University of Michigan Niche Overview

Social Listening with Niche

For nearly two decades Niche has compiled reviews and rankings of colleges and universities across the United States. In recent years, it has become an invaluable tool for millions of high school students in their college search. Niche empowers these students to seek advice directly from their peers about the schools they are considering. Students providing reviews are often direct and comprehensive in their compliments and criticisms. SimpsonsScarborough utilizes powerful web and text analysis tools to harness these online data sources and turns them into actionable insights.

Pairing data from social media with advanced statistical analysis is called social listening. Social listening is most useful in helping you understand perceptions in the market surrounding your brand. With many communication channels now being hosted (partly or in whole) online, it is easier than ever to track trends, and derive actionable information. Using social listening techniques to analyze Niche will help you understand a perspective student’s experience researching your brand. Though social listening cannot replace survey research in depth or specificity, it can highlight some trends and emphasize areas where further research is needed.

Web Scraping Intro (include how data is compared against proprietary data from Niche) Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Elit at imperdiet dui accumsan sit amet nulla. Velit egestas dui id ornare arcu odio. Ornare arcu odio ut sem nulla pharetra diam sit amet. Odio ut enim blandit volutpat maecenas volutpat blandit. Integer feugiat scelerisque varius morbi enim nunc faucibus a. Eget arcu dictum varius duis at consectetur lorem donec massa. Sit amet nisl suscipit adipiscing bibendum. Ut lectus arcu bibendum at varius vel pharetra vel turpis. In aliquam sem fringilla ut morbi tincidunt. Dui faucibus in ornare quam viverra orci sagittis eu volutpat. Sed euismod nisi porta lorem.

At SimpsonScarborough, we know where confusion and misinformation often creep into analysis. Throughout this report the compass icon will help you stay clear of common missteps, as well as provide general tips and advice to help you better interpret the analysis. These tips will ensure that you can get the most out of your social listening tools.

The brain icon will direct you to personalized analysis by one of SimpsonScarborough’s researchers, provided specifically for University of Michigan, contained within this document. This reporting will help you better understand the context of this research. It can also provide you with possible next steps, and a host of other helpful insights to empower better decision making.

Key Niche Metrics

Explain Metrics Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Elit at imperdiet dui accumsan sit amet nulla. Velit egestas dui id ornare arcu odio. Ornare arcu odio ut sem nulla pharetra diam sit amet. Odio ut enim blandit volutpat maecenas volutpat blandit. Integer feugiat scelerisque varius morbi enim nunc faucibus a. Eget arcu dictum varius duis at consectetur lorem donec massa. Sit amet nisl suscipit adipiscing bibendum. Ut lectus arcu bibendum at varius vel pharetra vel turpis. In aliquam sem fringilla ut morbi tincidunt. Dui faucibus in ornare quam viverra orci sagittis eu volutpat. Sed euismod nisi porta lorem.

Explain Text Analysis Methodology Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Elit at imperdiet dui accumsan sit amet nulla. Velit egestas dui id ornare arcu odio. Ornare arcu odio ut sem nulla pharetra diam sit amet. Odio ut enim blandit volutpat maecenas volutpat blandit. Integer feugiat scelerisque varius morbi enim nunc faucibus a. Eget arcu dictum varius duis at consectetur lorem donec massa. Sit amet nisl suscipit adipiscing bibendum. Ut lectus arcu bibendum at varius vel pharetra vel turpis. In aliquam sem fringilla ut morbi tincidunt. Dui faucibus in ornare quam viverra orci sagittis eu volutpat. Sed euismod nisi porta lorem.

In the last Five years May has had 14.86% of all reviews, the highest of any month followed by January with 12.14%. Over the last Five years the average rating of UM has increased. Overall, UM’s rating is below the average on Niche. In the six last months UM’s rating has been above the average on Niche.

Compass: Short vs. Longterm view obscuring current relevant trends Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Elit at imperdiet dui accumsan sit amet nulla. Velit egestas dui id ornare arcu odio. Ornare arcu odio ut sem nulla pharetra diam sit amet. Odio ut enim blandit volutpat maecenas volutpat blandit. Integer feugiat scelerisque varius morbi enim nunc faucibus a. Eget arcu dictum varius duis at consectetur lorem donec massa. Sit amet nisl suscipit adipiscing bibendum. Ut lectus arcu bibendum at varius vel pharetra vel turpis. In aliquam sem fringilla ut morbi tincidunt. Dui faucibus in ornare quam viverra orci sagittis eu volutpat. Sed euismod nisi porta lorem.

