FA21 Agency Campaign Vendor Reports
Office of Marketing and Brand Management
2020-04-02
Undergraduate
Facebook Display
This report summarizes performance from 2020-01-13 through 2020-03-09
| Code_Audience | YTD_Impressions | Avg_CTR | YTD_UPV | Avg_BR |
|---|---|---|---|---|
| HS | 122,784 | 0.38% | 254 | 96.39% |
Facebook Video
This report summarizes performance from 2020-02-24 through 2020-03-30
| Code_Audience | YTD_Impressions | ClickRatePct | YTD_UPV | Avg_BR | Avg_View_Rate | Avg_VTR |
|---|---|---|---|---|---|---|
| HS | 154,969 | 0.38% | 207 | 95.54% | 75.64% | 3.85% |
Instagram Display
This report summarizes performance from 2020-01-13 through 2020-03-09
| Code_Audience | YTD_Impressions | Avg_CTR | YTD_UPV | Avg_BR |
|---|---|---|---|---|
| HS | 223,095 | 0.25% | 166 | 97.59% |
Instagram Video
This report summarizes performance from 2020-01-13 through 2020-03-30
| Code_Audience | YTD_Impressions | ClickRatePct | YTD_UPV | Avg_BR | Avg_View_Rate | Avg_VTR |
|---|---|---|---|---|---|---|
| HS | 261,078 | 0.12% | 227 | 97.36% | 89.1% | 1.25% |
Instagram Stories
This report summarizes performance from 2020-02-24 through 2020-03-30
| Code_Audience | YTD_Impressions | ClickRatePct | YTD_UPV | Avg_BR | Avg_View_Rate | Avg_VTR |
|---|---|---|---|---|---|---|
| HS | 150,968 | 0.1% | 113 | 96.46% | 88.12% | 0.97% |
Programmatic Display
This report summarizes performance from 2020-01-20 through 2020-03-30
| Code_Audience | YTD_Impressions | Avg_CTR | YTD_UPV | Avg_BR |
|---|---|---|---|---|
| HS | 1,121,667 | 0.13% | 2,507 | 78.67% |
Pinterest Display
This report summarizes performance from 2020-02-24 through 2020-03-30
| Code_Audience | YTD_Impressions | Avg_CTR | YTD_UPV | Avg_BR |
|---|---|---|---|---|
| IN | 122,266 | 0.37% | 87 | 91.86% |
Pinterest Video
This report summarizes performance from 2020-02-24 through 2020-03-30
| Code_Audience | YTD_Impressions | Avg_CTR | YTD_UPV | Avg_BR |
|---|---|---|---|---|
| IN | 42,093 | 0.23% | 17 | 100% |
Snapchat Video
This report summarizes performance from 2020-01-13 through 2020-03-30
| Code_Audience | YTD_Impressions | Avg_Swipe_Rate | YTD_UPV | Avg_BR | Avg_View_Rate | Avg_VTR |
|---|---|---|---|---|---|---|
| HS | 1,903,706 | 0.95% | 13,049 | 97.77% | 3.09% | 13.48% |
Transfer
Programmatic Display
This report summarizes performance from 2020-02-24 through 2020-03-30
| Code_Audience | YTD_Impressions | Avg_CTR | YTD_UPV | Avg_BR |
|---|---|---|---|---|
| CU | 406,249 | 0.11% | 825 | 69.96% |
Facebook Video
This report summarizes performance from 2020-02-24 through 2020-03-30
| Code_Audience | YTD_Impressions | ClickRatePct | YTD_UPV | Avg_BR | Avg_View_Rate | Avg_VTR |
|---|---|---|---|---|---|---|
| CU | 255,536 | 0.41% | 496 | 96.07% | 70.72% | 4.27% |
Instagram Video
This report summarizes performance from 2020-02-24 through 2020-03-30
