Agency Reports

Office of Marketing and Brand Management

2/20/2020

Undergraduate Program

FB_DISP_UG

Run Time: August 15 - June 30

Seven Day

Seven day report completed on 2019-09-04

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
HS 119,446 0.48% 129 87.04%

Sixty Day

Midterm report completed on 2019-10-14

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
HS 371,468 0.41% 357 89.71%

Year to Date

Final/Fiscal YTD report summarizes performance through 2020-03-02

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
HS 772,476 0.4% 969 92.16%

IG_DISP_UG

Run Time: August 15 - June 30

Seven Day

Seven day report completed on 2019-09-04

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
HS 103,804 0.25% 110 91.09%

Sixty Day:

Midterm report completed on 2019-10-14

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
HS 323,749 0.21% 315 93.71%

Year to Date

Final/Fiscal YTD report summarizes performance through 2020-03-02

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
HS 657,804 0.22% 550 93.35%

TW_DISP_UG

Run Time: September 1 - November 30

Seven Day

Seven day report completed on 2019-09-18

Code_Audience YTD_Impressions Avg_ER YTD_UPV Avg_RR
HS 3,934 1.63% 26 1.35%

Sixty Day Report

Midterm report completed on 2019-10-28

Code_Audience YTD_Impressions Avg_ER YTD_UPV Avg_RR
HS 14,454 2.07% 38 1.38%

Year to Date

Final/Fiscal YTD report summarizes performance through 2020-01-13

Code_Audience YTD_Impressions Avg_ER YTD_UPV Avg_RR
HS 23,031 1.92% 47 1.13%

DBM_DISP_UG

Run Time: August 15 - April 30

Seven Day

Seven day report completed on 2019-08-21

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
HS 448,105 0.09% 859 70.98%

Sixty Day

Midterm report completed on 2019-09-30

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
HS 627,008 0.08% 1,116 67.26%

Year to Date

Final/Fiscal YTD report summarizes performance through 2020-03-02

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
HS 2,713,508 0.11% 5,058 70.39%

PIN_DISP_UG

Run Time: September 1 - November 30

Seven Day

Seven day report completed on 2019-09-21

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
IN 63,295 0.51% 178 97.7%

Sixty Day Report

Midterm report completed on 2019-10-31

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
IN 247,296 0.52% 644 95.57%

Year to Date

Final/Fiscal YTD report summarizes performance through 2019-11-18

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
IN 274,819 0.51% 781 95.19%

SC_VID Phase 1 Run Time: October 29 - November 30

Note: Looks like this campaign ran through mid-February.

Seven Day

Seven day report completed on 2019-11-18

Code_Audience YTD_Impressions Avg_Swipe_Rate YTD_UPV Avg_BR Avg_View_Rate Avg_VTR
HS 728,222 0.84% 954 94.92% 4.92% 17.9%

Sixty Day Report

Midterm report completed on 2019-12-28

Code_Audience YTD_Impressions Avg_Swipe_Rate YTD_UPV Avg_BR Avg_View_Rate Avg_VTR
HS 1,013,308 0.9% 1,328 95.75% 4.63% 18.07%

Year to Date

Final/Fiscal YTD report summarizes performance through 2020-03-02

Code_Audience YTD_Impressions Avg_Swipe_Rate YTD_UPV Avg_BR Avg_View_Rate Avg_VTR
HS 1,881,168 0.9% 9,942 97.76% 4.09% 17.69%

SC_VID Phase 2 Run Time: March 1 - May 31

Seven Day

Seven day report completed on 2020-03-21

Code_Audience YTD_Impressions Avg_Swipe_Rate YTD_UPV Avg_BR Avg_View_Rate Avg_VTR

Sixty Day Report

Midterm report completed on 2020-04-30

Code_Audience YTD_Impressions Avg_Swipe_Rate YTD_UPV Avg_BR Avg_View_Rate Avg_VTR

Year to Date

Final/Fiscal YTD report summarizes performance through NA

Code_Audience YTD_Impressions Avg_Swipe_Rate YTD_UPV Avg_BR Avg_View_Rate Avg_VTR

