Coca-Cola and Pepsi’s Twitter Presence

I plan on comparing competetive brands Pepsi and Coke. I plan on pulling tweets aboutboth Coke and Pepsi to see what consumers are feeling about both brands at the momentthen I will pull related terms such as soda to see if gives any insight. I will pull the Coke and Pepsi twitter accounts as well to see how they are interacting with consumers.

Question: What is the difference in how the brands are handled by the respective media teams?

#Who are the companies tweeting?

#Who’s friends with the company?

Where do the tweets come from?

This plot shows where the Coca-Cola and Pepsi’s tweets are coming from. The first graph shows Coca-Cola, notice how all of their tweets only come from Sprinklr. Sprinklr is a company that manages social media. Showing that Coca-Cola takes a much more hands off approach to interacting with customers. The second graph gives us a look at where Pepsi’s tweets are coming from. They have a much wider agranment of where their tweets are coming from. This suggests that they are taking a much more personalized approach to interacting with their customers.