Packages Used

Package Explanation
Tidyverse Its tidy yo!
Knitr This package is used for some of the tables that have been created.
DT This package is used to create easily maleable data tables.

Introduction

There are many different breweries that are found around the Cincinnati. Two of the more popular breweries in town are Rhinegeist and Listermann’s. The two breweries are very different, but at the same time, similar. They each appeal to certain types of beer drinkers, they are well known within the Cincinnati area, and both make fairly good beer. What seperates them most is their size and distribution. Listermann’s hardly distributes any of their beer while you can find Rhinegeist almost anywhere.

In this analysis, I am going to look for several things that may also show some differences between the two breweries. One is the timing of tweets about each of the breweries to see how their hours relate to their tweets. The next will be in regards to how they appeal to drinkers throughout the week. The final analysis will be an attempt to see if there are any comments that relate to how good or bad the beer might be.

The Original Data

Below is a sortable table of the tweets being used for this data analysis.

Solving Problems

Time of Day

In this analysis, we look at when each tweet was sent out by time of day. We will group the tweets by hour of the day to condense the data some. But the goal is to see when most people are talking about these beers with the assumption that this is when most of these beers are being consumed.

The graph shows a strange trend where a majority of the tweets produced come from right after when people typically get off work and a time period where people go out to party on the weekends.

Listermann’s typically has hours from 10 am to 10 pm. However, they are primarily trying to attract people that are just getting off work to stop in for a beer. This is reflective in their tweet counts as they see a peak at 4 pm - 5 pm. There are a few spikes later in the night, but this is likely a result of people drinking the beer at home more so than at the brewery.

Unlike Listermann’s, Rhinegeist has much later hours to appeal to the weekend late night crowds. Typically, the brewery is open from noon to midnight. Weekends see later hours, as late as 2 am, while weekdays close at midnight. As a result, Rhinegeist will see Tweets produced later in the evening than Listermann’s typically would.

Day of Week

Understanding when these breweries is most expensive is of importance. Based on their hours, I am expecting Rhinegeist to be most popular on Thursdays thru Saturdays. On the other hand, I expect Listermann’s to show more popularity from Monday thru Friday.

Unsurprisingly, there were a large number of tweets produced on Friday (6), Saturday (7) and Sunday (1). However, Monday had nearly as many tweets as Friday, especially for Listermann’s. We will look at Listermann’s specifically to see why their Mondays are so much more popular than expected.

Strangely enough, Listermann’s sees as much traffic on Mondays as they do on Saturdays and Sundays while Fridays makes up only the fifth most tweets. This graph is supposed to show the number of tweets that occur for each day by hour. This is used for comparison to see how each day produces a different number of tweets by hour.

Source of Tweets

A lot can be said about where tweets come from. By seeing where tweets are produced, we can decipher if the organization is producing these tweets or if consumers are primarily producing the tweets.

Unsurprisingly, a large number of the tweets produced were seemingly created by normal users as the two primary sources for tweets came from Twitter for iPhone and the beer enthusiast app Untappd.

Since Listermann’s had a relatively smaller number of sources for their tweets, we will use them as an example to see their breakdown of sources. Unsurprisingly, most of the tweets that mentioned Listermann’s were produced by Untappd.

The tweets below show how Listermann’s is enjoyed through the text produced by the people who were enjoying the beer through Untappd. Many comments from Untappd are directly connected to the enjoyment and flavor of the beer.

Although Rhinegeist has quite a few tweets produced by Untappd like Listermann’s, a majority of their tweets appear from Twiiter for iPhone. The content of the tweets differs from those found on Untappd for Listermann’s, which can be seen below. While many of the Untappd tweets are reviews of the beer itself, the tweets for Twitter for iPhone shows instances where people were enjoying the atphosphere or the beer the brewery has to offer. It’s defintiely a different perspective from Untappd.