Michigan State University Niche Overview

Social Listening with Niche

For nearly two decades Niche has compiled reviews and rankings of colleges and universities across the United States. In recent years, it has become an invaluable tool for millions of high school students in their college search. Niche empowers these students to seek advice directly from their peers about the schools they are considering. Students providing reviews are often direct and comprehensive in their compliments and criticisms. SimpsonsScarborough utilizes powerful web and text analysis tools to harness these online data sources and turns them into actionable insights.

Pairing data from social media with advanced statistical analysis is called social listening. Social listening is most useful in helping you understand perceptions in the market surrounding your brand. With many communication channels now being hosted (partly or in whole) online, it is easier than ever to track trends, and derive actionable information. Using social listening techniques to analyze Niche will help you understand a perspective student’s experience researching your brand. Though social listening cannot replace survey research in depth or specificity, it can highlight some trends and emphasize areas where further research is needed.

Web Scraping Intro (include how data is compared against proprietary data from Niche) Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Elit at imperdiet dui accumsan sit amet nulla. Velit egestas dui id ornare arcu odio. Ornare arcu odio ut sem nulla pharetra diam sit amet. Odio ut enim blandit volutpat maecenas volutpat blandit. Integer feugiat scelerisque varius morbi enim nunc faucibus a. Eget arcu dictum varius duis at consectetur lorem donec massa. Sit amet nisl suscipit adipiscing bibendum. Ut lectus arcu bibendum at varius vel pharetra vel turpis. In aliquam sem fringilla ut morbi tincidunt. Dui faucibus in ornare quam viverra orci sagittis eu volutpat. Sed euismod nisi porta lorem.

At SimpsonScarborough, we know where confusion and misinformation often creep into analysis. Throughout this report the compass icon will help you stay clear of common missteps, as well as provide general tips and advice to help you better interpret the analysis. These tips will ensure that you can get the most out of your social listening tools.

The brain icon will direct you to personalized analysis by one of SimpsonScarborough’s researchers, provided specifically for Michigan State University, contained within this document. This reporting will help you better understand the context of this research. It can also provide you with possible next steps, and a host of other helpful insights to empower better decision making.

Key Niche Metrics

Explain Metrics Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Elit at imperdiet dui accumsan sit amet nulla. Velit egestas dui id ornare arcu odio. Ornare arcu odio ut sem nulla pharetra diam sit amet. Odio ut enim blandit volutpat maecenas volutpat blandit. Integer feugiat scelerisque varius morbi enim nunc faucibus a. Eget arcu dictum varius duis at consectetur lorem donec massa. Sit amet nisl suscipit adipiscing bibendum. Ut lectus arcu bibendum at varius vel pharetra vel turpis. In aliquam sem fringilla ut morbi tincidunt. Dui faucibus in ornare quam viverra orci sagittis eu volutpat. Sed euismod nisi porta lorem.

Explain Text Analysis Methodology Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Elit at imperdiet dui accumsan sit amet nulla. Velit egestas dui id ornare arcu odio. Ornare arcu odio ut sem nulla pharetra diam sit amet. Odio ut enim blandit volutpat maecenas volutpat blandit. Integer feugiat scelerisque varius morbi enim nunc faucibus a. Eget arcu dictum varius duis at consectetur lorem donec massa. Sit amet nisl suscipit adipiscing bibendum. Ut lectus arcu bibendum at varius vel pharetra vel turpis. In aliquam sem fringilla ut morbi tincidunt. Dui faucibus in ornare quam viverra orci sagittis eu volutpat. Sed euismod nisi porta lorem.

In the last Five years January has had 16.04% of all reviews, the highest of any month followed by March with 12.22%. Over the last Five years the average rating of MSU has increased. Overall, MSU’s rating is below the average on Niche. In the six last months MSU’s rating has been above the average on Niche.

Compass: Short vs. Longterm view obscuring current relevant trends Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Elit at imperdiet dui accumsan sit amet nulla. Velit egestas dui id ornare arcu odio. Ornare arcu odio ut sem nulla pharetra diam sit amet. Odio ut enim blandit volutpat maecenas volutpat blandit. Integer feugiat scelerisque varius morbi enim nunc faucibus a. Eget arcu dictum varius duis at consectetur lorem donec massa. Sit amet nisl suscipit adipiscing bibendum. Ut lectus arcu bibendum at varius vel pharetra vel turpis. In aliquam sem fringilla ut morbi tincidunt. Dui faucibus in ornare quam viverra orci sagittis eu volutpat. Sed euismod nisi porta lorem.

