TL_UG Campaign

September 1, 2019 - November 30, 2019

7 Day

Description

Run Time: September 1, 2019 - November 30, 2019

The Office of Marketing and Brand Management at USM is running a Programmatic campaign of display ads targeting current out-of-state high-school students to consider the Undergraduate program at USM by driving traffic to https://usm.maine.edu/office-of-admissions/new-england-regional-tuition-program. The ads are to promote awareness of the University coinciding with the Admissions’ Counselors travel events. This webpage is a status report on the first days of the live ads.

Findings

Code_Audience ReportingPeriod YTD_Impressions Avg_CTR YTD_UPV Avg_BR Av_TOP Cost
TL YTD 111,517 0.23% 467 84.22% 00:00:50 $1208.97

Conclusions

The Programmatic display ads are live and working as anticipated. Clicks on the ads are driving traffic to the linked campaign landing page.

Midterm Report

Description

Run Time: September 1 - November 31, 2020

The Office of Marketing and Brand Management at USM is running an ongoing Programmatic campaign of display ads targeting current undergraduates to consider the Undergraduate program at USM by driving traffic to https://usm.maine.edu/office-of-admissions/new-england-regional-tuition-program. The travel campaign promotes awareness of the University coinciding with the Admissions’ Counselors travel events.This webpage is a midterm report.

Findings

Code_Audience ReportingPeriod YTD_Impressions Avg_CTR YTD_UPV Avg_BR Av_TOP Cost
TL YTD 111,517 0.23% 509 83.94% 00:00:50 $1208.97

Conclusions

Final Report

Description

August 16, 2019 - November 30, 2019

Findings

Conclusions