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	School Average		Niche Average
Author	Percent	Average Rating (out of 5)	Percent	Average Rating (out of 5)
Freshman	40%	4.08	23%	4.29
Sophomore	26%	4.1	23%	4.18
Junior	16%	3.98	19%	4.09
Senior	6%	4	16%	3.98
Graduate Student	1%	4.56	3%	4.26
Alumni	6%	4.22	7%	3.91
Other	4%	4.72	8%	4.21

Compass: Data can be skewed when its scraped based on those responding Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Elit at imperdiet dui accumsan sit amet nulla. Velit egestas dui id ornare arcu odio. Ornare arcu odio ut sem nulla pharetra diam sit amet. Odio ut enim blandit volutpat maecenas volutpat blandit. Integer feugiat scelerisque varius morbi enim nunc faucibus a. Eget arcu dictum varius duis at consectetur lorem donec massa. Sit amet nisl suscipit adipiscing bibendum. Ut lectus arcu bibendum at varius vel pharetra vel turpis. In aliquam sem fringilla ut morbi tincidunt. Dui faucibus in ornare quam viverra orci sagittis eu volutpat. Sed euismod nisi porta lorem.

Top Descriptors

Word	Average Rating (out of 5)
Michigan	4.51	Strength
quad	3.66	Weakness
non-Greek	3.5	Weakness
Ann	4.46	Strength
arrogance	3	Weakness
Big	4.86	Strength
block	4	Weakness
cheesy	4	Weakness
collegial	5	Strength
crowed	4	Weakness
CS	3	Weakness
decline	3.33	Weakness
expense	5	Strength
explore	4.1	Strength
Ford	3	Weakness
frown	5	Strength
happening	4.5	Strength
hockey	4.56	Strength
intimidate	5	Strength
intolerant	5	Strength
non-student	4	Weakness
overshadow	4.33	Strength
phony	3	Weakness
rape	2.75	Weakness
School	4.67	Strength
spoil	3	Weakness
sticky	4	Weakness
walk	3.74	Weakness
wear	4.14	Strength
Worth	4	Weakness
understanding	4.4	Threat
junior	4.15	Threat
religious	3.91	Opportunity
smooth	4.41	Threat
library	3.94	Opportunity
limit	3.59	Opportunity
prepare	4.35	Threat
on	4.03	Opportunity
minor	4.19	Threat
adult	4.15	Threat
very	4.23	Threat
english	3.56	Opportunity
Freshman	4.15	Threat
Medical	4.38	Threat
front	3.8	Opportunity
quality	3.94	Opportunity
direct	4.22	Threat
care	4.07	Threat
live	3.92	Opportunity
compassionate	4.66	Threat
price	3.93	Opportunity
due	3.74	Opportunity
inviting	4.62	Threat
broad	4.44	Threat
nursing	3.99	Opportunity

Strengths, Weaknesses, Opportunities, and Threats

Intro to use of descriptors and how they are explained here using SWOT Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Elit at imperdiet dui accumsan sit amet nulla. Velit egestas dui id ornare arcu odio. Ornare arcu odio ut sem nulla pharetra diam sit amet. Odio ut enim blandit volutpat maecenas volutpat blandit. Integer feugiat scelerisque varius morbi enim nunc faucibus a. Eget arcu dictum varius duis at consectetur lorem donec massa. Sit amet nisl suscipit adipiscing bibendum. Ut lectus arcu bibendum at varius vel pharetra vel turpis. In aliquam sem fringilla ut morbi tincidunt. Dui faucibus in ornare quam viverra orci sagittis eu volutpat. Sed euismod nisi porta lorem.

Explain machine learning technique for parsing Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Elit at imperdiet dui accumsan sit amet nulla. Velit egestas dui id ornare arcu odio. Ornare arcu odio ut sem nulla pharetra diam sit amet. Odio ut enim blandit volutpat maecenas volutpat blandit. Integer feugiat scelerisque varius morbi enim nunc faucibus a. Eget arcu dictum varius duis at consectetur lorem donec massa. Sit amet nisl suscipit adipiscing bibendum. Ut lectus arcu bibendum at varius vel pharetra vel turpis. In aliquam sem fringilla ut morbi tincidunt. Dui faucibus in ornare quam viverra orci sagittis eu volutpat. Sed euismod nisi porta lorem.

• Strengths (25% of top descriptors): These descriptors are core strengths of your brand as identified by reviews on Niche. They have a strong positive association with UM. UM’s top potential strengths are Michigan, collegial, expense.
• Weaknesses (29%): These descriptors are core weaknesses of your brand as identified by reviews on Niche. They have a strong negative association with UM. UM’s top potential weaknesses are quad, rape, arrogance.
• Opportunities (20%): These descriptors are opportunities for your brand as identified by reviews on Niche. Opportunities are the relative weaknesses of other schools when compared to UM’s. UM’s top potential opportunities are religious, library, limit.
• Threats (25%): These descriptors are threats for your brand as identified by reviews on Niche. Threats are the relative strengths of other schools when compared to UM’s. UM’s top potential threats are understanding, junior, smooth.