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YouTube

Phase 1 Run Time: October 29 - November 30

Note: Looks like this ran through the end of January, 2020

Seven Day

Seven day report completed on 2019-11-18

Code_Audience YTD_Impressions ClickRatePct YTD_UPV Avg_BR Avg_View_Rate Avg_VTR
HS 102,080 0.15% 63 87.3% 88.08% 91.33%

Sixty Day Report

Midterm report completed on 2019-12-28

Code_Audience YTD_Impressions ClickRatePct YTD_UPV Avg_BR Avg_View_Rate Avg_VTR
HS 131,982 0.14% 83 86.59% 88.32% 91.46%

Year to Date

Final/Fiscal YTD report summarizes performance through 2020-02-03

Code_Audience YTD_Impressions ClickRatePct YTD_UPV Avg_BR Avg_View_Rate Avg_VTR
HS 131,982 0.14% 84 86.75% 88.32% 91.46%

FB_VID_HS

Run Time:

Seven Day

Seven day report completed on 2019-11-21

Code_Audience YTD_Impressions ClickRatePct YTD_UPV Avg_BR Avg_View_Rate Avg_VTR
HS 53,953 0.68% 91 95.35% 71.73% 1.87%

Sixty Day

Midterm report completed on 2019-12-31

Code_Audience YTD_Impressions ClickRatePct YTD_UPV Avg_BR Avg_View_Rate Avg_VTR
HS 136,927 0.6% 227 96.83% 72.68% 4.11%

Year to Date

Final/Fiscal YTD report summarizes performance through 2020-02-03

Code_Audience YTD_Impressions ClickRatePct YTD_UPV Avg_BR Avg_View_Rate Avg_VTR
HS 168,215 0.6% 298 96.54% 72.22% 4.03%

IG_VID_UG

Run Time:

Seven Day

Seven day report completed on 2019-11-21

Code_Audience YTD_Impressions ClickRatePct YTD_UPV Avg_BR Avg_View_Rate Avg_VTR
HS 130,522 0.16% 75 97.33% 87.69% 1.67%

Sixty Day

Midterm report completed on 2019-12-31

Code_Audience YTD_Impressions ClickRatePct YTD_UPV Avg_BR Avg_View_Rate Avg_VTR
HS 250,070 0.17% 140 98.57% 86.92% 1.52%

Year to Date

Code_Audience YTD_Impressions ClickRatePct YTD_UPV Avg_BR Avg_View_Rate Avg_VTR
HS 417,965 0.15% 284 98.59% 87.6% 1.45%

IG_ST_UG

Run Time: November 1 - TBA

Seven Day

Seven day report completed on 2019-11-21

Code_Audience YTD_Impressions ClickRatePct YTD_UPV Avg_BR Avg_View_Rate Avg_VTR

Sixty Day

Midterm report completed on 2019-12-31

Code_Audience YTD_Impressions ClickRatePct YTD_UPV Avg_BR Avg_View_Rate Avg_VTR
HS 132,259 0.14% 110 91.35% 88.12% 0.85%

Year to Date

Final/Fiscal YTD report summarizes performance through 2020-01-20

Code_Audience YTD_Impressions ClickRatePct YTD_UPV Avg_BR Avg_View_Rate Avg_VTR
HS 192,996 0.14% 148 92.25% 88.23% 0.84%

Vendors: * Facebook - Display, Video * Instagram - Display, Video, Stories * Twitter - Tweets * DoubleClick - Display * Pinterest - Display * Snapchat - Video * YouTube Video