| Code_Audience | YTD_Impressions | ClickRatePct | YTD_UPV | Avg_BR | Avg_View_Rate | Avg_VTR |
|---|---|---|---|---|---|---|
| CU | 27,570 | 0.2% | 60 | 91.38% | 91.39% | 1.87% |
Instagram Stories
This report summarizes performance from 2020-02-24 through 2020-03-30
| Code_Audience | YTD_Impressions | ClickRatePct | YTD_UPV | Avg_BR | Avg_View_Rate | Avg_VTR |
|---|---|---|---|---|---|---|
| CU | 5,014 | 0.14% | 14 | 85.71% | 90.91% | 1.91% |
Snapchat Video
This report summarizes performance from 2020-02-24 through 2020-03-30
| Code_Audience | YTD_Impressions | Avg_Swipe_Rate | YTD_UPV | Avg_BR | Avg_View_Rate | Avg_VTR |
|---|---|---|---|---|---|---|
| CU | 141,063 | 0.96% | 3,713 | 98.36% | 3.27% | 10.67% |
Degree Completion
Programmatic Display
This report summarizes performance from 2020-02-24 through 2020-03-30
| Code_Audience | YTD_Impressions | Avg_CTR | YTD_UPV | Avg_BR |
|---|---|---|---|---|
| WA | 681,767 | 0.09% | 1,043 | 73.9% |
Facebook Video
This report summarizes performance from 2020-02-24 through 2020-03-30
| Code_Audience | YTD_Impressions | ClickRatePct | YTD_UPV | Avg_BR | Avg_View_Rate | Avg_VTR |
|---|---|---|---|---|---|---|
| WA | 44,239 | 1.43% | 426 | 88.64% | 58.96% | 15.34% |
Instagram Video
This report summarizes performance from 2020-02-24 through 2020-03-30
| Code_Audience | YTD_Impressions | ClickRatePct | YTD_UPV | Avg_BR | Avg_View_Rate | Avg_VTR |
|---|---|---|---|---|---|---|
| WA | 210 | 0% | 12 | 100% | 89.52% | 2.66% |
Gmail InBox
This report summarizes performance from 2020-02-24 through 2020-03-30
| Code_Audience | YTD_Impressions | Avg_CTR | YTD_UPV | Avg_CTOR | Avg_BR |
|---|---|---|---|---|---|
| WA | 29,887 | 11.87% | 128 | 1.75% | 57.58% |
LinkedIn Sponsored InMail
This report summarizes performance from 2020-02-24 through 2020-03-30
| Code_Product | YTD_Sends | Avg_OR | YTD_UPV | Avg_CTOR |
|---|---|---|---|---|
| DC | 3,483 | 69.31 | 94 | 1.82% |
Graduate
Programmatic Display
This report summarizes performance from 2020-02-24 through 2020-03-30
| Code_Audience | YTD_Impressions | Avg_CTR | YTD_UPV | Avg_BR |
|---|---|---|---|---|
| ALL | 934,249 | 0.08% | 1,261 | 73.31% |
Facebook Video
This report summarizes performance from 2020-02-24 through 2020-03-30
| Code_Audience | YTD_Impressions | ClickRatePct | YTD_UPV | Avg_BR | Avg_View_Rate | Avg_VTR |
|---|---|---|---|---|---|---|
| ALL | 649,277 | 0.78% | 2,461 | 90.23% | 76.19% | 11.9% |
Instagram Video
This report summarizes performance from 2020-02-24 through 2020-03-30
| Code_Audience | YTD_Impressions | ClickRatePct | YTD_UPV | Avg_BR | Avg_View_Rate | Avg_VTR |
|---|---|---|---|---|---|---|
| ALL | 16,714 | 0.48% | 81 | 97.53% | 93.13% | 2.76% |
LinkedIn Sponsored InMail
This report summarizes performance from 2020-02-24 through 2020-03-30
| Code_Product | YTD_Sends | Avg_OR | YTD_UPV | Avg_CTOR |
|---|---|---|---|---|
| GR | 5,453 | 37.01 | 23 | 0.79% |