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	School Average		Niche Average
Author	Percent	Average Rating (out of 5)	Percent	Average Rating (out of 5)
Freshman	38%	4.09	23%	4.29
Sophomore	31%	3.99	23%	4.18
Junior	15%	3.96	19%	4.09
Senior	8%	4.11	16%	3.98
Graduate Student	1%	4.55	3%	4.26
Alumni	3%	4.24	7%	3.91
Other	4%	4.58	8%	4.21

Compass: Data can be skewed when its scraped based on those responding Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Elit at imperdiet dui accumsan sit amet nulla. Velit egestas dui id ornare arcu odio. Ornare arcu odio ut sem nulla pharetra diam sit amet. Odio ut enim blandit volutpat maecenas volutpat blandit. Integer feugiat scelerisque varius morbi enim nunc faucibus a. Eget arcu dictum varius duis at consectetur lorem donec massa. Sit amet nisl suscipit adipiscing bibendum. Ut lectus arcu bibendum at varius vel pharetra vel turpis. In aliquam sem fringilla ut morbi tincidunt. Dui faucibus in ornare quam viverra orci sagittis eu volutpat. Sed euismod nisi porta lorem.

Top Descriptors

Word	Average Rating (out of 5)
Big	5	Strength
homely	5	Strength
statistic	4	Weakness
sparta	5	Strength
annoy	2.67	Weakness
electric	4.5	Strength
Im	3.89	Weakness
Intramural	4.5	Strength
-Greeks	3.25	Weakness
acclaim	5	Strength
B	4.5	Strength
Bryan	4	Weakness
come	4.09	Strength
consent	3	Weakness
contradictory	3	Weakness
Don;t	5	Strength
eliminate	4	Weakness
gpa	4.14	Strength
guy	3.83	Weakness
inspire	4.5	Strength
instate	4	Weakness
integrated	4	Weakness
Lansing	3.94	Weakness
liar	5	Strength
Michigan	4.37	Strength
myriad	4.5	Strength
non-Greek	3	Weakness
notify	4.5	Strength
particularly	4.33	Strength
path	4.11	Strength
prospect	3.71	Weakness
reuse	4	Weakness
settle	4	Weakness
thrilling	5	Strength
variey	5	Strength
werent	4	Weakness
yard	3	Weakness
zero	3	Weakness
wrong	3.31	Opportunity
library	3.94	Opportunity
dental	4.15	Threat
familiar	4.02	Opportunity
total	3.34	Opportunity
middle	3.63	Opportunity
further	4.32	Threat
adult	4.15	Threat
engage	4.35	Threat
very	4.23	Threat
english	3.56	Opportunity
Freshman	4.15	Threat
English	3.81	Opportunity
price	3.93	Opportunity
considerate	4.2	Threat
due	3.74	Opportunity
curricular	4.15	Threat
nursing	3.99	Opportunity
inspiring	4.4	Threat
undergrad	4.03	Opportunity
accept	4.14	Threat
back	4	Opportunity
up	3.86	Opportunity
mature	4.26	Threat
commit	4.26	Threat
fourth	4.21	Threat
nicer	4.03	Opportunity

Strengths, Weaknesses, Opportunities, and Threats

Intro to use of descriptors and how they are explained here using SWOT Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Elit at imperdiet dui accumsan sit amet nulla. Velit egestas dui id ornare arcu odio. Ornare arcu odio ut sem nulla pharetra diam sit amet. Odio ut enim blandit volutpat maecenas volutpat blandit. Integer feugiat scelerisque varius morbi enim nunc faucibus a. Eget arcu dictum varius duis at consectetur lorem donec massa. Sit amet nisl suscipit adipiscing bibendum. Ut lectus arcu bibendum at varius vel pharetra vel turpis. In aliquam sem fringilla ut morbi tincidunt. Dui faucibus in ornare quam viverra orci sagittis eu volutpat. Sed euismod nisi porta lorem.

Explain machine learning technique for parsing Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Elit at imperdiet dui accumsan sit amet nulla. Velit egestas dui id ornare arcu odio. Ornare arcu odio ut sem nulla pharetra diam sit amet. Odio ut enim blandit volutpat maecenas volutpat blandit. Integer feugiat scelerisque varius morbi enim nunc faucibus a. Eget arcu dictum varius duis at consectetur lorem donec massa. Sit amet nisl suscipit adipiscing bibendum. Ut lectus arcu bibendum at varius vel pharetra vel turpis. In aliquam sem fringilla ut morbi tincidunt. Dui faucibus in ornare quam viverra orci sagittis eu volutpat. Sed euismod nisi porta lorem.