Transfer

FB_DISP_TR

Phase 1 Run Time: August 15 - August 31

Phase 1 Final Report

Midterm report completed on 2019-09-04

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
CU 38,222 0.7% 43 84.38%

Phase 2 Final Report

Phase 2 Run Time: November 1 - TBA

Final/Fiscal YTD report summarizes performance through 2020-01-06

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
CU 123,688 0.34% 208 85%

IG_DISP_TR

Phase 1 Run Time: August 15 - August 31

Phase 1 Final Report

Midterm report completed on 2019-09-04

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
CU 50,104 0.43% 146 99.32%

Phase 2 Final Report

Phase 2 Run Time: November 1 - TBA

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
CU 7,620 0.6% 33 90.91%

FB_VID_TR

Phase 1 Run Time: July 1 - July 31

Code_Audience YTD_Impressions ClickRatePct YTD_UPV Avg_BR Avg_View_Rate Avg_VTR
CU 29,604 0.59% 30 96.55% 64.11% 3.49%

Phase 2 Run Time: November 1 - December 31

Code_Audience YTD_Impressions ClickRatePct YTD_UPV Avg_BR Avg_View_Rate Avg_VTR
CU 133,271 0.92% 471 96.13% 62.02% 4.59%

IG_ST_TR

Phase 1 Run Time: July 1 - July 31

Code_Audience YTD_Impressions ClickRatePct YTD_UPV Avg_BR Avg_View_Rate Avg_VTR
CU 26,085 0.32% 9 100% 90.55% 0.93%

Phase 2 Run Time: November 1 - December 31

Code_Audience YTD_Impressions ClickRatePct YTD_UPV Avg_BR Avg_View_Rate Avg_VTR
CU 20,205 0.4% 61 98.31% 88.14% 2.43%

IG_ST_TR

November 1 - TBA

Code_Audience YTD_Impressions ClickRatePct YTD_UPV Avg_BR Avg_View_Rate Avg_VTR
CU 4,950 0.36% 9 100% 87.78% 2.37%

DBM_DISP_TR

Phase 1 Run Time: August 15 - August 31

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
CU 100,497 0.05% 157 73.89%

Phase 2 Run Time: October 1 - December 31

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
CU 919,534 0.07% 1,336 54.65%

Phase 3 Run Time: February 1 - April 30

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
CU 212,471 0.1% 408 75.75%

YT_VID_TR

Phase 1 Run Time: October 1 - December 31

Code_Audience YTD_Impressions ClickRatePct YTD_UPV Avg_BR Avg_View_Rate Avg_VTR
CU 82,276 0.08% 34 85.29% 88.67% 91.38%
HS 140,772 0.14% 89 86.21% 88.06% 91.35%

Phase 2 Run Time: February 1 - April 30

Code_Audience YTD_Impressions ClickRatePct YTD_UPV Avg_BR Avg_View_Rate Avg_VTR
CU 36,237 0.09% 25 84% 86.39% 89.38%

Phase 3 Run Time: June 1 - June 30

Code_Audience YTD_Impressions ClickRatePct YTD_UPV Avg_BR Avg_View_Rate Avg_VTR
CU 36,237 0.09% 25 84% 86.39% 89.38%

SC_VID_TR

Phase 1 Run Time: October 1 - December 31

Code_Audience YTD_Impressions Avg_Swipe_Rate YTD_UPV Avg_BR Avg_View_Rate Avg_VTR
CU 505,353 1% 3,187 88.85% 4.14% 15.65%

Phase 2 Run Time: March 1 - April 30

Code_Audience YTD_Impressions Avg_Swipe_Rate YTD_UPV Avg_BR Avg_View_Rate Avg_VTR

Phase 3 Run Time: June 1 - June 30

Code_Audience YTD_Impressions Avg_Swipe_Rate YTD_UPV Avg_BR Avg_View_Rate Avg_VTR

TW_DISP_UG

Run Time: November 1 - December 31

Seven Day

Seven day report completed on 2019-11-21

Code_Audience YTD_Impressions Avg_ER YTD_UPV Avg_RR
CU 37,403 2.44% 260 2.22%

Sixty Day Report

Midterm report completed on 2019-12-31

Code_Audience YTD_Impressions Avg_ER YTD_UPV Avg_RR
CU 70,799 2.18% 472 1.94%

Year to Date

Final/Fiscal YTD report summarizes performance through 2020-02-10

Code_Audience YTD_Impressions Avg_ER YTD_UPV Avg_RR
CU 70,799 2.18% 474 1.94%

Working Adults

FB_DISP_DC

Run Time: August 15 - December 31

Seven Day

Seven day report completed on 2019-09-04

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
WA 227,431 0.27% 366 91.09%

