Influencers Campaign

September 1, 2019 - November 31, 2019

Phase I 7 Day Report

Description

The Office of Marketing and Brand Management at USM is running display ads targeting H.S. student influencers, i.e., parents to consider the Undergraduate program at USM by driving traffic to https://usm.maine.edu/here-high-school-students. The ads are intended to leverage Pinterest as a search engineto reach customers interested in topics relevant to the college search. This webpage is a status report on the first days of the live ads.

Findings

Pinterest - Influencers

Code_Audience ReportingPeriod YTD_Impressions Avg_CTR YTD_UPV Avg_BR Av_TOP Cost
IN YTD 40,400 0.53% 137 94.03% 00:00:30 $234.750

Conclusions

  • After 3 weeks Pinterest ads have been live for parent influencers. The CTR is above the National Higher Ed benchmark and traffic is being driven to the webpage.

Phase I Final Report

Description

The Office of Marketing and Brand Management at USM is running display ads targeting H.S. student influencers, i.e., parents to consider the Undergraduate program at USM by driving traffic to https://usm.maine.edu/here-high-school-students. The ads are intended to leverage Pinterest as a search engineto reach customers interested in topics relevant to the college search. This webpage is a status report on the first days of the live ads.

Findings

Pinterest - Influencers

Code_Audience ReportingPeriod YTD_Impressions Avg_CTR YTD_UPV Avg_BR Av_TOP Cost
IN YTD 99,808 0.53% 311 94.28% 00:00:45 $652.550