Strengths (29% of top descriptors): These descriptors are core strengths of your brand as identified by reviews on Niche. They have a strong positive association with MSU. MSU’s top potential strengths are Big, homely, sparta.
Weaknesses (29%): These descriptors are core weaknesses of your brand as identified by reviews on Niche. They have a strong negative association with MSU. MSU’s top potential weaknesses are statistic, annoy, consent.
Opportunities (22%): These descriptors are opportunities for your brand as identified by reviews on Niche. Opportunities are the relative weaknesses of other schools when compared to MSU’s. MSU’s top potential opportunities are wrong, library, familiar.
Threats (20%): These descriptors are threats for your brand as identified by reviews on Niche. Threats are the relative strengths of other schools when compared to MSU’s. MSU’s top potential threats are dental, further, engage.

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Word	Percent	Average Rating (out of 5)
campus	21%	4.08
student	15%	4.11
school	13%	4.24
people	9%	4.17
class	8%	4.14
experience	6%	4.2
college	5%	3.98
life	5%	3.99
year	5%	4.16
time	5%	4
opportunity	5%	4.33
dorm	5%	3.71

Conversations Analysis

Compass: explain how many convos are summarized, how this method pulls out minority convos, how one facet can be both negative and positive Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Elit at imperdiet dui accumsan sit amet nulla. Velit egestas dui id ornare arcu odio. Ornare arcu odio ut sem nulla pharetra diam sit amet. Odio ut enim blandit volutpat maecenas volutpat blandit. Integer feugiat scelerisque varius morbi enim nunc faucibus a. Eget arcu dictum varius duis at consectetur lorem donec massa. Sit amet nisl suscipit adipiscing bibendum. Ut lectus arcu bibendum at varius vel pharetra vel turpis. In aliquam sem fringilla ut morbi tincidunt. Dui faucibus in ornare quam viverra orci sagittis eu volutpat. Sed euismod nisi porta lorem.

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Net Promoter Score

Explain net promoter score Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Elit at imperdiet dui accumsan sit amet nulla. Velit egestas dui id ornare arcu odio. Ornare arcu odio ut sem nulla pharetra diam sit amet. Odio ut enim blandit volutpat maecenas volutpat blandit. Integer feugiat scelerisque varius morbi enim nunc faucibus a. Eget arcu dictum varius duis at consectetur lorem donec massa. Sit amet nisl suscipit adipiscing bibendum. Ut lectus arcu bibendum at varius vel pharetra vel turpis. In aliquam sem fringilla ut morbi tincidunt. Dui faucibus in ornare quam viverra orci sagittis eu volutpat. Sed euismod nisi porta lorem.

Explain promoters vs. detractors vs. passives Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Elit at imperdiet dui accumsan sit amet nulla. Velit egestas dui id ornare arcu odio. Ornare arcu odio ut sem nulla pharetra diam sit amet. Odio ut enim blandit volutpat maecenas volutpat blandit. Integer feugiat scelerisque varius morbi enim nunc faucibus a. Eget arcu dictum varius duis at consectetur lorem donec massa. Sit amet nisl suscipit adipiscing bibendum. Ut lectus arcu bibendum at varius vel pharetra vel turpis. In aliquam sem fringilla ut morbi tincidunt. Dui faucibus in ornare quam viverra orci sagittis eu volutpat. Sed euismod nisi porta lorem.

Promoter Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lectus urna duis convallis convallis tellus. Nullam vehicula ipsum a arcu cursus vitae congue mauris.
Detractor Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lectus urna duis convallis convallis tellus. Nullam vehicula ipsum a arcu cursus vitae congue mauris.
Passive Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lectus urna duis convallis convallis tellus. Nullam vehicula ipsum a arcu cursus vitae congue mauris.

Promoters and Detractors

Compass: How people navigate reviews (jump to the best and worst) Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Elit at imperdiet dui accumsan sit amet nulla. Velit egestas dui id ornare arcu odio. Ornare arcu odio ut sem nulla pharetra diam sit amet. Odio ut enim blandit volutpat maecenas volutpat blandit. Integer feugiat scelerisque varius morbi enim nunc faucibus a. Eget arcu dictum varius duis at consectetur lorem donec massa. Sit amet nisl suscipit adipiscing bibendum. Ut lectus arcu bibendum at varius vel pharetra vel turpis. In aliquam sem fringilla ut morbi tincidunt. Dui faucibus in ornare quam viverra orci sagittis eu volutpat. Sed euismod nisi porta lorem.

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