Sixty Day

Midterm report completed on 2019-10-14

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
WA 470,727 0.29% 803 90.13%

Year to Date

Final/Fiscal YTD report summarizes performance through 2020-02-24

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
WA 1,536,846 0.28% 2,498 90.99%

IG_DISP_DC

Phase 1 Final Report

Run Time: August 15 - August 31

Midterm report completed on 2019-10-14

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
WA 4,591 0.68% 22 95.45%

Phase 2 Final Report

Phase 2 Run Time: October 1 - December 31 - Only ran for 1 week

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
WA 1,002 0.5% 7 100%

GM_TEXT

Phase 1 Final Report

Phase 1 Run Time: October 1 - December 31 - Only ran for 1 week

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_CTOR Avg_BR
WA 19,387 16.79% 170 1.78% 56.16%

Phase 2 Final Report

Phase 2 Run Time: February 1 - TBA

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_CTOR Avg_BR
WA 22,064 13.74% 99 1.06% 76.36%

DBM_DISP_WA_DC

Phase 1 Run Time: August 15 - August 31

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
WA 156,900 0.11% 314 73.46%

Phase 2 Run Time: October 1 - December 31

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
WA 1,147,779 0.09% 1,722 65.26%

Phase 3 Run Time: February 1 - April 30

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
WA 353,516 0.12% 623 78.51%

LI_DISP

Run Time: October 1 - December 31

Seven Day Report

Seven day report completed on 2019-10-21

Code_Product YTD_Sends Avg_OR YTD_UPV Avg_CTOR
DC 2,098 37.42 30 0.51%

Sixty Day Report

Midterm report completed on 2019-10-14

Code_Product YTD_Sends Avg_OR YTD_UPV Avg_CTOR
DC 5,559 39.45 55 1.09%

Year to Date

Final/Fiscal YTD report summarizes performance through 2020-03-02

Code_Product YTD_Sends Avg_OR YTD_UPV Avg_CTOR
DC 8,738 48.43 94 1.09%

PIN_DISP_WA_DC

Run Time: September 1 - December 31

Seven Day

Seven day report completed on 2019-10-21

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
WA 104,891 0.3% 86 93.59%

Sixty Day Report

Midterm report completed on 2019-11-30

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
WA 242,011 0.3% 232 95.45%

Year to Date

Final/Fiscal YTD report summarizes performance through 2020-01-06

Graduate

FB_DISP_GR

Phase 1 Run Time: August 15 - September 30

Phase 1 Final Report

Midterm report completed on 2019-10-04

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
ALL 850,511 0.23% 993 89.38%

Phase 2 Final Report

Phase 2 Run Time: February 1 - TBA

Final/Fiscal YTD report summarizes performance through 2020-02-24

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
ALL 0 NaN% 5 50%

IG_DISP_DC

Phase 1 Final Report

Run Time: August 15 - August 31

Midterm report completed on 2019-10-04

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
ALL 59,179 0.74% 341 97.61%

Phase 2 Final Report

Phase 2 Run Time: February 1 - TBA - Only ran for 1 week

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR

LI_DISP

Seven Day Report

Code_Product YTD_Impressions Avg_CTR YTD_UPV Avg_BR
CGCY 17,939 0.52 72 85.71%

Sixty Day Report

Code_Product YTD_Impressions Avg_CTR YTD_UPV Avg_BR
CGCY 22,039 0.52 90 83.78%

Year to Date

Code_Product YTD_Impressions Avg_CTR YTD_UPV Avg_BR
CGCY 23,774 0.55 106 83.15%
MPH 28,903 0.61 91 88.64%
POL 30,271 0.57 154 83.82%

DBM_DISP_WA_DC

Phase 1 Run Time: August 15 - August 31

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
WA 156,900 0.11% 314 73.46%

Phase 2 Run Time: October 1 - December 31

Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR
WA 1,147,779 0.09% 1,722 65.26%