph title. There is a significant difference between Sendo and Tiki. - Time of customer interaction to Tiki is LESS than that of Sendo

Location

Tiki_Location

Tiki_Location

  • Just mainly focus in HCMC and HaNoi. Largest city and Capital of Vietnam.
Sendo_Location

Sendo_Location

  • Main local place in around the VietNam