HS_UG Campaign

August 16, 2019 - April 30, 2020

7 Day

Description

Run Time: August 16 - April 30, 2020

The Office of Marketing and Brand Management at USM is running a Programmatic campaign of display ads targeting current high-school students to consider the Undergraduate program at USM by driving traffic to https://usm.maine.edu/here-high-school-students. This webpage is a status report on the first days of the live ads.

Findings

Code_Audience ReportingPeriod YTD_Impressions Avg_CTR YTD_UPV Avg_BR Av_TOP Cost
HS YTD 34,223 0.21% 173 75.34% 00:00:25 $421.61

Conclusions

The Programmatic display ads are live and working as anticipated. Clicks on the ads are driving traffic to the linked campaign landing page.

Midterm Report

Description

Run Time: August 16 - August 31, 2020

The Office of Marketing and Brand Management at USM is running an ongoing Programmatic campaign of display ads targeting current undergraduates to consider the Undergraduate program at USM by driving traffic to https://usm.maine.edu/here-high-school-students. This webpage is a midterm report.

Findings

Code_Audience ReportingPeriod YTD_Impressions Avg_CTR YTD_UPV Avg_BR Av_TOP Cost
HS YTD 482,241 0.09% 862 71.65% 00:00:15 $7405.530

Conclusions

Programmatic Display ads that aimed to current high-school students to the undergraduate landing page is currently performing above our benchmar. The overall CTR, 0.1%, is just above what we have seen with Programmatic Umbrella ads we have run in the past, 0.06%. Overall there hace been 721 unique pageviews to the campaign landing page with a 71% bounce rate. This is the first time we are running targeted ads for the transfer program through Programmatic and the low bounce rate is promising.

Final Report

Description

August 16, 2019 - April 30, 2020

Findings

Conclusions