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Top Topics

Word	Percent	Average Rating (out of 5)
student	15%	4.12
school	15%	4.41
campus	15%	4.01
people	11%	4.01
party	8%	3.74
class	7%	4.03
life	6%	3.72
experience	6%	4.35
dorm	5%	3.58
opportunity	4%	4.45
university	4%	4.35
year	4%	3.91

Explanation of topics analysis Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Elit at imperdiet dui accumsan sit amet nulla. Velit egestas dui id ornare arcu odio. Ornare arcu odio ut sem nulla pharetra diam sit amet. Odio ut enim blandit volutpat maecenas volutpat blandit. Integer feugiat scelerisque varius morbi enim nunc faucibus a. Eget arcu dictum varius duis at consectetur lorem donec massa. Sit amet nisl suscipit adipiscing bibendum. Ut lectus arcu bibendum at varius vel pharetra vel turpis. In aliquam sem fringilla ut morbi tincidunt. Dui faucibus in ornare quam viverra orci sagittis eu volutpat. Sed euismod nisi porta lorem.

Explanation of how to interpret conversation graph (ADD colors to explain how it goes from positive to negative) Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Elit at imperdiet dui accumsan sit amet nulla. Velit egestas dui id ornare arcu odio. Ornare arcu odio ut sem nulla pharetra diam sit amet. Odio ut enim blandit volutpat maecenas volutpat blandit. Integer feugiat scelerisque varius morbi enim nunc faucibus a. Eget arcu dictum varius duis at consectetur lorem donec massa. Sit amet nisl suscipit adipiscing bibendum. Ut lectus arcu bibendum at varius vel pharetra vel turpis. In aliquam sem fringilla ut morbi tincidunt. Dui faucibus in ornare quam viverra orci sagittis eu volutpat. Sed euismod nisi porta lorem.

Conversations Analysis

Compass: explain how many convos are summarized, how this method pulls out minority convos, how one facet can be both negative and positive Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Elit at imperdiet dui accumsan sit amet nulla. Velit egestas dui id ornare arcu odio. Ornare arcu odio ut sem nulla pharetra diam sit amet. Odio ut enim blandit volutpat maecenas volutpat blandit. Integer feugiat scelerisque varius morbi enim nunc faucibus a. Eget arcu dictum varius duis at consectetur lorem donec massa. Sit amet nisl suscipit adipiscing bibendum. Ut lectus arcu bibendum at varius vel pharetra vel turpis. In aliquam sem fringilla ut morbi tincidunt. Dui faucibus in ornare quam viverra orci sagittis eu volutpat. Sed euismod nisi porta lorem.

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Net Promoter Score

Explain net promoter score Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Elit at imperdiet dui accumsan sit amet nulla. Velit egestas dui id ornare arcu odio. Ornare arcu odio ut sem nulla pharetra diam sit amet. Odio ut enim blandit volutpat maecenas volutpat blandit. Integer feugiat scelerisque varius morbi enim nunc faucibus a. Eget arcu dictum varius duis at consectetur lorem donec massa. Sit amet nisl suscipit adipiscing bibendum. Ut lectus arcu bibendum at varius vel pharetra vel turpis. In aliquam sem fringilla ut morbi tincidunt. Dui faucibus in ornare quam viverra orci sagittis eu volutpat. Sed euismod nisi porta lorem.

Explain promoters vs. detractors vs. passives Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Elit at imperdiet dui accumsan sit amet nulla. Velit egestas dui id ornare arcu odio. Ornare arcu odio ut sem nulla pharetra diam sit amet. Odio ut enim blandit volutpat maecenas volutpat blandit. Integer feugiat scelerisque varius morbi enim nunc faucibus a. Eget arcu dictum varius duis at consectetur lorem donec massa. Sit amet nisl suscipit adipiscing bibendum. Ut lectus arcu bibendum at varius vel pharetra vel turpis. In aliquam sem fringilla ut morbi tincidunt. Dui faucibus in ornare quam viverra orci sagittis eu volutpat. Sed euismod nisi porta lorem.

• Promoter Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lectus urna duis convallis convallis tellus. Nullam vehicula ipsum a arcu cursus vitae congue mauris.
• Detractor Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lectus urna duis convallis convallis tellus. Nullam vehicula ipsum a arcu cursus vitae congue mauris.
• Passive Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lectus urna duis convallis convallis tellus. Nullam vehicula ipsum a arcu cursus vitae congue mauris.

Promoters and Detractors

Compass: How people navigate reviews (jump to the best and worst) Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Elit at imperdiet dui accumsan sit amet nulla. Velit egestas dui id ornare arcu odio. Ornare arcu odio ut sem nulla pharetra diam sit amet. Odio ut enim blandit volutpat maecenas volutpat blandit. Integer feugiat scelerisque varius morbi enim nunc faucibus a. Eget arcu dictum varius duis at consectetur lorem donec massa. Sit amet nisl suscipit adipiscing bibendum. Ut lectus arcu bibendum at varius vel pharetra vel turpis. In aliquam sem fringilla ut morbi tincidunt. Dui faucibus in ornare quam viverra orci sagittis eu volutpat. Sed euismod nisi porta lorem.

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Next Steps

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